The Sold Out SEO Podcast

Morgane Rose Consulting

The Sold Out SEO Podcast (FKA The Magnetic Copy Podcast) helps service business owners turn their website into a consistent source of clients with SEO, copy that sells, and content that doesn’t die after you hit publish. If your website isn’t showing up on Google, attracting the right people, or clearly communicating why someone should choose you, this podcast is for you. Each episode shares practical SEO strategies and website copy tips to help you get found by Google and AI, build authority, and create a website that works for you instead of sitting there collecting digital dust. Press play!

  1. 2d ago

    Local SEO: How to Get More Clients From Google | Drew Dorenfest

    If you’re tired of creating content for social media just to keep your business visible and you’ve ever wondered: how can local businesses get found on Google and attract more clients? We're here to tell you local SEO can help the right people find your business on Google without requiring you to post every day. In this episode of the Sold Out SEO Podcast, I’m joined by Drew Dorenfest of Client Magnet CRM, who went from editing movie trailers for major Hollywood productions to helping small business owners get found online through local SEO and strategies that don’t require being online daily. After discovering that constantly posting on social media wasn't bringing him more video editing projects, Drew learned SEO and started applying it to his own website and LinkedIn profile. The results convinced him that other small business owners could benefit from the same approach. We talk about how SEO helps businesses attract people who are already looking for their services, why local SEO can be particularly effective, and how to make your website easier for both Google and AI tools to understand. In this episode, we cover: • Why social media posting doesn't always bring you more clients • How Drew went from Hollywood video editing to SEO • Why local SEO can attract people who are ready to book or buy • Why your website needs a clear headline, a strong differentiator, and an obvious next step • The local SEO mistakes that can undermine your visibility, from inconsistent business information to outdated opening hours • Whether you should display your prices on your website • Why your SEO strategy needs to reflect your actual customers and business goals • How to grow your business steadily without comparing yourself to overnight success stories Drew's advice: Do one positive thing for your business every day. Small improvements add up. 🟡 CHAPTERS 00:00 From Hollywood Video Editing to SEO 01:29 Why Drew Became a Freelancer 03:47 Why Social Media Didn't Bring More Clients 05:11 How SEO Started Working for Drew 07:06 Advice for Dealing With Freelance Uncertainty 11:05 Where AI Actually Helps With Video Editing 13:15 Using AI for SEO and Keyword Research 15:11 Why Local SEO Can Be a Better Opportunity 17:02 How SEO and In-Person Marketing Work Together 19:13 Why Your Website Needs Personality 21:04 How to Make Your Homepage More Effective 22:58 Website Design, WordPress and SEO 26:10 Local SEO Mistakes That Hurt Your Visibility 29:22 Why Small Website Details Matter 32:41 Clear Website Copy and Marketing 33:11 Should You Display Your Prices Online? 36:03 SEO Consulting vs. Done-for-You Services 38:52 Why Clients Care About Results, Not SEO Jargon 40:34 Where to Find Drew Dorenfest 41:05 How to Grow Your Business One Step at a Time 🟡 CONNECT WITH DREW ➜ Website: https://clientmagnetcrm.com ➜ Free consultation: https://clientmagnetcrm.com ➜ LinkedIn: https://www.linkedin.com/in/drew-dorenfest-64688213/ ➜ Instagram: https://www.instagram.com/drew.dorenfest/ 🟡 ABOUT THE SOLD OUT SEO PODCAST The Sold Out SEO Podcast is for service providers and practice owners who want to get found online, communicate their value clearly, and attract more of the right clients without relying on constant social media content creation. Subscribe for practical conversations about SEO, website copywriting, and marketing strategies that help your website work harder for your business. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners 🟡 WORK WITH ME Want your website to attract the right people through Google and turn more visitors into clients? Explore Sold Out SEO and my website visibility and marketing consulting services: https://morganeconsulting.com/sold-out-seo/

  2. Oct 27

    From Blending In to Standing Out: How to Build an Authentic Brand That Feels Like You with Noorinisha Begam

