1d ago

16: Stop Building a Job. Design a Business That Will Free You with David Guest

Most business owners are not building a business. They are building a very stressful, very expensive job. And the saddest part is most of them will not realise it until they are too exhausted to change it. David Guest has been coaching businesses for 25 years. He has sat across from hundreds of owners, watched some of them build something extraordinary, and watched others run flat out on a treadmill that goes nowhere. For a long time he thought the difference was the coaching. Then he fed 25 years of notes into AI and asked it to find the real patterns. It turns out the gap between businesses that scale and businesses that spin has almost nothing to do with strategy, systems, or even sales. It comes down to one question most owners have never seriously sat with. What will your business look like when it is finished? Not retired, not sold, Finished. As in, designed with a clear end picture in mind. Like a house you can’t build until you have the plans. In this episode, Kel and David walk through the framework that 25 years of data actually produced. Vision without a destination is just daydreaming. Planning without tracking is just optimism. And busyness, the thing most owners wear like a badge, is just self-employment with a fancier name. David also unpacks the three definitions of freedom most business owners mix up, and why simplification is almost always the right move, even when it feels like giving up. He explains how to ride the AI wave without tattooing a brand name on your arm. And he introduces Roland, his new system for coaching and measuring entire teams in real time. WHAT YOU’LL DISCOVER IN THIS EPISODE: 02:12 – What 25 years of coaching notes fed into AI revealed about the patterns behind business success and failure05:12 – The GPS analogy: why vision without tracking is just daydreaming09:00 – The cash flow seesaw that never stops and why chasing the next client is keeping you broke and exhausted11:06 – Three very different definitions of freedom to help you design a business that delivers the life you want16:45 – Why simplification is almost always the move even when it feels like you're going backwards20:07 – Why picking a favourite AI tool right now is like getting a tattoo you will regret next year27:08 – Uncaptured payroll: the hidden leak draining your business, and the real-time system built to stop it31:00 – The monkey trap: why pinning your business to one AI tool can cost you more than it saves34:00 – The Tesla analogy — what it actually looks like when AI helps run a business in real time Resources Viktor AI WHERE TO FIND DAVID GUEST Website: https://outcomes.business/homeLinkedIn: https://www.linkedin.com/in/davguest/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

36 min

Jun 22

15: Why Buyers Ghost You with Patrick Seaton Part 2

Nobody likes to be sold to. But everybody loves to buy. Patrick Seaton is a neuroscience-based sales strategist who works with coaches, consultants, and experts of all kinds. Patrick keeps seeing this same pattern, the more brilliant someone is at their craft, the worse they tend to be at selling it. Not from lack of confidence. Not because the offer is weak. It's because most sales conversations are aimed at the wrong part of the buyer's brain. Up to 90% of every buying decision is made before the logical brain even gets involved. An ancient part of the brain, the crocodile brain, acts as gatekeeper, deciding within seconds whether what it's hearing is a threat or an opportunity. Leading with credentials, packages, and prices shuts the conversation down before you've said anything worth hearing. In this episode, Patrick breaks down the three layers of the brain at work in every sales conversation, why a request for a quote is almost never a buying signal, what the PIM framework looks like in a first meeting, and why the real job isn't to sell, it's to guide people through their own buying journey. WHAT YOU’LL DISCOVER IN THIS EPISODE: 05:10 - Knowing too much about your craft is quietly killing your sales07:44 - The ancient part of every buyer's brain that decides your fate before you even finish your opening line15:39 - Why the more qualified you are, the harder it gets to close19:13 - Why a request for a quote is almost always a polite way of saying goodbye25:35 - The one mindset shift that makes selling feel less like selling and more like helping WHERE TO FIND PATRICK SEATON Website: https://www.innovativemanagementtools.com/LinkedIn: https://www.linkedin.com/in/patrickseaton/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

