The Hook with Johni & Jess

Jess Ellett & Johni Baird

Hosted by Jess and Johni, The Hook features candid conversations with musicians, artists, entertainers, and creatives of all kinds. We go beyond the surface to explore the real stories behind the art — the first spark, the turning point, the doubt, the obsession, and the moments that changed everything. Just like a hook in a song stays with you, every creative has something that grabbed hold and shaped who they became. This isn’t just about what artists create.  It’s about why they couldn’t stop. 🎙 Interviews 🎸 Live performances 🎣 Real stories behind the craft Once you’re in, you’re in.

  1. 6d ago

    Coming to Richmond: RIFF 2026 + The Launch of Lightmakers with Heather Waters

    Send Johni & Jess a text What happens when film, music and storytelling become more than entertainment — and start bringing people together? This week on The Hook, Johni and Jess sit down with Heather Waters, Founder and Producer of the Richmond International Film Festival (RIFF), as the festival celebrates its 15th anniversary September 22–27. Heather takes us inside the incredible story of RIFF — from launching the festival just one week after moving to Richmond to building it into an international event featuring 180+ films from 30 countries and 60 events. She also introduces Lightmakers, her newest venture using music, film and dialogue to build bridges across cultures and borders. We get into the story behind this year’s theme, “Story Is Our Blueprint,” the films and experiences you won’t want to miss, and the special Lightmakers pre-launch featuring panels, a VIP mixer and live music from Rodney the Soul Singer, Kyle Davis, The Joey Davis Band,  plus appearances from Elana Lisa.  Heather also opens up about her own unexpected path — from performing and touring to filmmaking, international relations and peacebuilding — and how the pieces that once seemed completely unrelated ultimately led her exactly where she was supposed to be. 🎬 Richmond International Film Festival September 22–27, 2026 🎟️ View the festival schedule & purchase tickets/passes: riff.aventive.org 🎥 Learn more about RIFF: RVAfilmfestival.com From red carpets and international films to live music and conversations that cross borders, this is a look at the woman behind one of Richmond’s biggest arts events — and what she’s building next. Heather Waters, you’re on The Hook. Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Coming to Richmond: RIFF 2026 + The Launch of Lightmakers with Heather Waters
  2. Sep 11

    Roots, Rebellion & Reggae: Christos DC

    Send Johni & Jess a text What happens when a kid raised by opera singers finds his voice in reggae? For Christos DC, the answer became a life that has crossed genres, cultures and continents. From his Greek-American roots in Washington, D.C., to years on the road with reggae legends including Don Carlos and The Itals, Christos has built a career around something increasingly rare: making the music he believes in, on his own terms. On this episode of The Hook with Johni & Jess, Christos opens up about the loss of his brother that changed the course of his life, finding his place in a culture different from his own, the lessons learned from decades of touring, and why staying independent matters more to him than fame. We also get into Honest Music, his collaborations around the world, the unexpected connection between opera and reggae, the deeply personal song he may never perform live, and why he believes music can carry people through some of the hardest moments of their lives. Plus — India, Brad Pitt with dreadlocks, a reggae song born from a very unfortunate case of food poisoning, and a Reverse Cowgirl that somehow gets us into politics, Madonna, Michael Jackson and James Brown. This is reggae without borders — and Christos DC is on The Hook. Listen to Christos DC https://open.spotify.com/artist/6JI815CBvvt4BZAmdRw8e4 Follow Christos DC on Social Media: www.facebook.com/ChristosDC12 www.youtube.com/@christosdc5983 www.instagram.com/christosdcofficial Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Roots, Rebellion & Reggae: Christos DC
  3. Aug 18

