Dispatches from the Pavement Podcast

Toby Isaacs

Because if I look up, I might have to make eye contact. Voiceovers of my Substack essays. tobyisaacscomedy.substack.com

  1. 6d ago

    The Commuter’s Grudge: A Tale of Two Coffees

    I have been living in what feels like a village, just outside of the M25 for a couple of months, due to… reasons. It is classed as a town and has a train station that is suitably functional; with the newsagent kiosk stocking the local papers as it tries to deny the proximity to the BIG CITY, with headlines that can be easily misinterpreted, due to the amateur nature of the journalism. One headline recently read, “Horror after teen stabbed by park”. This could easily be misread as a plot where a local park becomes sentient, starts stabbing teenagers, and that’s not even the worst part about the story… read on if you dare. That’s not what this is about. The scene is set. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. Just outside the entrance to the railway station there is often a long queue of taxis, hopeful for ad-hoc fares in a growing app-based culture. And tucked away, you’d barely notice it, which is part of it’s charm and joy and salve to my emotions of not being in the middle of zone 1, is a coffee cart. A three-wheeled number, with a barista and fully functional espresso appliance sticking out of the boot. I can still get a decent flat white. The relief is palpable But so is the familiarity as I get to the top of hill; another coffee shop. Confusingly, this one doesn’t open until 8am, so that’s already off to a bad start. Village life is being forced upon the local establishments, in a way that defies the surrounding area. And this coffee shop is, almost thankfully, modelled after the coffee shops of inner London. You may read about them in my previous work. This familiarity is welcomed. I can get a decent flat white and be served with the attitudes and elevated price that I thought would only be possible within walking distance of the Embankment. You would think this would be enough to convince people that this is what we should be doing here. Close enough to London, but I don’t have to hop on a train to be questioned about my milk choice. It isn’t. The management have put up a sign to try to justify their pricing structure. This is that sign. At first glance, it’s the passive aggressive nature that really doubles down on trying to be a big city coffee house with big city prices. But wait there’s more. Starting with: The coffee cart by the station gives me the same flat white for over a quid cheaper. AND he’s an easy bloke. “What would you like, mate?“ “Flat white, please, mate.” “Sugar?” “No thanks.” The sugar question is important. The man simply asks, ‘Sugar?’ and adds it during the brewing process—recognising, quite rightly, that the structural integrity of a hot beverage should not be left to the stupid person who bought it. And this whole interaction is ~25% cheaper which, in a “village” like this, is significant enough to be a class chasm. This man has set this up right by the station where city workers make it a morning routine to hover and chat around this cart before getting their train to the trading floors or whatever it is they think it is they’re doing that’s important in a suit in the city of London, and have this little extra community microchosm. I am invading that by being short, quiet, and untalkative, getting my coffee promptly, but not being made to feel bad about that in any way. The most beautiful moment is when I am handed the cup and I haven’t been asked “Eat In or Take Away?” I wouldn’t dare get so familiar that I get in to the only ‘eat in’ seat available, the passenger seat, because I wouldn’t even do this in a regular shop. I’m already feeling very exposed because I can’t hide myself in the generic hubbub created by the low conversation and background music of a brick and mortar coffee world. Let’s head up the road, shall we? It’s bad enough I have had to traipse to the top of the hill anyway, so let’s explore if this static version of coffee vendor can outdo the station cart. Spoiler: no. Maybe I’ve arrived by walking up the road from the station, or I’ve just finished a run, but either way, I’m making as much effort as possible to portray that I cannot get out any more words than I’ve already volunteered, “Flat white, please.” As if they’ve read my previous work, the next minute is spent what feels like completing an identity challenge when you call your bank. “What milk?” “Hot or iced?” “Cash or card?” “Eat in or Take away?” “Name for the order?” An internal invented desperation for coffee forces me through the answers, regular, hot, are you serious? Take Away. But I’m not happy. To be fair, my wife tells me to smile when I am happy, so I don’t think this would matter to them anyway. Order placed my eye catches the sign above. Let me draw you to the details of the justified cost of the oat flat white at £4.50: * VAT = 75p * Staff = 94p * Rent = 70p * Business rates = 32p * Ingredients and cup = 55p * Everything else = 66p * Profit = 13p This has serious problems. Presumably putting VAT up top is to point you to blame the government for the higher prices; kind of missing the fact that this is not an operational expense it’s a pass through. It’s a redirect that tries to make your eyes look away while they work on their margins. “We are in this financial tragedy together, we would appreciate you obeying our laminated instructions.” The everything else category is, supposedly, going to utility, merchant fees, insurance, that Spotify Premium subscription being put to incredibly poor use. Hiding behind an everything else is a bit of an odd thing to do. Especially when business rates is already called out. What else are they hiding in there? Are the beans being ground under the feet of private school children as part of their diverse education and extra tuck shop money? What started as a bit of a premium, but accepted, price has suddenly forced me into a guilt trip for thinking that this price was unjustified. Of course, for the eagle eyed among you, the price is, indeed unjustified. The sign doesn’t actually add up. “About 13p” tries to mask the terrible mathematics being performed in front of everyone, but, if this sign is supposed to make me agree to the price, then I’d like 45p back please. Total = 405p (£4.05) Why did they feel the need to do this? I don’t go into the local butchers and ask about the lease agreement associated with the sausages. I don’t get drawn into the interconnected legalities behind a green grocers celery sticks. I don’t get asked to drop some extra pennies in the coffee cart’s diesel fund. In fact, he’s got a little table for me to help myself to a free Biscoff biscuit if I so choose. The final moment of payment asks if I want to tip them. They are taking payment before they’ve made the drink and I’m already gritting my teeth at their questions that delayed them starting the process. So no, you are not going to get a tip. You’re getting a magical 45p anyway. I would like to hope that these businesses offering an outside moment for community in the form of hot bean juice by various names have a future, but a cart doing the core service feels like it’s got a better chance at surviving, especially if more people like me move into the area. The Shop may last but, more likely, the owner of the establishment will be appearing in court in 2028 for embezzlement. When they ask how on earth this could have happened, the sign will be the only exhibit required. It reads, “rising taxes and costs are killing independent hospitality.” This might be true in the general sense, but I think, in this case, it is abundantly poor accounting practices. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    7 min
  2. May 26

