Deep Dives with Dr. Dan, powered by Orthobrain

orthobrain
  • 0.0 (0)
  • Education

Welcome to Deep Dives with Dr. Dan, where the future of dentistry is built one conversation at a time. Powered by OrthoBring, we bring you the leaders and innovators shaping the modern practice. I am your host, Dr. Dan. Let's dive in.

Episodes

  1. 3d ago

    Braces, Aligners & Confidence in the Chair | Dr. Maria Jackson | Deep Dives with Dr. Dan

    1. Episode Summary What do a golf scholarship, a fourth-generation dental legacy, and a global pandemic have in common? They all shaped one of the most energetic dentists you'll meet. In this episode of Deep Dives with Dr. Dan, host Dr. Dan sits down with Dr. Maria Jackson — the only female dentist in a family full of them, a former University of Kansas golfer, and a practice owner who built her office in 2019 only to watch the world shut down while it was still under construction. Ten years into her career, Maria brings a rare mix of clinical confidence and refreshing honesty about the highs, the lows, and everything nobody warns you about in dental school.   If you've ever felt alone in your operatory, overwhelmed by the business side, or unsure whether to start offering ortho, this conversation is your permission slip to begin. Maria breaks down why continuing education (like a GPR and her Academy of General Dentistry fellowship) changed her career, how the mental game of golf keeps her calm in the chair, why "ortho your way" beats a one-size-fits-all approach, and how to protect your body and your peace of mind for the long haul. It's practical, it's punchy, and it just might change how you show up to work tomorrow. 2. Key Takeaways Dental school teaches the basics — continuing education teaches the reality. A GPR and her Academy of General Dentistry path gave Maria the surgical confidence and hands-on comfort to handle worst-case scenarios solo in private practice. The golf mindset is the dentist mindset. Stay levelheaded, don't let your emotions run the round, and accept that perfection isn't the goal. As the books put it: "swing hard" and "take dead aim." Career longevity is built on self-care. Pilates, yoga, cardio, good ergonomics (thank you, loops), and regular massage or chiro work keep you in the chair for decades. Start small and make it routine. "Ortho your way" — there's no wrong answer. Match braces or aligners to the patient's lifestyle and compliance, not the other way around. Not choosing aligners isn't "failing." GPs can and should keep ortho in-house. Patients trust you and don't want to be referred out. Lean on a support system (Maria uses orthobrain®) and never be too proud to ask questions. Draw a hard line between clinical and business. Empower a great office manager, protect your headspace, and remember the "Q-tip": Quit Taking It Personally. 3. Quote of the Week "You'll never regret starting. You'll be mad that you waited so long to start." — Dr. Maria Jackson (00:22:56) 4. Resources Mentioned orthobrain® — ortho support system and podcast sponsor Academy of General Dentistry (AGD) — fellowship and mastership education path Academy of GP Ortho — Texas event where Maria is speaking Orthodentistry Growth Summit — conference Maria attended in Cleveland (and is speaking at again) Rock and Roll Hall of Fame — Cleveland landmark visited during the Growth Summit University of Kansas (KU) — Maria's undergrad (attended on a golf scholarship) UMKC — Maria's dental school Tiger Woods — referenced on the evolution of golf fitness and technology Books referenced by Dr. Dan: Tiger Trait It's Not a Game of Perfect Harvey Penick's Little Red Book and Little Green Book — source of the "swing hard" and "take dead aim" lessons 5. Chapters 00:00:02 — Welcome to Deep Dives with Dr. Dan 00:01:08 — Meet Dr. Maria Jackson: Fourth-Generation Dentist 00:02:04 — From Golf Scholarship to Dental School 00:03:04 — Why a GPR Was a Game-Changer 00:05:19 — The Academy of General Dentistry & Family Rivalry 00:06:14 — Who's the Best Dentist in the Family? 00:09:44 — Golf Lessons That Build Better Dentists 00:14:19 — Books, Perfectionism & "Take Dead Aim" 00:16:59 — Staying Healthy: Fitness, Ergonomics & Self-Care 00:19:15 — How to Actually Start (Keep It Realistic) 00:23:10 — Speaking, Teaching & Identifying Patient Types 00:25:30 — Braces vs. Aligners: "Ortho Your Way" 00:29:10 — Getting Started With Ortho as a Young Dentist 00:32:32 — The Growth Summit & the Power of In-Person Learning 00:35:28 — Advice to Her Younger Self 00:37:51 — The Business Side of Dentistry 00:39:22 — What Makes Her Parents Most Proud 00:40:33 — Closing Thoughts & Sign-Off 6. Call to Action Loved this one? Don't keep it to yourself. Subscribe to Deep Dives with Dr. Dan so you never miss an episode, leave a review to help more dentists find the show, and share it with a colleague or your team who needs the nudge to just start. Until next time — keep diving deeper.