    Smooth Groove with Richmond Music Legend Plunky Branch

    Send Johni & Jess a text Richmond music legend James “Plunky” Branch joins The Hook with Johni & Jess for a wide-ranging conversation about more than five decades of music, creativity and cultural impact. From his early years in Richmond and time at Columbia University to the evolution of Juju and Oneness of Juju, Plunky shares how jazz, African rhythms, funk, soul and R&B shaped his unmistakable sound. He also opens up about his connection to the early development of go-go music, his path as an independent artist and label owner, and the experiences that have taken his music around the world. Along the way, we talk about creativity, family, race, community, technology and why Plunky continues to seek out new sounds and new ideas after all these years. It’s a thoughtful, surprising and often funny conversation with an artist whose influence reaches far beyond Richmond—and whose connection to his hometown remains as strong as ever. Mentions: Lonnie Liston Smith Melvin Ras Mel GloverMighty Joshua WHUR 96.3 / The Daily Drum Experience Unlimited (E.U.) / Sugar Bear 725 Arts Connect with Plunky: 🌐 Website: www.plunkyone.com 📘 Facebook: www.facebook.com/PlunkyandOneness 𝕏 X (Twitter): https://x.com/plunkyone ▶️ YouTube: www.youtube.com/user/plunkyb 🍎 Apple Music: music.apple.com/us/artist/plunky-oneness/6315845 🟢 Spotify: open.spotify.com/artist/0zeMpqW3Y0hyDOV6iQ6U9p?si=YYw70XuoQD6l8vKsp-MBgg&nd=1&dlsi=f660f15c79fa454b Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Smooth Groove with Richmond Music Legend Plunky Branch
  4. Aug 6

    Building the Sound of REIN with Jordan Rein

    Send Johni & Jess a text What happens when three incredibly talented musicians share a studio, trust each other completely, and set out to make the best music they possibly can? You get JORDAN REIN. In this episode of The Hook with Johni & Jess, Jordan Rein, Peter Wellman, and Maddox Bruce join us for an unforgettable conversation about the evolution of their Richmond-based power trio, their collaborative creative process, and the friendships that fuel their music. The band shares how they came together, why performing as a trio pushes each of them to new creative heights, and how every member leaves their fingerprint on the music. Jordan reflects on receiving his first guitar as a surprise Christmas gift, Peter talks about unexpectedly becoming a drummer before performing at the Grand Ole Opry with his high school show choir, and Maddox shares how playing bass during the pandemic and performing in church shaped his musical journey. We also dive into Jordan Rein's ambitious new concept album, 65432, a deeply personal project exploring the five stages of grief through music, accompanied by an upcoming short film. Jordan opens up about the healing process behind the record, while Peter and Maddox discuss how emotionally invested they became in bringing the songs to life. Along the way, the conversation takes plenty of unexpected turns—from Jordan's experience performing at the legendary Whisky A Go Go alongside rock icons, to touring with musicians like Oliver Anthony and Joey Davis, the future of authentic rock music in the age of AI, Jordan's lifelong fascination with sharks, and the hilarious true story of building the world's fastest flying lawnmower. The episode also features three tracks from Jordan Rein, a live performance of The Star-Spangled Banner at Carmax Park and an always entertaining speed round, making this a must-listen for music lovers, creatives, and anyone who appreciates the stories behind passionate artists. Featuring: Jordan Rein (vocals/guitar), Peter Wellman (drums, keys, multi-instrumentalist), and Maddox Bruce (bass). Follow Jordan Rein on Social Media IG ww.instagram.com/rein.rocks FB www.facebook.com/ReinRadio TikTok https://www.tiktok.com/@rein.rocks Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. River City ConsultingRiver City Consulting is the the official website agency for The Hook podcast. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Building the Sound of REIN with Jordan Rein
  5. Jul 23