    Why Your Bargain Deserves a Hereditary Peerage

    I’m not ashamed to say I shop at Waitrose occasionally. Their shoppers, for one, are far superior. I am ashamed to be judging everyone else in the Waitrose for shopping there. I am a grounded, down-to-earth individual, and can provide proof that I’m shopping there ironically if required. But everyone else, making it look like it’s their regular place to stock up on overpriced sourdough from the Gail’s shelf in the bakery section of Waitrose is enough to make one’s toes stick out a little too much and catch them as the they push the trolley (because obviously they have a trolley because it’s the big shop) and their imbalance causes them to try to catch their weight in the wayward food transport and they end up in the wrong aisle; Aisle 9: Confectionary without any Cadbury’s products. I stand there, staring at the ‘Essential’ range of ‘Chicken Steaks,’ sardines, mackerel, houmous, dark chocolate digestive biscuits; thinking, “none of these are essential.” And then my peripheral vision is invaded by a man in a gilet that communicates that his driver is waiting for him. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. This is not his usual activity and he looks slightly lost, but is clutching a small piece of paper and is on a mission. He looks like he’s been given a task from his children to buy a jar of sauerkraut (found in the international goods aisle) for as little time and money as possible. That piece of paper is being held quite awkwardly; presumably he’s never held a five-pound note before: the denomination is too low and it feels weird. I had to follow him, because what else do you do in these moments. Something was bound to happen. Otherwise this would just finish here, wouldn’t it? He’s at the till now talking to the cashier and I hear him catastrophise the interaction straightaway. “I believe I have a DYE-count,” he says as he pushes the QR code into the personal space of an apron-wearing staff member. “Excuse me?” “DYE-count. Rhymes with ‘Viscount’. 20p off.” He’s never done this before and, supposedly, doesn’t engage with the lowly language of us peasants. The cashier was caught in a world between the push chairs and spaniels being walked around the shop and the world this man had appeared from; unable to process that a man with ironed shorts and no socks would be attempting this without supervision. She scanned both items and met his excitement and flourish with a dead pan response: “£2.40” “Erm… are you sure?” You could see the algebra spilling out his flat cap. “You wanted a bag as well.” The bag, naturally, is a Waitrose priced Waitrose bag; not cheap and never discounted. “Ah, of course. What a silly mistake.” He handed over the cash from his other hand with a look of relief. She placed the change in his hand and he stared at it for a moment. I was afraid that what happened next would include a scene where the manager was berated by a viscount for a discount that caused a miscount. I never heard ‘MYE-count’ but could see the eyes thinking something in that region as his laceless shoes clopped towards the automatic exit doors. The cashier caught my eye and nodded. “Yes. I did MYE-count.” She put 50p into the charity bucket. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    3 min
  3. May 19

