The Waggle Room

The Waggle Room with Mick Brian

The Waggle Room is a space for sensemaking. Inspired by the way honeybees share signals through the waggle dance, this channel explores how meaning forms in complex, real-world systems — long before certainty, plans, or tidy conclusions appear. Each conversation focuses on the signals people are noticing but struggling to name. The patterns, tensions, half-formed ideas, and early shifts that don’t always make it into headlines, dashboards, or strategies — but matter all the same. Guests come from many walks of life: technology, leadership, policy, creativity, science, organisations, and bey

  1. The Waggle Room - Ep18 - Mark "Moose" McGrath - Beyond OODA loop Mythology

    3d ago

    The Waggle Room - Ep18 - Mark "Moose" McGrath - Beyond OODA loop Mythology

    Mark 'Moose' McGrath has dedicated his career to preserving and building upon John Boyd's authentic work, rescuing it from the simplified 'circle diagrams' pushed by those who may not know it's true meaning. In this episode, we explore the real depth of Boyd's thinking, from Destruction and Creation to the OODA 'loop' sketch, and how it applies to modern challenges including AI adoption. ## Key Topics - Why Boyd's work is widely misunderstood and how to access the authentic material - The critical importance of 'Destruction and Creation' as Boyd's foundation - How the Marines adopted Boyd's thinking whilst other services didn't - Orientation as the centre of gravity in decision-making - People, Ideas, Things - and why we always fixate on the wrong one - How AI can enhance orientation when applied correctly - The guerrilla information war we're all participating in ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Mark (Moose) McGrath is Strategic Orientation Advisory at AGLX, former Marine Corps officer, and co-host of the 'No Way Out' podcast. He has spent years in Boyd's archives preserving the authenticity of his work. - LinkedIn: linkedin.com/in/markjmcgrath1 - Website: aglx.com - Substack: thewhirl.substack.com - Email: mark.mcgrath@aglx.com

    1h 2m
  2. The Waggle Room - Ep17 - Steve Hearsum - Why We Keep Falling for Silver Bullets

    May 19

    The Waggle Room - Ep17 - Steve Hearsum - Why We Keep Falling for Silver Bullets

    Steve Hearsum joins Mick to explore why organisations and leaders repeatedly reach for silver bullet solutions, despite knowing they don't work. Steve unpacks the powerful forces of shame, anxiety, and what he calls 'functional collusion' that drive our collective search for certainty in an uncertain world. This conversation reveals the uncomfortable truths about why change fails and what practices we actually need to develop instead. ## Key Topics • Why we collude in seeking silver bullet solutions despite knowing they don't work • The role of shame and anxiety in organisational decision-making • Functional collusion and unconscious patterns that maintain dysfunctional systems • The difference between learning for certificates versus learning for practice • Power dynamics and complicity in organisational hierarchies • Why embracing ambivalence and absurdity might be the signal we're missing ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Steve Hearsum is a consultant, executive coach, supervisor and author specialising in organisational change and leadership practices. His book explores why silver bullet solutions persist. - LinkedIn: linkedin.com/in/stevehearsum - Company: edgeandstretch.com - Personal: hearsum.com

    44 min
  3. The Waggle Room - Ep16 - Brian "Ponch" Rivera - There Is No Way Out

    May 11

    The Waggle Room - Ep16 - Brian "Ponch" Rivera - There Is No Way Out

    Former Navy captain and fighter pilot Brian 'Ponch' Rivera delves deep into John Boyd's OODA loop, revealing how it connects to complex adaptive systems, the free energy principle, and organisational performance. From the archives of Boyd's work to practical applications in modern teams, Ponch shares insights on flow states, AI's limitations, and why most consultancies miss the true power of distributed intelligence. ## Key Topics - The true OODA loop vs the linear "communist" version most people know - How fighter aviation principles translate to organisational learning - Connections between Boyd's work and the free energy principle - Why orientation is the key to adaptation and novelty - The flow system approach to team performance - AI through the lens of natural vs artificial intelligence - Sacred geometry, UAPs, and exploring weak signals ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Brian 'Ponch' Rivera is co-creator and host of No Way Out podcast, CEO of AGLX, and co-author of the Flow System books. A retired US Navy captain with 28 years of service, he flew F-14s and worked in intelligence before becoming a leading voice on John Boyd's work and complex adaptive systems. - Website: https://aglx.com - Substack: https://worldofreorientation.substack.com - X/Twitter: https://x.com/nowayoutcast - LinkedIn: https://www.linkedin.com/in/briandrivera/