    How to Build an Authentic Brand That Attracts the Right Clients with Noorinisha Begam Your brand is more than a logo and a pretty color palette. It’s how people understand your business, recognize your value, and decide whether they want to work with you. In this episode of the Sold Out SEO Podcast, I’m joined by Noorinisha Begam (aka Noori), founder of Pixel Palette Design Studio and a strategic brand and web designer who helps women entrepreneurs build authentic brands and websites that reflect their values, connect with the right audience, and support their business goals. We talk about the three core elements of a strong brand: positioning, messaging, and brand experience, and why they need to work together to attract the right clients. We also discuss why you don’t need to follow every marketing trend, post on social media every day, or share your entire personal life online to build an authentic brand. You can be specific about who you help while staying true to your personality, values, and preferred way of showing up. If your business has evolved but your brand and website haven’t caught up, or you’re struggling to communicate what makes you different, this conversation will help you rethink how you present your business. 🟡 CHAPTERS: In this episode, we cover: 00:00 Meet Noori and discover what she does 01:27 How Noori got into branding and web design 03:17 The three core elements of a strong brand 05:25 Brand positioning: how to stand out and communicate your value 06:41 Why poor positioning can lead to price competition 07:08 Brand experience and creating consistency across touchpoints 09:32 The most common website mistake: unclear messaging 10:48 Why website strategy needs to come before design 12:44 Building an authentic brand without forcing yourself into a mold 15:11 How to show up consistently without posting every day 16:11 Branding and messaging when starting or pivoting your business 17:33 Choosing your audience without excluding everyone else 19:09 Why your words matter when communicating your offer 20:16 Finding your niche without following arbitrary rules 22:25 Why authenticity doesn’t mean sharing everything online 23:27 Relatability, trust, and showing your expertise 25:21 How Noori helps clients with brand and website strategy 26:15 Where to find Noori and get her free resource 27:14 Noori’s final message to women entrepreneurs 🟡 CONNECT WITH NOORI Noori is the founder of Pixel Palette Design Studio. She helps women professional service providers bring their brands and websites into alignment with who they are today. 🌐 Website: https://pixelpalettedesign.com/ 📸 Instagram: https://www.instagram.com/pixelpalettedesignstudio/ 💼 LinkedIn: https://www.linkedin.com/in/noorinisha/ ▶️ YouTube: https://www.youtube.com/@PixelPaletteDesignStudio 🟡 WORK WITH NOORI Want to know what’s working in your brand and website, what needs attention, and what to do next? Book a 1:1 Brand & Website Strategic Audit Session: https://pixelpalettedesign.com/contact/ 🟡 GET NOORI’S FREE 5-DAY EMAIL COURSE How to Turn Your Website Into a Premium Client Magnet. Learn how to attract aligned clients, build trust, and turn your website into a tool that brings in high-quality inquiries. Get the free course here: https://pixelpalettedesign.com/#email-course 🟡 ABOUT THE SOLD OUT SEO PODCAST The Sold Out SEO Podcast helps service providers and practice owners get found on Google, communicate their value clearly, and turn their websites into tools that attract and convert the right clients, without relying on social media to keep their businesses visible. Subscribe for more conversations and practical advice on SEO, website copywriting, and marketing that works for your business. Talk soon, Morgane Sales copywriter & SEO strategist for service providers and practice owners

  3. Oct 23

    Found on Google 5 Years Later: How SEO Brings Clients to Your Website

    What if someone discovered your business today, forgot about you for five years, and then found you on Google when they finally needed your expertise? That’s exactly what happened to one of my clients. In this episode, I explain why your website can be more than an online business card. With the right SEO and website copywriting, it can help potential clients discover your business long after you’ve published a page or an article. You’ll learn why being visible in Google matters, how to check whether strangers can find your services, and why SEO and sales copywriting need to work together to turn website visitors into potential clients. And no, you don’t have to become an influencer or make daily social media posting the center of your marketing strategy. In this episode: How someone found my client on Google five years after seeing his interview Why your future clients might not be ready to work with you today How SEO helps your website stay discoverable over time Why having a website isn't enough A simple exercise to check whether potential clients can find you How SEO and sales copywriting work together to turn visitors into prospects 🟡 CHAPTERS 00:00 A client found on Google five years later00:14 How the story unfolded00:58 Your future clients don't always need you today01:42 Why specificity matters01:59 Why I can't stop talking about SEO02:19 Why having a website isn't enough02:41 SEO and sales copywriting work together02:57 Can strangers find your website?03:52 You don't need to become an influencer04:11 How Sold Out SEO helps you build a website that attracts clients05:09 What's your next marketing priority? 🟡 Ready to make your website work harder for your business? Explore Sold Out SEO Academy: https://morganeconsulting.com/sold-out-seo/ Not sure what to prioritize in your marketing? Book your free Marketing Priority Call: https://tidycal.com/morganeconsulting/free-marketing-priority-call I'm Morgane, a sales copywriter and SEO strategist helping practice owners and service providers get found online and turn website visitors into clients, without relying on daily social media posting.

