GTM: Get The Money® [LIVE]

Chris Ryan
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Hosted by Chris Ryan at SIX, the show explores how revenue acts as a force for good. We’re moving beyond "Go-To-Market" to the real result: Getting the Money to build a future where everyone wins.  We focus on why companies or sales teams stall and how we can help them. You'll like this show if you like Sangram Vajre and/ or Gary Vaynerchuk.

  1. 3d ago

    Why "Good Enough" Business Strategy is a Silent Killer | GTM: Get The Money® w/ Renee Madcharo

    What do a Star Wars screenplay, a Tableau data dashboard, and a triathlon have in common? Absolutely everything if you want to scale a business in today's landscape. In this episode of GTM: Get the Money® [LIVE], host Chris Ryan tears down the traditional, siloed corporate mindset with studio producer Renee Madcharo. They dive deep into the power of the eclectic mind—explaining why blending left-brain technical analytics with right-brain creative storytelling is the ultimate secret weapon for business growth. Settle for a "good" specialist strategy, and you miss the "best" outcomes. If you’re ready to unlock the hidden 40% left in your organization’s tank and transform your brand hub into a direct revenue driver, this conversation is your blueprint.

    44 min

  2. Jul 2

    The Start-Up Scaling Trap: Escaping Founder-Led Sales | GTM: Get The Money

    Are you expecting your first sales hire to sell exactly like you do? If so, you are setting them up to become a sacrificial lamb. In this episode of GTM: Get The Money® [LIVE], we sit down with Matt Anthony, a fractional go-to-market advisor who has spent 25 years building and running marketing for venture-backed B2B startups. We tear down the biggest trap early-stage founders fall into: relying on "founder magic." Because founders hold the product knowledge, messaging, and market context in their heads, they naturally pivot and close deals. But when you hand that chaos over to a new rep without a defined playbook, it is no surprise that 60% of first sales hires fail. If you want to stop bottlenecking your own growth, you have to trade your ego for infrastructure. The Math of Scaling: Why accepting a rep who closes 60% to 70% of the deals you would have closed actually results in 160% more total revenue. The Go-To-Market Playbook: How to document your pricing and parameters so your sales team doesn't have to ask for permission on every deal. Target Audience Discipline: Why chasing five different Ideal Customer Profiles (ICPs) drains your resources, and how to rigorously test just one. The Power of the Fractional Executive: Why adjusting your business "in flight" with external experts is vastly superior to pausing your momentum. Stop stalling and start scaling. Tune in to discover how to build the systems that turn your founder-led hustle into a repeatable revenue engine.

    36 min

  3. Jun 25

    Who Tells the CEO When They Are the Culture Problem? | GTM: Get The Money® [LIVE] w/ Tom Schin

    Most leaders think they have a sales problem, but what if your biggest revenue leak is actually a leadership problem disguised as a bad quarter? In this episode of GTM: Get The Money® [LIVE], host Chris Ryan sits down with Tom Schin from Build Better Culture to cut through the corporate HR fluff and get down to the radical truth. The hard reality? Your culture is exactly what you tolerate. If you are harboring toxic managers or relying on an echo chamber that refuses to give you the hard news, you are actively stalling your own growth. Here is what we unpack in this episode: The 40% Productivity Swing: Discover how highly engaged teams produce 20% more, while bad leadership quietly drains 20% of your team's output. The Hidden Revenue Leak: The absolute worst-case scenario isn't when your top talent quits; it is when they disengage, stay, and give you 80% effort while you pay 100% of their salary. Escaping the CEO Echo Chamber: Why every visionary founder needs a "flight crew" to hold them accountable and tell them when they are the problem. Spotting the Toxic Rainmaker: How to measure the "ego-meter" and identify the subtle manipulations that are destroying your team’s momentum. (And because we don't take ourselves too seriously, we also tackle the critical debate on why you should never, ever put a cream-filled Krispy Kreme donut in the freezer). Stop assuming your business is thriving just because it "feels" good. It is time to fix the broken oars and get your ship moving in the right direction. Hit play, challenge your assumptions, and let's get the money. Guest Info: Connect with Tom Schin on LinkedIn Learn more at BuildBetterCulture.com #GTMStrategy #BusinessGrowth #LeadershipDevelopment #RevenueOperations #CultureShift