    56 min
  4. The Waggle Room - Ep 15 - Nick de Voil - Hidden Channels in Organisations

    May 3

    The Waggle Room - Ep 15 - Nick de Voil - Hidden Channels in Organisations

    Nick De Voil brings a unique perspective to business analysis, combining his background in Russian, computer science, and human-centred design. This conversation explores the hidden communication channels in organisations - what Nick calls the 'service tunnels' alongside the main channels. We discuss why consensus is often an illusion, the power of metaphor in understanding complex systems, and why the explicit signal isn't always the real message. ## Key Topics - The evolution from systems analysis to modern business analysis - Why organisations struggle with user-centred design despite decades of knowledge - The Channel Tunnel metaphor: main tunnels vs service tunnels in organisational communication - Group construct analysis and George Kelly's personal construct psychology - The role of metaphor and storytelling in business analysis - AI's impact on business analysis - productivity vs thinking - Marshall McLuhan's "the medium is the message" and organisational signals ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Nick De Voil is a business analyst, trainer, and writer who specialises in user experience, service design, and human-centred approaches to organisational change. He's contributed 20 articles to BA Digest magazine and teaches courses in user experience, business analysis, and service design. Connect with Nick on LinkedIn or read his articles at blackmetric.co.uk. LinkedIn: https://www.linkedin.com/in/nickdevoil/ BA Digest (the full GCA article series): https://www.blackmetric.com/ba-digest/ User Experience Foundations (BCS): https://shop.bcs.org/store/221/detail/WorkGroupByIsbn/9781780173498

    51 min
  5. The Waggle Room - Ep 14 - Delia McCabe - Brain Health: The Missing Leadership Link

    Apr 26

    The Waggle Room - Ep 14 - Delia McCabe - Brain Health: The Missing Leadership Link

    Neuroscientist Dr Delia McCabe challenges the pseudoscience plaguing organisations and reveals the real impact of nutrition, technology, and stress on our brains. From the developing brain's vulnerability to social media to why leaders overlook the most basic question about their teams' cognitive capacity, this episode is a wake-up call. Delia explains modern burnout beyond work-related stress and why humans simply aren't coping with exponential change. ## Key Topics • The connection between nutrition deficiencies and cognitive performance in children and adults • Why popular "neuroscience" frameworks in organisations are often pseudoscience • Modern burnout: how constant information overload exhausts our brains beyond work stress • The developing brain crisis: how screen time is reducing cognitive behavioural reserve • Why the illusory truth effect makes bad ideas stick in organisations • The role of neural friction in building critical thinking capabilities ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Dr Delia McCabe is a neuroscientist, author, and founder of Lighter Brighter You. She works with organisations and individuals to apply evidence-based neuroscience to leadership, learning, and well-being. - LinkedIn: https://www.linkedin.com/in/dr-delia-mccabe/ - Substack: https://deliamccabe.substack.com/ - Website: https://lighterbrighteryou.life

    50 min
  6. The Waggle Room - Ep 13 - Mike Jones - Why Strategy Has Become a Document Instead of Action

    Apr 17

    The Waggle Room - Ep 13 - Mike Jones - Why Strategy Has Become a Document Instead of Action

    Mike Jones, Strategic Advisor at LBI Consulting and host of Strategy Meets Reality, challenges the conventional approach to strategy. From his military background to studying cognitive psychology, Mike reveals why most organisational strategies fail and how leaders can adopt a continuous, adaptive approach to strategic thinking. This conversation explores the gap between strategy documents and strategic reality. ## Key Topics • Why treating strategy as a document rather than a way of being leads to failure • The three critical elements leaders must consider: ground/ecosystem, other actors, and internal capabilities • How military planning principles can transform organisational decision-making • The cognitive security threat facing modern leaders in their strategic thinking • Moving from consensus-driven paralysis to clear decision rights and accountability • Why organisational structure matters more than behaviour change for strategy execution ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian ## Guest Info Mike Jones is Strategic Advisor at LBI Consulting and host of the Strategy Meets Reality podcast. With 18 years of military service and expertise in cognitive psychology, Mike helps organisations move beyond static strategic planning to adaptive strategic thinking. - LinkedIn: https://www.linkedin.com/in/mike-h-jones/ - LBI Consulting: https://www.lbiconsulting.com - Strategy Meets Reality YouTube: https://www.youtube.com/@StrategyMeetsReality - Podcast on Spotify: https://open.spotify.com/show/0svOpfmsZTmrvIXcBpJbys - Apple Podcasts: https://podcasts.apple.com/us/podcast/strategy-meets-reality-podcast/id1811429931 - Substack: https://strategymeetsreality.substack.com

