The Art Price Lab Podcast

Cassidy Austin
  • 5.0 (1)
  • Visual Arts
  • Updated Weekly

The Art Price Lab Podcast is a practical, no-fluff show for artists who want to price their work confidently, sell consistently, and build a sustainable art business without relying on guesswork, trends, or hustle culture. Each episode breaks down real-world pricing frameworks, art market positioning, and business systems for artists at every stage… from emerging creatives pricing their first pieces to professional artists scaling their income. You will learn how to set prices that actually make sense, understand what influences perceived value, navigate galleries and direct sales, and build long-term visibility without burning out. This podcast covers topics like: -How to price your art for the first time -How to raise your prices without losing buyers -Art pricing multipliers explained in simple language -How artists can build income systems, not just sales -Selling art online vs galleries and commissions -Building demand, not discounting your work -Creating sustainable income as an artist If you are an artist trying to understand your pricing, your value, and how to turn your creative work into a real, sustainable business, the Art Price Lab Podcast gives you the clarity, structure, and tools to move forward with confidence. New episodes explore pricing strategy, art business systems, visibility, and the mindset shifts artists need to build long-term careers.

Episodes

  1. Feb 18

    When Selling Your Art Actually Costs YOU Money: Are you doing this?

    Try Art Price Lab FREE 👉 The Art Price Lab Episode Description Many artists unknowingly subsidize their collectors by underpricing their work, absorbing costs, and carrying the financial burden of production themselves. While it often comes from generosity or fear of pricing people out, this pattern quietly erodes sustainability and reinforces unhealthy dynamics in the art market. In this episode of the Art Price Lab Podcast, we unpack what it means to subsidize collectors, why this happens so frequently, and how underpricing shifts financial responsibility away from buyers and onto artists. Pricing is not just a personal decision. It shapes expectations, perceived value, and the long-term health of the creative ecosystem. This conversation is about moving from scarcity-based pricing into a more grounded, sustainable framework that respects both the artist’s labor and the market context they operate within. What You Will Learn What it actually means to subsidize your collectors Why underpricing creates unhealthy market dynamics How absorbing costs limits long-term sustainability The difference between accessibility and self-sacrifice How to begin shifting toward pricing that supports your livelihood Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE here: 👉 The Art Price Lab Listener Takeaway If you have ever felt guilty raising your prices or worried about losing buyers by charging more, this episode will help you reframe pricing as part of building a healthier market, not an act of exclusion.

    16 min

  2. Feb 18

    When Per-Inch Pricing Fails Artists

    Try Art Price Lab FREE: 👉 The Art Price Lab Episode Description Pricing art by the inch is often taught as a simple, beginner-friendly formula. While it can create a starting point, this method quietly breaks down when applied to detailed, time-intensive, or technically complex work. In this episode of the Art Price Lab Podcast, we unpack why per-inch pricing fails to account for the actual value of detailed art and how it can unintentionally undervalue artists who produce more intricate work. When artists rely on rigid formulas without adjusting for complexity, skill, or demand, they often end up overworking for underwhelming returns. This episode helps you understand where per-inch pricing can be useful as a reference point and where it becomes limiting or misleading, especially for artists whose work requires significant technical skill or labor. What You Will Learn Why per-inch pricing ignores complexity and skill How detailed work gets undervalued by simple formulas The difference between a pricing reference and a pricing system Why formulas alone cannot reflect artistic value How to start thinking about pricing detailed work more holistically Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE here: 👉 The Art Price Lab Listener Takeaway If you have ever felt like your most detailed pieces are underpriced compared to the effort they require, this episode will help you rethink how you structure your pricing.

    18 min

  3. Feb 18

    Price Your Art Like Starbucks?!

    Try Art Price Lab FREE 👉 The Art Price Lab Episode Description Most artists think pricing is only about size, time, and materials. But some of the most successful brands in the world price based on positioning, perceived value, and consistency, not just cost. In this episode of the Art Price Lab Podcast, we look at what artists can learn from how Starbucks prices its products and why thinking like a brand can completely change how your work is valued. This is not about turning your art into a commodity. It is about understanding how pricing systems, brand perception, and consistency shape what people are willing to pay. When artists treat pricing as a one-off decision instead of a coherent structure, buyers get confused and trust erodes. When pricing is intentional and aligned, it creates clarity, confidence, and long-term value. In this episode, we explore how pricing works at a brand level, why consistency matters, and how artists can think about their pricing structure in a way that supports both sustainability and growth. What You Will Learn Why pricing is about positioning, not just cost What Starbucks actually sells beyond coffee How consistency shapes perceived value Why scattered pricing confuses buyers How to start thinking about your art pricing as a system Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE here: 👉 The Art Price Lab Listener Takeaway If you have ever wondered why some artists can charge more for similar work, this episode will help you see pricing through a brand lens instead of a purely labor-based one.

