Strategy Café: Business Growth for Hypnotists & Coaches

Pykthos
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Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

  1. 7h ago

    Stop Calling It Hypnosis, Testimonials That Sell & Clients From Scratch | Strategy Café Ep. 21

    Most practitioners say they want more clients. Very few can tell you the number they are actually trying to hit, and without it there is no way to know what is really in the way. In this episode, Chris and Timothy show you how to define your enough number and work backwards to find your one real constraint, then take questions live on getting clients from scratch with almost no budget, selling in a market that is wary of hypnosis, using AI without losing trust, and whether you even need a full website. In this episode, we discuss: - Why not knowing what to ask is itself your biggest constraint - How to define your enough number and work backwards to how many clients you need each month - Why you do not have to call what you do hypnotherapy, and what to lead with instead - How to collect real testimonials with no budget, and where to put them so they actually get seen - Dog whistle content: speaking so only your ideal client hears you - Why you might not need more clients at all, just clients who stay longer or pay more - What not to do with AI, including the one place it should never replace you - How to get smooth at your pitch, and the metrics that show where your business is leaking - The mini-site and single funnel most practitioners need instead of a full website CHAPTERS: 00:00:00 Welcome to Strategy Cafe, Episode 21 00:01:29 Detailed notes, and how to get your question answered 00:02:30 If you do not know what to ask, that is your constraint 00:03:49 Define your enough number and work backwards 00:06:12 The free Discovery Call Client Calculator 00:08:20 Using AI as an interviewer that will not let you off the hook 00:10:34 What the room wants to earn, and what is stopping them 00:12:20 A fiction author asks how to sell more books 00:16:20 When the expert starts teaching the process 00:19:15 Moving an in-person practice online and on the road 00:21:08 Starting from scratch in a market wary of hypnosis 00:24:13 You do not have to call it hypnotherapy 00:24:39 Is it true nobody wants to work online? 00:26:45 Real sessions for real testimonials 00:29:17 Why your website is not your constraint 00:30:29 Dog whistle content on almost no budget 00:33:31 Put your testimonials where people book 00:34:51 Maybe you do not need more clients 00:36:31 What not to do with AI 00:37:51 Never let AI be you on camera 00:40:45 Getting smooth with your pitch 00:42:59 Recording your metrics: how do customers happen? 00:46:00 When more clients is not the constraint 00:47:39 Getting a second opinion on AI strategy advice 00:51:48 Writing to the sentence your client says at night 00:53:45 One small freebie and one call to action 00:56:32 Finding where the conversation breaks down 00:58:26 Do you need a full website? The mini-site and one funnel 01:00:24 What is next, and the October 23 public webinar RESOURCES MENTIONED: - Discovery Call Client Calculator (free): https://dcc.pykthos.com - Niche Worksheet (free): https://get.pykthos.com/niche - DigitalMarketer, where Ryan Deiss asks "how do customers happen?": https://www.digitalmarketer.com - Opus Clip, AI-assisted video clipping: https://www.opus.pro - Descript, AI-assisted video editing: https://www.descript.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  2. Oct 19

    Live Website Teardown, The Six-Second Test & Proving You're the Expert | Strategy Café Ep. 20

