Project W.I.R.E.™

Romeo Coston
  • 5.0 (1)
  • Personal Journals
  • Updated Weekly

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.

  1. Sep 20

    She Followed Her Mom Into The Garage And Found A Secret School | Michelle France | Ep 28

    🚨She lost her identity when her 20 year teaching career ended. Here's what she built in its place. In this episode of Project W.I.R.E.™, Romeo sits down with Michelle France, an educator, community builder and co-founder of Strategic Business Connect, whose career spans nearly 40 years across South Africa, Australia and Dubai. After more than two decades in school leadership, Michelle's role ended when her school closed. She turned that unplanned pivot into a new chapter building business communities, and now helps entrepreneurs find the confidence and support they didn't know they were missing. ✅ Why losing her job after 20 years also meant losing a piece of her identity ✅ The real difference between confidence and competence ✅ The eight year old moment that quietly decided her entire career, decades before she knew it ✅ Why she believes people "lose the will to learn" right when the need it most ✅ The one question people should ask before ever taking the entrepreneurial leap 👉🏽 "Choose kindness as your strategy." 🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success. #ProjectWIRE #Leadership #Entrepreneurship #Community #Dubai #Reinvention #Mindset #Podcast

  2. Sep 13

    Why Success Is the Hardest Season You Will Ever Run | Dr. Loretta Sanders | Ep 27

    🚨She has three doctorates, one calling, and zero patience for people who quit at the first "no." In this episode of Project W.I.R.E.™, Romeo sits down with Dr. Loretta Sanders, an award winning author, international speaker, pastor and coach, who has spent two decades turning her own pivots into a framework for helping others move through theirs. Born in Pittsburgh and raised through the Steel City's hardest years, Dr. Loretta went from the Army to the classroom to the pulpit, eventually building a life and ministry across the UAE. She now helps people tell the difference between a season to be still and a season to run, and how to survive both. ✅ Why "running season", not planting season, is actually the hardest one to survive ✅ The one sentence she uses in coaching ✅ Why isolation is one of the most dangerous lies a driven person can believe ✅ The real difference between failure that teaches you something and failure that never had to happen ✅ Why she tells people to "celebrate the setback" 👉🏽 "Life is found when you find yourself walking in your freedom." 🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success. #ProjectWIRE #Faith #Mindset #Leadership #Pastor #Entrepreneurship #Culture #UAE #Podcast

  3. Sep 6

    Why Your Best Business Habit Fails in the Middle East | Taqua Malik | Ep 26

    🚨 Two cultures. Two decades of experience. One woman fluent in both. In this episode of Project W.I.R.E.™, Romeo sits down with Taqua Malik, founder of Freedom Advisory and creator of Cultural OS, who has built her entire body of work around decoding the unwritten laws of Arab business culture. Born and raised in Riyadh, Taqua now helps expats and professionals navigate the Gulf with greater awareness, from dignity and hierarchy to trust, relationships, and the silent rules that quietly decide whether a deal lives or dies. ✅ Why "getting straight to business" can quietly kill a deal before it starts ✅ The four different types of silence, and what each one is actually telling you ✅ Why culture, religion, and business are never separate in this region ✅ The real story behind a joke that cost someone a major introduction ✅ What most Western companies got wrong chasing GCC contracts, even when they came fully prepared 👉🏽 "There is so much that we share in common rather than what sets us different." 🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success. Connect with Taqua Malik : Instagram: https://www.instagram.com/taquamalik LinkedIn: https://www.linkedin.com/in/taqua-malik The wait list for The Cultural Contract book: https://freedomvisory.com/the-cultural-contract The Souk Tribe community https://www.thesouksecrets.com/upgrade #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #Culture #GCC #Business #CrossCultural

  4. Sep 1

    ⚠️Side Hustle Trap

    💭 A side hustle stays a hobby until you decide it's not. Nobody is going to promote it to a real business for you. Unpacking the real line between a side hustle and a business, why staying on the side hustle side feels safe when it isn't, and what it actually takes to cross it. ✅ Why they can look identical from the outside but aren't ✅ The protection that's actually keeping it small ✅ A personal moment with this podcast where the gap showed up in real time ✅ What crossing the line actually means, and what it doesn't ✅ The honest question to ask about what you're really doing 🔔 Subscribe for daily transformation insights and weekly Project W.I.R.E. episodes. Ready to get out of your own way? Book a free call:https://calendly.com/reverse-engineer/30min #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #Coaching #Transformation #CommunicationSkills #Lifehacks

