She's The BOSS. The Business Podcast for Holistic Nutritionists.

Leigh McSwan
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She’s The BOSS is the podcast for established Holistic Nutritionists who are done being the best kept secret in wellness. Hosted by Leigh McSwan, 16-year industry veteran and business coach, this show covers the real conversations about building a scalable, profitable nutrition business that actually works without you. No fluff, no generic business advice. Just the strategies, stories, and honest truths that the Holistic Nutritionist industry doesn't talk about enough. New episodes every Tuesday. www.leighmcswan.com

  1. 3D AGO

    The Four Tendencies: The Framework That Made Me a Better Practitioner, Coach and Seller

    You can have the smartest nutrition protocol in the world and still watch clients stall, ghost, or “fall off” between sessions. That’s not a meal plan problem. It’s a psychology problem, and once you see it, you can’t unsee it. We’re diving into Gretchen Rubin’s Four Tendencies and how they explain the way people respond to expectations: outer expectations from other people and inner expectations we place on ourselves. I walk you through each tendency with a practical coaching lens so you can spot what’s really happening when a client seems “unmotivated” or “resistant.” Upholders often need permission to be imperfect so life doesn’t break their momentum. Questioners need the why, the research, and the mechanism so they can commit without feeling sold. Rebels need freedom, options, and identity-based language instead of rigid rules. Obligers, the most common group, need external accountability and community support or they’ll struggle even when they want the goal badly. Then we take it beyond client results and into business: how your own tendency affects consistency, content creation, and self-set deadlines, plus how to use this framework in an ethical way to improve sales and marketing. You’ll leave with clearer client communication, better coaching systems, and a simple way to close the behavior gap that keeps great nutrition practices from becoming truly great. If this helps you, subscribe, share it with a fellow nutritionist, and leave a quick review so more coaches can stop guessing and start coaching the whole person. Sales Confidence begins here! The 4 Tendencies Quiz Connect with me on Instagram!   Check out my website here.

    23 min

  2. 5D AGO

    Feel It to Free It: The Real Reason High-Functioning Women Stay Stuck, With EMDR Therapist Lilly Gonoratsky

    Trauma doesn’t just live in the past, it shows up in your body, your relationships, and even the way you run your business. I’m joined by Lilly Gonoratsky, a licensed counseling therapist and EMDR therapist with a master’s in clinical health psychology, to talk about what real healing can look like when therapy is collaborative, flexible, and built around the actual human in front of you. We start with the leap from agency and group clinic work into private practice, including the parts nobody teaches therapists in school: marketing yourself, finding your niche, and pushing through imposter syndrome. Lily explains why autonomy matters so much in client care, especially when you want to blend modalities like holistic trauma care, somatic work, and EMDR instead of staying locked inside a scripted model. Then we go deeper into addiction and recovery. We talk about the roots that often sit underneath substance use and behavioral addictions, from childhood trauma and neglect to the everyday pain people don’t know how to name. Lily shares practical ways to prevent avoidance from turning into a spiral: bring the struggle into the light, reduce shame, and build nervous system capacity to feel discomfort without running from it. Finally, Lily breaks down EMDR therapy in plain English: what bilateral stimulation is, why it can help the brain reprocess distressing memories, and how many people can benefit even if they can explain the “why” logically but still feel stuck emotionally. If you’ve ever worried you’re “too much,” caught in people pleasing, or carrying labels that aren’t yours, this conversation offers a grounded path forward. If this resonated, subscribe, share it with a friend who needs it, and leave a five-star review to help more women find the show. Take Advantage of Lilly's 8-session offer Learn more about Beyond Roots Counselling Connect with Lilly on Instagram and see her in action!  Lilly's fave business book- grab it here Connect with me on Instagram!   Check out my website here.

    46 min

  3. MAY 14

    Death Threats, Viral Hate, & A YouTube Paycheck: What Happens When You Disrupt Your Own Identity

    A single, off-the-cuff YouTube video can change your life, but not always in the way you expect. We tell the true story of a nutrition creator who pivoted from a vegan, plant-based identity to a paleo message and watched the internet react in real time. What started as a simple attempt to answer repeated questions turned into overnight virality, intense backlash, and a hard lesson about what it costs to evolve in public. We get honest about the messy middle of a personal brand pivot: building a platform slowly through Instagram, email marketing, and YouTube content strategy, then suddenly dealing with a flood of comments, emails, and harassment when the algorithm decides to amplify you. We also talk about creator mental health and online safety, including why boundaries like blocking, disabling comments, and stepping away from social media are not weakness, they are self-preservation. If you have ever feared posting your real opinion, switching niches, or telling a story that breaks your old identity, you will recognize the emotional whiplash. Then we zoom out to the surprising business takeaway. Disruption can be brutal, but it can also be clarifying: the right audience starts to arrive, your message gets sharper, and your work can grow financially when you stop performing who you used to be. We unpack the idea that a little healthy pushback is sometimes a sign you are finally speaking with conviction, and that losing the wrong followers can create space for ideal clients and students. Subscribe for more real conversations about identity shifts, authenticity, and building a sustainable business online, and if this hit home, share it with a friend and leave a review. What part of your old identity are you ready to let go of? Connect with me on Instagram!   Check out my website here.