    38 min

  4. Jun 19

    Tech Stack Chaos & The Psychology of Leadership | GTM: Get The Money® w/ Tara Gearhart

    Stop burning your revenue on tech stack band-aids and massive egos. If your growth is stalling out, you don't need a new marketing trick—you need a complete infrastructure overhaul and a hard look in the mirror. On this episode of GTM: Get The Money, I bring on HubSpot OG and tactical assassin Tara Gearhart to shatter the status quo of business growth. We dissect the two biggest threats to your pipeline: a fragmented, messy tech stack that requires ripping out every two years, and leaders who refuse to be coachable when their backs are against the wall. Tune in to discover why radical self-awareness is the ultimate competitive advantage, and hear Tara's genius CRM workflow for automatically disqualifying prospects with massive egos. Listen in, get your house in order, and let's solve your revenue problem for good. Connect: Reach out to Tara Gearhart at T Media Consulting: tmediaconsulting.com Connect with Tara on LinkedIn: Tara Gearhart Connect with me on LinkedIn: Your Host!

    32 min

  5. Jun 11

    How to Align Sales & Marketing Before an IPO or M&A | GTM: Get The Money [LIVE] w/ Shelli Ryan

    You finally hit $50M ARR. The board is thrilled, and a major capital event is on the horizon. So why is your revenue suddenly plummeting? In this episode of GTM: Get The Money®, Chris sits down with global dealmaker and fixer Shelli Ryan, CEO of AdHocCR. Shelli has led over 150 growth campaigns across 69 countries, and she is here to expose the uncomfortable truth about high-growth tech companies: revenue often drops 12 months before a capital event, and drops again right after an IPO. Why? Because leadership gets distracted, teams retreat into silos, and the core Go-To-Market engine gets completely neglected. We dive deep into how executives can act as the "Air Traffic Controller" to fix messy tech stacks and misaligned teams. Plus, Shelli drops a massive reality check on why unregulated, "Shadow AI" is actively destroying critical thinking and acting as a literal "business ender" for companies that rely on shortcuts. If your company is scaling fast, navigating an M&A, or prepping for liquidity, this episode is your blueprint for protecting the pipeline. In This Episode, You Will Learn: The Liquidity Distraction: Why prepping for an IPO or acquisition actively sabotages your current revenue generation. Surviving the "Brady Bunch" M&A: How to realign duplicate teams and stop the internal turf wars after a merger. Why AI is a "Business Ender": How treating AI as a quick fix instead of a shared GTM capability is destroying critical thinking. TAM vs. TRM: The single strategy shift you can make today—stop chasing your Total Addressable Market and pivot to your Total Relevant Market. The 90-Day Sprint: How to diagnose your GTM gaps, align your executives, and see an actual revenue event in just three months. Connect with Shelli Ryan: LinkedIn: https://www.linkedin.com/in/shelliryan/ Ad Hoc: adhocCR.com