    Roads, Reeds & Rhythm: The Gary Green Story

    Send Johni & Jess a text From hitchhiking the East Coast with a harmonica in his pocket to performing on some of the most iconic stages in America, Gary Green has lived a life that sounds more like a movie script than a résumé. In this episode of The Hook with Johni & Jess, Gary shares the incredible journey that took him from teaching himself harmonica on the side of the road to winning at the World Harmonica Championships, performing at the Grand Ole Opry and the Ryman Auditorium, and collaborating with musicians around the globe. Along the way, he opens up about playing alongside Jimmy Buffett, performing with the cast of The Dukes of Hazzard, working with Afghan musicians through a U.S. State Department cultural exchange program, and engineering sound for legends including B.B. King, Kris Kristofferson, Mavis Staples, George Thorogood, Yo-Yo Ma, Chick Corea, and many more. Gary's passion for music extends far beyond performance. Whether he's talking about the art of supporting songwriters, the magic that happens between performer and audience, or the unexpected lessons learned through travel and cultural connection, every story reveals a deep appreciation for the power of music to bring people together. This conversation is packed with road stories, behind-the-scenes music industry insights, harmonica geekery, and unforgettable moments from a career spent chasing great songs and meaningful connections. If you've ever wondered what happens when talent, curiosity, and a harmonica collide, this is an episode you won't want to miss. Links & Social Media Gary Green Official Website Gary Harmonica Green YouTube https://www.youtube.com/@cvilletunes Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Roads, Reeds & Rhythm: The Gary Green Story
  6. Jul 16

    Rewriting the Story with Tyson Leamon

    Send Johni & Jess a text In this episode of The Hook, Johni and Jess sit down with Tennessee singer-songwriter Tyson Leamon for a conversation that spans faith, family, redemption, and a lifelong passion for music. Tyson shares stories from his earliest days singing gospel music in church at just three years old, traveling the country with his family quartet, and eventually finding his own sound—a blend of country, Southern rock, Americana, and gospel influences inspired by artists like Chris Stapleton, Teddy Swims, Jason Crabb, and The Allman Brothers. The conversation dives into the deeply personal story behind his powerful song Who I Am, which chronicles his journey through addiction, recovery, and finding his way back to faith. Tyson opens up about the role music played in his healing process, the people who stood by him when life was at its lowest, and how songwriting became both therapy and testimony. Along the way, Tyson reflects on sharing stages with artists including the Kentucky Headhunters, Confederate Railroad, Shenandoah, Diamond Rio, Craig Campbell, Mo Pitney, and Oliver Anthony. He also talks about performing at legendary venues like Nashville's Bluebird Cafe, his dream of one day stepping onto the stage of the Grand Ole Opry and the Ryman Auditorium, and the lessons he's learned from artists who have remained authentic in an ever-changing industry. Listeners will also get a behind-the-scenes look at Tyson's upcoming acoustic album, recorded along the banks of Tennessee's Hiwassee River at Stump City Studios, as well as his passion project, Riverside Rhythms, which aims to help independent artists find opportunities outside the traditional music industry machine. From viral moments with Noah Peters, the Singing Barber, to conversations about family, faith, and what success really means, Tyson reminds us that sometimes the greatest achievements aren't found in fame or record deals—they're found in staying true to who you are. If you love authentic storytelling, powerful songwriting, and artists who aren't afraid to share the real story behind the music, this is an episode you won't want to miss. Want more Tyson Leamon? https://www.tysonleamonmusic.com/ IG https://www.instagram.com/tysonleamon YouTube https://www.youtube.com/@tysonleamonmusic FB https://www.facebook.com/TysonLeamonMusic/ Listen & Follow: Spotify: https://open.spotify.com/artist/6c8BsQ41qt32BaLRzllDJo Apple Music: https://music.apple.com/us/artist/tyson-leamon/965333496 Amazon Music: https://www.amazon.com/music Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    Rewriting the Story with Tyson Leamon
  7. Jun 22

