Say Yes to Podcasting: Helping Solopreneurs Launch Profitable Podcasts

Anja Lordanić
  • 5.0 (1)
  • Marketing

Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

  1. 5d ago

    Does Podcasting Get Easier After You Launch Your Show? (Expectations vs. Reality, Time Management, and More) — With Anđela Đinđić

    Thinking about launching your own podcast? Book a free 15-minute chat here. 👋🏽 Launching a podcast can feel like a huge project before you get into the recording and publishing rhythm. But what happens after your podcast launch—when the planning is over, the first episodes are out, and podcasting has to fit into your real biz and real schedule? In this episode, I’m continuing my conversation with my client Anđela Đinđić, a psychology expert and host of an amazing psychology podcast in Croatian (Zalogaj za razmišljanje), and looking at what changed once she stopped thinking about podcasting and actually became a podcast host. We talk about the expectations she had going in, what surprised her after launching, and how her relationship with recording changed once she gained some real experience. If you’re a busy solopreneur or freelancer, you might be wondering whether running a podcast will eventually become another demanding task on your already-full plate. Anđela’s experience offers a truly realistic perspective on that fear—and on what podcasting can feel like once it becomes part of your routine. We also get into: What surprised Angela most after her podcast launch.How her confidence changed once she started recording regularly.What she now wishes she’d known before starting her show. If you’ve been putting off starting a podcast because you’re worried about the time, pressure, or learning curve, this conversation will give you a much clearer picture of what life on the other side of launching can actually look like. Also, if you happen to speak Croatian, listen to Anđela’s podcast Zalogaj za razmišljanje on Spotify or Apple Podcasts. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  2. Aug 11

    She Almost Didn’t Start Her Podcast, and Now She Runs It All by Herself (A Client Story) — With Anđela Đinđić

    Thinking about launching your own podcast? Book a free 15-minute chat here. 👋🏽 Starting a podcast can feel incredibly overwhelming, even when you already know exactly what you want to talk about. You have the expertise, the ideas, and maybe even the desire to start a podcast—but then the tech, editing, consistency, and dozens of little unknowns get in the way. In this episode, I’m joined by my client Anđela Đinđić, a psychology expert and host of an amazing psychology podcast in Croatian (Zalogaj za razmišljanje) to talk about the version of her before her podcast existed. And I love this conversation because we’re not pretending launching a podcast was effortless for her. Anđela knew she had something valuable to share, but she also wondered whether she could actually manage everything that came with creating a show alongside her existing work and life. We talk about: What was really holding Anđela back before launching.The doubts that almost made her postpone the podcast.How she looks at those fears now that she publishes every week. If starting your own podcast has been sitting on your to-do list because the whole process feels bigger than you expected, I think you’ll recognize yourself in this conversation. If you happen to speak Croatian, listen to Anđela’s podcast Zalogaj za razmišljanje on Spotify or Apple Podcasts. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  3. Aug 4

    Stop Waiting for "More Time" to Start Your Podcast

    Do you want to have a podcasting mentor in your pocket (almost literally) for 2 weeks straight? Click here and find out how we can bring your future podcast to life! Podcasting can feel downright impossible when our calendars are already full of client work. If you've ever caught yourself saying, "I'll start my podcast when things slow down," this episode is for you. I want to challenge the way we think about finding time for podcasting and show you why the real obstacle might not be the number of hours in the day. Instead of looking at podcasting as one giant task that requires an entire free afternoon, I explore a different way of thinking about the creative process. This mindset shift helped me, and it's something I've seen make a huge difference for many solopreneurs and freelancers as well. By the end of this episode, you'll look at making time for your podcast through a new lens and realize that meaningful progress doesn't always happen when you're sitting behind the microphone. Sometimes the most valuable work happens long before you press record. In this episode, we'll explore: Why podcasting often feels more time-consuming than it really is.How small moments throughout the day can become part of my creative process.A mindset shift that makes recording feel far less overwhelming. If you've been waiting for the perfect moment to start or stay consistent with your podcast, I hope this episode helps you see that progress is often built in small, intentional moments—not just during recording sessions. Sometimes a simple shift in perspective is exactly what helps everything else fall into place. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  4. Jul 28

    Should You Start a Video Podcast? (The Video vs. Audio Debate We Should Actually Be Having)

    Video podcast or audio podcast? It’s a question I’ve been thinking about a lot lately, and in this episode I’m sharing my honest thoughts on the video podcast debate. For the longest time, I believed audio was the obvious choice, but recently I’ve started seeing video through a different lens—and that shift surprised me more than anyone. If you’ve ever wondered whether you should show up on camera, or felt torn between audio and video, I think you’ll relate to this conversation. Rather than focusing on algorithms or technical advice, I explore how each format changes the way we create, communicate, and connect with the people on the other side. By the end of this episode, you’ll look at audio podcasting and video content from a fresh perspective, with a clearer understanding of why each medium feels so different. In this episode, I reflect on: Why audio often feels more natural than video.The pressure that comes with being on camera.How I’m personally thinking about the future of my own content. Whether you’re planning to start a podcast or you’re wondering if it’s time to add video into the mix, I hope this episode helps you think beyond the usual “which one is better?” debate and instead choose the format that feels right for you, your personality, and the kind of relationship you want to build with your audience. Episodes referenced: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKayHow Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  5. Jul 21