    32 min

  6. Jun 4

    Burnout: What's Really Behind It | GTM: Get The Money® [LIVE] w/ Manny Astruc

    Burnout 101: Is Your Relentless Drive Secretly Destroying Your Bottom Line? We need to have a radically honest conversation about the ultimate founder trap: "The Grind." We’ve been conditioned to wear exhaustion as a badge of honor, operating under the dangerous illusion that pushing through burnout is just what true leaders do. But what if your constant hustle is creating a massive, invisible blind spot that is actively sabotaging your company's growth? In this unapologetically transformative episode of GTM: Get the Money [LIVE], I sit down with Dr. Manny Astruc, a brilliant psychiatrist specializing in executive and entrepreneur burnout. We are cutting through the noise and shattering the standard "take a vacation" advice. Burnout is not just about feeling tired; it is a profound biological hijacking of your greatest asset. Dr. Astruc reveals the terrifying reality of what happens when we live in a constant state of firefighting: your prefrontal cortex—the strategic, analytical center of your brain literally begins to shrink, while your amygdala- the emotional, reactive center expands. You aren't just "stressed." You are biologically offline. Here is what we disrupt in this episode: The Anatomy of a Blind Spot: Why you are completely unaware that your decision-making and leadership effectiveness are tanking. The Hidden Revenue Killer: How procrastination, delayed crucial conversations, and impulsive hires are the direct results of decision fatigue, costing you hundreds of thousands of dollars. The Hardware Reset: We explore groundbreaking TMS (Transcranial Magnetic Stimulation) technology that physically recharges your strategic brain in as little as one day. True Mental Fitness: Beyond the "magic pill" fix, learn the four pillars of the Neuropeak Protocol—Endurance, Strength, Flexibility, and true Active Recovery (hint: scrolling and a glass of wine don't count). Stop settling for a lesser version of yourself. Your team, your family, and your vision demand the fully optimized version of you. Questions to ask yourself right now: What is the true financial and cultural cost of your delayed decisions? How much more dynamic could your leadership be if your brain was completely free from survival mode? Connect with our Guest, Dr. Manny Astruc: LinkedIn: Manuel Astruc Website: Neuropeak Protocol Hit play and let's get your strategic brain back online.

    30 min

  7. May 28

    The 20 "No" Challenge: Fixing Your Broken Pipeline | GTM: Get The Money® w/ Cal Thomas

    Stop letting the fear of a "no" bankrupt your pipeline. If your sales cycles are endlessly long and unpredictable, you don't need another generic closing script; you may need a complete behavioral overhaul. On this episode of GTM: Get The Money®, I bring on my own Sandler Coach, Cal Thomas, to completely shatter the status quo of traditional B2B sales. We dismantle the grimy "convince and close" mindset and reveal how to build a revolutionary revenue machine using the B.A.T. Success Triangle (Behaviors, Attitudes, Techniques). Your job as a leader is NOT to convince people to buy; it is simply to help them make a decision. Tune in to learn why rejection is a complete myth and hear Cal drop the ultimate, counterintuitive dare for struggling reps: The 20 "No" Challenge. Listen in, have the absolute audacity to go for the "no," and let's solve your revenue problem for good. Connect & Take Action: Reach out to Cal Thomas at Tailwind Sandler: cal.thomas@sandler.com Connect w/ Chris on LinkedIn -> /christopher-ryan-six-marketing/

    30 min

  8. May 21

    GTM: Get The Money® [LIVE] w/ Murtaza Abbas

    The Alignment Crisis for any GTM. Why do we automatically assume that the playbook that made one company successful will work when copied across ten more? In the private equity world, we pull out standard scaling frameworks the moment a portfolio company hits eight million. But if every new acquisition speaks a completely different operational language, we aren’t building value. We are just multiplying the complexity. If one team defines an ideal customer vertically and another defines them horizontally, how can we expect them to run toward the same finish line? I sat down with @urtaza Abbas, founder of Alif GTM, on GTM: Get The Money® {LIVE] to challenge what true alignment looks like before you ever go to market. If you are managing a portfolio or leading a B2B SaaS company through expansion, take a step back: Are we forcing rigid holding company frameworks onto unique businesses? Have we actually built a common operational language across our companies? Why are we waiting until post-close to plan for GTM alignment and true AI readiness? What worked for you when you were managing one company will not serve you when you add the layer of multiple teams. Scale isn’t about doing more of the same. It’s about ensuring everyone speaks the same language before the race begins.

    33 min
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Hosted by Chris Ryan at SIX, the show explores how revenue acts as a force for good. We’re moving beyond "Go-To-Market" to the real result: Getting the Money to build a future where everyone wins.  We focus on why companies or sales teams stall and how we can help them. You'll like this show if you like Sangram Vajre and/ or Gary Vaynerchuk.

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