  2. Aug 24

    Dental Done Differently — Inside Tend's Model with CDO Dr. Chris Salerno | Deep Dives with Dr. Dan

    1. Episode Summary Some dentists spend a career perfecting one thing. Dr. Chris Salerno collected hats instead — clinician, national speaker, chief editor of Dental Economics, ADA committee chair, and now Chief Dental Officer at Tend. But here's the twist: none of it was planned. In this episode of Deep Dives with Dr. Dan, Chris pulls back the curtain on a career built one curious step at a time, and hands over the exact take-home lessons from each chapter — how he found lecture traction in a "sub-sub-niche," why showing his "C+ cases" made audiences lean in, and how "emotional deposits before emotional withdrawals" turned networking into opportunity.   If you've ever felt your practice trying to be everything to everyone, this conversation is your permission slip to focus. Chris breaks down the frameworks he actually uses: Osterwalder's Business Model Canvas for defining who you serve, his own "Three Ps" (Pay, Praise, Promote) for turning culture off the wall and into behavior, and Tend's "Three Es" (Excellence, Efficiency, Experience) for hiring the right people. Whether you're a new grad, a practice owner, or an enterprise leader, you'll walk away with a clearer business model, a sharper leadership lens, and the single best question to ask before you ever sign on with a new employer. 2. Key Takeaways Niche down to stand out. Lecturing on broad topics is a "red ocean." Chris built momentum in a sub-sub-niche (implant complications) — and by openly showing his imperfect "C+ cases," which made him more compelling, not less. Network by giving first. Powerful networking means working the exhibit floor as hard as the lectures, meeting as many people as you can, and making "emotional deposits before emotional withdrawals" — not just asking for favors. Enterprise leadership is a different sport. Running one great practice you touch daily doesn't automatically translate to multi-site leadership. Scaling requires buy-in, feedback loops, and bottom-up leadership — not just top-down emails. Nail your business model first. Get clear on your target demographic and unique value proposition (Osterwalder's framework). Stop trying to be everything to everyone and be something special to a target few. Turn culture into action with the Three Ps. Pretty words on a wall aren't culture. How you Pay, Praise (and critique), and Promote (or terminate) is what actually shapes the environment your team lives in. Interview your interviewer. You're evaluating each other. Be a little bold and ask a prospective employer about their business model — who they serve and how — to find out if it's truly the right fit. 3. Quote of the Week "Stop trying to be everything to everyone and be something really special to a target few." — Dr. Chris Salerno (00:20:13) 4. Resources Mentioned Business Model Generation — book by Alexander Osterwalder (2010) on building a business model from the ground up. Business Model Canvas (Osterwalder) — a free framework; searchable on Google and available in-depth on YouTube. Harvard Business Review (hbr.org) — roughly $20 an issue with access to a large online catalog; case studies on leadership, culture, and business. The Netflix Culture Deck — the well-known culture slide deck (15+ years old), available online, including its Enron value-statement cautionary tale. Simon Sinek — leadership content referenced by the host on confident vulnerability. The Curious Dentist — Dr. Chris's blog, launched around 2009–2010. Dental Economics — the publication where Chris served as chief editor for seven years. ASDA (American Student Dental Association) and the ADA (American Dental Association) — organizations central to Chris's early involvement and leadership development. Tend — the dental company where Chris serves as Chief Dental Officer ("dental done differently"). Net Promoter Score (NPS) — the customer-experience metric Tend uses in training and role-play. OrthoBrain / OrthoBrain University — the podcast's sponsor. Orthodentistry Growth Summit (this October) — event where Chris is slated to speak on business-model frameworks. AAO Annual Meeting (American Association of Orthodontists) — referenced re: the long-running "Prioritize Your Ps for Practice Prosperity" course. 5. Chapters with Timestamps 00:00:02 — Welcome & Meet Dr. Chris Salerno 00:02:00 — A Career of Many Hats (and Why It Was Never the Plan) 00:04:16 — The Curious Dentist: Curiosity as Fuel 00:05:51 — Finding a Niche & the Power of Showing Your "C+ Cases" 00:08:46 — Networking, Writing & Editing Dental Economics 00:10:20 — From Top Producer to Enterprise Leader at Tend 00:14:08 — Confident Vulnerability in Leadership 00:19:05 — Building a Business Model: Osterwalder, HBR & Ruthless Focus 00:26:07 — Culture That Sticks: Mission, Vision & the Three Ps 00:35:52 — Inside Tend: "Dental Done Differently" & the Three Es 00:44:28 — The Smartest Question to Ask a Future Employer 00:47:36 — Best Questions, Vulnerable Confessions & Making Parents Proud 00:52:11 — Closing Thoughts 6. Call to Action Loved this one? Don't miss the next dive. Subscribe to Deep Dives with Dr. Dan so you never miss an episode — and if something here resonated, share it with a colleague or your whole team and leave us a review. Until next time, let's keep diving deeper.