    Dental Avoidance and the Indiana Jones of the NHS

    Is it ok to admit that I haven’t seen a dentist in years? Not on purpose anyway. I may well have seen a plain clothes dentist in a crowd of people trying to navigate Tottenham Court Road tube station, or perhaps even met one at a social occasion that I have entirely skipped the vocational steps in a conversation, as is my prerogative. I had a moment in my recent past that drove me to contact health professionals and the journey I was sent on resulted in almost having to break my streak. I had this odd pain in my left jaw when I chewed. It wasn’t a toothache, but it was definitely something in my head. I called the doctors surgery for an initial consultation. Here’s the immediate pit of despair that is experienced by the medical profession these days: specialism. There are specialists for everything. Knees, bladders, skin. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. Every element of the body is chopped up into chunks for consultants to focus to the extreme in their study. There is highly likely a thumb specialist that I will surely be contacting at some point. We are are flat pack furniture with a penchant for praline. I get that we need to go deep in everything to make sure we properly fix things. I understand cancer and other serious conditions require specialists to properly navigate these difficulties. That is acceptable. But as I was going through triage, if you can call it that, it became very quickly clear that the health care system has dissected humanity so ultimately that triage is not really a worthy term for what I went through. “I have a pain in my jaw.” “Go see a dentist.” “You’re not going to ask when it started, if it’s inside out or outside my mouth, any other possible lifestyle factors that could be causing it?” “No. Goodbye.” That’s that then, I now accept. There is no other option anyway. And this is causing all kinds of pain that is impossible to avoid. You start with a bit of tiredness and get sent to a neurologist and then some head specialist, then over to an MRI to be viewed by an imaging specialist, and each thing takes triage and repetition and the hand over to the next is like the path crumbling behind you as you venture further into an ancient cave system. You are the Indiana Jones of the system. No going back. You must venture deeper until you reach an eventual void which, finally, is that the thing just kind of cleared up on its own. Or you’re dead. Both of which are considered acceptable. I could have gone to see the dentist, yes, but it was not a dental thing. The whole process, I have come to see, is to deal with the immediate symptom and solve it. The most often recommendation is: “take some paracetamol.” But no one thought to take a step back. Holistic views in the world of health services don’t really feel like a thing. GPs are generalists, but if we have PTs (personal trainers) who make you feel guilty about sleeping, or SCs (sleep consultants) who make you feel guilty about not-sleeping, why not add PHCs to the list? Personal Health Curators. Own the whole thing and make me a better and more healthy human being. This should come out of the council tax budget. Slightly tangentially, let me explain what I don’t want: To be drawn down the rabbit hole of multivitamins or other nutritional supplements that get jammed into my instagram feed between the video of cats on holiday in Tuscany and a kitchen appliance walkthrough. My health should not depend on the strange vertical screen lecture from yet another Dr. Gone Private and his cronies. There are at least five different adverts I’ve seen that are purporting to be full-blown businesses that have ‘cracked’ the food system by putting everything you need into a bullet sized pill. This is bullying by another name. It’s insane to listen to these people monologue and then just bypass the whole food thing to think that you can get nutrients from a button. A plastic button. We’re not astronauts. We don’t need to be astronauts. We won’t need ultra efficient food intake strategies for a picnic. There are versions of a futuristic world where meal deals are a series of packets and everyone absolutely loves it. I am already wholly against the paradigm of efficiency. Perhaps it is too late and we’re already careening towards a world where we can get 10g of protein from a granola bar and consider this progress. At least, for the sake of the Mediterranean diet, replace this with biting chunks out of a block of Parmesan. Just listen. I know you care. The pain in my jaw just kind of went away and I think it was probably stress related. I might have been grinding my teeth in the night or something, but I know that seeing a dentist wouldn’t have helped. Of course, knowing that now, knowing that the body can be a barometer for the broader episodes of life that are thrown at us, I don’t know that me calling the doctor would have been a good experience if the response from the receptionist was going to be: “Get a grip.” Maybe therapy? No thanks. Apparently. Still haven’t seen a dentist. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    5 min
  4. May 12

