The Sold Out SEO Podcast

Morgane Rose Consulting

The Sold Out SEO Podcast (FKA The Magnetic Copy Podcast) helps service business owners turn their website into a consistent source of clients with SEO, copy that sells, and content that doesn’t die after you hit publish. If your website isn’t showing up on Google, attracting the right people, or clearly communicating why someone should choose you, this podcast is for you. Each episode shares practical SEO strategies and website copy tips to help you get found by Google and AI, build authority, and create a website that works for you instead of sitting there collecting digital dust. Press play!

  1. 21h ago

    Exposing the Financial Industry: Why Traditional Money Advice Fails You - with Ted McLyman Financial Choice Architect

    What if the reason you're struggling with money isn't that you're bad with it, but that traditional financial advice overlooks how people actually behave?In this episode of the Sold Out SEO Podcast, I talk with Ted McLyman, a former financial advisor who walked away from the traditional financial industry after seeing its limitations firsthand.Ted explains why financial advice often fails to translate into real-life behaviour, how emotions and habits shape our spending, and why understanding your relationship with money matters more than simply knowing what you *should* do with it.If you've ever struggled to stick to a budget, wondered why you keep making the same financial mistakes in your personal life or in your business, or felt that conventional money advice wasn't designed for people like you, this conversation offers a different perspective. 🟡 About ted McLyman: Ted spent years as a Registered Investment Advisor before realizing the industry was missing the most important piece of the puzzle: human behavior. Now, as a “Reformed Financial Advisor” and Financial Choice Architect, he helps people master the art of spending smart. His site, tedmclyman.com, is a goldmine of information for anyone looking to change their relationship with money. As Ted says, it’s not about the math—it’s about the behavior. 🟡 Connect with Ted and grab his resources: ➜ Download His “3-Step Guide to Smart Spending.”: https://tedmclyman.com/page/guide-1-subscribe➜ Book - Confessions of a Reformed Financial Advisor:→ https://tedmclyman.com/page/the-book → Amazon: https://www.amazon.com/Confessions-Reformed-Financial-Advisor-Mostly/dp/1965016987/ref=tmm_pap_swatch_0➜ Ted’s Website : https://tedmclyman.com/ ➜ YouTube: https://www.youtube.com/@TedMcLyman-Author➜ LinkedIn: https://www.linkedin.com/in/ted-mclyman/➜ Alignable: https://www.alignable.com/spring-hill-tn/ted-mclyman?user=17205254Thanks for watching, if this resonated, make sure to subscribe and share with a friend who needs to hear this.🟡 Chapters00:00 Teasers & Intro01:50 Why Ted walked away from traditional financial advice04:47 What he discovered inside the financial industry06:01 Why managing money starts with managing behaviour08:10 Why financial literacy is missing from education11:58 The three things sabotaging your spending14:44 Why digital payments make spending easier17:18 How your values and beliefs shape your money habits20:59 How technology removes the friction from spending23:23 Why financial jargon keeps people confused26:34 How to communicate so people actually understand27:07 Why most spending is emotional and automatic28:35 Why managing money is like learning to drive31:26 Ted's five-step Money Behavior System33:09 Why savers and spenders need different strategies36:32 The behavioural wealth gap: Are your habits aligned with your goals?38:41 Why money advice shouldn't come with shame40:52 What actually determines your financial security?44:24 Understanding your personal tolerance for risk47:38 Why you shouldn't copy someone else's financial or business model49:24 How Ted built a team around his strengths53:11 What your everyday habits reveal about your money behaviour54:57 Practical ways to stop overspending56:35 Ted's simple tip to help you save money59:14 Where to find Ted and his resources01:02:58 The one thing about money nobody talks aboutTalk soon,MorganeSales Copywriter & SEO Strategist for Service Providers and Practice Owners

