Episode Overview: Learning to hire the right people is the difference between a business that depends on you forever and one that runs without you. In this episode, John Kitchens sits down with Georgia Tusch, a top-producing realtor and team leader at Twiss Real Estate Group in Ontario, to unpack her journey from solo agent to CEO. Georgia shares the hiring lessons that took her team from chaos to scale, why she is no longer allowed anywhere near her own onboarding process, and how storytelling through video became the engine behind her brand. If you are still doing everything yourself, this episode is your reminder that you do not have to. Topics Covered: From Part-Time Agent to Full-Time CEO Georgia started in real estate young, learned the business the hard way selling farms with no real social media to lean on, and eventually rebuilt her career after stepping away during a difficult personal season. The turning point came when she stopped treating real estate as a side hustle and started running it like a business. The Hiring Mistake Most Team Leaders Make Georgia's first hire, an admin, doubled her business almost overnight simply by taking paperwork off her plate. The advice that stuck: hire someone who is the opposite of you, someone you would not necessarily go have a drink with. That admin has been with her for four years. Georgia's take: you do not have to already know how to hire the right people, you just have to be willing to let go of the paperwork first. Building a Gold Standard Hiring Process Early on, Georgia hired whoever reached out and wanted to be on her team, with no real vetting against values or mission. It worked for a while, until toxicity crept in and those hires were not aligned with what she needed. Rebuilding around a real hiring process, one that actually screens for fit before anyone gets close to being onboarded, changed everything. Her biggest lesson: you cannot hire the right people by accident. It takes a real process, real vetting, and a willingness to say no. Why Georgia Is Banned From Her Own Onboarding Georgia is a chronic optimist who believes the best in everyone, which made her a liability in her own hiring process. John told her team directly that if Georgia is part of onboarding, it will not work. Today she is not involved until the final handshake, and her team runs the process from start to finish. Finding the Right People for the Right Seats One of Georgia's most valuable hires came from an unexpected place: the gym industry. Her head of ISA had spent years cold-calling for a local gym, and that phone-heavy background made her a natural fit for outbound sales. Within months she was not just hitting her own numbers, she was pulling the rest of the team up with her, eventually growing into a role overseeing accountability across the whole team. Georgia says the lesson applies past sales: you do not hire the right people by finding a perfect resume, you hire the right people by finding the strengths your team is missing and building the role around them. Storytelling as a Marketing Superpower From a half-burnt house to a four million dollar log cabin, Georgia believes every listing has a story worth telling. Her latest idea: filming her nephews exploring a cabin property like it is their clubhouse, instead of another standard walkthrough video. Buy Back Your Time: The 80% Rule Drawing on Dan Martell's Buy Back Your Time, John and Georgia talk about hiring to reclaim time, not just to grow, and why a team member getting something to 80% of your standard is still 100% awesome. Why Hiring the Right People Changes Everything Every part of Georgia's growth traces back to one decision: hiring the right people and getting out of their way. Once she stopped being the bottleneck, her team started running processes she never could have scaled alone, freeing her up to focus on brand, marketing, and the next builder relationship. Team leaders who take hiring the right people seriously are the ones who eventually get to stop trading their time for every dollar their business makes. "Every house has a story." — Georgia Tusch Connect With Us: Join us Live every Thursday: 7FigureBP.com 7 Figure Audit: 7figurecall.com Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit johnkitchenscoachpodcast.substack.com