    PROGRESS AUDIT 004: The 1% Better Club

    As Tolkien tells the world through the voice of Gandalf to Frodo, “it’s a dangerous thing stepping out of your door,” so the modern equivalent is found when one logs into LinkedIn after a long weekend. A world where it is normal to be ‘delighted to announce’ that they are doing the same job with a new title and broetry about a pretend trial that turns out they had a big tidy and thought they’d lost their pencil sharpener. We are presented with an even more grating message: be productive. Productivity and efficiency at all costs. It is not uncommon to be put into direct competition with those who are claiming to be 1% better every day. Anyone standing still is on a downward escalator into failure. This is a simple statement that sounds so plausible. It is, however, mathematically irresponsible. A bit like oil prices. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. I was first met with this unusual sentiment when a bio of a new senior leader made the throwaway statement “I aim to be a little bit better every day” in their introduction to the department, hiding it amongst their other general interests, pointing ultimately to a health obsession that suggests they haven’t felt a processed carb since 2019 and is very pleased with their Peloton membership. This is a person based in America, so maybe there is a belief that one cannot have a bad day. Maybe, due to the lack of national public transport, they have never been met with a delayed train or a bus. Any bus. Maybe, due to the limited history, they don’t realise that historical ruins are real, rather than manufactured for a theme park. Maybe, every visit to a downtown high street, the continuous change of retail establishments is seen as “a little bit better every day.” I’ve lived in London for a decade and a half and can tell you that the “engineering works” that shut down the underground services every weekend are evidence of one thing. The underground continues to run as usual. It has not improved even marginally. The Central Line is the defining experience that keeps you from believing in progress. Treasure it. Without this, you will be disappointed every time you try to justify why you had a day off. Improvement in London is a zero-sum game. If I get 1% better at my job, the Universe immediately compensates by making the guy next to me on the bus eat a tuna sandwich with his mouth wide open. If life were a spreadsheet, then, perhaps, this new VP would be happily on row 17000 of their days alive, ticking off another 1% improvement. Yes, there are certainly growth spurts in your life, and sudden gains when, in a sudden moment, you can ride a bike. But to put this in perspective, let me introduce you to (1.01)^365 The 1% Better Club operates without acknowledging that this means that their annual members have to prove, beyond reasonable doubt, that they are 37.78 times better than they were at their last membership anniversary. Otherwise, they will be expelled into the dark of reality. ‘Incremental gains’ has a ring to it that is hard to challenge. Maybe this 1% is spread over many, many personal traits that could equate to something, but you tell me one person who is even 10 times better than when you last saw them, and I will bring out my spreadsheet asking for the evidence to be entered in columns B-K. By age 18, you have lived 6574 days. Your improvement at this rate would result in you being 2.56 x 10^28 (quintillion billion) times better. In the Western world, you may be aspiring to become an entry-level graduate in the next 3 years. But your sights are simply too low. You will actually be an interstellar object with enough force to destroy a moon or small planet. By age 30, you have lived 10,957 days and have improved 2.23 x 10^47 (quatuordicillion) times. Some would be impressed if you made it to middle management, but you are actually a sentient being with the brain the size of a planet. By age 50, you might have made it to being a member of a board somewhere, but being 18,262 days of 1% improvement and a multiple of your beginning being 8.25 x 10^78 (trevigintillion), you are now as good as matching the atomic count of the observable universe. You have transcended all existence, far beyond any deity, maybe you can finally look down upon the hustle and grind of the city. But will you betray this 1% club of which you have become so loyal? Is there anywhere else to go from here? Just don’t forget to pay your council tax. As with all things, words sound great. If something rhymes, we like it and believe it. ‘Better every day’ is a lovely mantra. 1% doesn’t sound like much. Maybe we have forgotten how much we already are. But let’s be honest, human performance is not exponential. This is, perhaps, why we are constantly baffled by HR processes and their ‘performance reviews’ that are systematically document how we continue to do our jobs just fine, as we were hired to do, and make that sound like a fireable offence. There are clear moments where we hit ceilings. We bang our heads on exposed beams. We get tired. We forget our keys. Productivity culture has weaponised mathematics against the average person. The inverse statement being, “your current self is 99% an anticlimax.” But the ‘inspiring podcasts’ section was where I was made more aware of something I had merely actively ignored the months prior. The Diary of a CEO podcast was front and centre. Dear Mr. Bartlett, your 1% better goal is functionally impossible. He has over 50 million subscribers, and this is seen as some kind of great success. An online community, numbering not far off the population of England, is watching this guy who is just really good at marketing, interviewing other people who are classified as ‘successful’ by some arbitrary metrics that boil down to bank balance. 50 million people thinking that listening to voices will somehow make them join the ranks of the super wealthy. No one has cottoned on to the mystery that comes with it. These people he’s shoved a microphone in front of do not share any special secrets to success. Each one is an outlier. Not one has achieved success. They have merely found themselves to be successful. This is a podcast that praises confirmation bias. This worked, therefore I must have been clever enough to have known what to do to make it work in my favour. He’s like the Jordan Peterson of capitalism. To avoid any doubt, this is meant as an insult. Steven Bartlett has convinced us, like a used car dealer for the soul, that life is a code to be cracked with ice baths, cold showers, and refusing to understand what a metaphor is. Rather than what life actually is, a series of varied frustrations that usually involve needing to have a good plumber. The message reaching 100 million ears is one that makes the person who is having a relaxing break in the Cotswolds feel, not simply guilty for lacking any kind of hustle or drive, but an outright failure and deserving of becoming the next victim of an ITV serial murder drama. One of the guests, in trying to refute the idea that people can experience burnout, claims that she was told she couldn’t experience burnout because “she is not a candle.” Later in the same interview, she criticises some business leaders as being a bottleneck. If we are not candles, we are also not bottles. Her use of the “candle” retort suggests she misunderstands (or chooses to ignore) that metaphors are figurative tools, not literal classifications. By saying “You are not a candle,” she is making a literal correction to a figurative concept. However, her reliance on being “rewired”, acting as a “bottleneck”, or undergoing “metamorphosis” proves she relies on the very linguistic device she attempts to discredit. If she truly adhered to the logic of her “candle” remark, she would be forced to abandon her own vocabulary, as she is neither a computer, a bottle, nor a butterfly. Maybe you should check yourself before displaying to the world that you don’t understand metaphor. This is a bigger problem because much of the advice given is to glamourously overwork, relentlessly doing activities for the sake of I don’t know what, criticise anyone who occasionally sits down for a wee, and ensure that the board of their start up is made up of only those people who have been diagnosed with chronic stress and anxiety; something that they can quickly dismiss thanks to Bartlett’s entertaining of the pseudo scientists who claim that this is all an imagination and they just need to eat more mushroom based products. After reviewing much of the content, I really felt like having a nap. Then I realised one of his guests is a sleep expert. I was even doing that wrong. All of this floods my senses as I reflect on my years of trying to live like a normal person in London. Only to realise that most people in London aren’t actually living in London. I do. I have been living in Zone 1 for a decade and a half and have an internal clock that creates an expectation that if my order in a tea shop isn’t taken within the first 200 seconds, I am immediately on TripAdvisor writing my 2-star review in anticipation of the rest. I have been coached by the lunch chains that have a production line that gives the illusion that I’m not having to wait for my order because I can see them making it. I then, to save time, eat my burrito over a bin because I have six minutes before a meeting. I have bitten my lip. I am now 4% worse than if I hadn’t decided to have lunch. I might cry. This isn’t really me. I have been asked why I arrive at 9 am and leave the office at 5 pm. My confused answer was to refer to my employment contract that laid this 35-hour week (lunch unpaid) before me as part of the agreement between me and company we work for. They didn’t seem to like this answer. Maybe I was pointing out thei