  4. Oct 20

    How to Grow Your Business with a Podcast While You're Reinventing Yourself with Jennifer Fast

    What if you could grow your business, build trust with potential clients, and get found online without spending your life on social media? In this episode of the Sold Out SEO Podcast, I’m joined by Jenn Fast, author, podcaster, coach, and mentor, to talk about podcasting as an evergreen marketing strategy, building a business that fits your life, and navigating reinvention in midlife. After 30 years in the corporate world, including leadership roles in tech and biotech, a health scare prompted Jenn to rethink what success meant to her. Today, she helps women navigate life's transitions, rebuild self-trust, and create a more fulfilling next chapter. She’s also passionate about podcasting as a way to build genuine trust, share your expertise, and get found without relying on social media algorithms. We cover everything from launching a podcast without expensive equipment to choosing episode topics your audience actually wants to hear, balancing relatability with authority, and recognizing when your life no longer fits the person you’ve become. Whether you're building a service-based business, considering launching a podcast, or figuring out what comes next in midlife, this conversation offers practical ideas and a reminder that your path doesn't have to look like anyone else's. 🟡 CHAPTERS 00:00 – Intro: Meet Jenn Fast: Podcasting, business and reinvention   01:26 – How Jenn discovered the power of podcasting    07:26 – Starting a podcast without expensive equipment   08:22 – What you need before launching your podcast   11:12 – How to choose podcast topics your audience wants to hear   13:07 – Balancing relatability with leadership and authority   14:55 – Why Jenn stopped relying on social media for business growth   18:10 – Why social media isn't the right marketing channel for everyone   21:57 – The challenges women face during midlife reinvention   24:51 – Grieving your former identity and finding your values   28:05 – People-pleasing, expectations and learning to speak up   33:44 – When life looks good on paper but something feels wrong   35:37 – Learning to listen to your body and recognize your needs   38:02 – ADHD, hyperfocus and executive function   41:17 – Jenn's coaching, courses and reinvention resources   44:36 – Jenn's advice for women navigating their next chapter   45:07 – You're not yoo late, too old or too broken 🟡  About Jenn Fast: Jenn Fast is an author, podcaster, coach, and mentor who helps women navigating change move from uncertainty to self-trust and create lives that feel aligned and fulfilling. After 30 years in corporate, including a decade working alongside senior C-suite leaders, a health scare led Jenn to rethink her priorities and reinvent her own life. She now combines her professional experience, MBA, coaching certification, and lived experience as a neurodivergent woman to support others through personal and professional transitions. She's the founder of Reinvention with Jenn Fast and host of The Comeback Show and Your Signature Podcast. Her work spans midlife reinvention, burnout recovery, self-trust, productivity for neurodiverse individuals, and helping aspiring podcasters get started. 🟡 Connect with Jenn: ➜ https://reinventionwithjennfast.com/ ➜ https://www.linkedin.com/in/jenniferfriedman/ ➜ The Comeback Letter: https://comebackletter.substack.com/about ➜ The Comeback Show Podcast: • on Spotify: https://open.spotify.com/show/37Ce8yhhtV5C5VB2NVx4a8 • on YouTube: https://www.youtube.com/@itsjennfast 🟡 Free resources from Jenn ➜ The Self-Trust Reset Challenge: https://reinventionwithjennfast.com/self-trust-reset-optin-858120 ➜ Launch Your Podcast: Free 7-Day Mini Course https://reinventionwithjennfast.com/7-day-podcast-kickoff-course-optin Subscribe for more conversations about SEO, website copywriting & building a business that doesn't depend on being online 24/7. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners

  5. Oct 16

    How to Get More Clients Without Spending All Day Marketing

    If marketing is taking up half your week but you're still struggling to find clients, doing more of it isn't necessarily the answer. In this episode, I explain how to identify what's actually missing from your marketing strategy before adding more tasks to your to-do list. Whether potential clients can't find your business or they're visiting your website without getting in touch, you'll learn how to identify the problem and choose the right next step. We'll cover SEO, website copywriting, referrals, and website-centered marketing, plus five questions to help you understand where your clients come from and what deserves your attention. You'll also learn how to build a marketing system that attracts clients through Google and AI search without spending all day on social media. 🟡 Useful links ➜ Book your free 20-minute Marketing Priority Call: https://tidycal.com/morganeconsulting/free-marketing-priority-call ➜ Explore Sold Out SEO™ Academy: https://morganeconsulting.com/sold-out-seo/ ➜ Read the full blog article: https://morganeconsulting.com/marketing-strategies-small-business-prioritize/ ➜ See how long SEO takes to bring in clients: https://morganeconsulting.com/how-long-does-seo-take-to-work-and-bring-in-clients/ 🟡 CHAPTERS: 00:00 Why Doing More Marketing Isn't the Answer00:35 Find What's Missing From Your Marketing01:16 The Two Reasons You're Not Getting Clients01:46 Five Questions to Ask About Your Marketing02:33 Choose Marketing Activities That Solve the Problem02:47 How SEO Helps Potential Clients Find You03:07 Fix Your Website Copy to Get More Enquiries03:33 Build a More Predictable Flow of Clients04:07 Cookie Cutters Don't Belong in Marketing04:26 Why I Love Website-Centered Marketing04:53 Build a Website That Keeps Working for You05:44 Stop Treating Every Marketing Activity as Mandatory05:59 Three Steps to Prioritize Your Marketing06:34 Book Your Free Marketing Priority Call07:01 Build Your Marketing System With Sold Out SEO™07:48 Your Next Step Subscribe for more practical advice on SEO, sales copywriting, and website-centered marketing for service providers and practice owners. Thanks for listening, Talk soon, Morgane Sales Copywriter & SEO Strategist for Service Providers & Practice Owners

  6. Oct 13

    Exposing the Financial Industry: Why Traditional Money Advice Fails You - with Ted McLyman Financial Choice Architect

    What if the reason you're struggling with money isn't that you're bad with it, but that traditional financial advice overlooks how people actually behave?In this episode of the Sold Out SEO Podcast, I talk with Ted McLyman, a former financial advisor who walked away from the traditional financial industry after seeing its limitations firsthand.Ted explains why financial advice often fails to translate into real-life behaviour, how emotions and habits shape our spending, and why understanding your relationship with money matters more than simply knowing what you *should* do with it.If you've ever struggled to stick to a budget, wondered why you keep making the same financial mistakes in your personal life or in your business, or felt that conventional money advice wasn't designed for people like you, this conversation offers a different perspective. 🟡 About ted McLyman: Ted spent years as a Registered Investment Advisor before realizing the industry was missing the most important piece of the puzzle: human behavior. Now, as a “Reformed Financial Advisor” and Financial Choice Architect, he helps people master the art of spending smart. His site, tedmclyman.com, is a goldmine of information for anyone looking to change their relationship with money. As Ted says, it’s not about the math—it’s about the behavior. 🟡 Connect with Ted and grab his resources: ➜ Download His “3-Step Guide to Smart Spending.”: https://tedmclyman.com/page/guide-1-subscribe➜ Book - Confessions of a Reformed Financial Advisor:→ https://tedmclyman.com/page/the-book → Amazon: https://www.amazon.com/Confessions-Reformed-Financial-Advisor-Mostly/dp/1965016987/ref=tmm_pap_swatch_0➜ Ted’s Website : https://tedmclyman.com/ ➜ YouTube: https://www.youtube.com/@TedMcLyman-Author➜ LinkedIn: https://www.linkedin.com/in/ted-mclyman/➜ Alignable: https://www.alignable.com/spring-hill-tn/ted-mclyman?user=17205254Thanks for watching, if this resonated, make sure to subscribe and share with a friend who needs to hear this.🟡 Chapters00:00 Teasers & Intro01:50 Why Ted walked away from traditional financial advice04:47 What he discovered inside the financial industry06:01 Why managing money starts with managing behaviour08:10 Why financial literacy is missing from education11:58 The three things sabotaging your spending14:44 Why digital payments make spending easier17:18 How your values and beliefs shape your money habits20:59 How technology removes the friction from spending23:23 Why financial jargon keeps people confused26:34 How to communicate so people actually understand27:07 Why most spending is emotional and automatic28:35 Why managing money is like learning to drive31:26 Ted's five-step Money Behavior System33:09 Why savers and spenders need different strategies36:32 The behavioural wealth gap: Are your habits aligned with your goals?38:41 Why money advice shouldn't come with shame40:52 What actually determines your financial security?44:24 Understanding your personal tolerance for risk47:38 Why you shouldn't copy someone else's financial or business model49:24 How Ted built a team around his strengths53:11 What your everyday habits reveal about your money behaviour54:57 Practical ways to stop overspending56:35 Ted's simple tip to help you save money59:14 Where to find Ted and his resources01:02:58 The one thing about money nobody talks aboutTalk soon,MorganeSales Copywriter & SEO Strategist for Service Providers and Practice Owners

