Brainwashed To Be Broke

Adam Rother

Most people aren't stuck by accident. They're stuck by design. From the moment you're born, you're handed a script. What to believe, what to want, what's possible and what isn't. Most people never question it. Brainwash to Be Broke exists to change that. Hosted by Adam Rother, this show pulls back the curtain on the social programming, beliefs, and conditioning quietly running your life. The stories about money, religion, relationships, health, and identity you believe so deeply you don't even know you believe them. This isn't just about being broke financially. It's about being mentally broke. Stuck in thinking handed to you by people just as conditioned as you are. Raw, unfiltered conversations with founders, thinkers, and people who woke up, questioned everything, and rebuilt life on their own terms. If you've ever felt like something is off but couldn't name it, you're in the right place. It's time to break the script. 🔔 Subscribe and follow so you never miss an episode.

  1. 2d ago

    Construction Entrepreneur Tim Hoover: Work On It, Not In It

    Business systems for entrepreneurs can be the difference between owning a company and buying yourself another job. Tim Hoover learned that after spending his early years working harder, taking bad advice, and keeping too much of the operation inside his own head. The real shift was not more hustle, it was changing how he thought about ownership. Tim started working for himself as a teenager and built a construction company that is approaching 21 years in business. Today he also coaches and consults service business owners who want growth without becoming the permanent bottleneck. Tim explains: ■ Why his first seven years created income but still left him trapped ■ The belief problem he sees repeatedly in experienced business owners ■ Why advice from people you trust can quietly keep you small ■ What social conditioning teaches us about speaking up and trusting ourselves ■ Why systems change what employees can actually take ownership of ■ What he now values more than money, and what it can never replace Chapters: 00:00 Intro 01:55 What Happens When Entrepreneurship Starts at 16? 04:46 How a Rough Childhood Shapes What You Believe 08:36 What Happens When Proving People Wrong Becomes Your Fuel? 12:10 When Money Stops Being the Main Motivation 15:02 How Much Confidence Do You Actually Need? 19:14 Are These Really Your Beliefs? 22:47 What Did School Teach You About Speaking Up? 25:32 Why Nobody Taught Us How Money Works 28:02 Who Should You Never Take Business Advice From? 29:18 Did You Build a Company or Buy Yourself a Job? 33:52 The Entrepreneurship Fantasy Social Media Sells 36:46 What Should a New Business Owner Focus on First? 38:30 Can Work-Life Balance Actually Hold You Back? 40:58 What Does Real Time Freedom Look Like? If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Tim: Website - https://livealchemy.com Facebook - https://www.facebook.com/tim.hoover.524/ Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  2. 4d ago

    Parenting Coach Jeremy Roadruck: Why Punishment Repeats Childhood Trauma

    Parenting without punishment starts with understanding the patterns you inherited before you unconsciously hand them to your children. Jeremy Roadruck explains why loving parents can still yell, control, punish, or repeat painful conditioning they swore they would never repeat. Jeremy has spent roughly 30 years helping people and ran a martial arts school for about 17 and a half years, working extensively with children, parents, mindset, relationships, and human behavior. He is also the author of "Your Best Child Ever: Is This Game Worth Winning?" Jeremy explains: ■ Why childhood trauma can quietly become your parenting default ■ What happens when a child triggers something you never resolved ■ Why punishment can create fast compliance, but at a hidden cost ■ The five levels of growth, and where people get trapped ■ Why your parents may have loved you while still hurting you ■ How to replace inherited patterns before your children inherit them Chapters: 00:00 Intro 02:00 What Happens When You Stop Trusting Everyone? 04:20 Why Martial Arts Changed Everything 07:00 Can One Conversation Really Change a Relationship? 13:00 What Happens When Childhood Trauma Comes Back? 18:00 Why People Hear Something You Never Said 22:00 Were You Really "Too Nice" as a Kid? 27:00 What If There Isn't One Right Way to Live? 36:30 Are Victims Really Just Volunteers? 38:30 Which of the Five Growth Levels Are You In? 44:00 Why Your Family May Never Understand Your Success 55:40 Why Do Loving Parents Still Punish Their Kids? 59:30 Why Stress Makes Parents Yell, Hit, and Control 01:03:00 Will You Repeat What Your Parents Did to You? 01:08:20 Can Parenting Become a Win-Win Game? If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Jeremy: Facebook - Jeremy Roadruck Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  3. 6d ago

