CHARGE - Powering Energy Brands

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CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.

  1. FEB 12

    From Charging Stations to Brand Perception: The New Frontline of EV Adoption

    New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure. While most EV owners charge at home, public charging reliability has an outsized impact on perception, recommendation and adoption. When charging fails, trust erodes. When it works seamlessly, it strengthens brand confidence and accelerates consideration. In this episode, KC Boyce, Vice President of Automotive & Mobility at Escalent, joins Fridrik Larsen, Founder of CHARGE/ brandr Index, to explore: • The link between charging reliability and EV recommendations • Why infrastructure visibility matters to non-EV buyers • The brand advantage of networks like Tesla Supercharger • How design and experience influence perception For energy leaders and automakers, the message is clear: charging infrastructure is no longer just operational, it’s reputational.

    21 min

  2. JAN 15

    Breaking Bad News: Crisis Communication Insights

    What should you say when everything goes wrong?  In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in reputation management, Jeff breaks down why crisis communication isn’t a “dark art,” but a learnable system.  We explore:  Why most organizations fail before a crisis even beginsThe “3Ms” model: Message, Messenger, Method of DeliveryReal-world energy-sector case studies, from Colonial Pipeline to Hurricane BerylThe biggest misconceptions leaders have when the pressure is on Jeff also shares what participants can expect from his upcoming session at CHARGE North America in San Antonio and why preparing for the worst can actually be fun. 🎧 Listen now!

    21 min
  3. Infusing AI into Customer Experience

    JAN 12

    Infusing AI into Customer Experience

    AI is changing how utilities engage with customers, but the real challenge isn’t automation. It’s balance. In this episode, Fridrik Larsen speaks with Kim Maren Ekrutt, Global VP and Co-Head of the IBU Utilities at SAP, about how AI is reshaping customer experience across the energy sector. They explore: How AI is already transforming real customer interactionsWhere automation adds value — and where human connection still matters mostPractical first steps for utilities just starting with AI for CXHow to measure impact beyond efficiency, from satisfaction to loyalty and valueWhat new skills marketers and CX leaders need as AI becomes embeddedA must-listen for anyone working at the intersection of energy, technology, and customer experience.

    15 min

  4. JAN 7

    Investing in Brand Today for Growth Tomorrow

    In this episode, we’re joined by Nick Centera, Director of Marketing at Qcells EPC and host of the Renewable Storytellers podcast.  As budgets tighten across the energy industry, brand investment is often one of the first things questioned or cut. Nick shares a candid perspective on why that’s a mistake, and how companies that stay committed to brand during uncertain times are better positioned for long-term growth.  We discuss:  The role brand plays inside Qcells and across the wider businessWhat tightening budgets heading into 2026 mean for marketersWhy brand marketing is often first on the chopping block and how to defend itMaking the internal case that brand drives real business valueLow-cost, high-impact ways to stay visible when resources are limitedThe long-term payoff of consistency, creativity, and commitment We also look ahead to CHARGE 2026, where the focus shifts from brand strength to measurable business value.   A must-listen for anyone navigating brand, marketing, and growth in challenging times.

    24 min

  5. 12/08/2025

    The Overlooked Value of Brand in Utilities: A Conversation with Carolyn Vadino of Con Edison

    The Overlooked Value of Brand in Utilities In this episode, we sit down with Carolyn Vadino, Vice President of Communications and Marketing at Con Edison, to unpack a topic many energy leaders still underestimate: the true value of brand in regulated utilities. Carolyn is a global marketing and communications leader whose career spans public and private sectors, from financial services to government. She has shaped brand strategies, advised executives, led crisis responses, and built trust in industries where customers may not always have a choice but where reputation, culture, and storytelling matter more than ever. We explore questions such as:  • What does brand really mean in an industry where it’s often misunderstood? • How can utilities build trust when switching providers isn’t an option? • Why is internal culture inseparable from the customer experience? • And how can “unsexy” sectors like energy and finance unlock bold, purpose-driven branding? Tune in for an engaging conversation on redefining brand value, elevating communications as a strategic partner, and building trust where it matters most.

    29 min

  6. 10/23/2025

    Content over beauty: The Dos and Don’ts of Influencer Marketing for the Energy Industry

    In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector. Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in engineering, strategy, and consulting, he brings clarity and candor to a complex industry. We talk about “content over beauty” what that means for energy brands trying to engage audiences in a technical field, and how credibility, consistency, and authenticity beat polished campaigns every time. Tune in as we explore: What makes content resonate in the energy sectorThe biggest mistakes companies make in influencer marketingHow to measure impact and trust, not just reachWhy influencers can play a real role in accelerating the energy transition

    25 min

  7. 10/23/2025

    From Big Change to Everyday Impact: Inside E.ON’s “It’s On Us” Campaign

    In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.” Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life  showing how smarter, more personal energy solutions can empower every home. Katja shares how storytelling helps make the energy transition relatable, how E.ON measures the impact of its brand work, and why connecting emotionally with customers is key to driving real change.  Tune in to hear: The story behind E.ON’s “It’s On Us” campaignHow to make the energy transition relevant to everyoneWhy trust and storytelling are central to E.ON’s brand strategy

    14 min

  8. 10/02/2025

    The Making of The Great Transition with DNV

    What if the future of energy looked different, because we chose differently today? In this episode, we sit down with Caroline Kamerbeek, Vice President of Marketing, Communications and Public Affairs for Energy Systems at DNV, to explore the vision behind The Great Transition a short film that imagines a world where bold decisions shaped a better tomorrow. Viewed here: https://www.dnv.com/energy-transition/the-great-transition-about-the-films/ We discuss: Why DNV chose a film over a report or campaign.The pivotal choices that will define the next 25 years.How collaboration (or the lack of it) will make or break progress.The single message Caroline hopes every viewer takes away. Listen in to discover how storytelling can reframe the energy transition  and why the decisions made today will define the leaders of tomorrow.

    14 min
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CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.

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