Ope Omoloye's Podcast

Ope Omoloye

Predictable growth for your online education business

  1. Sep 2

    Secret Sales Infrastructure Elite Coaches Use to 2X Their Revenue

    Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale.  https://youtu.be/P_H2U2jxYCQ  A lot of coaching businesses are happy with 10% to 20% growth in a year. We doubled one in 12 months. It wasn't because of a viral Reel or one successful launch. We built the right systems into the business and improved them over time. One of the biggest problems I see is coaches spending $500 a month on ads pointed at an evergreen webinar and expecting it to produce consistent sales. That budget doesn't give you enough data to understand what's working, let alone enough volume to scale. It's like trying to fill a swimming pool with a garden hose. The other problem is relying entirely on organic content to build trust. A few three-second Reels aren't enough to move someone from discovering you to becoming a client. There's a journey people go through before they're ready to buy, and your business needs a system that moves them through it. In this episode, I walk you through the framework we used to double this client's business. I show you the ad strategy that helped them consistently reach $13k to $20k a month and the lead incubator we use to generate sales throughout the year. I also explain why hiring everything in-house at $20k to $30k a month can be a mistake, and the sales infrastructure we put in place to make closing much simpler. If you're relying on inconsistent organic sales, watch this before you spend another dollar on ads.

  2. Aug 26

    I Broke Down Shelby Sapp's $5,000,000/Month Content System

    Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale.  https://youtu.be/P_H2U2jxYCQ  A $5,000,000-a-month coaching business doesn't run on ads alone. A big part of Shelby Sapp's growth comes from organic content. Free posts and videos that attract the right people, build demand, and eventually turn some of them into clients. What's interesting is that her system isn't particularly complicated. It's just a lot more intentional than posting whatever comes to mind that day. That's where many coaches struggle with content. They answer the same questions repeatedly or copy whatever happens to be trending, then wonder why they've been posting for years without signing clients from it. Shelby approaches it differently. Every piece of content has a purpose. She knows when she needs more reach, when her audience needs more trust, and when the content needs to move people closer to buying. I originally put this breakdown together for my private clients, but I'm sharing the whole thing publicly now. In the episode, I walk through the six types of content she uses and the three stages behind the system. I also cover how she approaches hooks to capture attention quickly and some of the mistakes that can keep a coaching business invisible even when they're posting consistently. If you've been posting consistently but it isn't turning into clients, this will give you a better way to approach it.

  3. Aug 19

    The ONLY Framework You Need to Charge $5,000+ as a Coach

    Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale.  https://youtu.be/P_H2U2jxYCQ  Being good at coaching doesn't automatically mean you'll make good money from it. You can be great at what you do and still struggle to sell if your offer is too vague. Something like "I help you find your identity" or "I help you love yourself more" might describe what you do, but nobody wakes up at 2am searching for that. So the offer falls flat, and the coach ends up selling $97 courses to people who never even open them. The coaches charging $2,000 to $5,000+ per client approach their offers differently. They focus on a specific problem people genuinely want solved and build the offer around the result. When the problem matters enough and the outcome is valuable enough, the price becomes much easier to justify. In this video, I walk through the framework we use to put that together. You'll see how to narrow your message and identify the obstacles standing between your client and the result they want. I also cover structuring guarantees that can improve conversions without putting your business at unnecessary risk, and positioning your method so prospects understand why it's different from the other options available to them. If your coaching business isn't producing the income you want, your offer is one of the first places I'd look. This episode tells you what to change.

  4. Aug 12

    This one thing doubled our webinar booking rate

    Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale.  https://youtu.be/P_H2U2jxYCQ  Getting webinar registrations isn't usually the hard part. A lot of webinar funnels fall apart when it comes to getting those registrants to actually show up. We ran a webinar funnel for a client that generated over £200,000 in a single month at a 4.88x return on ad spend. The ads worked and the offer worked, but one of the biggest improvements came from what happened after someone registered. That's a part of the funnel people often overlook. They spend money driving registrations, but don't have a proper system for keeping those leads engaged before the webinar goes live. In this video, I walk you through the entire webinar funnel we used. I cover the ads we run to bring people in, what happens after they opt in, and the confirmation sequence we use to keep them engaged before the webinar. You'll also see how the setter team follows up with registrants and gets more of them onto the live session. I also get into the webinar itself, because getting people there is only half the job. The way you teach and structure your presentation can determine whether people stay long enough to hear your offer and eventually buy. I break down how we approach that too. If you're selling a high-ticket offer through webinars, this is a system worth studying.

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Predictable growth for your online education business