    Financial Educator Sam Knickerbocker: Why High Income Does Not Build Wealth

    Money mindset can quietly control what you earn, spend, save, and believe you deserve. Sam Knickerbocker explains why making more money does not automatically create wealth, and how comparison, identity, and lifestyle inflation can keep even high earners trapped. Sam is a financial educator who moved from studying neuropsychology into financial literacy after realizing how deeply financial stress affects people and families. Sam explains: ■ Why earning over $100,000 in three months still did not make him financially secure ■ How spending money became tied to his personal value, and what exposed it ■ Why a $250,000 income forced him to question what his family was spending ■ What sales taught him about trust, integrity, and making more money ■ Why comparison can sabotage wealth without you noticing it ■ The hidden rules behind financial freedom, and why nobody hands you the rulebook Chapters: 00:00 Intro 03:48 What Growing Up Broke Taught Him About Money 07:51 Can Financial Stress Change an Entire Family? 10:57 When a Career You Love Stops Making Sense 11:53 Do You Actually Need Sales to Build a Business? 14:58 What Makes Someone Trust You Enough to Buy? 19:39 What 11 Kids Taught Him About Independence 22:17 Who Taught Him to Think Differently About Money? 29:17 Which Books Actually Change How You See Money? 36:12 Which Money Beliefs Quietly Keep You Stuck? 39:56 Can You Earn More and Still Be Financially Lost? 43:26 What Having Kids Changed About Success and Freedom 49:21 Are We Making the Next Generation Too Soft? 53:44 What Shame and Guilt Do to Your Identity 57:21 How Do You Stop Your Kids From Being Programmed? 01:03:01 What Financial Freedom Is Really About If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Sam: Website - https://samknickerbocker.com Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam Listen to Brainwashed To Be Broke: #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  4. Aug 12

    Serial Entrepreneur Domingo Silvas: How to Reach $20K a Month With 20 Clients

    Entrepreneur mindset is not about chasing money, it is about building the focus, belief, and discipline to keep going when easier opportunities appear. Domingo Silvas explains how one discarded lead became a $30 million company, why annual plans are losing relevance, and how recurring revenue can turn a simple service into real freedom. Domingo is a business strategist and 26-year entrepreneur who has built more than 10 seven-figure businesses, taken two to eight figures, and completed eight-figure exits. Domingo explains: ■ Why his mentor rejected the opportunity that changed everything ■ How four clients could create $20,000 in monthly revenue ■ Why being the smartest person in the room can quietly limit you ■ The five business pieces most struggling entrepreneurs never connect ■ Why a 90-day plan can expose whether your one-year goal is real ■ What success can feel like before the results become visible Chapters: 00:00 Intro 01:01 How He Built a $30 Million Business From Nothing 02:50 Why Determination Must Outlast the Money 05:54 Are New Opportunities Destroying Your Focus? 07:35 Why Success Attracts Dangerous Distractions 12:15 What Keeps You Driven After the Money Arrives? 16:26 Why One-Year Business Plans No Longer Work 19:50 Were You Brainwashed to Stay Broke? 24:28 Can 20 Clients Really Create $20K a Month? 28:00 Why Do Most New Businesses Actually Fail? 33:32 How to Change Your Environment Without Leaving 36:12 The Five Pieces Every Business Must Connect 40:26 The Candy Sale That Revealed His Entrepreneur Mindset 45:21 What Turns a Dream Into Something Real? 51:45 How Do You Raise Children Without Teaching Limits? If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam Listen to Brainwashed To Be Broke: Apple Podcasts: https://podcasts.apple.com/us/podcast/brainwashed-to-be-broke/id1879032145 Spotify: https://open.spotify.com/show/6UzZfVwqPmNjyOYfDaxEGc?si=91c9a140c35247db #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  5. Aug 10