    If a stranger lands on your website, can they tell in six seconds who it is for, what you are offering, and what to do next? Most practitioner sites cannot, and in this episode we run a live audit of a real homepage to show exactly where it breaks. Chris and Timothy also get into the thing that actually earns trust online, which is not your certificate or your years of experience, and why the services you provide are not the same thing as the people you help.In this episode, we discuss:- The difference between an AI agent and an AI skill, and why that distinction matters more than it sounds- How to build a skill that actually works, by running it and correcting it rather than writing it- Why most people are still using AI as a chat window, and what changes when you connect it to real tools- The six-second test every homepage has to pass: who is it for, what is it, what do I do next- Ad scent, and why a "book a call" button that opens an email quietly costs you leads- Why claimed expertise convinces nobody and demonstrated expertise convinces everybody- How a proven, repeatable process gives you an endless supply of content and something you can sell at scale- Why "I do hypnosis and NLP for anxiety" is a list of services, not a niche, and what to say instead- A live homepage teardown, including contrast, hero copy, friction and testimonials that do not match the offer- What a truly great testimonial sounds like, and why most of the ones you have are doing nothingCHAPTERS:00:00:00 Welcome to Strategy Cafe, Episode 2000:02:03 Agents and skills: what the difference actually is00:03:37 The website audit skill, and an open invitation00:07:26 How to build your own skill, and the Boardroom example00:12:21 Chat window or worker? Archiving a web page from a hot tub00:15:46 Mobile or desktop, and how to check your own site00:18:58 Why we pulled a page off a page builder so AI could maintain it00:21:25 Do not let the website be the thing that stalls you00:23:20 The six-second test: who, what, and what next00:24:41 Every element has one job, including the subject line00:26:20 Mail-to links, ad scent, and asking for too much too soon00:29:11 Matching the ad to the page, and why expertise is the currency00:33:02 Demonstrated expertise beats claimed expertise00:34:45 How to demonstrate it: explain the process, tell the story00:36:50 A proven, repeatable process is what lets you sell at scale00:38:57 Your services are not your niche00:40:15 Speaking your client's language: the tennis player and the swimmer00:42:58 Hypnotherapy for race car drivers00:45:25 Live audit, part one: first impressions of the homepage00:49:48 Live audit, part two: reading the report00:53:20 Failing the six-second test, and the contrast problem00:55:06 Friction, and testimonials that do not match the offer00:56:53 What a great testimonial actually sounds like01:00:10 Where to go from hereRESOURCES MENTIONED:- Enter the Loop, and the Jon Vroman testimonial referenced on the call: https://entertheloop.com- The Mike Mandel Hypnosis events page, rebuilt and maintained entirely by an AI agent: https://mikemandelhypnosis.com/events- Meta's Muse, a free personal AI agent now available in the US and Canada, mentioned as an entry point for connecting AI to real toolsJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  3. Oct 12

    How to Never Run Out of Content Ideas, Power Content & the 6-Second Test | Strategy Café Ep. 19

    You know who you help. Now what do you actually say to them? In episode 19 of the Strategy Cafe, Chris Thompson and Timothy September walk through the two-layer document that turns your own offer into twenty or more content topics you will never run out of, the audience-building mechanism that sits underneath it, and why a million views from the wrong people is worse for your business than five thousand from the right ones. The back half is a live website review that ends with a three-question test most practitioner sites fail.In this episode, we discuss:Why a million views from the wrong audience trains the algorithm against youPower content: value-first video, and how to build a retargeting audience from 25 percent video viewsThe two-layer content document, goals and action steps, and why every micro step is a piece of contentWriting evidence criteria instead of "I help people get unstuck"Using a walk, a voice recorder and an AI transcript to build the document from scratchThe Simple Machine: lead magnet, short-term engagement, indoctrination, and long-term nurtureThe test for demonstrated expertise, and the two things that destroy itA live website review, the six-second test, and selling the next step instead of the next fiveCHAPTERS:00:00:00 Welcome to Strategy Cafe, episode 1900:02:08 Marketing lesson one: nobody cares about you00:03:45 Laurel Portie, 7 Dollar Ads, and learning by saturation00:07:18 A million views or 5,000 of the right people00:10:11 Free beer on the front lawn00:11:01 Power content and building a retargeting audience00:13:16 The document that ends the question of what do I post00:14:39 Layer one: goals in plain language00:16:06 Stuck? Go for a walk with a voice recorder00:17:07 Layer two: action steps and where your content ideas come from00:20:58 Answering every timeline question on a sales call00:21:48 Not just ads: nurture sequences and newsletters00:24:38 Only 2 to 3 percent are ready to buy today00:26:33 Long-term nurture and the three ways to work with me P.S.00:28:04 If they need a glossary to understand you00:29:23 The marketing talk that sold nothing00:30:38 The Simple Machine, start to finish00:33:26 Where to get the free lead magnet training00:34:26 Demonstrating what you do on YouTube and in email00:36:42 The test for demonstrated expertise00:37:42 Abstraction and assumption00:39:20 Live website review: be kind, not nice00:40:27 The pop-up nobody has a reason to fill in00:41:36 Why "our team" is the wrong words for a practice of one00:43:53 Check your own site on your phone00:45:30 Modality soup and the kitchen renovation test00:46:25 Your About page, your headline, and nominalizations00:48:40 The niche clarity worksheet00:49:53 The six-second test, scored live00:51:51 Sell the next step, not the next five00:53:47 Why volunteering your work pays off00:55:17 Could you take action on Monday morning?00:57:27 Giving it away does not stop people buying00:58:10 Follow-ups coming, and where to join us nextRESOURCES MENTIONED:Niche Clarity Worksheet (free): https://get.pykthos.com/nicheFree lead magnet training, how to give potential customers a freebie they will love in exchange for their contact information: https://pykthos.com/getleadsJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  4. Oct 5