  3. Aug 10

    Why Dentistry's Silent Crisis Demands Better Leaders — J.M. Ryerson | Deep Dives with Dr. Dan

    1. Episode Summary   Dentistry has the highest suicide rate of any occupation in the country — a staggering, sobering fact that reframes this entire conversation. In this deeply personal episode of Deep Dives with Dr. Dan, powered by orthobrain®, host Dr. Dan sits down with J.M. Ryerson, founder of Let's Go Win, whose path into the dental world began with unimaginable loss: the suicide of his father. What follows isn't your typical "grow your practice" pep talk. It's a raw, honest look at why so many high-achieving doctors are quietly falling apart behind picture-perfect practices — and what it actually takes to lead, and live, from a place of strength.   If you've ever felt the pressure of wearing every hat, the loneliness of being "the one who has to do it," or the addictive pull of go-go-go with no off switch, this one's for you. J.M. and Dr. Dan trade hard-won lessons on leadership, delegation, mentorship, and the burnout that hides in plain sight — plus the practical daily and quarterly habits that keep them grounded. You'll walk away with a permission slip most doctors never get: it's okay to not be okay, and there's a better way to build a practice without breaking yourself in the process.   2. Key Takeaways   Mental health is the missing conversation in dentistry. With the profession carrying the highest suicide rate of any occupation, J.M. makes the case that thriving as a doctor starts with how you're doing holistically — not just how your practice performs. His message: "It's okay if you're not okay." Perfection is the enemy of greatness. The same straight-A perfectionism that makes doctors great clinicians can sabotage them as leaders. You'll fail, you'll scrape your knees — that's the only way you grow. Delegation isn't enough — empowerment is the unlock. Handing off tasks while micromanaging caps your growth. Truly trusting your team (and being okay when they don't do it "your way") is where freedom lives: "It's amazing what can get accomplished if no one cares who gets the credit." Great leaders drop the ego and ask for feedback. Telling your team "I'm working to be a better leader — help me" accelerates growth faster than any course. The ego is the downfall. Success on the outside can mask a crisis on the inside. Watch for the warning signs — constant negativity, no excitement to go to work, and the five people you surround yourself with (they either lift you up or bring you down). Grounding habits tame the drive. J.M.'s antidote to adrenaline addiction: a daily 40 minutes of "sacred time" (breathwork, meditation, yoga, qigong), a quarterly 2–3 day tech detox, and daily journaling to "brain dump" — because every "I have to" is really a choice.   3. Quote of the Week   "It's okay if you're not okay." — J.M. Ryerson (05:16)   4. Resources Mentioned   Let's Go Win — J.M. Ryerson's company and his book, Let's Go Win: The Keys to Living Your Best Life, originally written for his two sons. Ray Dalio — cited as the source of the "radical transparency" leadership philosophy. Henry Ford — referenced for the "whether you think you can or you can't, you're right" mindset. Ben Johns — mentioned as the top pickleball pro (used as an analogy for skill-building through practice). orthobrain® — the show's presenting partner. Grounding practices referenced: breathwork, meditation, yoga, and qigong ("40 minutes of sacred time"); daily journaling / brain dumps; and quarterly 2–3 day technology detoxes.   5. Chapters with Timestamps   00:00:02 — Welcome & Meet J.M. Ryerson 00:02:03 — The Book He Wrote for His Sons 00:03:51 — Losing His Dad & Dentistry's Silent Crisis 00:06:33 — Is Leadership Really Lonely at the Top? 00:09:07 — Why Dentists Are Never Taught to Lead 00:11:56 — Leadership Is a People Business 00:14:46 — Perfectionism, Ego & the Power of Feedback 00:17:30 — Delegation vs. True Empowerment 00:21:23 — Reciprocal Mentorship: Senior Meets Junior Docs 00:23:42 — Successful on the Outside, Empty on the Inside 00:27:51 — How Your Team Can Spot Burnout 00:30:23 — The Adrenaline Trap (Dr. Dan's Story) 00:34:56 — 40 Minutes of Sacred Time 00:36:55 — Victor, Not Victim: Everything Is a Choice 00:38:23 — Journaling: The Secret to Peace 00:40:37 — What Makes His Mom Proud & Sign-Off   6. Call to Action   Loved this conversation? Don't keep it to yourself. Subscribe to Deep Dives with Dr. Dan so you never miss an episode, leave a review to help more practice owners find the show, and share this one with a colleague or your team — especially anyone who might need the reminder that it's okay to not be okay. Until next time, let's keep diving deeper.