    Jenna Evola: Why Corporate Success Never Felt Like Freedom

    The corporate ladder trap promises security, validation, and success, but Jenna Evola discovered that staying inside the system was the greater risk. She reveals why good employees are rewarded with harder work, why entrepreneurs burn out without systems, and how fear quietly keeps people compliant. Jenna is a former journalist and General Motors corporate operator who founded Evolve Systems, where she helps entrepreneurs build the processes, teams, and business infrastructure needed to grow. Jenna explains: ■ Why reaching the next corporate title failed to create the feeling she expected ■ The moment a difficult project was presented as a reward, and what happened next ■ Why news directors deliberately prioritize fear and negative stories ■ How entrepreneurs waste money on marketing before fixing a hidden problem ■ What nearly ended her business during COVID, and why she refused to quit ■ Why emotional decisions can outperform perfect data, and her honest answer Chapters: 00:00 Intro 02:57 When Corporate Success Stops Feeling Like Success 06:37 Is Entrepreneurship Really the Bigger Risk? 11:04 Who Taught You to Follow the Safe Path? 14:44 The Career That Was Nothing Like She Expected 19:02 Why Fear Controls the News You Consume 24:18 How One Career Pivot Changed Everything 29:41 What Happens When Your Family Fears Your Dream? 34:16 Can Corporate Friends Understand Entrepreneurship? 40:20 Why Good Employees Get the Worst Rewards 46:05 The Business Skill Entrepreneurs Learn Too Late 55:02 Should You Trust Data or Your Gut? 01:04:04 What COVID Revealed About the Business System 01:12:59 Why She Refused to Let the System Win 01:18:43 What Freedom Actually Looks Like If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Jenna: Website - https://jennaevola.com Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam Listen to Brainwashed To Be Broke: Apple Podcasts: https://podcasts.apple.com/us/podcast/brainwashed-to-be-broke/id1879032145 Spotify: https://open.spotify.com/show/6UzZfVwqPmNjyOYfDaxEGc?si=91c9a140c35247db #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  6. Aug 8

    AI Business Expert Erik Sorenson: Will AI Replace Jobs Within Three Years?

    Will AI replace jobs? Entrepreneur Erik Sorenson believes AI agents could reshape white-collar work far faster than people expect, while giving one founder the power of an entire team. The real question is not whether change is coming, but whether you will use it or be blindsided by it. Erik is an international speaker, author and entrepreneur with more than two decades of experience building businesses, including three advertising agency exits. Erik explains: ■ Why he believes the biggest AI opportunity may last only months ■ How a legitimate company can now be launched in three days ■ Why hustle created revenue but quietly destroyed his freedom ■ What happened when one speech generated $535,000 in an hour ■ Why people may tell an AI the truth they hide from humans ■ The human skill machines may never replace, and his honest answer Chapters: 00:00 Intro 01:31 Why More Success Should Create More Freedom 03:27 When Chasing Money Stops Working 05:16 What People Are Really Buying From You 08:32 Is Your Business Transactional or Transformational? 11:27 The Paycheck That Changed His Definition of Success 15:09 The Money Beliefs Installed Before Adulthood 19:57 When Hustle Finally Destroyed What Mattered 22:36 The Quote That Forced Him to Start Over 29:04 Why Pain Made Personal Growth Nonnegotiable 31:39 The Hotel Room Idea That Made $535,000 36:00 Why Saying Yes Can Destroy Your Future 40:03 The AI Window That May Be Closing 42:17 How One Person Can Build Like a Team of 100 49:29 Why People May Trust AI With Their Secrets 53:11 Which Jobs Could AI Replace First? 58:14 Is School Preparing Children for the Wrong World? 01:02:28 Why He Is Building Companies He Will Never Run 01:09:43 The Book That Changed His View of Potential 01:12:05 Stop Living Beneath Who You Could Become If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Erik: Website - https://erikssorenson.com Instagram - https://www.instagram.com/eriksorenson/ LinkedIn - https://www.linkedin.com/in/eriklsorenson Facebook - https://www.facebook.com/ErikLSorenson/ You can find Erik's AI platform, 'Audibly AI', here: https://audiblyai.com Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  7. Aug 6