    12 min
  5. May 5

    Customer service: IRL

    Sometimes, as the sun glares through the misty window, and leaves break the sky up into tessellated blue, you get a strange idea that, perhaps this time, you’ll try to get your customer service from a real person. No more dialling a number, speaking to a machine, choosing from a menu for the closest thing you think applies to your bespoke query, starting the menu again because that led you to an automated message unrelated to your needs, finding the cheat code through the audio maze finally allowing you to follow automated authentication steps, mis-entering your account number twice, waiting for someone to answer to simply take that information all over again. But outside. Where the vape shops give the high street hope of survival. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. Surely, looking into the eyes of another human, you will get a more positive experience. It is true that the amount that can be fixed automatically, means the only parts left to humans, are the difficult conversations. Maybe, we can find a way to make this one more fulfilling. We may only be naming each other because they are wearing a name badge that says ‘Stephen’ Store Manager, and my name is on the screen in front of them, but this does feel like, for a moment, we are two people sharing a common mission to solve something that has caused a distress we could fix together. Unfortunately, some brick and mortar stores in British high streets do not exist for this purpose. From the outside, as you wander by the water feature that resembles the shapes from a dream you barely remember, your mind contemplating the errand list you should have written, you spot the logo of a company of which that was one of the things you needed to sort today! The illuminated box above the glass frontage giving you a sense of hope. Not only has it reminded you of the thing to do, you could actually get it done by entering the premises. Or. So. You. Are. Led. To. I walked into a phone shop, let’s say it’s the Three store, because that’s what it was. I had this dream in my mind. The hope warming my insides as I’d tried to park in a multi-story car park with all the skill that is on display at a school visit to an ice rink; most people are staying close to the sides because venturing into the middle is the disaster zone. The welcome was on the cooler side of lukewarm. An old cup of tea, left in the sun, as if that was going to help things. Whether they wanted to or not, I explained the situation that needed the special assistance of real people, rather than the suggested version on the website. I’m not sure they were really listening, but they asked if I would sit down because I was making things look untidy. This wasn’t the exact phrase they used, but it was definitely implied by the way they said, “let’s sit down to sort things out.” I explained the situation again, twice. The situation itself doesn’t really matter here. It didn’t matter to them either. After the pleasantries they did the one thing I realise now is completely unavoidable. They called customer services and handed me the phone. I hung the phone up and asked why I couldn’t get this sorted by them in the premises of Three by someone with a Three name badge. They looked at me like I’d taken their car keys and thrown them at a sea gull. They were clueless, powerless, friendless. Somehow employed. Shakespeare claimed that all the world is a stage. Three must have that plastered in the staff room in the back. This whole place is theatre. It should have always been clear to me, in the same way as when a website has a ‘help’ section that is no help and a ‘contact us’ section that desperately avoids providing this information. This is that. In real life. I had walked into the .com/help section of a company. I had made a journey that I believed had real, genuine purpose. I had a mission and I was going to get it done. This wasn’t what they wanted though, was it? I had made this whole journey as an ode to the high street and been given the wholesome experience of being watched while I spoke to someone in a warehouse. These were the real people. The people who provided the service. The employees that populated the store were there as facade. I had walked into a place that on the surface should have given me hope. It was as if I had scaled the first peak to see there was a higher peak beyond and someone in a tent at this initial summit had given the impression that they were a guide, only to point me into a void. I persisted with my need to resolve my issue while in the shop. I was, at minimum, going to take up space and do it in a raised tone, except when divulging personally identifiable information. The tables had turned. I was now the actor, and the staff were the audience. All the world is, truly, a stage, and this performance was exquisite. The store manager was aware of things because I had clocked him at a moment of hold music and caught his attention. As I left, I made the point to question why this had to be like this and he made the ultimate statement that haunts me. “I don’t care. I’m just an employee.” A true manager. Maybe we should have two doors to these shops. One is to the normal shop, where you can pick up an unoperational phone and play pretend with it for a bit to see if that feels nice under your fingers. The other goes to the warehouse where all the helpful people are. The normal shop has ‘just employees’ wandering about, collecting dust. The warehouse has employees+. The ones you really wanted in the first place, but hadn’t earned. Maybe there is this other door and I never found it and, after I’d left, all the normal shop staff sniggered at my foolishness to perform the entire process over the phone when I could have just gone through the other door. The true customer experience for a brick and mortar shop presence in a high street needs fixing. And, according to Three, that fix is: * Entry is only allowed by entering an unknown 4 digit code. You can have as many tries as possible, because you will be given clear hints that you’re heading in the wrong direction by one of the employees reading out various responses, like “I’m sorry that’s not an option, press star to return to the main menu.” Once successful you will be handed a clipboard to provide them with all the information they need to make sure that you will see the right person once entering the shop. * An ante-room. A lobby where, once you gain entry, you will be given a number in the queue, while a 4-piece band will play indistinct jazz. They occasionally stop for a person to pop in, holding an ice cream, telling you there’s no one available right now. * Sit in this room and stare at a blank wall for around 90 minutes. Do not make eye contact with the jazz-four-piece. They will send you back outside to try again. * Welcome to customer services! You will be introduced to a teenager who is happy to help and get things solved for you today. They will then ask you for your name, why you are here and you will inform them that this is on the clipboard information you gave earlier. They will inform you this has been destroyed as is the process and to provide all the information again. * Routing: on providing the full query, this teenager will helpfully point out that they can’t actually help you and you need to speak to someone else. You will be sent back into the ante room for a few minutes. * Welcome to account management! You will be introduced to a friendly lady who will ask you for the information you provided on the clipboard again. She will apologise and make it feel okay that you have been repeating this query both aloud and in your head for a number of days. * Solved! Eventually. You will spend around 55 minutes with this lady who will fully and completely resolve all your issues including some useful tips for what would make a good Mother’s Day present. On leaving you will be led into the… * Survey room! You will be handed a clipboard that looks remarkably like the one you were given at entry and asked how the service was and how they could improve things. Answer this honestly and then place it in the large mechanical bin by the door in order to exit. * Daylight has gone. As you step back onto the street, the sun has set. You are exhausted. Your problem is solved, but your soul is slightly smaller. A future we can all look forward to. Please hold. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    7 min
  6. Apr 28

