Be the Answer: Emarketed’s AEO Show

Alex
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Be the Answer is the AEO show for founders and marketers who want to get cited by AI assistants like ChatGPT, Perplexity, and Google’s AI Overviews. Each episode delivers tactical, no‑fluff playbooks to make your brand the answer AI recommends.

  1. May 6

    AEO for B2B Brands: How to Become the Default Recommendation in AI Search

    Alex explains how B2B brands can win AEO by building authority, citations, trust signals, and answer-ready content that AI systems actually cite.

    11 min

  2. Apr 12

    AI Search Reputation Risk Is Now a Marketing Problem

    AI tools are shaping brand perception before prospects visit your site. In this episode, Alex explains how AI search builds narratives from reviews, forums, and third-party mentions, why that makes reputation management a marketing issue, and how to audit and improve what AI says about your business using a simple Discover, Diagnose, Fix framework.

    15 min

  3. Mar 16

    Local AEO: How Small Businesses Get Recommended by AI Before They Ever Rank on Google

    Most local businesses are completely invisible to AI search. In this episode, Alex breaks down Local AEO — the 5 signals AI uses to recommend local businesses, how to write FAQ content that gets cited, and a simple 5-step checklist you can start this week.

    7 min
  4. How AI Assistants Can Help You Build Your AEO Strategy

    Mar 12

    How AI Assistants Can Help You Build Your AEO Strategy

    Most marketers think of AEO as something you do for AI assistants — but what if those same AI tools could help you build your optimization strategy?

    8 min
  5. How Drug Rehabs Can Use AEO to Become the Answer AI Recommends

    Mar 4

    How Drug Rehabs Can Use AEO to Become the Answer AI Recommends

    The addiction treatment industry is a $42 billion market and AI is becoming the new front door. When families in crisis ask ChatGPT or Perplexity for help finding a rehab, most treatment centers don't even show up.

    9 min
  6. Healthcare & AEO: Why Hospitals and Rehabs Are Invisible to ChatGPT (And How to Fix It)

    Feb 27

    Healthcare & AEO: Why Hospitals and Rehabs Are Invisible to ChatGPT (And How to Fix It)

    AI assistants like ChatGPT and Perplexity are becoming the new front door for healthcare. Patients ask about symptoms, treatments, and providers before they ever call your office. But here's the problem: most hospitals and rehab centers are completely invisible to these tools.

    7 min

  7. Feb 20

    The Citation Audit: How to Measure (and Improve) Your AI Visibility

    AI visibility is the new SEO KPI — but most teams don’t know where they stand. In this episode of Be the Answer, Alex introduces the Citation Audit: a simple, 60‑minute framework to measure how often your brand is cited by ChatGPT, Perplexity, and Google AI Overviews — and how to improve those numbers fast.

    19 min

  8. Feb 19

    The AI Snippet Test: How to Format Answers for Citations

    AI assistants are answering millions of questions daily — but is your content getting cited? In this episode of Be the Answer, Alex breaks down the AI Snippet Test, a dead-simple framework to check whether your content is formatted for extraction by ChatGPT, Perplexity, and Google AI Overviews.

    6 min
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Be the Answer is the AEO show for founders and marketers who want to get cited by AI assistants like ChatGPT, Perplexity, and Google’s AI Overviews. Each episode delivers tactical, no‑fluff playbooks to make your brand the answer AI recommends.

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