    Your AI-Built Client Avatar Is Probably Wrong, and How to Fix It | Strategy Café Ep. 18

    Most practitioners have an ideal client avatar document sitting in a folder, and most of them are wrong. In this Strategy Cafe, Chris Thompson and Timothy September break down the three tiers of market research, show what a real customer sentence sounds like next to a generic one, and coach four practitioners live on funnels, homepages, niching, and how much you should be giving away for free. In this episode, we discuss:• The three tiers of market research, and why AI on its own is about 50% accurate• The verbatim customer quote that beats any persona document• Why nominalizations like "clarity" and "freedom" work in the chair and fail in an ad• What to actually look at when six months of paid ads produce no leads• Owning your own assets before you ever hire a marketing agency• Rigid niching versus fluid niching, and how to niche by telling a story• Why the real objection is fear of disappointment, not hypnosis• The low-dollar group experience that removes the stigma before you sell• How much free training is too much, and the aha-moment rule• Fixing a waitlist page that nobody understands what they are opting in for CHAPTERS:00:00:00 Welcome to Strategy Cafe00:03:00 Voice of the customer: why your AI-built avatar is wrong00:05:04 Tier one: you talking to actual humans00:06:22 Tier two: being a fly on the wall, and where AI fits00:09:13 Tier three: human plus AI, and why aim beats volume00:10:11 How to run this yourself without special tools00:11:02 Where to go read what real people are saying00:15:05 The quote that beats any persona document00:15:56 Get clear before you lay a single brick00:16:36 Six months of LinkedIn ads and not one lead00:19:47 The platform is almost irrelevant00:22:15 What numbers you need before anyone can help you00:23:22 Own your own assets before you hire an agency00:25:13 What the Pykthos Mastermind is, and what it is not00:26:06 "Certified by" means nothing to your client00:27:27 Why nobody types your nominalizations into Google00:29:30 Live homepage teardown: navigation, headline, hero image00:33:07 The booking page inside an iframe, and what to ask for instead00:35:23 Self-doubt, blind rage, unwanted habits: for who exactly?00:37:56 The career you already had is the niche you are ignoring00:40:09 Rigid niching versus fluid niching: tell the story instead00:41:56 Thirty years of acting, gatekept corporates, and ground zero00:44:48 Where else do your skills pay?00:47:52 The dog whistle, and content that gets a hand raised00:48:31 "They do not have money" is a belief, not a fact00:49:52 The real objection is fear of disappointment00:51:34 The $20 group experience that removes the stigma00:53:23 You gave away four hours. Give one and sell the other three.00:55:30 Why did you stop doing the thing that was working?00:56:49 Live sales page teardown and the six-second test00:59:39 "How much is it?" is the question you are not answering01:03:47 Get the opt-in with a clean lead magnet instead01:04:57 Set the expectation at the point they join the list01:05:50 Waitlist, webinar, or offer? Fixing the conflict of messaging01:08:45 Where to get help the community can give you01:10:21 How to join the next Strategy Cafe RESOURCES MENTIONED:• Niche clarity worksheet (free, no opt-in): https://get.pykthos.com/niche• MMHA Engage, the Mike Mandel Hypnosis Academy community JOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind

  5. Sep 28

    Who Are You Even Talking To? | Strategy Cafe Ep 17

    Every question in this Strategy Cafe came back to the same two skills: getting your messaging right before you build anything, and using technology to start real human conversations instead of replacing them. If your website could be for anybody, or you cannot get prospects onto a call, this one is for you. Chris Thompson and Timothy September coach five practitioners live and tear down a real homepage on air. In this episode, we discuss: - Why messaging comes first, and why "I help people" lands on nobody - What a 90% bounce rate actually means (and why it is not the real problem) - How to find the exact words your ideal client uses to describe the result - How to get people off endless email and onto the discovery call - Answering objections with short videos above your booking link (plus the double bind) - The Purple Cow: how to reach an audience that does not want to hear it - Why your homepage is just a billboard, and where to send your traffic instead - How to monetize a value-first email list without being salesy - Using AI and automation to create conversations, not replace them CHAPTERS: 00:00:00 Welcome to Strategy Cafe Ep. 17 00:01:02 How we run the room: diagnose before you fix 00:03:02 Start with messaging: who are you even talking to? 00:04:22 A message for everyone lands on no one 00:06:53 Foundational documents before you build anything 00:07:04 The Constraint Diagnostic and looking at real data 00:08:11 Authority and prestige: why people trust an expert 00:09:06 Testimonials, outliers, and the 1% bullseye 00:11:12 Mikhail: a 90% bounce rate 00:13:23 What bounce rate actually means (and AI bots) 00:14:29 Scroll depth, heat maps, and one call to action 00:16:07 The hero that speaks to no one 00:19:24 Nobody Googles "I want to feel secure" 00:19:46 How would your client know it worked? 00:24:10 Why showing your work publicly is how you improve 00:25:28 Claire: what makes a testimonial work 00:29:08 Claire: getting people onto the discovery call 00:31:28 Move it to DM, then to Zoom 00:33:09 Put objection videos above your booking link 00:34:46 The "serious people only" attitude 00:35:45 Retarget with value, not a pitch 00:38:08 Claire: the purple cow for an audience that won't hear it 00:40:03 Seed doubt: remember when doctors were wrong 00:42:52 The dog whistle 00:47:37 Mike Mandel and his own fibromyalgia 00:48:33 Barbara: which AI should I use? 00:53:00 Pick one way to get organized 00:55:29 Let AI run your to-do list 00:57:09 One website or two? 00:59:39 Your homepage is just a billboard 01:00:56 Susan: where is the human connection? 01:06:35 Patricia: monetizing a 7,300-person list 01:08:05 "When you're ready, here are 3 ways I can help" 01:10:50 Put a video on your booking page 01:12:48 Wrapping up and Mastermind invite RESOURCES MENTIONED: - Niche selector worksheet: https://get.pykthos.com/niche - Pykthos: https://pykthos.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  6. Sep 21

    How to Choose Your Niche, Sell the Transformation & Fix Your Website | Strategy Café Ep. 16

