More earnings analysis: https://betafinch.com Groups: RETAIL (https://betafinch.com/groups/RETAIL) ────────── **BETA FINCH — Booking Holdings (BKNG) Q2 2026** ALEX: Welcome to Beta Finch, your AI-powered earnings breakdown. I'm Alex. JORDAN: And I'm Jordan. Today we're digging into Booking Holdings' second quarter 2026 results. ALEX: Before we get into it — this podcast is AI-generated content for educational and entertainment purposes only. Nothing we discuss should be considered investment advice. Always do your own research and consult a qualified financial advisor before making any investment decisions. JORDAN: Good to have that on record. So, Alex, headline here: Booking beat guidance across the board again. ALEX: Yeah, and in a genuinely messy environment too. Room nights grew 5%, gross bookings up 9% — or 8% constant currency — revenue up 8%, and adjusted EBITDA hit about $2.6 billion, up 9%. All of that came in above the high end of their own guidance. JORDAN: The EPS number is the one that jumps out to me — $2.54, up 15% year-over-year. That's growing faster than EBITDA, and a big chunk of that is financial engineering: a 6% reduction in share count from buybacks. ALEX: Right, and they weren't shy about it — $3.7 billion in repurchases this quarter alone, $7.4 billion for the first half at an average price around $173 a share. Plus they returned $4.1 billion total to shareholders, a record quarter for capital returns. JORDAN: Now here's the context that matters — this wasn't a clean quarter. CFO Ewout Steenbergen was pretty direct about the Middle East conflict weighing on long-haul international travel, airline capacity, and flight prices. That hit international room nights, which only grew "slightly," versus domestic room nights growing high single digits. ALEX: And flights specifically decelerated to just 4% growth, rental cars were soft too. But management framed that as almost entirely exogenous — Steenbergen actually said their flights business is outperforming the broader airline industry, which was hurt worse by the same dynamics. JORDAN: Let's talk regions for a second, because there's a real divergence. Europe grew mid-single digits, Asia mid-single digits domestically hit especially hard by Strait of Hormuz exposure, and the U.S. — high single digit room night growth, which CEO Glenn Fogel was clearly proud of. ALEX: He called it out multiple times — said the U.S. has been a multi-year investment priority and they're "doing something right." Direct channel growth in the U.S. continues too, which matters because it's cheaper customer acquisition. JORDAN: Speaking of which, can we talk about the SEO comment? That was one of the more candid moments on the call. An analyst pushed on whether AI Overviews in Google search are pressuring organic traffic, and Fogel basically confirmed it — said the AI overview changes at Google "definitely put some pressure on SEO." ALEX: But he was quick to add SEO was always a small slice of the business, and their direct booking mix held steady in the mid-60% range. Their read is that people who used to arrive via SEO are just finding them another way — the absolute direct number kept growing. JORDAN: The AI thread ran through basically the entire Q&A. Multiple analysts asked variations of "is AI actually moving the needle yet?" And the honest answer from management was — not really, not yet, at least not visibly. ALEX: Steenbergen gave a specific number here that I think listeners should note: traffic coming from large language models, both paid and organic, is still "significantly below 1%" of room nights, and it hasn't moved much in recent quarters. JORDAN: So despite all the AI-powered discovery rollouts — Booking.com's new inspiration search, Priceline's Penny assistant, Agoda's gallery view — the actual booking impact is still tiny. Management's line was essentially "we're positioned well for whenever this shifts, but it hasn't shifted yet." ALEX: Where AI This episode includes AI-generated content.