She's The BOSS. The Business Podcast for Holistic Nutritionists.

Leigh McSwan
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  • Entrepreneurship

She’s The BOSS is the podcast for established Holistic Nutritionists who are done being the best kept secret in wellness. Hosted by Leigh McSwan, 16-year industry veteran and business coach, this show covers the real conversations about building a scalable, profitable nutrition business that actually works without you. No fluff, no generic business advice. Just the strategies, stories, and honest truths that the Holistic Nutritionist industry doesn't talk about enough. New episodes every Tuesday. www.leighmcswan.com

  1. 3d ago

    An MD Confirms It: Holistic Nutritionists Are Non-Negotiable on Every Care Team | Dr. Alexia Soteropoulos

    If you’re crushing it on paper but dragging yourself through the day, this conversation is for you. We sit down with Dr. Alexia Soteropoulos, an integrative and functional medicine physician and founder of Onesoma Integrative Wellness, to unpack why so many high-achieving women feel exhausted, foggy, inflamed, and frustrated by “nothing’s wrong” answers. Alexia shares her personal story of growing up with debilitating symptoms, seeing specialist after specialist, and finally feeling heard when someone looked for root causes instead of managing symptoms. That experience shaped how she practices today and why she chose to step outside the conventional system. We get honest about what medical training often prioritizes, why chronic conditions are frequently managed rather than resolved, and how lifestyle medicine, functional lab testing, nutrition, sleep, and stress regulation can change outcomes. We also go tactical. We break down the top concerns Alexia sees in driven women (fatigue, brain fog, hormonal and metabolic changes like stubborn belly fat), plus small daily shifts that actually fit real schedules. Then we zoom in on women’s health: why “women are not small men,” how understanding your menstrual cycle can be liberating, and how trend habits like fasting and cold exposure can help or hurt depending on timing, nervous system state, and life stage. If you’re a holistic nutritionist, you’ll leave with a stronger sense of why your role is non negotiable on an integrative care team and how to collaborate with MDs with clarity and confidence. Subscribe for more unfiltered conversations about ambition, money, and ownership, then share this with a friend who’s running on fumes and leave a quick five-star review. Connect with Dr. Alexia on her website here Visit her on Instagram! And don't forget to pre-order her new book, Restoring Balance Join Ignite, my 6-month mastermind- enrolment is open now. Connect with me on Instagram!   Check out my website here.

  2. Jul 14

    The $250 Package Problem: Why Holistic Nutritionists Won't Stop Underpricing

    $250 for three months of skilled, transformational nutrition coaching is not “a competitive offer.” It’s a belief wearing a price tag, and once you see that, you can finally stop trying to solve a confidence wound with a calculator. We walk through the real reason undercharging is so common in nutrition coaching and health coaching: the profession’s lack of a governing body and regulated title quietly signals “less legitimate,” and that message gets internalized fast. When that external devaluing becomes your own internal story, it shows up in predictable ways: pricing against the nutritionist down the road, freezing when someone asks about your rates, discounting in DMs, tossing in extra sessions for free, and feeling guilt that leaks into every sales conversation. Then we get practical. We share a three-part reset for value-based pricing: separate the belief from the number, price against the transformation (energy back, sleep back, life back) instead of the container, and stop treating guilt like a stop sign. If you’ve ever thought, “I know I should charge more, but I can’t make myself do it,” this will help you name what’s actually happening and choose a new way forward. The link to join Sales Confidence is in the show notes. If this hits home, subscribe, share the episode with a practitioner friend, and leave a quick review so more coaches can stop operating from $250 beliefs and start pricing like the professionals they are. START MAKING MORE MONEY WHEN YOU MASTER YOUR SALES SKILLS.  JOIN SALES CONFIDENCE TODAY!   Connect with me on Instagram!   Check out my website here.

