The Edge of Search Podcast

Edge of Search
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The Edge of Search Pod features the speakers and supporters of the Edge of Search Conference, Newcastle NSW's first search marketing conference. At EoS, we explore SEO (search engine optimisation) as the connection piece that can bridge the gaps across digital marketing. No more silos. Collaborative search marketing is the future. The digital ecosystem is complex and needs all our skills to tackle it, especially in the face of all things AI. Each episode, we dive deeper into the conversations our speakers start at our annual conference and we'd love for you to join the conversation too!

Episodes

  1. May 8

    Sally Mills - "SEO - the 'Jack of all Trades' Role" on The Edge of Search Podcast - Episode 3

    The Edge of Search Podcast continues our conversations with the speakers and supporters of the Edge of Search Conference (Newcastle's first search marketing conference). Edge of Search is an annual search marketing conference that aims to bridge the gaps across digital, break down silos and engage with SEO as a collaborative framework. Our third episode features Sally Mills, a leading Australian search professional and a Brisbane SEO community builder. In this episode, Sally expands on her 2024 presentation exploring the role of SEO in digital teams, the opportunities for leadership that AI in search presents for search professionals and why a technical knowledge foundation is more important than ever. Note: this episode was recorded at the end of 2024 and the information in it is still relevant (if not moreso) at the time of publishing in early 2026. Sally is one of Australia's leading SEO experts with over a decade of experience in technical SEO consulting and implementation. She has worked as the SEO Lead at incredible companies like InfoChoice, CANSTAR, Allianz, and more. Mills is also the founder of Brisbane SEO Beers and an organiser for the Brisbane SEO Collective. Follow Sally: https://www.linkedin.com/in/sally--mills/ Edge of Search: edgeofsearch.com - Join us 3-4 September 2026 in Newcastle, NSW Sponsored by Firewire Digital: firewiredigital.com.au

    38 min

  2. Apr 27

    Amanda King (FLOQ) - "Adapt or Die" on The Edge of Search Podcast - Episode 2

    The Edge of Search Podcast continues the conversations with the speakers and supporters of the Edge of Search Conference (Newcastle's first search marketing conference). Edge of Search is an annual search marketing conference that aims to bridge the gaps across digital, break down silos and engage with SEO as a collaborative framework. Our second episode features Amanda King, founder of FLOQ. Amanda is one of Australia's leading SEO experts with over a decade of experience in SEO consulting and implementation. She has worked on global and national blue-chip brands, both in the United States and Australia, focusing on product-led strategy. King also has years of experience in data auditing and implementation, reporting, conversion rate optimisation as well as content strategy and creation. Not to mention she is also an international speaker and has spoken at conferences including Ahrefs Evolve, Search Marketing Summit, SMX Munich and SEO Collective in both Sydney and Melbourne. and now… Edge of Search! In this episode, Amanda expands on her 2025 presentation exploring the current state of Google Search, semantic search and entities, and how it all relates to what's happening in AI search. Listen now! Follow Amanda: https://www.linkedin.com/in/amandaecking/ FLOQ: https://floq.co/ Edge of Search: edgeofsearch.com - Join us 3-4 September 2026 in Newcastle, NSW Sponsored by Firewire Digital: firewiredigital.com.au

    57 min
  3. Jes Scholz (Jes Scholz Consulting) on The Edge of Search Podcast - Episode 1

    Feb 2

    Jes Scholz (Jes Scholz Consulting) on The Edge of Search Podcast - Episode 1

    The Edge of Search Podcast continues the conversations with the speakers and supporters of the Edge of Search Conference (Newcastle's first search marketing conference). Edge of Search is an annual search marketing conference that explores the cutting edge of all things search. Designed for all digital professionals to break down silos and engage with SEO as a collaborative framework. Our first episode features Jes Scholz, founder of Jes Scholz Consulting. Jes is an award-winning Australian SEO expert offering growth marketing strategies and training, with a focus on brand optimisation, automated content distribution and future-proofed SEO tactics. She’s based in Sydney, but brings a global perspective to digital marketing, having worked hands-on across nearly every continent. She engages with the marketing community through her newsletter SEOBrief, she has regular columns in Search Engine Land and Search Engine Journal, she is a Friends of Search Awards judge, and she speaks at conferences including Mozcon, SMX Munich, TuringFest, Sydney SEO Conference and now… Edge of Search! Jes' presentation explained entity SEO, the impact of AI search, and what all digital professionals should be preparing for, such as agentic search journeys. Check out Edge of Search www: edgeofsearch.com/ Li: linkedin.com/company/edge-of-search/ Insta: /edgeofsearch/ Connect with Jes:www: jesscholz.com/ Li: linkedin.com/in/jes-scholz/ SEOBrief Newsletter: seobrief.substack.com/

    47 min
  • 3 Episodes

About

The Edge of Search Pod features the speakers and supporters of the Edge of Search Conference, Newcastle NSW's first search marketing conference. At EoS, we explore SEO (search engine optimisation) as the connection piece that can bridge the gaps across digital marketing. No more silos. Collaborative search marketing is the future. The digital ecosystem is complex and needs all our skills to tackle it, especially in the face of all things AI. Each episode, we dive deeper into the conversations our speakers start at our annual conference and we'd love for you to join the conversation too!

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