    10 min

  4. MAY 12

    Why the Women Who Scale the Fastest Aren't Working Harder, They're Healing Smarter | Sarah Lambert

    If you’re doing “everything right” and your business still feels hard, it may not be a strategy issue at all. It may be your nervous system pushing the brakes while your goals push the gas. I sit down with high performance business and leadership coach Sarah Lambert to unpack what nervous system led leadership actually looks like in real life, especially for ambitious women building online businesses while protecting their health and family time.  We get honest about the invisible ceiling that shows up when you start outgrowing your environment, raising your income goals, or stepping into bigger visibility. Sarah explains why “you are the strategy,” how subconscious beliefs can quietly block scaling, and simple journaling tools that surface what your body is afraid will happen if you succeed. We also talk about why bro marketing burns women out, how cycle aware planning supports consistent content creation, and what it means to sell from embodiment instead of pressure or performative hype.  Then we go forward looking: how AI can help you save time without muddying your voice, why community is becoming the real competitive edge, and why high ticket support is less about more information and more about someone reflecting your blind spots back to you fast. If you want aligned growth, better boundaries, and a business that feels as good behind the scenes as it looks on Instagram, this conversation is for you. Subscribe, share this with a founder friend, and leave a review with the biggest takeaway you’re putting into action. Get into Sarah's inner world, her Instagram is pure fire and you'll love it!  Journal Prompts:  I believe that I am_________ (view on who I am as a person)The world is____________ (views on the world)Deepest fear inventory- 25 reasons I actually don’t want this big goal For moving beyond your limiting narrative: Who am I without that trauma? Who am I without that experience/story?  Connect with me on Instagram!   Check out my website here.

    59 min

  5. MAY 7

    Ethical Sales For Nutritionists Who Hate Selling

    Sales is the asset nobody wants to talk about, until the numbers force the conversation. After a scroll through an Instagram clip with high-level entrepreneurs calling out sales as the key business skill, we bring it home for holistic nutritionists: if selling feels like something that “happens to you,” you are leaving your impact to chance. We unpack why the word sales can trigger a visceral, icky reaction, especially for practitioners who care deeply about ethics and outcomes. Then we offer a reframe that changes everything: real sales is leadership. It is the ability to hold a clear, confident conversation, stay certain about who you help, and guide the right person toward a decision. No fake urgency. No manipulation. No bro tactics. Just clarity, courage, and service. We also go straight to the uncomfortable layer underneath avoidance. For many of us, “I don’t want to be pushy” is really fear of rejection, fear of hearing “no,” or fear that a price objection says something about our worth. When we stop hiding from that and build actual sales skills, we get more than revenue. We get predictable income, better-fit clients, stronger boundaries, and the confidence to charge what we want and grow beyond a one-on-one practice. If you feel a ping of discomfort while listening, take it as a signal that something needs to change. Subscribe for more practical business leadership for nutritionists, share this with a practitioner friend who hates selling, and leave a review so more people can find the show. Sales Confidence kicked off yesterday, watch the replay and join us for the next 3 weeks of live calls!  Connect with me on Instagram!   Check out my website here.

    9 min

  6. MAY 5

    Your Nervous System Controls Your Business - And You Don't Even Know It with Nicole Elliott