  3. Jul 7

    Why Undercharging Is Trained Into Healers (And How to Break It) | Natalie Frey

    If you’ve ever left a client call feeling drained, over-responsible, or like you’re carrying someone else’s nervous system home with you, this conversation puts language and structure to what’s happening. We talk with Natalie Frey, a licensed marriage and family therapist (LMFT) who specializes in DBT (Dialectical Behavior Therapy) and integrates modalities like EMDR, ACT, inner child work, and schema therapy to help clients reduce anxiety, heal trauma, and build healthier relationships starting with themselves. Natalie shares the lived experience that brought her into mental health work: an early misdiagnosis, years of heavy medication, and the social development she felt she missed until the right assessment finally named ADHD, major depressive disorder, and generalized anxiety disorder. From there we trace her path through community mental health, high acuity treatment settings, and the “learn it the hard way” leadership experiences that built clinical skill and business confidence. Then we get practical. Natalie breaks down DBT as acceptance and change, and explains the four DBT modules: mindfulness, distress tolerance, emotion regulation, and interpersonal effectiveness. We also dig into boundaries with high needs clients, why “you can’t work harder than the client” is a kindness, and how safety plans and cope-ahead plans reduce after-hours dependence. If you’re a therapist, coach, nutritionist, or wellness entrepreneur, you’ll walk away with clearer ethical boundaries and better language for protecting your energy while still delivering powerful care. If you found this helpful, subscribe, share it with a friend who overgives, and leave a review so more clinicians and wellness business owners can find it. To work with Natalie, visit her website here and let her know you're a listener of She's The BOSS for a special offer. Sales Confidence is my 4-week program where we get more money into your business by teaching you the very basis for doing so- SALES! If your offers aren't full, your calendar isn't booked out, you need to look at your sales skills and become a master of selling. Once you learn these skills, you'll have them for life and be able to apply them to every offer and service, no matter the price tag.  Connect with me on Instagram!   Check out my website here.

  4. Jun 30

    Why You're an Influencer, Not a CEO

    You can post every day, grow a following, and still be building someone else’s business. That’s the uncomfortable truth we unpack as we name the two lanes almost nobody says out loud: the influencer path and the CEO path. From the outside they can look the same, but underneath they run on totally different foundations. One depends on borrowed offers, borrowed credibility, and rules you don’t control. The other is built on ownership, intellectual property, and a business that can actually scale. We talk candidly about why affiliate marketing, referral programs, and network marketing can feel safe while quietly capping your growth. Low risk can also mean a low ceiling, and that ceiling often shows up when you can least afford it: an Instagram algorithm shift, a change in affiliate terms, or a company pivot that leaves you with years of work tied to someone else’s decisions. If you’re a holistic nutritionist or wellness entrepreneur who wants stability, impact, and real leverage, the goal is simple: build what you own. We make it practical with three moves you can take right away. First, run an ownership audit with two lists: what you promote versus what you own. Second, name the method you already use with clients so it becomes your teachable, sellable framework. Third, ask the platform question: if Instagram disappeared tomorrow, would your business still exist? Then we share how we approach ecosystem building inside Ignite, including the September cohort and current enrollment options. If you’re ready to stop renting and start owning, listen now, share this with a friend who needs the push, and leave a review so more women in wellness can find it. Ok, let's get you into IGNITE because you have CEO dreams and THIS is the room where you become HER. Connect with me on Instagram!   Check out my website here.

  5. Jun 23

    She Uses Human Design to Build Brands That Make People Say "I Need to Work With Her" | Carolyn Williamson

    Your brand can look beautiful and still feel wrong. That disconnect is what we unpack with Carolyn Williamson, founder of With the Seasons Studio, a conscious branding and web design studio for heart-led entrepreneurs who want their online presence to feel like home, not a costume. We get honest about the moments that force reinvention, including postpartum anxiety, the identity shift of motherhood, and the quiet signals your body sends when your work is no longer aligned.  Carolyn shares how she went from pediatric nursing into entrepreneurship, then followed the breadcrumbs from coaching to design when she realized the visual storytelling side lit her up. From there, we dig into what “modern branding” actually means: building a brand that people can feel, not just recognize. She explains how she uses human design as a practical framework for branding decisions, including energy type, strategy, and authority, plus her signature approach of weaving a client’s conscious sun gate into visual identity choices so the brand reflects the gift they’re here to share.  We also talk about why one-size-fits-all marketing can drain you, how human design can validate a more sustainable rhythm, and why first impressions often happen before anyone reads your copy. If you’ve ever tried to Pinterest your way into a brand and ended up thinking “this isn’t me,” this conversation offers a clearer path forward. Subscribe for more unfiltered conversations on ambition, money, and ownership, and if this helped, share it with a founder friend and leave a review. Connect with Carolyn on her beautiful Instagram page!  To book a free website and brand audit click here.  If you're like me and have a newfound love for HD, a Human Design Reading or  a full branding experience based around HD is a great way to experience Carolyn and all her creative genius. Visit her website by clicking here.  Connect with me on Instagram!   Check out my website here.

  6. Jun 16

    What Does One Bad Client Really Cost?