  4. May 25

    Train the Team, Grow the Practice: Ortho-First + Whitening with Dental Assistants | Shannon Pace Brinker

    In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German welcomes Shannon Pace Brinker, a passionate advocate for dental assistants and a successful teeth whitening business owner. Shannon shares her journey from being a traditional dental assistant to becoming a champion for team education in dental practices. She emphasizes the importance of collaboration between general dentists and orthodontists, highlighting how a well-educated team can significantly enhance patient care and treatment acceptance. Shannon's insights on the integration of orthodontics and whitening as foundational steps in restorative dentistry provide a fresh perspective on patient management and treatment planning. Throughout the conversation, Shannon discusses her experiences working with various dentists and the lessons learned about patient trust and communication. She stresses the need for dental teams to engage with patients effectively, using tools like digital scans and photographs to enhance understanding and acceptance of treatment plans. The episode concludes with Shannon's advice for dental professionals to invest in their own education and to empower their teams, ensuring that they can provide the best possible care to their patients. This episode is a treasure trove of insights for anyone in the dental field looking to elevate their practice and improve patient outcomes. Keywords orthodontics, dental assistants, patient care, teeth whitening, dental education, team collaboration, restorative dentistry, dental practice management, patient communication, dental team training Takeaways "The sky is the limit for dental assistants." "We need assistance coming with our doctors to learn how to do courses and learn how to do treatment together." "Patients trust us; they look to every team member for guidance." "Whitening is a great entryway into restorative dentistry." "Invest in yourself; nobody's going to invest more than you." "We need to celebrate the small wins with our patients." "If we can get the teeth in the right position, we can be more conservative with restorations." "The only thing more important than what you do is how you do it." "Let your team run with it; they can do amazing things." "Take photos, do a digital scan, and listen to your patients."   Chapters 00:00 Introduction to Orthodentistry Today 01:00 Meet Shannon Pace Brinker: Champion of Dental Assistants 02:00 Shannon's Journey in Dentistry 05:48 The Importance of Team Education 09:46 Building Patient Trust and Communication 13:56 Integrating Whitening and Orthodontics 20:09 Identifying Missed Opportunities in Patient Care 23:49 Innovative Educational Programs for Dental Teams 27:52 Advice for Young Dental Professionals 32:06 Conclusion and Key Takeaways