    Your nervous system is running your business more than you think. When you catch yourself overexplaining your offer, shrinking your prices, or bracing for a “no,” that’s not just a mindset problem it’s a regulation problem. I sit down with Nicole, a Kelowna-based Spinal Flow practitioner, to talk about what it looks like to come out of constant fight-or-flight and back into a body that feels safe, steady, and clear. Nicole shares her winding entrepreneur journey and the moment she felt a full-body “yes” to Spinal Flow, a gentle healing modality created by Australian chiropractor Dr. Carly Axford. We unpack how working with the spine and nervous system can help people shift out of go-go-go mode, breathe deeper, and quiet the mental noise. We also explore a surprising teacher: animals. Dogs and horses don’t live in the monkey mind the way we do, and their presence becomes a blueprint for how we can regulate faster in real life. We get practical about nervous system tools you can use immediately, including sensory grounding, breath awareness, and meditation that goes beyond cookie-cutter visualization. Nicole explains why alpha brainwave audio and binaural beats can be more impactful for some people, and we connect posture to confidence, power, and how you show up in the world. We also talk about trauma patterns, the pull of victim mentality, and how to protect your energy without hardening your heart. Subscribe for more honest conversations about ambition, money, and ownership, share this with a friend who needs a nervous system reset, and leave a five-star review so more women can find the show. Ready to finally become a master at sales? Sales Confidence starts this week! Get in now!  If you're in Kelowna- book with Nicole today!  Visit her on Instagram and learn about Spinal Flow Recommended Meditation App Manifestation challenge Connect with me on Instagram!   Check out my website here.

    58 min

  7. APR 30

    What Would Happen to Your Revenue if You Disappeared for Three Weeks?

    If taking a real break would tank your revenue, you’re not lazy or bad at business, you’re just trapped in a structure where you are the system. I’m walking through a simple but uncomfortable test: take three weeks off in your mind, then ask what keeps working in your nutrition business without calls, content, DMs, or constant visibility. The answer tells you whether you’ve built a scalable business or a practice that depends on you for every dollar.  From there, I introduce the Empire Gap, a diagnostic way to spot the structural gaps that keep holistic nutritionists stuck at the same ceiling. We look at four pressure points: client delivery that requires you on every call, content marketing that only works when you post nonstop, lead generation that depends on personal chasing, and revenue streams that stop the second you step away. This framework helps you name the real problem so you can stop guessing and start building.  We also get practical about leverage and business architecture: group programs, masterminds, digital courses, and a podcast that brings in warm leads while you sleep. To make it actionable, I share a quick income audit where you list every way money comes in and star the ones that require your constant presence. If everything has a star, that’s not failure, it’s clarity.  Listen, take the free Empire Gap Assessment linked in the show notes, then share what you found. If this helps, subscribe, leave a review, and send the episode to one nutritionist who needs more freedom in their business. TAKE THE EMPIRE GAP ASSESSMENT  TAKE YOUR CALENDAR FROM EMPTY TO BOOKED OUT, SALES CONFIDENCE IS OPEN FOR ENROLMENT FOR A LIMITED TIME! Connect with me on Instagram!   Check out my website here.

    7 min

  8. APR 28

    Your Subconscious Is Making Your Business Decisions. Here's What To Do About It | Chantelle Denstedt

    A single childhood moment can quietly write the rules you live by for decades, including how you price, how you lead, and how safe it feels to be seen. We sit down with Chantelle Densted, founder of BU Naturally, to unpack how the subconscious mind drives behavior on autopilot and why so many high-performing women still feel a pull toward overexplaining, people-pleasing, or doubting their own authority.  Chantelle shares her path from 35+ years in tech and leadership to doing deeply human work with mindset and trauma-informed modalities. We talk about the identity shift that hits when you leave a respected title behind, the fear of being judged for choosing holistic healing, and the real work of building a new self-concept you can actually trust. Along the way, we dig into money mindset and the difference between making money and being able to hold it without fear, guilt, or self-sabotage.  You’ll also get a clear, grounded look at Psych-K and the Aroma Freedom Technique, including what a session feels like, why naming emotions matters, and how memory reconsolidation can reduce the emotional charge of old experiences without pretending they never happened. We connect generational trauma to communication patterns in families and explain how healing your relationship with emotions can change the way you parent, partner, and run your business.  If you’re building a wellness business and your biggest challenge feels internal, this conversation gives you language and tools to start untangling what’s yours and what you inherited. Subscribe to She’s the Boss, share this with a friend who’s in a pivot, and leave a review if it helps. What’s one belief you’re ready to question today? Visit Chantelle’s website and get more info on Aroma Freedom and Psych-K® Follow Chantelle on Instagram @be.you.natural.ly You're about to become an expert in Sales, join us inside this 4-week mini mind. We start May 6th- Sales Confidence- because today's online space requires it.  Connect with me on Instagram!   Check out my website here.

    51 min
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About

She’s The BOSS is the podcast for established Holistic Nutritionists who are done being the best kept secret in wellness. Hosted by Leigh McSwan, 16-year industry veteran and business coach, this show covers the real conversations about building a scalable, profitable nutrition business that actually works without you. No fluff, no generic business advice. Just the strategies, stories, and honest truths that the Holistic Nutritionist industry doesn't talk about enough. New episodes every Tuesday. www.leighmcswan.com

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