Unfiltered Media

Justin Lebbon & Ian Whittaker
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A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.

  1. Jul 13

    Market reaction to Sky ITV Deal; NBCU/Comcast; Future consolidation

    Justin Lebbon and Ian Whittaker unpack the agreed Sky–ITV deal, the likely regulatory path, whether ITV Studios gets bought, and why Comcast is splitting off NBCUniversal — plus the collaboration-not-just-consolidation lesson from Norway.

  2. Jul 10

    Rita Ferro on Disney’s advertising strategy and competing with Big Tech

    Disney's global ad president Rita Ferro talks trust and premium inventory, competing with Big Tech on value not price, the "mid-market" growth tier, live/fandom monetisation, and how AI is reshaping ad operations.

  3. Jul 2

    NBCUniversal's Marshall: Universal Ads, BravoCon & the Measurement Mess

    NBCUniversal's Mark Marshall talks to Justin Lebbon about a blockbuster sports year, the new Performance Insights Hub, Universal Ads' push into the "messy middle," diversification via events like BravoCon, and why the US measurement fight makes the whole TV industry look bad.

  4. Jun 17

    Analysing SpaceX, Roku/Fox deal, Revenue urgency for AI

    Most investors overlook the game-changing signals from SpaceX's recent IPO; Elon Musk's space empire is shaping the future of tech, media, and capitalism itself. In this pre-Cannes episode, we unveil how SpaceX's valuation and Musk’s control are rewiring the investment landscape, impacting everything from AI advancements to media giants' strategies. We also discuss the real implications behind billion-dollar deals like Roku’s buyout by Fox, and why media companies are trapped between short-term survival and long-term innovation. And why the cost to compete has major impacts on valuations. We also discuss: The forces driving SpaceX’s soaring valuation and what it signals for AI and space exploration. Why media giants are consolidating, and the risks of ceding control to a handful of monopolistic playersHas Fox overpaid for Roku and why we might think that; market reaction to the deal. How current tech valuations are creating a 'performative capitalism' style over substance that may reshape marketsThe looming squeeze on traditional media's revenues amid AI hype and advertising shifts

  5. Jun 11

    AI, Agility & Growth: The new agency playbook

    Most agencies remain constrained by legacy structures, short-term KPIs, and slow-moving processes. But a new generation of independent agencies is proving there's another way. In this episode, we speak with Ali Reed, Chief Growth Officer at Brainlabs, about why the future of marketing belongs to bold, agile, AI-powered businesses. Drawing on more than 25 years of experience, Ali explains her move from traditional agency networks to Brainlabs and discusses how independent agencies are using AI to accelerate innovation, deepen client relationships, and drive sustainable growth.

  6. Jun 8

    How industry incentives, trading and measurement shape media quality and why it matters

    This episode features a discussion with Erez Levin, a prominent speaker and writer in the advertising industry, focusing on the concept of quality media. The conversation explores the challenges of defining and valuing quality in a landscape dominated by major platforms and unlimited impressions. Erez introduces the "quality trifecta," which includes media quality, creative quality, and audience/data quality, emphasizing the importance of assessing these dimensions to drive effective advertising outcomes. The discussion also touches on the industry's shift from deterministic models to more probabilistic approaches, highlighting the need for advertisers to prioritize long-term brand value over short-term metrics with the role quality media plays into that.

  7. May 23

    The Great Ad Tech Squeeze: Platforms dominate tech, kickbacks and consolidation

    This episode explores the fundamental shift from efficiency to dominance in digital advertising. Ian shares why the traditional ad tech model is at a crossroads, with many players facing margin squeeze or consolidation, while a few with true differentiation may thrive. You’ll discover how the biggest platforms - from Google to Amazon - are the real gatekeepers not only selling vast quantities of media but also controlling the pipes. We also debate: The real drivers behind the market’s skepticism with ad-tech stocks, referencing TTDHow AI could overturn ad tech economics and bring true efficiency back to media buyingThe risks of consolidation, with parallels to the Standard Oil case and the implications for publishers and brandsWhy agencies’ opaque rebates and kickbacks threaten the integrity of ad buying and how transparency and proprietary solutions are the futureWhat premium publishers must do to protect their value amidst a landscape where power consolidates in the hands of the few

  8. May 6

    The Great Ad Spend Shift: Why Meta, Amazon & programmatic are reshaping media

    Justin Lebbon is joined by Guideline’s Chief Insights & Analytics Officer, Sean Wright, for a deep dive into where advertising money is really flowing and why the biggest platforms continue to dominate despite mounting scandals and industry criticism. Using Guideline’s unique data tracking major agency and brand spend, they explore Meta’s resilience, the rise of Amazon in the DSP wars, the collapse in streaming CPMs, and why traditional TV companies may be undermining themselves through aggressive programmatic strategies and cost-cutting. The conversation also examines whether broadcasters can regain control of pricing, measurement, and premium positioning before ad tech commoditizes the entire ecosystem.

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About

A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon and Ian Whittaker.

Information

  • Creator
    Justin Lebbon & Ian Whittaker
  • Years Active
    2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Hubble Media Ltd
  • Show Website
    Unfiltered Media

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