    CHAOS ON THE THAMES

    Local Running Club’s Ambitious Event Spirals Into Insurance Nightmare April 27, 2026 Thanks for reading Toby’s Substack! Subscribe for free to receive new posts and support my work. The Vision vs. The Reality What was meant to be a straightforward 26.2-mile marathon through central London yesterday has instead become the subject of an ongoing investigation by three separate insurance companies and a strongly worded letter from the Port of London Authority. The Thames Valley Running Club’s “Whisky Marathon” promised participants an unconventional experience: replace the standard 17 water stops with 17 single-malt whisky tastings. The organisers called it “a celebration of Scottish heritage and British endurance.” The insurers are calling it “a catastrophic lapse in judgment.” The Setup: Ambition Meets Hubris “We thought it would be fun,” explained event coordinator Marcus Pemberton, speaking from his home on Monday afternoon. “We had safety briefings. We had medical staff on standby. We even had a sponsorship deal with a local distillery.” What the organisers did not anticipate was the cumulative effect of 17 whisky stops on the navigational abilities of 342 whisky snobs/amateur runners. It was one of the proposed activities from a collective Whisky Advent Calendar that the large WhatsApp group had completed over December. The Divergence: When Runners Went Off-Script By mile 8, the first “inadvertent course diversions” began to emerge. A group of 47 runners, having sampled the Islay single-malt at Stop 3, somehow ended up in Hammersmith instead of continuing toward Kensington. “They were very committed,” said one bewildered local shopkeeper. “They asked me for directions to ‘the next whisky stop,’ and when I told them they’d gone the wrong way, they just kept going. I think they thought it was part of the course.” By mile 15, the situation had escalated. A subset of 23 competitors had achieved what race officials now reluctantly classify as “ultramarathon status”—having run approximately 34 miles through a combination of the official route and several creative detours through South London. The Thames Incident The most serious incident occurred at mile 18, near Hammersmith Bridge, where the official route crosses the Thames via the pedestrian walkway. “Several runners interpreted this as an invitation to complete a swimming leg,” said Thames Valley Running Club spokesperson Jennifer Walsh in a statement. “This was not the intention.” The Port of London Authority was less diplomatic. In a letter dated Monday morning, they formally requested that the club cease and desist from any future events that might “encourage aquatic participation in a major shipping lane.” The club’s insurers went further, issuing a directive that the River Thames must henceforth be referred to in all official documentation as a “water hazard”—a term typically reserved for golf courses and military installations. “It’s absurd,” Pemberton admitted. “But apparently, there’s a specific clause about ‘encouraging unauthorised water activities in protected waterways.’ Who knew?” The Finale: The Lime Bike Uprising The event reached its surreal crescendo around mile 22, when approximately 18 runners—having lost the official course entirely and consumed roughly 12 whisky tastings each—commandeered a fleet of Lime bikes from a ‘docking pavement’ near Vauxhall. “They were very organised about it,” said a Lime spokesperson. “They actually scanned the QR codes properly. We didn’t realise until later that they’d taken 18 bikes in a coordinated fashion and were using them to complete what they called ‘the cycling leg.’” The resulting route was, by all accounts, “frankly quite serpentine.” Security footage shows the group weaving through residential streets, across three different parks, and at one point, through the grounds of a private school. “They were singing,” reported one witness. “Very loudly. Scottish folk songs, I think. They seemed happy.” The group eventually reached a finish line—though not the official one. Instead, they arrived at a Tesco Extra in Peckham, where they apparently believed the event had concluded. “They were very disappointed when we told them this wasn’t the finish,” said store manager David Chen. “One of them asked if we had a medal. We gave them a Clubcard instead.” The Aftermath: Counting the Costs The official post-race report, released Monday evening, catalogues the damage: * 342 registered participants * 287 official finishers (those who completed the actual course) * 47 runners who finished in Hammersmith * 8 runners who are still missing (last seen heading toward Croydon) * 18 runners who completed an accidental triathlon via unauthorised swimming and cycling * 11 Lime bikes added to the growing canal bike population * 3 insurance companies are now in active dispute * Countless confused Londoners who witnessed the chaos The Fallout The Thames Valley Running Club has announced that next year’s event is “under review.” Preliminary discussions suggest several options: * Returning to traditional water stops * Switching to a different beverage entirely (IPAs have been suggested. The Club is looking for a BrewDog sponsorship.) * Cancelling the event indefinitely The impacted boroughs have requested a meeting with club leadership to discuss “event management protocols and public safety.” Pemberton remains philosophical about the disaster. “Look, we set out to create an unforgettable experience,” he said. “And we did. For most people.” Epilogue: The Missing Eight As of press time, eight runners remain unaccounted for. The club has issued a statement asking anyone who spots runners in Thames Valley Running Club bibs to “gently redirect them toward central London.” One runner, identified only as “Derek from Croydon,” posted on social media Monday morning: “Still running. Not sure where I am. The whisky was excellent, though. 10/10 would recommend.” His current location remains unknown. The Port of London Authority has declined further comment but will not press charges. Thanks for reading Toby’s Substack! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    6 min
  7. Apr 21

