The Shadow Business Podcast

Sarah Berckenkamp

What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it? Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership. Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should. This is not just another business podcast.It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently. For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.

  1. 2D AGO

    Meet Your Sales Shadow - What Jung Would Say About Why You Can't Close Sales

    Send us Fan Mail Okay so. You know your archetype. You know what you do. But do you know WHY you keep doing it even when you can see it happening in real time? That is what this episode is about. We are going one layer deeper than the archetypes today; into the Jungian shadow underneath each one. The part your psyche built a long time ago to keep you safe. The part that is now quietly running your entire sales energy without your permission. Don't know your archetype yet?  The free five question quiz is at https://bureausbb.com/salesquiz  - takes two minutes and will make everything in this episode click into place. Ready to actually do something about it? Shadows to Sales is open.  All the details at bureausbb.com/sts. Want to know how your subconscious influences your life? In February 2026, I was invited to the 500-person Yes Life Summit, where I shared a Yes to Life hypnosis. Inside you will see what's currently blocking you in saying yes to yourself. You can listen to the hypnosis for free: https://bureausbb.com/hypnosis  Work with me? If you know that your true power lies in your shadows and you want to take it a level deeper, then fill in my application form.  This form is to understand the level of support fits you best right now. bureausbb.com/application Follow me here: Instagram: https://www.instagram.com/sarahberckenkamp/ Threads: https://www.threads.com/@sarahberckenkamp LinkedIn: https://www.linkedin.com/in/sarahberckenkamp Thanks for listening! Have a happy day.

    37 min
  2. APR 30

    I figured out why coaches and creatives are not making sales and it is embarrassing

    Send us Fan Mail Okay so I need to ask you something. You have an offer.  You know it is good.  Your clients who do buy are obsessed with it.  So why are not enough people buying it? It is not your content.  It is not your audience.  It is not the algorithm having a weird week. It is one of four sales shadow archetypes that is quietly running your entire sales energy.  And in this episode I am introducing all four of them. I made a free five question quiz that tells you exactly which archetype is running your sales right now and what to actually do about it.  Download it at bureausbb.com/sts.  Takes two minutes.  Will make you go oh. oh no. And if you are ready to do something about it  Shadows to Sales is my four week mastermind where we find your block, build your copy, create your sales process, and get you making actual sales before the four weeks are even over.  Not after. During. All the info is also at bureausbb.com/sts. Come find your shadow. And then come sell something. Want to know how your subconscious influences your life? In February 2026, I was invited to the 500-person Yes Life Summit, where I shared a Yes to Life hypnosis. Inside you will see what's currently blocking you in saying yes to yourself. You can listen to the hypnosis for free: https://bureausbb.com/hypnosis  Work with me? If you know that your true power lies in your shadows and you want to take it a level deeper, then fill in my application form.  This form is to understand the level of support fits you best right now. bureausbb.com/application Follow me here: Instagram: https://www.instagram.com/sarahberckenkamp/ Threads: https://www.threads.com/@sarahberckenkamp LinkedIn: https://www.linkedin.com/in/sarahberckenkamp Thanks for listening! Have a happy day.

    19 min
  3. APR 23

    The High Earner Trap: Why Earning More Isn't Making You Wealthier

    Send us Fan Mail You're earning well. Like, actually well. And yet there's this quiet nagging feeling that you don't really have that much to show for it. That if the income stopped tomorrow, things would get uncomfortable pretty fast. That's not a you problem. That's the trap. In this episode we get into why earning more isn't automatically making you wealthier and why that's way more common than anyone admits. We talk about the difference between income and wealth (they are not the same skill and nobody tells you that), why this hits women so much harder for reasons that go way deeper than personal finance, and the four patterns I see over and over in high-earning women who are stuck in this cycle. If you've ever thought "I earn well, so where is it actually?" this one's going to make a lot of things make sense. 🔗 Wealth Icon Mastermind — [link] 🔗 Free Net Worth Calculator — [link] Want to know how your subconscious influences your life? In February 2026, I was invited to the 500-person Yes Life Summit, where I shared a Yes to Life hypnosis. Inside you will see what's currently blocking you in saying yes to yourself. You can listen to the hypnosis for free: https://bureausbb.com/hypnosis  Work with me? If you know that your true power lies in your shadows and you want to take it a level deeper, then fill in my application form.  This form is to understand the level of support fits you best right now. bureausbb.com/application Follow me here: Instagram: https://www.instagram.com/sarahberckenkamp/ Threads: https://www.threads.com/@sarahberckenkamp LinkedIn: https://www.linkedin.com/in/sarahberckenkamp Thanks for listening! Have a happy day.

    19 min
  4. APR 16

    Why You Won't Sit Down and Make a Wealth Plan (And What That's Really About)

    Send us Fan Mail You earn well. You're smart. You plan everything in your business. So why does the idea of sitting down and actually mapping out your wealth feel like something you'll get to... eventually? In this episode we get into the real reason high-earning women avoid making a wealth plan and it has nothing to do with being bad with money or not knowing where to start.  We look at the psychology and the systemic patterns underneath the avoidance: the fear of what the numbers might say, the inherited belief that financial planning isn't yours to claim, and the quiet self-sabotage of never officially committing so you can never officially fail. This one is equal parts shadow work and reality check and by the end of it you'll have one very simple action to take. Free Net Worth Calculator: https://bureausbb.com/networth   Join the free Get Wealthy Challenge! https://bureausbb.com/challenge Want to know how your subconscious influences your life? In February 2026, I was invited to the 500-person Yes Life Summit, where I shared a Yes to Life hypnosis. Inside you will see what's currently blocking you in saying yes to yourself. You can listen to the hypnosis for free: https://bureausbb.com/hypnosis  Work with me? If you know that your true power lies in your shadows and you want to take it a level deeper, then fill in my application form.  This form is to understand the level of support fits you best right now. bureausbb.com/application Follow me here: Instagram: https://www.instagram.com/sarahberckenkamp/ Threads: https://www.threads.com/@sarahberckenkamp LinkedIn: https://www.linkedin.com/in/sarahberckenkamp Thanks for listening! Have a happy day.

    22 min

About

What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it? Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership. Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should. This is not just another business podcast.It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently. For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.