  7. Oct 6

    Business overwhelm: get your time back with systems & delegation | Dortha Hise

    You don't need to work harder, get more organized, or squeeze another productivity system into your business... In this episode of the Sold Out SEO Podcast, I’m talking with Dortha Hise, founder of Summit to Your Success, about what happens when your business starts depending too heavily on you. We talk about business overwhelm, delegation, automation, nervous system responses, and why it can be so difficult to let go of control, even when you desperately want more time. Dortha explains how she looks at both the business and the human running it, using systems, delegation, thoughtful automation and somatic practices to help business owners create more capacity without simply filling that new space with more work. 🟡 A few words from Dortha: I’m Dortha Hise, founder of Summit to Your Success. I work with established business owners whose businesses are successful, but still depend too heavily on their knowledge, decisions, attention, and involvement. My work brings together strategy, systems, delegation, and thoughtful automation with somatics and nature, so we can look at both the business and the human running it. I help people create more capacity, carry less of the business themselves, and get back to the work and life they actually want to have. Capacity Assessment - Find where your business is eating up your capacity. This free assessment helps you identify where your business is relying too heavily on your knowledge, decisions, attention, systems, or involvement. You'll see where capacity is leaking and get a clearer starting point for what to address first. https://capacity-leak-detect.vibepreview.com/ Field Sessions: Come as you are, from wherever your field happens to be. Field Sessions are 90-minute virtual experiences built around paying attention, grounding, and noticing what's happening beneath the surface. Join from your backyard, a favorite chair, a park, your car, or wherever gives you room to be present. We begin with what's actually here and see what becomes clearer from there. https://go.summittoyoursuccess.com/field-session-free-377633 Want to talk through what’s happening in your body or your business? Book a conversation with me, and we’ll look at what you’re noticing, what you’re carrying, where things feel heavier than they should, and what kind of support would make sense from here. https://link.digitalmentorhub.com/widget/bookings/capacity-strategy-session 🟡 Connect with Dortha: LinkedIn: https://www.linkedin.com/in/dorthahise/ Website: https://summittoyoursuccess.com/ 🟡 CHAPTERS: • 1:54 Why comparing your business to someone else’s can completely distort your expectations • 9:28 The difference between being proactive and constantly reacting to your business • 14:16 Why delegation can be a self-trust issue • 19:04 What to automate first in a service-based business • 19:48 Why your freebie, booking and onboarding systems matter more than you might think • 20:55 The client experience problems that simple automations can prevent • 24:51 What somatics actually means for business owners • 25:35 Why paying attention to your body can give you useful information about your business • 29:14 How to tell the difference between healthy fear and a genuine “this isn’t for me” signal • How getting time back can give you space for the things you actually want to do • Why you don’t necessarily need to fix what you notice immediately Listen to the Sold Out SEO Podcast for conversations about SEO, marketing, visibility, business growth and building a business that doesn’t require you to be online all day to get clients and share with a business friend who needs to hear that. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners

About

The Sold Out SEO Podcast (FKA The Magnetic Copy Podcast) helps service business owners turn their website into a consistent source of clients with SEO, copy that sells, and content that doesn’t die after you hit publish. If your website isn’t showing up on Google, attracting the right people, or clearly communicating why someone should choose you, this podcast is for you. Each episode shares practical SEO strategies and website copy tips to help you get found by Google and AI, build authority, and create a website that works for you instead of sitting there collecting digital dust. Press play!