    Every question in this Strategy Cafe came back to the same two skills: getting specific about who you help, and describing the result in the words your client would actually use. If you feel like the best-kept secret in your field, or your website could be for anybody, this one is for you. Chris Thompson and Timothy September coach three practitioners live and tear down a real website on air. In this episode, we discuss: - Do you even need a niche, and the one situation where you honestly don't - The planet-to-person method for finding a niche that fits (free worksheet inside) - Why you sell the transformation, not the hypnosis (the baker doesn't sell the knife) - How to find the exact words your ideal client uses to describe their problem - Why "unstuck" isn't a thing, and how to turn a vague promise into observable proof - The 6-second test every website has to pass (and the Z-pattern behind it) - How one word on a page can change who feels spoken to - How to screenshot your site and have AI critique the design for you - The offer staircase: free, core offer, and high-ticket, and where group events fit CHAPTERS: 00:00:00 Welcome to Strategy Cafe Ep. 16 00:01:35 Do you even need a niche? 00:07:50 Inka: how do you choose your niche 00:13:03 Turn the worksheet into a conversation 00:14:11 Linda: hypnosis as one tool in the toolbox 00:16:20 You're selling the transformation, not the tool 00:19:56 How your ideal client actually describes the problem 00:21:18 "Unstuck" is not a thing: find the evidence 00:27:46 Start with who you've already helped 00:29:17 When naming your method actually helps 00:32:07 Mike's website: the 6-second test 00:35:15 Speak how the athlete actually talks 00:40:34 Combine your modalities into one message 00:42:39 Let AI critique your website design 00:47:24 Ralphael: intro offers and group events 00:53:17 The offer staircase 00:55:08 Make the offer specific enough to resonate 00:57:34 Wrapping up and Mastermind invite RESOURCES MENTIONED: - Niche clarity worksheet: https://get.pykthos.com/niche - Offer worksheet: https://get.pykthos.com/offer - Pykthos: https://pykthos.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  7. Sep 14

    Paid vs Organic Traffic, Getting Found by AI & Selling the Transformation | Strategy Café Ep. 15

    Great practitioners lose clients to mediocre ones with better marketing every day. In episode 15 of the Strategy Cafe, Chris and Timothy tackle the questions holding most hypnotists and coaches back right now: should you run paid ads or build organic, how do you actually get found by ChatGPT and Google's AI, and why does your website copy fall flat even when the work is great. If you feel stuck, maxed out, or unsure whether the thing you built will ever sell, this one is for you. In this episode, we discuss: - Why your leads drop the moment you pause your Google Ads, and what Google has quietly become - How to layer Facebook "power content" on top of the ads that already work for you - The dog whistle, the value bomb, and using a free resource to start a conversation instead of ending one - The no-fail way to present slides on a webinar without the spinning wheel of death - What "organic" really means and why getting found takes time - Getting found inside ChatGPT: Bing Webmaster Tools, schema markup, and JSON-LD explained simply - Why your lead magnet can't be another thing that's already free on your platform- Look at your data: an 8-day paid traffic test and the decision it made for us- The six-second test every homepage has to pass- Selling the verifiable transformation instead of the session, the method, or a nominalizationCHAPTERS:00:00:00 Welcome and what the Strategy Cafe is 00:00:54 Why we send summary notes after every session 00:01:44 Validate your offer and find your real constraint 00:04:48 Craig: Google Ads, Performance Max, and why leads drop when you pause 00:07:00 Why Google is now an AI answer engine, not just search 00:08:20 Layering Facebook power content on top of Google Ads 00:10:00 The dog whistle, the value bomb, and DMs that start conversations 00:14:50 A live power content post, built with Claude in five minutes00:17:00 The five-dollars-a-day boost strategy and retargeting cold traffic00:19:00 Know your funnel numbers00:20:29 Soleil: surviving a webinar tech meltdown00:22:00 The no-fail setup: export slides to PDF and run them locally00:26:00 It's not failure, it's feedback00:26:49 Mikhail: what organic actually means and why it takes time00:29:00 Write pages worth citing and submit your sitemap00:30:50 Getting found by ChatGPT: Bing Webmaster, schema markup, JSON-LD00:32:53 Dru: do you need an email list if YouTube is your platform?00:33:40 Why your lead magnet can't already be free on YouTube00:36:00 Look at your analytics: the hypnotistnearme.com 8-day test00:39:00 Put water in the bucket: ship it, then measure00:40:51 Mikhail's website teardown: favicon, schema, About and FAQ00:44:00 AEO cares about people, not companies: ask ChatGPT who you are00:46:00 The six-second test: who is it for, what's the offer, what next00:48:00 Intangibles, nominalizations, and selling the verifiable after00:56:00 The Dana Cole rewrite: hook, remove the blame, name the mechanism01:03:00 Relief beats pain: it's not you, it's the method01:05:30 Mikhail's smoking-cessation niche01:07:11 Wrap and invite to the next CafeRESOURCES MENTIONED:- Google Search Console: https://search.google.com/search-console- Bing Webmaster Tools: https://www.bing.com/webmaster- Schema Markup Validator: https://validator.schema.org- Lovable (AI website builder): https://lovable.dev- Hypnotist Near Me directory (free to join): https://hypnotistnearme.com- Kasim Aslam on Answer Engine Optimization (AEO)- Laurel Portié's power content and lead magnet frameworksJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  8. Sep 13