  2. Oct 6

    Business overwhelm: get your time back with systems & delegation | Dortha Hise

    You don't need to work harder, get more organized, or squeeze another productivity system into your business... In this episode of the Sold Out SEO Podcast, I’m talking with Dortha Hise, founder of Summit to Your Success, about what happens when your business starts depending too heavily on you. We talk about business overwhelm, delegation, automation, nervous system responses, and why it can be so difficult to let go of control, even when you desperately want more time. Dortha explains how she looks at both the business and the human running it, using systems, delegation, thoughtful automation and somatic practices to help business owners create more capacity without simply filling that new space with more work. 🟡 A few words from Dortha: I’m Dortha Hise, founder of Summit to Your Success. I work with established business owners whose businesses are successful, but still depend too heavily on their knowledge, decisions, attention, and involvement. My work brings together strategy, systems, delegation, and thoughtful automation with somatics and nature, so we can look at both the business and the human running it. I help people create more capacity, carry less of the business themselves, and get back to the work and life they actually want to have. Capacity Assessment - Find where your business is eating up your capacity. This free assessment helps you identify where your business is relying too heavily on your knowledge, decisions, attention, systems, or involvement. You'll see where capacity is leaking and get a clearer starting point for what to address first. https://capacity-leak-detect.vibepreview.com/ Field Sessions: Come as you are, from wherever your field happens to be. Field Sessions are 90-minute virtual experiences built around paying attention, grounding, and noticing what's happening beneath the surface. Join from your backyard, a favorite chair, a park, your car, or wherever gives you room to be present. We begin with what's actually here and see what becomes clearer from there. https://go.summittoyoursuccess.com/field-session-free-377633 Want to talk through what’s happening in your body or your business? Book a conversation with me, and we’ll look at what you’re noticing, what you’re carrying, where things feel heavier than they should, and what kind of support would make sense from here. https://link.digitalmentorhub.com/widget/bookings/capacity-strategy-session 🟡 Connect with Dortha: LinkedIn: https://www.linkedin.com/in/dorthahise/ Website: https://summittoyoursuccess.com/ 🟡 CHAPTERS: • 1:54 Why comparing your business to someone else’s can completely distort your expectations • 9:28 The difference between being proactive and constantly reacting to your business • 14:16 Why delegation can be a self-trust issue • 19:04 What to automate first in a service-based business • 19:48 Why your freebie, booking and onboarding systems matter more than you might think • 20:55 The client experience problems that simple automations can prevent • 24:51 What somatics actually means for business owners • 25:35 Why paying attention to your body can give you useful information about your business • 29:14 How to tell the difference between healthy fear and a genuine “this isn’t for me” signal • How getting time back can give you space for the things you actually want to do • Why you don’t necessarily need to fix what you notice immediately Listen to the Sold Out SEO Podcast for conversations about SEO, marketing, visibility, business growth and building a business that doesn’t require you to be online all day to get clients and share with a business friend who needs to hear that. Thanks for watching, Morgane Sales Copywriter & SEO Strategist for Service Providers and Practice Owners

  3. Sep 22

    Attention Is Not Intent: Why Your Service Business Needs More Than Social Media

    Your clients aren't sitting around waiting for your next Instagram post. When they need help, they search. They go to Google, ChatGPT, Claude, or another search tool and start looking for answers. Attention and intent are not the same thing. In this episode, I’m breaking down why I believe service businesses should stop treating social media as the centre of their marketing strategy and start building a website that can actually do some of the selling and reassuring for them. We talk about SEO, sales copy, service pages, blog posts, AI search, content repurposing, and why I would much rather have a useful page bringing in potential clients than spend my day trying to convince strangers to stop scrolling. 🟡 Read the related blog post: Why marketing feels hard for service businesses (and what actually works) 🟡 Explore the Sold Out SEO Academy: https://morganeconsulting.com/sold-out-seo/ 🟡 CHAPTERS: 00:00 Intro00:47 Attention is not intent02:20 Why I'm done "worshipping" the algorithm and why service businesses need a different approach04:33 Why I use a website-centered marketing system06:09 What makes website content useful07:19 Why random blog posts aren't a strategy07:40 SEO + sales copy08:15 Build your website-centered content system08:40 Repurposing without creating everything twice09:19 Learn the Sold Out SEO system Thanks for listening, make sure to subscribe for more tips.MorganeSales Copywriter & SEO Strategist for Service Providers and Practice Owners

About

The Sold Out SEO Podcast (FKA The Magnetic Copy Podcast) helps service business owners turn their website into a consistent source of clients with SEO, copy that sells, and content that doesn’t die after you hit publish. If your website isn’t showing up on Google, attracting the right people, or clearly communicating why someone should choose you, this podcast is for you. Each episode shares practical SEO strategies and website copy tips to help you get found by Google and AI, build authority, and create a website that works for you instead of sitting there collecting digital dust. Press play!