    Post-Prandial Paranoia

    Let’s be honest: no one has an interesting job. And those who do, we cannot cope with it, which is why televised extended adventures involving said jobs are much easier to process. Small doses of the nuclear scientist, intelligence agent, corrupt politician (regular politicians are boring), and rogue plumber are the only way to properly appreciate the exciting people that are in our lives. This topic comes up in gatherings that people like to refer to as “parties” during the tradition or practice of ‘small talk’. I do not do small talk. Sometimes I will tell people I’m a stand up comedian. This may sound like a lie, because claiming this suggests it’s a full time thing, when it isn’t and won’t ever be in this economy. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. It’s like a casual runner who does 20-30k a week in the midst of their usual weekly commitments saying “I’m an athlete.” According to the email newsletter from runningfordummies.com, they definitely are. I will not take that away from them. Because I don’t want them to take my dreams from me. The difference between us, however, is the follow-up question. If they claim “athlete” as their primary answer, the next question will undoubtedly be, “what events are you competing in next?” To which the answer would be Battersea Park Run. The follow up question for me on claiming ‘comedian’ is, “tell me a joke.” To which I can gracefully transition into a diatribe about that being a very one-dimensional understanding of ‘comedian’ vs. ‘joke writer’ and while there are certainly jokes I tell throughout a stand-up set, I wouldn’t be able to do it justice in this current setting due to... And now we have gone from ‘small talk’ to ‘medium talk’. Medium talk is when one party is dreadfully interested in the topic and the other is realising their mouth is a little parched and wondering if the free bar is still open. Your outfit portrays an invitation to light-hearted interactions thanks to your fun cat meme design on your tote bag, but this has betrayed them, and they cannot comfortably escape. I use my own version of a ‘skip intro’ button in a new introduction by providing the recent weather reports in a 15 second sound bite, show them a picture of my cat and a recent holiday, and my latest LinkedIn post from 14 years ago so we can get on with an actual conversation. The conversation in question? Big talk. One could refer to it as large or perhaps extra large talk, as a way to t-shirt size the experience, but let’s be real: t-shirt sizing anything that isn’t a t-shirt is incredibly annoying and I will not entertain that as an action item to estimate something for a work meeting. This short guide should help to cut through the crust of pretense. You will quickly find out who is worth being in the same room with, and who is there for the bottled beer. An odd trend will appear that, in the main, those that are there due to some close relationship with the person who was actually invited to the thing is probably going to respond better to this method than the core party-goers. This is intended. If all goes to plan, you are now standing alone by the hummus; exactly where you wanted to be. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    5 min
  8. Apr 14

    PROGRESS AUDIT 003: A Logical Guide to Being Tolerable.

