Project W.I.R.E.™

Romeo Coston
  • 5.0 (1)
  • Personal Journals
  • Updated Weekly

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.

  1. 8h ago

    Your Doctor Can't Make You Healthy | Ep 15

    Dr. Taniyaa Bakshhi launched a mental health initiative at 19, helped build a generational wellness brand across two countries, and did it all by choosing hard when she had every reason not to. 🌿 In Episode 15 of Project W.I.R.E, host Romeo Coston sits down with Dr. Taniyaa, founder of Sunny Herbals Middle East and the wellness platform Universe, to talk about what it actually looks like to step up before you're ready. From losing a family member overnight and suddenly running a business she didn't ask for, to understanding why she couldn't feel happy even when things were going right, this conversation goes deep on identity, resilience, and the real relationship between your body and your mind 🧠. We talk about: ✅ Why choosing hard accelerated her faster than playing it safe ever could ✅ The one rule she swears by (and what happens to your problem-solving when complaining isn't an option) ✅ How serotonin, sebum, and your dinner plate are quietly running your skin ✅The moment she looked at a picture and decided to become a different version of herself ✅ What men are getting wrong about skin care (and why it starts from the inside) ✅ Why boundaries are not one size fits all This episode is both mindset and wellness. If you ever had to grow up fast, show up before you felt ready, or just needed a reminder that hard and impossible are not the same thing, this episode is for you. 🎙️ Hit subscribe so you never miss a conversation that charges you up⚡ Drop a comment with your biggest takeaway and share this with someone who needs to hear it today. #projectwire #mindset #wellness #sunnyherbals #sunnyherbalsmiddleeast #romeocostonofficial #podcast #entrepreneur #business #dubai #india #scale

    47 min

  2. May 31

    The Middle Is Where Most People Give Up | Ep 14

    What happens when you walk away from a successful tech company and start over from scratch? In this episode of Project W.I.R.E.™, Romeo sits down with Keila Doyle, founder of Golfily, an AI-powered golf platform designed to help players track their progress, improve their game, and enjoy the sport without being glued to their phones. Before launching Golfily, Keila built and exited a technology company in London before making the life-changing move to Dubai. What started as a sabbatical and a desire to meet new people eventually turned into a new business venture built around a passion she never expected to discover: golf. Together, Romeo and Keila explore: ✅ Why intuition matters more than most people realize ✅ The connection between golf, mindfulness, and entrepreneurship ✅ The "20 Second Rule" for handling frustration and setbacks ✅ Why most people quit during the middle stage of success ✅ How to build a business with intention instead of rushing for results ✅ The importance of protecting your peace as an entrepreneur ✅ Why asking for help is one of the most underrated business skills ✅ How Golfily uses artificial intelligence while keeping the human experience at the center ✅ The reality behind building products, testing ideas, and launching imperfectly This conversation is packed with lessons on resilience, self-awareness, entrepreneurship, personal growth, and finding opportunities in unexpected places. Whether you're building a business, navigating a career transition, or simply trying to trust yourself more, this episode offers practical insights you can apply immediately. Connect with Keila Doyle: Instagram: @golffily_ If you enjoyed this episode: ✅ Like this video 🔔 Subscribe for weekly conversations on business, mindset, leadership, and personal growth ↗️ Share this episode with someone who needs a reminder that not everything has to be figured out before taking the next step #ProjectWIRE #Entrepreneurship #Mindset #Leadership #PersonalDevelopment #StartupLife #BusinessGrowth #Golf #Podast #Dubai #Scale #Business #Founder

    48 min

  3. May 24

    The Mindset Coach Who Almost Talked Herself Out of It | Ep 13

    Shelley Bosworth spent 25 years climbing the corporate ladder at global brands like Starbucks, Tesco, and KFC. She had the house, the car, the holidays everything she'd worked for. And then she watched her in-laws lose their chance to live out their dreams, and something shifted. In this episode, host Romeo Coston sits down with Shelley as she opens up about walking away from corporate at the peak of her career, launching a coaching business right before a global pandemic hit, navigating her husband's redundancy, and what it actually took to keep going when she had every reason to quit. We get into: ✅Limiting beliefs and why they don't disappear overnight ✅The real reason people struggle to show up on social media ✅Why most people know what they need to do but still don't do it ✅The difference between theory and applied knowledge ✅How to give yourself permission to want more without feeling guilty for it #ProjectWIRE #mindset #entrepreneur #coaching #podcast #podcastclips #business #dubai #dubaientrepreneurs #scale #collaboration #courage