31 min

Jun 15

14: Your AI Is Lying to Your Face with Patrick Seaton Part 1

Everyone is using AI. But almost nobody is using it correctly. And that gap is quietly costing business owners more than they realise. Every AI platform out there was built to please you. To agree with you, to take your ideas, polish them up, and tell you they are brilliant. And that feels fantastic right up until you realise your carefully crafted messaging is landing with nobody but yourself. Patrick Seaton is the founder of Ask Alex, a neuroscience-based AI system built inside Claude. He has spent years studying why most AI tools fail the people using them, not because the technology is broken, but because there are five ingredients every complete AI tool needs. And most of what is being sold to you right now is missing at least two of them. In this episode, Patrick breaks down what those five ingredients are, why pulling even one out changes everything, and why the most dangerous thing about AI is not hallucination. It is false confidence. An AI that constantly tells you how brilliant you are does not make you better. It makes you overconfident in the wrong direction. He also gets into thinking styles, why your brain automatically writes for people who think exactly like you, and why AI will happily reinforce that blind spot instead of challenging it. If you are already using AI and wondering why it is not moving the needle the way you expected, this episode is going to be a very useful wake-up call. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:58 - Why your AI was designed to please you, and why that is costing you clients03:01 - The five-ingredient framework that exposes why most AI tools are quietly failing you10:05 - How AI writes for you instead of your clients, and what you can do about it right now19:45 - Why an AI that never disagrees with you is one of the most dangerous tools in your business22:39 - The hardest ingredient to build, and the one that matters most when it actually counts ABOUT PATRICK SEATON Patrick Seaton is the founder of Ask Alex, a neuroscience-based AI system built inside Claude. With 15 years of sales coaching experience, Patrick has developed a framework for building AI tools that think from the receiver’s perspective, not just the user’s. Ask Alex is designed for solopreneurs, coaches, consultants, and salespeople who want to communicate more effectively and close more business. WHERE TO FIND PATRICK SEATON Website: https://www.innovativemanagementtools.com/LinkedIn: https://www.linkedin.com/in/patrickseaton/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

33 min

Jun 8

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

Twenty episodes in. Tiny numbers. Nothing happening. Sound familiar? You probably started wrong. And here is exactly how to fix it. There is a brutal truth nobody talks about in the coaching and consulting world. The best people in the room are almost never the most visible ones. They are brilliant, experienced, genuinely transformational, and completely invisible beyond a small handful of clients. Jason Croft has spent 34 years in media figuring out how to fix exactly that. And the answer is not what most people think. Most coaches start a podcast the wrong way. They pick a fun name, interview whoever says yes, obsess over download numbers, get discouraged around episode twenty, and quietly let it die. Jason has watched it happen hundreds of times. And every single time, the problem started before the first episode was ever recorded. In this episode, Kel and Jason break down why podcasting is not a content play - it is a pipeline play, and why that one mindset shift changes absolutely everything. Jason walks through who your guests should actually be, why your ideal client and your ideal guest are almost always the same person, and how to structure every episode so that even a tiny audience can turn into real revenue fast. He also unpacks his market gravity framework, the five forces that pull ideal clients into your orbit without you chasing a single one of them, and explains what it actually means to go from unseen expert to inevitable choice. If you have been sitting on a podcast idea, or quietly wondering why the one you started is not working, this episode is going to be uncomfortable in the best possible way. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:33 - What 34 years behind the camera teaches you and the one tool that makes brilliant experts impossible to ignore4:30 - Why your podcast should be closing deals from episode one and the two decisions that determine whether it does9:20 - The five force framework that turns invisible experts into the inevitable choice in their space13:00 - Why most podcasters quit one episode too early and why four engaged listeners beat a million passive ones16:11 - The one question you must answer before you record a single word or risk wasting every episode that follows WHERE TO FIND JASON CROFT Website: https://thejasoncroft.com/Facebook: https://www.facebook.com/thejasoncroft/LinkedIn: https://www.linkedin.com/in/thejasoncroft/Instagram: https://www.instagram.com/thejasoncroft/YouTube: https://www.youtube.com/@MediaLeads Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