    15 min

  4. Feb 18

    Should you be Pricing Art with Linear Inch?

    Try Art Price Lab FREE 👉 The Art Price Lab Episode Description Many artists price their work the way tradespeople price labor. Hours worked, materials used, and a basic markup. While this makes sense on the surface, it quietly traps artists in a model that caps their income, undervalues their experience, and disconnects price from perceived value. In this episode of the Art Price Lab Podcast, we unpack why pricing art like a carpenter, contractor, or service provider does not work for creative work. Art is not priced purely by time and materials. It is priced by value, positioning, demand, and context. When artists use labor-based pricing models, they often end up overworking and under-earning. This episode will help you understand the difference between labor pricing and value-based pricing, and why creative work requires a different framework altogether. What You Will Learn Why time-based pricing limits your earning potential How labor-based pricing disconnects price from perceived value The difference between selling time and selling creative output Why experience and reputation change how art is priced How to start reframing your pricing away from hourly thinking Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE here: 👉 The Art Price Lab Listener Takeaway If you have ever calculated your prices based on how long something took you to make, this episode will help you start shifting into a pricing mindset that actually supports long-term sustainability.

    17 min

  5. Feb 18

    How Many Pieces Do You Actually Need to Sell to Make Money as an Artist?

    Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE for 7 days here: 👉 The Art Price Lab Episode Description Most artists are working hard, creating consistently, and still feeling confused about why their income feels unpredictable. It is not because they are not talented or not working enough. It is usually because they have never calculated what they actually need to produce and sell in order to support their life. In this episode of the Art Price Lab Podcast, we walk through how to calculate your required art production mix. This means understanding how many pieces you realistically need to create and sell at your current price points in order to reach your income goals. Instead of guessing, hoping, or relying on random sales, you will learn how to think about your art practice as a system that connects your pricing, your capacity, and your financial needs. This episode helps you zoom out and look at your work like a business model, without losing the creative heart of what you do. What You Will Learn Why working “as much as possible” is not a strategy How to connect your income goals to real production numbers The difference between random sales and a sustainable production mix Why some artists burn out even when they are selling How to start designing an art practice that fits your actual life Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE for 7 days here: 👉 The Art Price Lab Listener Takeaway If you have ever wondered how many pieces you need to sell, how often you need to release work, or why your income feels disconnected from your effort, this episode will help you start building clarity around your production and sales system.

    17 min

  6. Feb 18

    How to Price Your Art Without Guessing

    Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab FREE for 7 days here:👉 The Art Price Lab Episode Description If you have ever felt unsure about how to price your artwork, you are not alone. Most artists are guessing, copying what they see online, or following advice that was never built for their specific situation. The result is inconsistent pricing, undercharging, or constantly second-guessing your numbers. In this episode of the Art Price Lab Podcast, we break down what an art pricing multiplier actually is, why guessing your price is quietly hurting your confidence and your income, and how to start thinking about pricing as a system instead of a number you pull out of thin air. This is not about choosing the “right” multiplier off a list. It is about understanding the variables that influence your pricing so you can stop reacting emotionally to sales, comments, or slow periods, and start making grounded, repeatable pricing decisions. What You Will Learn A clear explanation of what an art pricing multiplier is and why it exists Why copying other artists’ prices usually backfires The hidden factors that affect your pricing beyond size and medium How inconsistent pricing damages buyer trust A simple way to start thinking about your own pricing framework without overwhelm Try Art Price Lab If you want help applying these ideas to your own work, you can try Art Price Lab free for 7 days here: 👉 The Art Price Lab Listener Takeaway If pricing your art feels confusing, arbitrary, or emotionally loaded, this episode will help you start untangling that relationship and move toward a system you can actually trust.

    17 min
  • 6 Episodes

About

The Art Price Lab Podcast is a practical, no-fluff show for artists who want to price their work confidently, sell consistently, and build a sustainable art business without relying on guesswork, trends, or hustle culture. Each episode breaks down real-world pricing frameworks, art market positioning, and business systems for artists at every stage… from emerging creatives pricing their first pieces to professional artists scaling their income. You will learn how to set prices that actually make sense, understand what influences perceived value, navigate galleries and direct sales, and build long-term visibility without burning out. This podcast covers topics like: -How to price your art for the first time -How to raise your prices without losing buyers -Art pricing multipliers explained in simple language -How artists can build income systems, not just sales -Selling art online vs galleries and commissions -Building demand, not discounting your work -Creating sustainable income as an artist If you are an artist trying to understand your pricing, your value, and how to turn your creative work into a real, sustainable business, the Art Price Lab Podcast gives you the clarity, structure, and tools to move forward with confidence. New episodes explore pricing strategy, art business systems, visibility, and the mindset shifts artists need to build long-term careers.

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