    59 min

  4. May 17

    Digging Deep Is the Cost | Sue and Achasah of Women Who Thrive | Ep 12

    ‼️ For the BEST part, watch till the very end ‼️💭 Sue and Achasah didn't plan to build a community. They threw a gathering of 25 women on International Women's Day, technically still during COVID lockdown, and no one wanted to leave.Five years later, Women Who Thrive runs 10+ events a month across Dubai and is striving toward world domination.🎬 In this episode host Romeo Coston sits down with both co-founders for one of the most honest conversations on the show yet.They get into what it actually costs to build something real. The control you have to let go of, people you lose along the way, the version of yourself you have to stop hiding, and why most people stay stuck.This one goes deep.⚡️The accidental origin of Women Who Thrive⚡️Why community and business tension⚡️The high-five system that keeps them going⚡️Why you cannot "un-edit" yourself alone⚡️What being ready for change actually looks like⚡️The mindset shift that reframes everything🔔 Subscribe so you don't miss what's next!🙏🏾 Tell a friend.🚨Check out Women Who Thrive 👉🏽 https://www.women-whothrive.com/#ProjectWIRE #WomenWhoThrive #podcast #Dubai #community #selfimprovement #wellness #womeninbusiness #scale #entrepreneur #coaching

    1h 51m

  5. May 10

    Lost $280K in Pipeline Overnight... Then Gave Herself 30 Days to Save Everything | Ep 11

    What do you do when a war wipes out your entire pipeline and your business account hits zero? You document it. Raw. Unfiltered. Live.Julie Donjoux, founder of Julie Donjoux Home Consulting in Dubai, walked away from a decade-long corporate career at companies like HP and 3M to build something she actually believed in. Two years in, a war changed everything overnight.In this episode, Julie sits down with Romeo to talk about the real side of entrepreneurship that no one posts about: the $280K pipeline that evaporated, the three months of zero income, the burnout from year one, a late-stage ADHD diagnosis, and why she still says this is the happiest she's ever been.She also shares why she's launching a 30-day live documentary series - showing up every day with no filter, no edits, and no guaranteed outcome.This episode covers:- Leaving corporate to pursue a dream with no formal design background- Arriving in Dubai with a backpack and €1,000 - 11 years ago- How a war can take a business from thriving pipeline to zero overnight- Burnout, ADHD, and finally understanding how your brain works- Why resilience beats motivation every time- The difference between a plan B and a pivot- The "museum morning" framework from The Big Five for LifeSignature Takeaway: "Ask yourself every..."Follow Julie's 30-day journey:📸 Instagram: Julie Donjoux Home Consulting💼 LinkedIn: Julie Donjoux

    54 min

  6. May 3

    "You Can't Steer a Parked Car" - Kelly Lundberg on Personal Brand, Identity & Taking Action | Ep 10

    What if the thing holding you back isn't your strategy... it's the story you keep telling yourself? In Episode 10 of Project Wire, host Romeo Coston sits down with international personal brand strategist, keynote speaker, and author Kelly Lundberg to unpack what it really takes to build a brand that opens doors, creates revenue, and reflects who you actually are. Kelly went from cabin crew in Edinburgh to launching the Middle East's first personal shopping agency in Dubai, with no roadmap and a loan she had no business taking. Today she works with founders, executives, and global brands like Chanel, HSBC, Louis Vuitton, and Arsenal FC, and has developed a certification program teaching her 20-year personal branding methodology to the next generation of strategists. This conversation goes deep on: → Why every coach needs a coach and when to know it's time → The identity gap: why the outside world often sees you before you see yourself → How to break through procrastination using the "One Touch Method" → The one-touch productivity hack that changed how Romeo runs his day → Building a story bank and why nothing that happens to you is too small to log → Letting go of past identity to step into who you're becoming → Why your personal brand is the vehicle to the life you want to create "You can't steer a parked car." - Kelly Lundberg 🔔 Subscribe to Project Wire for weekly conversations with creative entrepreneurs and serious builders. 📖 Kelly's book: Seed the Lemon, Elevate Your Personal Brand One Pip at a Time🌐 Find Kelly: kellylundberg.com #ProjectWIRE #personalbrand #entrepreneurmindset #personaldevelopment #brandstrategy #selfimprovement #productivity #identity #limitingbeliefs #businessgrowth #keynotespeaker #scale