21 min

May 25

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

You’re running traffic, getting clicks but your funnel just isn’t converting? In this episode of Scale to Freedom, Kel Holliday sits down with funnel expert Pankaj Sharma of Funnel Pandit to unpack the funnel mistakes quietly killing your sales and why most business owners are unnecessarily overcomplicating something that should actually be simple. They dive into why “ugly” funnels outperform some of the pretty ones, the biggest mistakes business owners make when building funnels, and how clarity and trust matter far more than flashy design or complicated automation. If you’re feeling overwhelmed by the endless stream of tools, platforms, AI promises, and “must-have” tech, this conversation will help you cut through the noise and focus on what really drives conversions. Kel and Pankaj also unpack the role of automation, why AI should support humans (not replace them), and the mindset shift that turns complexity into simplicity so you can scale without creating more overwhelm. This episode is a wake-up call for business owners chasing shiny tools instead of sales. Listen in and learn how to build funnels that actually convert, without the complexity. WHAT YOU’LL DISCOVER IN THIS EPISODE: 05:06 – The funnel mistake business owners keep making (without realising it)06:07 – Why “better looking” doesn’t always mean better converting07:35 – The underused system feature that could be costing you sales09:05 – What’s actually working in funnels right now (and what’s starting to fall flat)10:26 – Where automation helps, and where it quietly hurts your business16:01 – The mindset shift that makes growth feel simpler, not harder17:53 – How to stay focused on what you do best without drowning in tech21:51 – Why clarity matters more than strategy when it comes to long-term growth Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

26 min

May 18

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

Most people are approaching podcast guesting completely wrong. They show up, answer some questions, drop a free gift, and wait. Steve Brossman watched that play fail over and over again, so he built something different. Something that took him from zero to six figures in ten months, running on two hours a week, without a show of his own. In this episode of Scale to Freedom, Kel sits down with sales strategist Steve Brossman to talk about why podcast guesting is the single most powerful trust-building tool in the AI era, and why almost nobody is using it properly. Steve has spent decades figuring out how to make buying feel like the most natural thing in the world. He started with his back against the wall. Opening a health club in 1983 with interest rates at 17.8% and his parents' house on the line, he had to master sales or lose everything. What he built out of that pressure has stayed relevant through every shift in business, marketing, and technology since. In this conversation, he shares the mindset shift that changes how you approach every single appearance, the framework that helped one of his clients make twelve thousand dollars before an episode even recorded, and why in a world flooded with AI-generated content, the businesses that win will be the ones that know how to build something AI can never replicate. This one will change how you think about every conversation you have. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:41 - The survival lesson that built a sales philosophy worth millions05:13 - Why successful people are often the least free (and what to do about it)07:46 - How Steve went from zero to six figures in ten months without a podcast of his own12:37 - The Holy Trinity that makes trust transfer instantly to a brand new audience15:44 - Why being the prize beats being the professor every single time18:55 - The thirty second story framework that makes clients chase you22:51 - The four Ps that turn one podcast appearance into four revenue streams In an era where AI can replicate content but cannot replicate connection, the businesses that win will be the ones that invest in real relationships with real people. Podcasting done the right way is one of the fastest paths to that. Resources The PodGuest Profits Leverage Pack: https://stevebrossman.com/podguestprofits-Leverage-pack ABOUT STEVE BROSSMAN Known as The Sales Innovator Steve is a 9 Times Amazon #1 Best Selling Author in Marketing and Sales. Steve has spoken in 15 countries to over 65,000 coaches, trainers and professionals and has over 20 years’ experience in Television and Videos including hosting and producing Network TV Shows and has been an Executive Producer for Warner Bros. He has created several 6 and 7 figure multi-national businesses of his own including inventing, marketing and selling 4 million units of an environmental product into 26 countries. Steve works with Entrepreneurs through to Enterprise level organizations as his Micro Sales Enablement Strategies are universally adaptable. He also gets invited to hang out with and mastermind with international leaders. WHERE TO FIND STEVE BROSSMAN Website: https://stevebrossman.com/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