    That “off” feeling you get on a discovery call or booking request is not random, and ignoring it can get expensive fast. We’re telling the full story of our third RV renter: the unexpected phone call, the mileage negotiation, the push to break a clear no-pet policy, and the way small boundary tests turned into bigger problems once they were on the road. What started as a goal to hit a simple booking number ended up costing us repairs, admin time, and a few genuinely stressful weeks. From there, we zoom out into the real business lesson: goal hijacking. It’s the moment your desire to hit a revenue goal, fill a program, or prove momentum becomes louder than your own discernment. If you’re a service provider, coach, or holistic nutritionist building a sustainable business, you’ll recognize the pattern immediately: scope creep before the contract, pressure to discount, rules treated like suggestions, and a vibe that feels demanding even when the words sound polite. We break down the difference between confidence and discernment, how to define your nonnegotiables before pressure is on, and why “staying at two bookings” can be the smartest CEO decision you make. If this resonates, subscribe, share the episode with a friend, and leave a five-star review so more women can find the show. Listen to Part 1 Here IGNITE- JUNE OFFER!!! It's back, baby!  Connect with me on Instagram!   Check out my website here.

  7. Jun 9

    Lift Heavy, Live Long: Why the Strongest Version of You Is Also the Best CEO You'll Ever Be | Melissa Carpenter

    Carbs get blamed, fats get demonized, and women get told to sweat harder on a treadmill. We sit down with Melissa to call out the biggest nutrition and fitness myths we see in the wild and to make a more grounded case for what actually works: balanced eating, strength training, and habits you can keep when life is busy. We also talk honestly about the darker side of extreme physique culture, including how low-fat dieting can collide with hormone health and why missing periods should never be treated as normal. From there we zoom out to the real goal: longevity. We dig into why muscle is protective, why leg strength and grip strength matter for aging well, and how training one side at a time can support balance and brain-body coordination. Melissa shares an unforgettable client story of a woman who starts lifting in her mid-50s and builds up to a 195-pound deadlift at 63 while competing in DECA events, proving that “too late” is usually just a story we tell ourselves. If you work from home, you’ll love the practical section: posture resets, stretch timers, walking pads, under-desk pedals, stability ball intervals, and the underrated power of a 10-minute outdoor walk for stress relief, circadian rhythm, blood sugar stability, and better ideas. We also get into family fitness with teens, simple “healthy plate” frameworks, and coaching tools like the moderator vs abstainer approach for treats and cravings.  If you want more strength, better energy, and a plan that fits real life, hit play, subscribe, share this with a friend, and leave a review telling us what habit you’re starting this week. Ready to get STRONG with Melissa? Join her 6-week program Connect with Melissa on IG! Look for Spartan events in your area Connect with me on Instagram!   Check out my website here.

  8. Jun 2

    Delusional Confidence (and the RV We Bought Before We'd Driven It)

    We signed the papers, put down a deposit, and drove a brand new Class A RV off the lot without ever driving an RV before. No systems, no cleaners, no pricing model, and no real understanding of the RV rental business. What we did have was a clear vision for a premium guest experience and the kind of delusional confidence that says, “We’ll figure it out on the way.” That choice led to a booked-solid season and over $20K profit, and it taught us a lesson that applies to any business, especially if you’re building offers, programs, or digital courses. We break down what actually made the difference: staging and photography that created an emotional yes, listing copy that gave renters a reason to choose us, and an all-inclusive approach that removed friction. Then we get honest about the unsexy part, the deep cleaning, the fast turnarounds, and why doing the work ourselves first made outsourcing easy later. If you care about customer experience, pricing strategy, and standing out in a crowded marketplace, you’ll take practical notes here. From there, we zoom out into the real theme: preparation versus progress. We talk about perfectionism and fear dressed up as productivity, why “getting ready” can quietly become a long-term habit, and how action creates the data that planning never will. You’ll also hear the 40% rule: launching at 40% ready often serves people faster than waiting for a perfect 100% that never ships. If you’ve been sitting on an idea, a launch, or a scalable business model, press play and then take the Empire Gap Assessment linked in the show notes. Subscribe, share this with a friend who’s stuck in planning mode, and leave a review if it gives you the push to move. Connect with me on Instagram!   Check out my website here.

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About

She’s The BOSS is the podcast for established Holistic Nutritionists who are done being the best kept secret in wellness. Hosted by Leigh McSwan, 16-year industry veteran and business coach, this show covers the real conversations about building a scalable, profitable nutrition business that actually works without you. No fluff, no generic business advice. Just the strategies, stories, and honest truths that the Holistic Nutritionist industry doesn't talk about enough. New episodes every Tuesday. www.leighmcswan.com

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