    1h 6m

  7. Apr 26

    He Almost Jumped… Then Everything Changed | Men’s Mental Health Reality | Ep 9

    Most men don’t break, they isolate. In this episode of Project W.I.R.E.™, Manny Djornor opens up about the moment that almost changed everything… standing on the wrong side of a 17th floor balcony. From Ghana, to growing up in the U.K, to working on Wall Street, to becoming a Vice President at 26, Manny built the life most people chase. But behind the success was pressure, isolation, and a silent battle that nearly took him out. This is not just a story about success. It is about identity, vulnerability, and what it really costs to perform at a high level. We get into: • Why men isolate during their darkest moments • The truth about vulnerability and strength • Success vs fulfillment • Breaking patterns and rebuilding identity • How to give yourself permission to ask for help If you have ever felt pressure, alone, or stuck in your own head… this conversation is for you. Watch until the end. One part of this might change how you see everything. Guest: Manny Djornor Founder of Mentality | Entrepreneur | Community Builder Host: Romeo Coston Coach | Connector | Speaker Success becomes inevitable when you understand your patterns and build with intention. #ProjectWIRE #MensMentalHealth #selfawareness #mindset #mensmentalhealth #mentalhealth #emotionalIntelligence #innerwork #purposedriven #resilience #overcomingadversity #vulnerabilityisstrength #founderlife #realtalk

    49 min

  8. Apr 19

    She Walked Away From Everything… Then They Tried to Push Her Out | Ep 8

    At some point, staying the same becomes more uncomfortable than starting over.Host, Romeo Coston sits down with Katherine Read, Founder of Short Stay Circle, to break down what it really looks like to walk away from stability and build something from nothing.Katherine spent over 20 years in a stable career as a school teacher. Predictable income, "clear" identity, and a life that made sense on paper.Then she walked away from all of it...Not because she had it all figured out, but because she knew she could not stay where she was.What came next was not smooth...Imposter syndrome hit hard. She did not know how to price herself. She questioned whether people would even pay her. And internally, she struggled with identity because she had never known anything else.Then it got worse.As she started building Short Stay Circle, a community designed to connect and elevate people in the short term rental space, people tried to push her out. Not quietly. Not subtly.Out.This episode breaks down what it really looks like to leave stability, face resistance, and build something anyway.We get into walking away from over 20 years of security, the reality of imposter syndrome when starting something new, pricing and self worth, identity loss and rebuilding from scratch, and what happens when people do not want you to win.Katherine built Short Stay Circle into a growing community where people connect, bring deals, and create real value both on and off the platform. Not just events, but an ecosystem.This is for people who feel stuck in what is familiar, who know they are capable of more, but are battling their own patterns and limiting beliefs.It will not feel perfect.You move anyway.Guest: Katherine Read, Founder of Short Stay CircleHost: Romeo Coston, Project W.I.R.E.Success is not random. It is patterned. And once you see it, you can build it.#ProjectWIRE #entrepreneur #dubaientrepreneurs #founderjourney #founders #entrepreneurmindset #impostersyndrome #personalgrowth #shorttermrentals #startuplife #building #mindsetshift #courage #dubai #business #community #valuesinlife #uk #journey

    46 min
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About

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.

Information

  • Creator
    Romeo Coston
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Romeo Coston
  • Show Website
    Project W.I.R.E.™