  5. May 11

    40 Ortho Starts in Year 1: A New Dentist’s Playbook for Ortho, Tech & Trust | Dr. Deanna Skowronski

    In this episode of the Orthodentistry™ Today podcast, Dr. Dan German interviews Dr. Deanna Skowronski, a passionate young orthodontist who has successfully integrated orthodontics into her family dental practice just a year after graduating from dental school. Deanna shares her journey, highlighting her early exposure to dentistry through her family and her determination to succeed despite facing challenges in getting into dental school. She emphasizes the importance of building relationships with patients and the problem-solving aspect of dentistry, which fuels her passion for the profession. Throughout the conversation, Deanna discusses her approach to orthodontics, including the significance of early intervention and the use of technology like digital scanning and 3D printing in her practice. She also shares insights on the business side of dentistry, the value of mentorship, and the importance of continuous education. Deanna encourages her peers to embrace orthodontics, emphasizing that with the right support and resources, general dentists can confidently provide orthodontic care to their patients. Her story serves as an inspiration for both new and seasoned practitioners in the field. Keywords orthodontics, dental practice, mentorship, technology in dentistry, patient care, dental education, orthodontic success, general dentistry, early intervention, 3D printing Takeaways "If you find something you love, you never work a day in your life." "I really make a conscious effort to dial in and listen." "You don't have to reinvent the wheel; those processes are tried and true." "It's not what you do, it's what you are." "Make sure you're truly passionate about the profession." Chapters 00:00 Introduction to Orthodentistry Today 01:31 Dr. Deanna Skowronski’s Journey to Dentistry 03:30 The Passion Behind Dentistry 06:28 Navigating the Business Side of Dentistry 08:41 The Importance of Mentorship and Consulting 10:27 Learning from Classmates and Staying Connected 11:13 Orthodontics Education and Practical Experience 13:34 Engaging Patients in Orthodontics 15:27 Leveraging Technology in Practice 19:24 The Role of Collaboration in Dentistry 22:00 Continuing Education and Future Goals 24:27 Advice for General Dentists in Orthodontics 27:12 Influences and Trends in Dentistry 30:22 Cautions in Modern Dentistry 32:57 Improving Dental Education

  6. Apr 27

    Scaling a “Super GP” Model: From 1 to 4 Locations + Ortho Growth Systems | Dr. Sam Glick

    In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German interviews Dr. Sam Glick, founder of Cleveland Smile Center, who shares his journey from a family of dentists to establishing a multi-location practice. Dr. Glick emphasizes the importance of collaboration between general dentistry and orthodontics, aiming to provide comprehensive care under one roof. He discusses his vision for growth, aiming for ten practices while maintaining quality and consistency through effective systems and a strong team culture. Dr. Glick also addresses the challenges young dentists face, particularly regarding student debt, and offers insights on how to navigate practice ownership and patient communication effectively.   Throughout the conversation, Dr. Glick highlights the significance of hiring the right team, fostering a positive culture, and adapting to different patient demographics across locations. He shares practical advice for young dentists looking to expand their skill set, particularly in orthodontics, and stresses the importance of clear communication with patients about treatment options and responsibilities. The episode concludes with Dr. Glick's reflections on the future of dentistry and the role of education and innovation in driving success.   Keywords orthodontics, dental practice growth, patient communication, dental team culture, practice management, student debt, super GP, Cleveland Smile Center, dental innovation, OrthoDentistry   Takeaways "I wanted to grow things even bigger, better than the dentists in my family before me." "People are the biggest factors for growth and consistency in success within the offices." "If you believe in yourself, taking out a loan to purchase a practice is not the end of the world." "You have to be flexible on payment plans for orthodontics; it's a different ball game." "Your team is your best asset in setting the table for patient treatment discussions."   Chapters 00:00 Introduction to Orthodentistry Today 00:40 Meet Dr. Sam Glick: A New Era in Dentistry 01:11 The Influence of Family and Vision for Growth 04:38 Maintaining Quality Across Multiple Locations 09:11 Finding the Right Location for Expansion 12:14 Managing Student Debt and Practice Ownership 17:45 Patient Communication and Treatment Options 22:47 Getting Started with Orthodontics 24:49 Challenges in Implementing Orthodontics 27:07 Learning from Mistakes in Practice Management 30:31 Implementing Proven Business Processes

  7. Apr 13

    From Navy Dentist to Ortho-Driven Growth: Building a Thriving Practice in Small-Town Ohio | Dr. Craig Hewitt