26 min

May 11

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

Most of us grew up with the same financial blueprint handed down through generations. Study hard, get a good job, work your way up, save what you can, and trust that the system will take care of the rest. For a long time, that felt like enough. Rodney Bull followed that path faithfully. Good job, solid income, a lifestyle that looked perfectly fine from the outside. But somewhere along the way, the numbers stopped making sense. No matter how much he earned, the paycheque never seemed to translate into genuine freedom or real financial power. The money came in, and the money went out, and nothing seemed to change. If that sounds familiar, this episode is worth your full attention. Rodney isn't presenting himself as someone who has it all figured out. He's in it right now, building the foundations, making the hard decisions, and learning as he goes. It's honest, grounded, and packed with the kind of financial perspective that most people spend decades trying to find. He talks candidly about what money actually is versus what we've been told it is, why traditional saving can quietly work against you, what good debt looks like compared to bad debt, and what the blueprint for real financial freedom is actually built on. Whether you're a business owner trying to build something sustainable or someone who's starting to feel like the paycheque path isn't leading anywhere worth going, this conversation will give you a completely different way of looking at every financial decision you make. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:27 – What the early stage of moving from paycheque to power actually looks like in practice02:49 – Why earning more doesn't automatically mean getting ahead, and what's really going on beneath the surface05:00 – The truth about what money actually is versus what most of us have been taught our whole lives08:41 – The two heaviest anchors keeping good earners from building real freedom, plus the non-negotiable piece of any serious wealth strategy11:15 – What the blueprint for real freedom is actually built on13:40 – Practical first steps to start moving from paycheque to power The paycheque was never the destination. It was just the starting point. And once you understand the real blueprint for freedom, every financial decision you make starts to look completely different. Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

18 min

May 4

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

Working 100-hour weeks, chasing clients, managing VAs whose grandfathers kept dying on Friday afternoons. Sound familiar? Steve Tann lived it, fixed it, and then sold the whole thing. This is his story. He went from chef to pub manager to Uber driver to agency owner to living debt-free on a narrowboat in the English countryside, and every single twist in that journey taught him something worth knowing. Steve built his agency from scratch during Covid, with no niche, no big budget, and no roadmap. What he did have was a willingness to over-deliver, a knack for building systems, and the hard-won wisdom that comes from doing everything wrong before figuring out what actually works. The real gold here is his philosophy that a scalable business is a saleable business. Once he stopped trying to do everything himself and built systems that could run without him, the whole game changed. His churn rate dropped to around 2%. His workload got manageable. And when it was time to sell, he already knew who his buyer was, because he'd been grooming them from the inside. Steve's story is proof that freedom isn't something that just happens. It's something you build, brick by brick, system by system, until one day you realise the business can run without you. And that's exactly the moment it becomes something you can sell. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:54 – The unconventional path that shaped Steve’s approach to business06:13 – How giving real value built his client base without ad spend08:02 – What it actually feels like to run an agency with no systems11:08 – The moment everything changed and the shift to scalability14:44 – The biggest mistakes Steve made (and what he’d never do again)18:46 – Why most owners leave their exit strategy too late22:36 – How AI and automation can support freedom instead of complexity Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

28 min

Scale To Freedom

16: Stop Building a Job. Design a Business That Will Free You with David Guest

15: Why Buyers Ghost You with Patrick Seaton Part 2

14: Your AI Is Lying to Your Face with Patrick Seaton Part 1

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

About

Information

Scale To Freedom

Episodes

16: Stop Building a Job. Design a Business That Will Free You with David Guest

15: Why Buyers Ghost You with Patrick Seaton Part 2

14: Your AI Is Lying to Your Face with Patrick Seaton Part 1

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

About

Information