Meat & Livestock Australia's On The Ground Podcast

Meat & Livestock Australia

The On The Ground Podcast delivers up-to-the-minute information on issues influencing the global trade of red meat. Through Meat & Livestock Australia’s international team of experts, we unlock insights and evaluate drivers impacting Australian beef and lamb demand globally. Short on time but want relevant insights on international red meat trade? This podcast is for you.

  1. 6d ago

    Navigating Challenges: Australia's Live Export Industry's Path to Global Leadership

    Discover how Australia's live export industry is navigating complex regulations and international relationships to position itself for sustainable growth. Mark Harvey Sutton, CEO of the Australian Livestock Exporters Council, shares insights into the industry's high standards, cutting-edge shipping technology, and strategic vision that preserve animal welfare and strengthen global trade ties. Despite recent policy setbacks, the sector remains a billion-dollar economic engine rooted in northern Australia.

    21 min

  2. May 25

    Crossing live to SIAL Trade Show, China

    The China trade scene is evolving at lightning speed. In this eye-opening episode, discover how Australian red meat exporters navigate a complex, changing landscape marked by tariffs, regulatory shifts, and geopolitical surprises. Murray Davis, MLA’s regional manager for Greater China, also joins Josh and shares behind-the-scenes insights from the ground in Shanghai, revealing how relationships built over 30 years are tested by new tariffs and a volatile market. Amidst the noise of rapidly re-accrediting US plants and the uncertainty over China’s import policies, learn why loyalty, reputation, and personal connections remain vital in this high-stakes game.

    16 min

  3. May 18

    Around the world with Andrew Cox, MLA's General Manager of International Markets

    Most Australian meat exporters are navigating a complex global landscape—where shifts in trade policies, regional markets, and consumer trust are shaping the future. In this episode, Andrew Cox, General Manager of MLA's International Markets, shares insider insights from across Asia, Europe, and North America, revealing the surprising strategies behind Australia's ongoing success in international trade. Andrew takes us on a whirlwind tour of key markets—from the bustling trade show floor in Singapore to the competitive retail shelves of the UK—and explains exactly how Australian beef and lamb are rising above tariffs, quotas, and geopolitical tensions. You'll discover the innovative ambassador programs that turn local food professionals into global brand ambassadors, and why Southeast Asia's growing love for beef makes it the next big frontier.

    27 min

  4. May 11

    Grilling Season in the U.S And The Hidden Opportunity in Canada's Growing Appetite for Australian Red Meat

    The American grilling season is in full swing—and the story behind rising beef prices reveals a surprising shift in consumer behaviour. In this episode, we dive into the latest insights from Meat & Livestock Australia’s North American Regional Manager, Paul Da Silva, on how beef prices impact U.S. consumer habits.

    19 min

  5. May 4

    AMIC CEO Tim Ryan on Navigating Trade Challenges in the Australian Meat Industry

    In this episode, Tim Ryan, CEO of the Australian Meat Industry Council, discusses the current challenges and opportunities in the Australian meat export industry, including trade issues, market access, and quality development.

    19 min

  6. Apr 27

    MLA MD Michael Crowley on Australia’s Global Meat Strategy

    This week Josh catches up with Mick Crowley, Managing Director of MLA, live on the road in Vietnam. Josh discusses the impact of global trade challenges, and innovative marketing strategies with Michael Crowley, Managing Director of Meat and Livestock Australia. Discover insights into international market opportunities, value-based marketing, and the resilience of Australian producers.

    20 min

  7. Apr 21

    Opportunities in Chaos: Insights from MLA's Middle East market

    Darren Watson, MLA's regional manager in the Middle East, shares insights on the current geopolitical and logistical challenges affecting the Australian red meat industry, including supply chain disruptions, market adaptations, and opportunities amid crisis.

    22 min

  8. Apr 13

    South East Asia update with Valeska

    On this episode of On The Ground, we’re joined by Regional Manager for South East Asia, Valeska, who brings a first hand perspective on the latest developments across the region. From shifting dynamics on the ground to the stories making headlines right now, Valeska unpacks what’s really happening beyond the surface — and why it matters. Plus, a major announcement: a bold new campaign aimed squarely at sports lovers is about to launch, and it’s set to turn heads. We get the inside track on what it is, who it’s for, and why it could make serious waves. If you want insight, context, and a genuine on-the-ground view of the region — this is one you don’t want to miss.

    14 min
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About

The On The Ground Podcast delivers up-to-the-minute information on issues influencing the global trade of red meat. Through Meat & Livestock Australia’s international team of experts, we unlock insights and evaluate drivers impacting Australian beef and lamb demand globally. Short on time but want relevant insights on international red meat trade? This podcast is for you.

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