SHELFSPACE

Corwin Hiebert
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The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities of the retail world. Great ideas usually start with a hunch and a conversation with someone you trust. In an industry where leaders wear a dozen different hats—bouncing between suppliers, vendors, departments, markets, and grocery chains—SHELFSPACE is your home for discovery. Featuring insights from insiders, manufactures, marketers, investors, retailers, and consumers, we’re charting the future of food. 

Episodes

  1. Brian Bradley / Stong's Market

    1H AGO

    Brian Bradley / Stong's Market

    In this conversation, Corwin Hiebert chats with Brian Bradley, the leader of Stong's Market, about the future of grocery shopping, the importance of innovation, and the challenges faced by independent grocers in a competitive landscape. They discuss the significance of building relationships with local producers, the impact of in-store sampling, and the strategies for pricing and product differentiation. Brian shares insights from his experience in the industry, emphasizing the value of customer experience and the need for effective communication in logistics. Takeaways Innovation in grocery shopping is crucial for enhancing customer experience.Building relationships with local producers can differentiate independent grocers.In-store sampling is a powerful tool for engaging customers and driving sales.Understanding consumer perception of value versus price is essential for success.Trade shows are opportunities for brands to showcase their uniqueness and passion.Effective communication is key to avoiding logistical challenges in retail.Retailers should focus on the story behind products to connect with consumers.Pricing strategies should be based on intuition and market feedback.Successful partnerships require realistic expectations and relationship maintenance.Memorable grocery experiences can inspire new ideas and solutions in retail. Show Partners This podcast is proudly supported by TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty. Show Host SHELFSPACE is produced by Taendem Agency and hosted by Corwin Hiebert. Show Website If you like what you hear I would be eternally grateful for a 5-star rating, or better yet a 1-sentence review and a quick share on social. For bonus content and resources from our sponsors, go to ShelfSpacePodcast.com.

    31 min
  2. Jon Montgomery / Amazing Race Canada

    1H AGO

    Jon Montgomery / Amazing Race Canada

    In this entertaining conversation, Corwin and Jon discuss the future of food innovation and delve into the exciting (and nerdy) world of water. Jon shares his insights on deuterium and its implications for health, as well as his passion for promoting Canadian food through his venture, Savour the North. They also explore the challenges of entrepreneurship, culinary adventures on Amazing Race Canada, and the importance of nutrition for families and athletes. The discussion wraps up with reflections Jon's cultural experiences grocery shopping abroad while training for the Olympics. Episode Sponsor The TD Business Banking team is dedicated to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. Learn more at https://www.td.com/ca/en/commercial-banking. Takeaways Food innovation is evolving, but simplicity is key.Water is a large category with exciting potential.Deuterium levels in water can impact health.Savour the North celebrates Canadian food stories.Entrepreneurship requires resilience and belief in your product.Culinary experiences can be adventurous and local.Family nutrition is influenced by health needs and preferences.Performance nutrition is about balance and personal testing.Cultural experiences in grocery shopping can broaden perspectives.The mind's belief in food quality can impact physical performance. Show Partners This podcast is proudly supported by TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty. Show Host SHELFSPACE is produced by Taendem Agency and hosted by Corwin Hiebert. Show Website If you like what you hear I would be eternally grateful for a 5-star rating, or better yet a 1-sentence review and a quick share on social. For bonus content and resources from our sponsors, go to ShelfSpacePodcast.com.

    42 min
  3. Launching SHELFSPACE

    SEASON 1 TRAILER

    Launching SHELFSPACE

    I’m Corwin Hiebert, and I’m going beyond where any foodie has gone before. This is SHELFSPACE—a podcast that explores the universe of grocery through the eyes of food and beverage founders, executives, retailers and industry experts. These behind-the-scenes episodes are an eclectic exploration that spans the entire cosmos of the food value chain. As diverse as my guests are, it’s important to know that every conversation orbits around one core belief: There is always space in the grocery store for innovation. My mission here is to inspire and encourage you as a leader and to help you better navigate your CPG rocket ship through the black holes, asteroid fields, and supernova events that define retail success. One important thing to note about SHELFSPACE is that the focus is on the future. I love to jump right in, so as much as possible, these conversations will look ahead. I will dig into the mysterious musings industry leaders and insiders in the hope of helping you find the insight you need to future-proof your brand. All that to say, you won’t be hearing any long-winded life stories on this show.  Alongside my corporate partners—TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative, and Benchmark Sixty—my goal is to make this your favourite grocery industry podcast. Space Kitty and I are excited that you want to explore it with us. Yep, that’s right, I have a mascot—an astronaut cat—because... well, I wanted to have one, it’s my show, and it’s fun. The first episode is up next. I’ll see you in the future.

    2 min

Trailer

About

The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities of the retail world. Great ideas usually start with a hunch and a conversation with someone you trust. In an industry where leaders wear a dozen different hats—bouncing between suppliers, vendors, departments, markets, and grocery chains—SHELFSPACE is your home for discovery. Featuring insights from insiders, manufactures, marketers, investors, retailers, and consumers, we’re charting the future of food. 

Information

  • Creator
    Corwin Hiebert
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Corwin Hiebert
  • Show Website
    SHELFSPACE