    How to Become *the* Podcast Guest Everyone Wants Back — With Alex Sanfilippo

    Go to PodMatch.com/free to find out 9 Things You Can Do to Become a Better Podcast Guest! Podcast guesting can open incredible doors—but only if you're intentional about where you show up and how you approach the process. In this episode, Alex Sanfilippo and I move beyond the "why" of podcast guesting and dive into the thinking behind becoming a guest people genuinely want to invite back. If you've ever wondered which podcasts are actually worth pitching, worried about sending the wrong message, or felt like every outreach email sounds exactly the same, you'll get a refreshing perspective from this conversation. Instead of chasing the biggest shows or copying what everyone else is doing, we explore what creates meaningful podcast conversations and long-term relationships with hosts. In this episode, we talk about: What makes a podcast worth guesting on.Why authenticity beats polished pitches every time.How great podcast guests build lasting relationships with hosts. One of my favorite takeaways is that podcast guesting isn't about collecting as many appearances as possible. It's about finding the right conversations, showing up as yourself, and creating genuine connections with hosts and listeners alike. If you want podcast guesting to become a long-term part of your visibility strategy instead of another marketing task on your to-do list, I think you'll walk away with a completely different perspective after listening. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  6. Jul 14

    The Real Value of Podcast Guesting Hidden in Plain Sight — With Alex Sanfilippo

    Go to PodMatch.com/free to find out 9 Things You Can Do to Become a Better Podcast Guest! Podcast guesting is often seen as something you do after launching a podcast, but I've come to believe it's actually one of the smartest places to start. In this conversation, Alex Sanfilippo and I explore why stepping behind someone else's microphone can give you far more clarity than endlessly planning your own show. If you've been wondering whether podcasting is right for you, feeling unsure about your message, or putting off launching because you don't feel "ready" yet, this episode will help you look at the journey from a completely different angle. Instead of focusing on perfect equipment or complicated launch strategies, we talk about the experience of becoming a podcast guest and the unexpected lessons that come with it. You'll hear us explore topics like: Why podcast guesting can reveal more than you expect.How guest appearances shape your message and confidence.What separates a good podcast guest from a memorable one. I also asked Alex what he's learned from more than 700 guest appearances and whether anyone can truly master podcast guesting over time. His answers challenged some of my own assumptions and reminded me that becoming better isn't about memorizing the perfect talking points—it's about becoming more yourself. If podcasting has been on your mind but you've been waiting for the "right time," I think this conversation might give you the perspective shift you didn't know you needed. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  7. Jul 7

    What If Interviews Are the Wrong Way to Start a Podcast?

    If you've been thinking about launching a podcast, there's a good chance you've convinced yourself that you need guests before you can even begin. In this episode, I challenge that assumption and explain why a solo podcast might actually be the simplest, most sustainable way to get your show off the ground. I know how easy it is to believe that interviews make podcasting feel safer. They give you someone to bounce ideas off, share the conversation, and take some of the pressure away. But if your goal is to build a podcast that supports your business, relying on other people's schedules can quickly become a frustrating obstacle. Instead, I explore a different way of thinking about podcasting—one that's built around simplicity, consistency, and trusting your own voice. This isn't about avoiding interviews forever. It's about creating a podcast you can realistically keep showing up for months from now. In this episode, I talk about: Why interviews aren't the only (or best) place to start.The idea of "minimum viable podcasting" and why simple always wins.How solo podcasting helps you become known for your own voice and expertise. If you've been waiting until everything feels perfectly planned before hitting record, I hope this one gives you permission to make your podcast simpler—and finally start. Resources mentioned: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKayHow Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKayAlex Sanfilippo's PodMatch.com is an amazing resource for both podcast hosts & guests (affiliate link) ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  8. Jun 30

    Are You Afraid of Giving Too Much Away In Your Podcast Episodes? Then Listen to This One

    This episode is all about providing value through podcasting and why many of us may be focusing on the wrong question entirely. If you've ever worried about sharing too much on your podcast, giving away your best ideas for free, or holding back because you're afraid nobody will hire you afterward, you're not alone. I've wrestled with those same thoughts myself. But lately, I've been wondering whether the real issue isn't how much value we're sharing at all. In this episode, I explore the difference between being helpful and being memorable, and why that distinction has changed the way I think about podcast content, guest appearances, and audience impact. Instead of focusing on information overload, I invite you to consider what actually stays with listeners long after an episode ends. You'll hear my thoughts on: Why "value" isn't always the same as information.The kinds of podcast moments listeners tend to remember.What makes content meaningful beyond practical advice. If you're a solopreneur creating a podcast, guesting on other shows, or simply trying to create more impactful content, this conversation may give you a different perspective on what your audience truly needs from you. By the way, my goal wasn't to give you another framework or checklist. It was to offer a reframe that might stay with you the next time you sit down to create something. And if it does, then this episode has done its job. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

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Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

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