Monet 营销作战室

Monet Inc.
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  • MARKETING

每一期，我们聊一个真实营销案例。 讲清楚它是怎么做的，踩了哪些坑，又有哪些值得借鉴的经验。 在不断复盘与学习中，我们一起更新对海外市场的认知，帮助企业在出海过程中少走弯路，把增长变得更可控。

Episodes

  1. 4D AGO

    体验式营销的胜利：从球迷节到酒吧占领的品牌策略

    我们将探讨品牌如何运用AIDA模型，通过"球迷节"、"酒吧占领"、"客厅快闪店"三大线下体验活动，成功将产品从小众奢侈品打造为家庭娱乐新标准。从行为心理学到意见领袖策略，从技术专家背书到精准预算分配，这场营销战役为我们展示了如何在竞争激烈的市场中突围制胜。

    9 min

  2. 4D AGO

    网红营销的幕后推手-餐饮

    The provided sources document a comprehensive influencer marketing campaign and strategic execution review of a specialized restaurant. Detailed spreadsheets track several months of KOL collaborations, recording blogger platform metrics, engagement data, and specific meal arrangements across Instagram and Xiaohongshu. These logs evaluate the reach of different promotional waves by monitoring views, likes, and comment counts for each post. Complementing these records, a formal retrospective report analyzes the project’s methodology, focusing on advertising efficiency and budget management. The report highlights a specialized Standard Operating Procedure (SOP) that utilizes tiered incentives for content creators and structured design briefs for marketing materials. Ultimately, the materials illustrate a sophisticated marketing ecosystem designed to convert social media visibility into measurable restaurant traffic.

    6 min

  3. 4D AGO

    您的草稿审核中-美妆

    资料中大量篇幅在讨论“博主草稿”的审核意见，这是一个非常生动且具有行业共鸣的细节。

    5 min
  • 3 Episodes

About

每一期，我们聊一个真实营销案例。 讲清楚它是怎么做的，踩了哪些坑，又有哪些值得借鉴的经验。 在不断复盘与学习中，我们一起更新对海外市场的认知，帮助企业在出海过程中少走弯路，把增长变得更可控。

Information

  • Creator
    Monet Inc.
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Monet Inc.
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    Monet 营销作战室