DigitalMile - The Digital Marketing Podcast

Extramile Digital
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  • MARKETING
  • UPDATED MONTHLY

DigitalMile is a series of podcasts designed to give you a deeper understanding of the different facets of marketing, design, development and strategy. It’s our way of giving something extra back to our clients and contacts, sharing our skills and knowledge in a way that showcases our expertise.

Episodes

  1. How to Optimise Your Content for AI Search (B2B SEO Strategy) - Ep.02

    FEB 2

    How to Optimise Your Content for AI Search (B2B SEO Strategy) - Ep.02

    The way people search is changing. With the rise of generative AI tools like Gemini, ChatGPT, and Perplexity, simply ranking on page one of Google isn't enough anymore. You need to be the answer the AI provides.In this second episode of DigitalMile, James (Key Account Manager) and Jim (SEO Account Manager) at Extramile Digital break down the shift in search behaviour and provide a practical roadmap for B2B businesses to stay ahead.From mastering E-E-A-T to implementing the "Answer First" strategy, learn how to turn AI from a "threat" into your biggest lead-generation opportunity.📌 In This Episode, You’ll Learn:The Shift in Search: Why users are moving away from traditional links and toward succinct AI answers.The E-E-A-T Framework: How to prove Experience, Expertise, Authoritativeness, and Trustworthiness to AI bots.Technical Fundamentals: Why a clean site structure and sitemap are the "digital handshake" your website needs.The TL;DR Strategy: How adding summaries to your content can win you a spot in AI overviews.Why Bing Matters: Why Microsoft’s growing international share means you can’t ignore Bing SEO.Social Signals: The power of LinkedIn in establishing B2B authority for AI scrapers.Found this helpful? Don't forget to Like, Subscribe, and hit the Notification Bell 🔔 so you never miss an episode of DigitalMile!#AI #SEO #DigitalMarketing #ContentOptimisation #B2BMarketing #GoogleSearch #GenerativeAI #DigitalMile #ContentStrategy

    14 min
  2. DigitalMile Introduction

    JAN 19

    DigitalMile Introduction

    The ideas, insights, and industry trends shaping B2B digital marketing today. Hear about the tools and techniques to make your digital marketing succeed, and gain knowledge from our 25 years in business and seeing the landscape shift. We’re experts in B2B marketing for manufacturing, engineering, chemical, and defence, so listen to our episodes for practical help and actionable tips.

    4 min
  • 2 Episodes

About

DigitalMile is a series of podcasts designed to give you a deeper understanding of the different facets of marketing, design, development and strategy. It’s our way of giving something extra back to our clients and contacts, sharing our skills and knowledge in a way that showcases our expertise.

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