The Trustbound™ Podcast

Mauricio Suarez

Cold outreach scales activity. Trust scales outcomes. The Trustbound™ Podcast explores trust-first go-to-market, where warm introductions, ecosystem partnerships, and referral networks drive real growth. Hosted by Mauricio Suarez, founder of itogai, each episode breaks down how to design the systems, signals, and behaviors that let trust move business without creating noise or fatigue. For founders, sellers, operators, and connectors who believe growth should feel human and still perform. Because when trust compounds, everything else follows.

  1. 4d ago

    You don't know where your network will take you

    Austin Walker grew up in a small town in Montana, almost went to school for trombone, and somehow ended up in a conversation with Mauricio Suárez about trust, relationships, and why the best things in life, and in business, are never planned. In this episode, Austin traces the chain of connections that took him from high school DECA competitions to a fly fishing trip that turned into something much bigger, to eventually landing here. And along the way, he makes one of the clearest cases yet for why warm introductions will outlast every cold outreach tool AI can build. Because AI can personalize a message. It can't replace the person who would put their reputation on the line for you. Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/ Connect with Austin Walker: linkedin.com/in/austinwalker Learn more about itogai: Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

    53 min

  2. May 26

    Trustbound™ Breakdown: The connector’s playbook

    In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack how Landa grew to 500+ members with zero leads from paid ads, what Gabriel meant when he said the first 50 people set the culture for the next 5,000, and what the Go-Giver book taught both of them about the line between generosity and burnout. Listen to the episode with Gabriel first, then come back for this.Learn more at itogai.com

    9 min

  3. May 19

    The connector’s playbook: why giving value first always comes back

    Mauricio sits down with Gabriel Tudela, co-founder of Landa Club, to explore how being a natural connector became the foundation for building LatAm’s first fractional work ecosystem. Gabriel and his team have grown to 500+ members with 65% referrals and zero paid marketing. They talk about what it actually looks like to give value without expecting anything in return, why disqualifying clients builds more trust than closing them, and how Gabriel’s experience across four unicorns taught him that the best business always starts with a relationship that already has memory in it. Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/ Connect with our guest, Gabriel Tudela: https://www.linkedin.com/in/gabrieltudela/ Learn more about itogai: Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

    36 min

  4. May 12

    Trustbound™ Breakdown: The system behind the seller

    Walter Cervantes, RevOps leader and go-to-market architect, came to his episode with a completely different perspective than every other guest, and it produced one of the sharpest framings yet: a trusted referral isn't a hot lead. It's an exploding sun. In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why trust is the biggest signal that exists, what happens to relationships when handoffs go wrong, and what it really means to maintain trust without constant contact. 🎧 Listen to the episode with Walter first. then come back for this. The system behind the seller with Walter Cervantes  Spotify → https://open.spotify.com/episode/7oogwdbRKRxJACCR4WeLlD?si=kVThNRqJT1Scg111VTQR9g YouTube → https://youtu.be/mDQw2_FjD5k Apple Podcast→https://podcasts.apple.com/us/podcast/the-system-behind-the-seller-why-ops-and-trust/id1879864488?i=1000766258254 Learn more at itogai.com

    10 min

  5. May 5

    The system behind the seller: why ops and trust need each other

    Mauricio sits down with Walter Cervantes, RevOps consultant and fellow HubSpot alumnus, to dig into the invisible layer beneath every trust-based motion - the systems, data, and architecture that either amplify relationships or flatten them into CRM rows. They explore why the highest-performing reps are the ones who shape the system around them, how operations can protect context instead of destroying it, and what happens when RevOps stops being reactive and starts serving the relationship. Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/ Connect with our guest, Walter Cervantes: https://www.linkedin.com/in/walter-cervantes-37615853/ Learn more about itogai: Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

    37 min

  6. Apr 28

    Trustbound™ Breakdown: The seamless web of deserved trust

    Pedro Marin, co-founder of Landa Club, referenced Charlie Munger in his episode and one phrase hasn't left since: a seamless web of deserved trust. In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack what that phrase actually means, how Pedro and his co-founder built it from scratch, and why the way trust networks grow has nothing to do with campaigns. 🎧 Listen to the episode with Pedro first,  then come back for this. https://open.spotify.com/episode/3yRx1DJIhxwL2fKOW7A7QC?si=QaVbKDGJQ0KwjR0nlmlvug

    8 min

  7. Apr 21

    The seamless web of deserved trust

    In this episode, Mauricio sits down with Pedro Marin Campero, co-founder of Landa, to explore trust as the invisible infrastructure that supports everything meaningful, from lifelong partnerships to the biggest life decisions. They dive into why choosing a partner is more akin to a marriage than a simple agreement, and why true diligence is found in shared values rather than just data points. Inspired by a mental model from Charlie Munger, Pedro explains the concept of a "seamless web of deserved trust" and how reliability compounds into deep, lasting connections when earned over time. Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/ Connect with our guest, Pedro Marin: https://www.linkedin.com/in/marincampedro/ Learn more about itogai:Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/

    39 min

  8. Apr 14

    Trustbound™ Breakdown: Beyond the script: why "modern" selling is failing and how trust fixes it

    Rick Roberge, 50-year sales veteran and creator of the Project 200 methodology, said something in his episode that's hard to shake: the person making the referral is the greatest beneficiary. In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why that one sentence reframes everything about networking, what Rick meant when he called inbound marketing "a drug," and why the most important question you can ask yourself is: when's the last time you reached out to your 40 without wanting anything? 🎧 Listen to the episode with Rick first, then come back for this. Learn more at itogai.com

    7 min
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About

Cold outreach scales activity. Trust scales outcomes. The Trustbound™ Podcast explores trust-first go-to-market, where warm introductions, ecosystem partnerships, and referral networks drive real growth. Hosted by Mauricio Suarez, founder of itogai, each episode breaks down how to design the systems, signals, and behaviors that let trust move business without creating noise or fatigue. For founders, sellers, operators, and connectors who believe growth should feel human and still perform. Because when trust compounds, everything else follows.

Information

  • Creator
    Mauricio Suarez
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © Mauricio Suarez
  • Show Website
    The Trustbound™ Podcast