Momentum

Jordan Chenevier-Truchet | Bulldozer
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  • MARKETING

Ahead of the marketing curve. Host Jordan Chenevier-Truchet sits down with CMOs and VPs of Marketing/Growth to dive into the strategies, systems, and pivotal moments that make marketing a revenue driver. Real conversations. Real numbers. Real insights from practitioners who've scaled companies from €1M to €100M ARR. Produced by Bulldozer, the marketing collective behind €500M+ in pipeline generation. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Episodes

  1. 2D AGO

    Building an Enterprise Marketing Playbook (Christelle Arquié, Head of Marketing @PayPal) - Momentum #0

    To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.comChristelle Arquié, 15 years in B2B marketing, from Talentsoft to Adyen, Libeo, and now Head of Marketing at PayPal France. In this episode, she gets real about what most marketers won't commit to: should you stay in startups or move to corporate? And why the SMB vs. Enterprise decision changes everything about how you do marketing. In this episode: → Why she left the startup world for PayPal and what she learned that she never would have seen anywhere else → SMB vs. Enterprise: two radically different jobs. Which one to pick and why → PayPal, Stripe, Adyen: how competition in payments is actually structured → The moment every startup needs to consider the pivot to Enterprise → How she generated 200+ press and social mentions in one year with a lean B2B influencer strategy → Identifying, activating, and retaining B2B influencers: the concrete playbook → Building a full-funnel content strategy when classic channels are saturated → Strategic partnerships (Shopify, WooCommerce, PrestaShop): how to access qualified audiences without paying for acquisition → What corporates do well that startups should steal and vice versa → AI in marketing at PayPal: where it actually creates value WHERE TO FIND CHRISTELLE: https://www.linkedin.com/in/christelle-arquie/ WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/ WORK WITH BULLDOZER: https://bulldozer-collective.com/-- WHAT IS BULLDOZER? Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…). Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.To work with us 👉 https://bulldozer-collective.com/----- Episode originally in French, translated to English with AI. To listen to the episode in French: https://youtu.be/uTzqxZwc7cU?si=4G2ksDy-l08DFGLq Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 6m
  • 1 Episode

About

Ahead of the marketing curve. Host Jordan Chenevier-Truchet sits down with CMOs and VPs of Marketing/Growth to dive into the strategies, systems, and pivotal moments that make marketing a revenue driver. Real conversations. Real numbers. Real insights from practitioners who've scaled companies from €1M to €100M ARR. Produced by Bulldozer, the marketing collective behind €500M+ in pipeline generation. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Jordan Chenevier-Truchet | Bulldozer
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Jordan Chenevier
  • Show Website
    Momentum