  5. Aug 30

    Breaking Bread: Why 1 Dinner Beats Every Marketing Channel | Gautam Ganglani | Ep 25

    🚨 What if your entire business strategy could be built on nothing but breaking bread? In this episode of Project W.I.R.E.™, Romeo sits down with Gautam Ganglani, the self-titled "Chief Energizing Officer" of Right Selection Corporate Events, one of the Gulf's leading speaker management and executive coaching firms, and founder of Breaking Bread & Co. After 30 years connecting global leaders, speakers, and executives through the power of genuine relationships, Gautam breaks down why the most valuable thing he's ever built wasn't a company, it was a table. ✅ Why he calls himself a "startup with 30 years of experience" ✅ The three pieces of advice his father gave him that changed his entire life ✅ How a "Good Job" card gets him upgraded to business class almost every flight ✅ Why he believes people aren't difficult, they're different ✅ The simple formula that decides whether hard times break you or build you 👉🏽 "How you respond to the events that life presents you will determine the outcomes you experience." 🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success. #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #Relationships #Networking #Business #PersonalGrowth

  6. Aug 27

    ⚠️Analysis Paralysis

    💭 More options were supposed to make this easier. Instead, they made you slower. Reasons why analysis paralysis actually happens, why it gets worse the more successful you get, and the one shift that gets you moving again. ✅ Why this isn't a thinking problem ✅ The reason it gets worse as you scale, not better ✅ A personal story about a decision that took a month instead of a week ✅ What actually makes a decision look right in hindsight ✅ The question to ask about what you've been circling for weeks 🔔 Subscribe for daily transformation insights and weekly Project W.I.R.E. episodes. Ready to get out of your own way? Book a free call:https://calendly.com/reverse-engineer/30min #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #Coaching #Transformation #CommunicationSkills #Lifehacks

  7. Aug 25

    ⚠️Brain Fog

    💭 You're not lazy and you're not losing your edge. If you can't think straight, there's a name for it, and it's costing you more than you realize. Breaking down what brain fog actually is, why it hits high-performing men especially hard, and the first move that actually clears it. ✅ Why it gets mistaken for laziness and goes unspoken ✅ The real sources stacking on top of each other without you noticing ✅ A personal stretch where everything suffered at once ✅ Why pushing through is exactly what got you here ✅ The question to ask about when your mind last felt actually clear 🔔 Subscribe for daily transformation insights and weekly Project W.I.R.E. episodes. Ready to get out of your own way? Book a free call: https://calendly.com/reverse-engineer/30min #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #Coaching #Transformation #CommunicationSkills #Lifehacks

  8. Aug 23

    She Changed Her Flight at 2am. Two Days Later, Everything Shut Down | Tiffany Lolonda Thomas | Ep 24

    🚨 She had zero clients, zero connections, and moved to Dubai in the middle of a war. Two months later, she closed her first deal. In this episode of Project W.I.R.E.™, Romeo sits down with Tiffany Lolonda, a Dubai-based real estate advisor, US Navy veteran, and founder of Lola's Realty Group. After a decade of real estate success in the US, Tiffany walked away from everything familiar and relocated to Dubai on faith alone, closing her first deal within two months of landing, despite everyone telling her it couldn't be done that fast. ✅ Why "everyone told me I couldn't do it that way" was the exact sign she was on the right track ✅ The difference between overcoming a challenge and staying somewhere that's no longer meant for you ✅ How she rebuilt her business from scratch without picking and choosing her values ✅ The real cost of people-pleasing, and what it took to finally set boundaries ✅ Why protecting your peace might be the most underrated business strategy there is 👉🏽 "Don't forget your why." 🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success. #ProjectWIRE #Mindset #Entrepreneurship #Dubai #Leadership #Podcast #RealEstate #Faith #Boundaries #Relocation

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About

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.

Information

  • Creator
    Romeo Coston
  • Years Active
    2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Romeo Coston
  • Show Website
    Project W.I.R.E.™