    This morning, my wife told me that some people don’t bring out the ‘best version’ of me. That is, I admitted, due to a general sense of fear. There are many versions of me (I made a typo there to suggest there were ‘manly’ versions of me to which I quickly course-corrected, because that is one thing I know is not true; ‘manly’ and me do not play well together), all of which are operating with a slow rumble of fear throughout the day. People operate on two options: do something out of fear OR do something out of pride. I believe it is better if everyone operates under the former if you are to operate at all. At some point, in order to capture the imagination of the emerging generation, somebody somewhere was the first person to utter the words “living your/my best life”, and this is now the reason why everyone is depressed. Because this sounds like a target, something to aspire to or something that is possible. Now it is possible, but not the way that people who attest to it want you to understand. Thanks for reading Dispatches from the Pavement! Subscribe for free to receive new posts and support my work. Here is the ultimatum: You are already living your best life, because that is what your life is. You have already subscribed to the other idiom “You only live once” and have not done the logical alignment to realise that if you only live once, then the life that you have, without any effort in particular, is your best one. And you are, admittedly, disappointed. I’m sorry to have pointed this out to you. It’s also your worst life, if that’s any consolation. That is how lists work. But when I say to my only parents that they are the best parents I’ve ever had, that is a true statement. There will be some who may try to point out where they could have done better, but I am not that person. The generation that I belong to (Millennial) is powered by affirmations: * Live your best life * You only live once * Good vibes only * Self-care * Living your truth * That’s how I’m wired * Trust the process * Life is short All of these are excuses for why this person feels friction in general society. I am encouraged to “be myself” and then invited to a fancy dress party, derided for turning up as myself. I could argue that I am being ‘authentic’, but the reality is I’m exposing everyone else as turning “fun” into additional work that shouldn’t be impacting my work-life balance. I get invited to parties less often as a result. We hear “YOLO” over the hubbub, but when we look, it’s being used as an excuse to have another Krispy Kreme on a Friday. And they’ve taken the best one again. But you can say almost anything that is merely useless logical calculation, and then take up smoking or buy a dog. It used to be that we had some strange observation that would justify behaviour; “you can’t make an omelette without breaking eggs” is used to excuse aggressive people who can’t just take a breath. But that isn’t heard as often these days, and is replaced with “trust the process,” “it is what it is,” “all my chickens have hatched, and I’ve got no eggs, so try making an omelette now, you peanut.” Before I leave that axiom alone, I think it worth highlighting the use of eggs is specifically for omelettes. Other things yes, but omelettes make the list. Without digressing too far into whether a vegan would approve of this as a metaphor for their latest campaign, I’m pretty sure someone on the opposite side of the picket line would have a sign that read “You can’t make an omelette.” The very notion of eggs is they will be broken. Either for food or their more productive options: chicks. This does defeat the object of the phrase’s use. By all means, “move fast and break things” if you must, but do not make an excuse that those things were supposed to break and part of the ingredients, rather than the actual result; collateral damage. How are we supposed to define things as “eggs” in the world outside of a metaphor that is literally a double negative framing of something? If I do the appropriate linguistic algebra, the phrase is literally saying “you make omelettes with eggs.” Now try to justify that to be why you “disrupted” the industry, but not fully being honest that your old business partner is now alone and on the verge of becoming the next Walter White. The ex-CEO of Brewdog probably had this sewn into every t-shirt he wore and had it tattooed across his chest. But in this case, it’s being used to suggest that “success” is made with the ingredient of destroying other people’s lives. An omelette folk metaphor should not be able to carry the weight of silencing dissent. The millennial adjustment to ‘move fast and break things’ at least didn’t point to objects that undermined the underlying intent. We seem intent on building our lives on proverbs of five words or fewer. I agree. Life is short, when compared with the infinite passage of time, but it’s taken ages to get here, and if we are speeding towards death, let’s be mindful of others along the way, please. I cannot abide “Good Vibes Only” as a concept. This doesn’t work. If I got a phone call, as I once did, explaining that the vet had found an untreatable growth in my cat and she would need to be put down, I can’t just scream “GOOD VIBES ONLY!” at him and hang up. It doesn’t work. There are people that claim they can maintain said “vibes” with “breath work.” Since when was breathing work? Only in the most stressful of situations, otherwise known as a panic attack. If we have a generation that are experts at breath work, we must be in an international health crisis. Every member of Gen Z are hiding their constant state of panic behind an oversized hoodie slogan. And so we have got a population of people living through their screens, showcasing their life with captions to affirm their life choices, without just actually inhabiting them. Only made worse is we have too quickly passed this onto future generations, who have had to find ways to live ‘authentically’ and make sure that that is also captured on social media so people can approve of it. Just approve, please. Approve of my schedule. Approve of my job. Do not be silent. There’s a world of concern that people are only sharing their curated life online. But there is silence when it comes to just getting people to live. What this doesn’t mean is find ways of captioning your life through a t-shirt that says “GAME ON” or “I WILL GO PLACES” or “ADVENTURE! Assembly required.” Be careful of these. I have a hoodie that reads, “The Wilderness Awaits”, which sounds edgy and cool, but is probably the most terrifying thing to consider. You believe it’s going to be a scenic hike in the New Forest, but suddenly there’s no 5G coverage, and Waitrose is replaced by a SPA. No Gastro Pub in sight. I like the wilderness as long as there’s a proper facility to ensure I can have a suitable bio break and eat tasty things in the midst of experiencing said wilderness. I do not want the wilderness subjected to me. The idea of adventure might be fun from the outside, which is easy to imagine when binge-watching Netflix mini-series. But imagine that actually happening to you. They say be careful what you wish for, but in this case, you have either brought incredible disaster on yourself with zero prep, or, as hacked to death in the preceding paragraphs, stated things over yourself that contain no actual meaning and your single solitary life is winning and losing at every ranking you can place on it. Stop it. Here are some alternatives that you can utilise to make yourself more tolerable to the incoming generations: * One life is already too much responsibility * I have settled for a good life, my apologies * Be your many selves. Embrace your inconsistency. * Check you’re still breathing. This is enough. * Do not disturb * Be authentically difficult * Life may be short, but please do explain in more detail your life-changing sourdough starter Remove all vibes from your activities. Strive instead for a life that is logically sound. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobyisaacscomedy.substack.com

    8 min

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Because if I look up, I might have to make eye contact. Voiceovers of my Substack essays. tobyisaacscomedy.substack.com