    A Coruscating Conversation with The Lonely Teardrops

    Send Johni & Jess a text The Lonely Teardrops bring their signature blend of mod garage, surf rock, soul, punk attitude, and country heart to The Hook with Johni & Jess for a conversation that’s as colorful and energetic as their music. Joining us in the studio are founder, lead vocalist, and guitarist Katie Teardrop, bassist Simon Hall, drummer Ricky Tubb, and saxophonist Bryan Condra. Together, they share the story behind the band’s name, the evolution of their sound since forming in 2005, and how a group of musicians with diverse backgrounds came together to create something uniquely their own. From international adventures and punk rock roots to spontaneous stage moments and the magic of live performance, this episode dives into the personalities, friendships, and creative chemistry that fuel The Lonely Teardrops. The band opens up about their songwriting process, the role of visual storytelling in music, the happy accidents that become fan-favorite moments, and why getting audiences up and dancing is always the goal. Plus, hear hilarious stories from the road, behind-the-scenes insights into their band dynamic, and why they believe the best music happens when you embrace the unexpected. If you love garage rock, surf-inspired sounds, soulful melodies, and bands that know how to turn every show into a stop-and-shake dance party, this is an episode you won’t want to miss. Follow The Lonely Teardrops for upcoming shows, new music, and more unforgettable dance parties. thelonelyteardrops.com https://www.facebook.com/thelonelyteardrops https://www.instagram.com/thelonelyteardrops Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    A Coruscating Conversation with The Lonely Teardrops
  8. Jun 11

    434: Loud, Proud, and Unapologetic

    Send Johni & Jess a text This week on The Hook, Johni and Jess sit down with Virginia hard rock band Four Thirty Four (434) for a conversation that's equal parts music, mayhem, and brotherhood. Born from the Charlottesville music scene and named after Central Virginia's iconic area code, 434 shares the story behind the band's evolution, their unexpected reunion after a 20-year hiatus, and the personal losses that helped shape their music and perspective on life. From playing major festivals like Blue Ridge Rock Festival to climbing independent radio charts, these guys prove that authentic rock and roll is alive and well.  The conversation dives into songwriting, life on the road, the meaning behind their music, and why audiences connect so deeply with their live shows. Along the way, you'll hear stories involving gummy mishaps, mysterious suitcase thefts, hard nipples, Waffle House adventures, and a whole lot of laughter. Because with 434, the music is serious—but they definitely don't take themselves too seriously.  If you love powerful riffs, meaningful lyrics, and bands that truly live what they preach, this is an episode you won't want to miss. Follow 434: 🌐 Website: https://www.434music.com 📘 Facebook: https://www.facebook.com/434Music 📸 Instagram: https://www.instagram.com/434music 🎵 Spotify: Search 434 Listen now and discover why 434 is making noise far beyond the 434 area code.  Thank you to our Official Episode Sponsors:  River City Consulting  Award Winning Website Design, Logo Design, Brad Strategy & Digital Marketing since 2001. Use code "The Hook" for 15% off all services.  Youthful Beginnings Med Spa  Offering a wide range of therapeutic services designed to relax, pamper and  improve your well-being.  Music has the power to bring people together — and this September, Lightmakers is doing exactly that. Join the Richmond International Film Festival Thursday, September 24th for the Lightmakers Signature Series, a special night of live music featuring The Joey Davis Band, Rodney Stith and Richmond’s own Kyle Davis. It’s all part of RIFF’s 15th annual celebration of film, music and creativity happening September 22nd through the 27th. Support the show Thank you for listening to The Hook with Johni & Jess. This is where we talk to musicians, artists, creators, and visionaries about the moment they got hooked—and the journey that followed. Learn more about our guests, watch episode highlights, and explore more stories at:  https://www.johniandjess.com Follow The Hook on Facebook for new episodes, behind-the-scenes moments, and upcoming guest announcements:  https://www.facebook.com/profile.php?id=61588050877252 If you enjoyed this episode, please subscribe, share it with someone who inspires you, and leave a review. Your support helps us continue telling the stories behind the hook. The Hook with Johni & Jess — where passion begins with a moment.

    434: Loud, Proud, and Unapologetic

Ratings & Reviews

4.8
out of 5
10 Ratings

About

Hosted by Jess and Johni, The Hook features candid conversations with musicians, artists, entertainers, and creatives of all kinds. We go beyond the surface to explore the real stories behind the art — the first spark, the turning point, the doubt, the obsession, and the moments that changed everything. Just like a hook in a song stays with you, every creative has something that grabbed hold and shaped who they became. This isn’t just about what artists create.  It’s about why they couldn’t stop. 🎙 Interviews 🎸 Live performances 🎣 Real stories behind the craft Once you’re in, you’re in.

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