    Why You Don't Need a Website, More Leads, or a Funnel Yet | Strategy Café Ep. 14

    Most practitioners think their business is stuck because they need more leads, a better website, or a slicker funnel. In this episode of Strategy Cafe, Chris Thompson and Timothy September open the Q3 planning cycle by showing why that is almost always wrong. The real constraint is usually that you are not having enough real conversations, and you have not yet validated that you can confidently make your offer and get a yes. If you feel maxed out, stuck, or like you are building a lot without selling much, this one is for you. In this episode, we discuss: - Why "I need more leads" is usually the wrong diagnosis, and what to fix instead - What validating your offer actually means (it is about you, not the problem) - Why a website is the last thing you need, not the first - How to sell the transformation instead of the session, using the "sell the Saturday" frame - Structuring and pricing a one-day breakthrough intensive so it sells - Pivoting from clinical therapy to coaching without risking your license - Raising your rates to buy back your time without losing income - Turning a farmer's market or live event into a repeatable funnel - The single best opener to stop someone in their tracks at a booth - Using Reddit and AI deep research to understand where your ideal client hangs out CHAPTERS: 00:00:00 Welcome and what Strategy Cafe is 00:02:37 Q3 planning and the Constraint Diagnostic 00:05:52 The three false constraints: leads, offer, website 00:08:46 Validating your offer means validating YOU can sell it 00:11:44 Why you don't need a website first 00:16:08 Over-automating is usually fear of rejection 00:18:04 Melissa: selling one-day breakthrough intensives 00:23:52 The real constraint: not enough conversations 00:25:09 The intensive model: consolidating six sessions into one day 00:26:53 Sell the behavior: lawnmower Saturdays and the shovel 00:27:43 The double bind: offer two ways to work together 00:29:26 Bonuses, scribe notes, and recording the session 00:32:44 Rebecca: pivoting from 33 years of therapy to coaching 00:38:09 Brand separation, ethics, and never transferring clients 00:39:35 Raise your rates and buy back your time 00:43:26 Website last: validate the offer first 00:46:15 Defining your ideal client and where they hang out 00:49:23 Reddit for research, LinkedIn for reach 00:51:01 Using AI deep research to find your audience 00:52:17 Claire: building a farmer's market funnel 00:54:05 Capture emails, not just business cards 00:56:57 The best opener: "Have you ever been hypnotized?" 00:58:39 The ready-to-buy client you must never let walk away 01:00:33 Wrap up RESOURCES MENTIONED: - The Constraint Diagnostic (run inside the Pykthos Mastermind) - The Simple Machine booking funnel (Pykthos Mastermind) - Mike Mandel's Mandel Triangle / the 3 Cs - Deep research mode in Perplexity, ChatGPT, or Claude for audience research - Free tools for capturing leads: Google Forms & Canva for QR codes JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

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Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

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