    Mindset Coach Chad Petersen: How to Find Yourself Again After Losing You

    How to find yourself again begins with recognizing that the identity you lost may have been built for everyone except you. Mindset coach Chad Illa-Petersen explains why a midlife crisis is often an unraveling, how fear creates imaginary stories, and why you do not need to fix yourself to feel worthy. After a heartbreaking divorce exposed how much of his identity depended on other people, Chad left his old life, moved to Ecuador, and developed a coaching framework shaped by storytelling and Andean teachings. Chad explains: ■ Why trying to become what everyone wants can erase who you are ■ The four animal guides he uses to interrupt fear and rebuild identity ■ How one unanswered email can trigger a story that was never true ■ Why joy is not a reward for finishing your work ■ What women understand about courage that many men still resist ■ Why chasing your future self can keep you from feeling enough now Chapters: 00:00 Intro 01:21 The Divorce That Erased His Identity 03:22 Why He Stayed in Ecuador 05:41 What If Your Beliefs Are Not Yours? 08:04 The Breath That Interrupts Fear 09:38 Is Your Mind Inventing the Worst? 11:35 Why Adults Forget How to Feel Joy 14:35 The Four Guides for Rebuilding Identity 17:59 Why Starting Again Is Not Failure 18:12 The Spiritual Journey He Had to Choose Himself 22:33 When Obedience Becomes Your Identity 27:52 Why You Cannot Change Until You Feel Safe 31:34 What If the Best Case Actually Happens? 36:54 What Children Need More Than a Perfect Plan 41:34 Becoming More Will Not Make You Enough 44:01 Why Helping One Person Is Enough If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Chad: Website - https://thestorycatcher.com Instagram - https://www.instagram.com/therealstorycatcher/ Facebook - Chad Illa-Petersen Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam Listen to Brainwashed To Be Broke: Apple Podcasts: https://podcasts.apple.com/us/podcast/brainwashed-to-be-broke/id1879032145 Spotify: https://open.spotify.com/show/6UzZfVwqPmNjyOYfDaxEGc?si=91c9a140c35247db #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  8. Aug 4

    Men's Coach Steve Little: Why Successful Men Still Collapse Under Pressure

    Men's mental health is not always visible, because chaos can look disciplined, successful, and completely functional. Steve Little explains why capable men collapse under pressure, why harder work rarely fixes the problem, and how alignment changes everything. Steve is an ex-military business owner and men's coach who spent nine years in the Australian Army, built multiple gyms, and now helps men rebuild their identity, structure, and self-leadership. Steve explains: ■ Why discipline can create success while hiding internal chaos ■ The three fears that quietly decide how far a man will go ■ Why your biggest obstacle may have nothing to do with reality ■ What changes when standards become truly non-negotiable ■ Why AI can offer answers but cannot provide what men need most ■ The five-minute mirror test, and his honest answer Chapters: 00:00 Intro 02:21 When Success Starts Feeling Wrong 05:09 Is Job Security Keeping You Trapped? 07:54 Why Doing Business Alone Costs You 10:07 What Military Discipline Shut Down 13:49 Why Failure Is the Wrong Word 16:16 Are You Living in the Past? 18:43 The Regret Waiting at the End 22:28 The Three Fears Controlling Your Life 23:47 Is the Obstacle Actually in Your Head? 26:11 Why More Motivation Will Not Save You 28:30 Are We Raising Children to Obey? 36:32 What Happens When You Dream Bigger? 41:22 Will AI Replace Human Coaching? 48:21 Why Men Struggle to Ask for Help 51:33 The Mirror Test You Cannot Fake If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Steve: Website - https://thewarriorreborn.com LinkedIn - https://au.linkedin.com/in/transformationalcoachingstevelittle Facebook - Steve Little Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #mensmentalhealth #conditioning #selfleadership #freedom #deprogramming

About

Most people aren't stuck by accident. They're stuck by design. From the moment you're born, you're handed a script. What to believe, what to want, what's possible and what isn't. Most people never question it. Brainwash to Be Broke exists to change that. Hosted by Adam Rother, this show pulls back the curtain on the social programming, beliefs, and conditioning quietly running your life. The stories about money, religion, relationships, health, and identity you believe so deeply you don't even know you believe them. This isn't just about being broke financially. It's about being mentally broke. Stuck in thinking handed to you by people just as conditioned as you are. Raw, unfiltered conversations with founders, thinkers, and people who woke up, questioned everything, and rebuilt life on their own terms. If you've ever felt like something is off but couldn't name it, you're in the right place. It's time to break the script. 🔔 Subscribe and follow so you never miss an episode.