    45 min
  7. The Waggle Room- Ep 12 - Erika Clegg - When Values Become Corporate Fast Food

    Apr 11

    The Waggle Room- Ep 12 - Erika Clegg - When Values Become Corporate Fast Food

    Erika Clegg, founder of Larkenby and author of 'Junk Values', challenges the corporate values industry with refreshing honesty. Drawing from her background running a brand consultancy, Erika argues that 99.5% of values work is performative nonsense that actually damages trust rather than building it. ## Key Topics - Why values workshops and Post-it note exercises miss the point entirely - The three ways to spot 'junk values' in any organisation - How the top corporate values words (integrity, collaboration) appear everywhere but mean nothing - Why values should be decision-making parameters, not wall decorations - The difference between being 'nice' and being 'kind' in leadership - How narrative-driven culture requires clearer personal principles - The Ubuntu philosophy and responsibility in modern workplaces ## About Erika Clegg Erika Clegg is the founder of Larkenby and author of 'Junk Values'. After running a brand consultancy for years, she became increasingly frustrated with how organisations approach values work. She now helps leaders and organisations develop authentic principles that actually guide decision-making, rather than decorative statements that undermine trust. - Email: erika@larkenby.com - LinkedIn: linkedin.com/in/erikaclegg - Website: larkenby.com - Website: erikaclegg.com ## 🎧 Watch / Listen to The Waggle Room - YouTube: https://www.youtube.com/@TheWaggleRoom - Website: https://thewaggleroom.com - Spotify: https://open.spotify.com/show/3pGKXNEbmy9qTy43dHsBdi - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian

    52 min
  8. The Waggle Room - Ep 11 - Marcus Dimbleby - When Disengagement Hides in Plain Sight

    Apr 6

    The Waggle Room - Ep 11 - Marcus Dimbleby - When Disengagement Hides in Plain Sight

    Mick sits down with Marcus Dimbleby, founder of Effective Direction, to explore the shocking reality of workforce disengagement and what leaders can do about it. With UK engagement at just 10% globally, Marcus reveals why traditional approaches are failing and how critical thinking can transform organisations. ## Key Topics - UK workforce engagement sits at just 10% - the lowest globally - Why promotion without leadership training creates a "drop off the cliff" effect - The false promise of wellbeing initiatives and performative solutions - How AI without collective intelligence (CI) will fail catastrophically - The importance of creating safe environments for challenge and fun - Why Gen Z cognitive decline demands urgent action on critical thinking ## About Marcus Dimbleby Marcus Dimbleby is the founder of Effective Direction, focusing on unleashing people's potential through critical thinking and adaptive leadership. With 20+ years in the Royal Air Force, Marcus works with leadership teams to apply evidence-based approaches to organisational transformation. He co-authored "Big Things Fast" and specialises in helping startups scale and family businesses professionalise their leadership. linkedin.com/in/marcusdimbleby effectivedirection.com bigthingsfast.com info@effectivedirection.com ## Where to Listen - Website: https://thewaggleroom.com - YouTube: https://www.youtube.com/@TheWaggleRoom - Spotify: https://open.spotify.com/show/TheWaggleRoom - Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-waggle-room/id1879089102 - Substack: https://substack.com/@mickbrian

    56 min

About

The Waggle Room is a space for sensemaking. Inspired by the way honeybees share signals through the waggle dance, this channel explores how meaning forms in complex, real-world systems — long before certainty, plans, or tidy conclusions appear. Each conversation focuses on the signals people are noticing but struggling to name. The patterns, tensions, half-formed ideas, and early shifts that don’t always make it into headlines, dashboards, or strategies — but matter all the same. Guests come from many walks of life: technology, leadership, policy, creativity, science, organisations, and bey

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