    In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German engages with Dr. Craig Hewitt, a general dentist who has successfully integrated orthodontics into his practice. Dr. Hewitt shares his journey from dental school to serving in the Navy, where he gained invaluable experience working alongside specialists. After returning to his hometown of Eaton, Ohio, he took over a small practice and gradually expanded it, focusing on orthodontics as a key service. The conversation highlights the importance of continuing education, patient feedback, and adapting to the needs of the community in building a thriving dental practice. Dr. Hewitt emphasizes the significance of listening to patients and responding to their requests, which has been instrumental in his practice's growth. He discusses the transition from general dentistry to a more orthodontics-focused practice, explaining how he navigated challenges and learned from both successes and mistakes. The episode concludes with insights on the importance of investing in oneself through education and finding a niche in dentistry, encouraging young dentists to pursue their passions while providing quality care to their patients. Keywords orthodontics, general dentistry, dental practice growth, continuing education, patient care, orthodontic outcomes, dental community, practice management, dental innovations, dental career advice Takeaways "Orthodentistry is the future of comprehensive care." "I learned so much in that first year and it provided such a great foundation for me as general dentistry to move on and grow from there." "Experience is learning from our successes, but also learning from our mistakes." "Invest in yourself; it's the best return on investment you can make." "Listening to your patients is key to growing your practice." "You can provide a service that people value and want for their children." "I made a conscious decision to alter what I was doing to protect my physical self." "Confidence comes from experience, and we treat with a lot of confidence." "The beauty of general dentistry is finding where we want to focus." "It's about delivering holistic care to precious people with real lives." Sound bites "Orthodentistry is the future of comprehensive care." "You took a tiny little practice and added education." "My physical lifespan in dentistry has an expiration date." Chapters 00:00 Introduction to Orthodentistry™ Today 01:01 Dr. Craig Hewitt's Journey in Dentistry 04:34 Transitioning to Orthodontics 08:12 The Importance of Continuing Education 12:22 Navigating Patient Needs and Referrals 15:06 Choosing Between Orthodontics and Implants 20:39 The Physical Toll of Dentistry 24:00 Growing an Orthodontic Practice 29:00 Advice for Future Dentists 36:09 Conclusion and Key Takeaways

    From Navy Dentist to Ortho-Driven Growth: Building a Thriving Practice in Small-Town Ohio | Dr. Craig Hewitt

  8. Mar 30

    Hygiene as the Growth Engine: Ortho Integration, Team Accountability & Patient Trust | Jennifer Turner

    In this episode of the Orthodentistry™ Today podcast, Dr. Dan German engages in a compelling conversation with Jennifer Turner, CEO of Hygiene Headquarters, about the integration of orthodontics into general dental practices. Jennifer shares her journey from dental assistant to a leader in dental hygiene, emphasizing the importance of collaboration between dental teams. She highlights how hygienists, who spend the most time with patients, can play a pivotal role in patient education and case acceptance, ultimately enhancing practice profitability and patient satisfaction. The discussion delves into the significance of creating a supportive team environment where accountability and celebration of wins are prioritized. Jennifer advocates for regular team meetings, clear communication of the practice's vision, and the implementation of documented systems to streamline operations. She also addresses the challenges of staffing in dental hygiene and the potential benefits of assisted hygiene models. The episode concludes with insights on how practices can leverage technology and education to improve patient interactions and overall practice success. Keywords orthodontics, dental hygiene, team collaboration, practice management, patient education, dental practice growth, accountability, celebrating wins, dental technology, assisted hygiene Takeaways "Hygienists are crucial in patient education and case acceptance." "Creating a safe environment fosters open communication and learning." "Regular team meetings enhance accountability and team cohesion." "Celebrating wins boosts team morale and practice growth." "Documented systems streamline operations and improve clarity." Titles Unlocking the Power of Teamwork in Dentistry The Role of Hygienists in Orthodontic Success  sound bites "You will never go if you wait for perfection." "When the whole team comes together, the only way is up." "A safe environment is where each individual can be themselves." Chapters 00:00 Introduction to Orthodentistry™ Today 01:20 Jennifer Turner's Journey in Dentistry 03:51 The Importance of Team Leadership 06:05 Underutilized Resources in Dental Practices 09:08 Creating a Clear Vision for the Team 11:01 Accountability and Celebrating Wins 15:39 The Power of Celebrating Team Success 19:12 Identifying Stop Opportunities for Growth 22:25 Effective Communication with Patients 28:24 Addressing the Hygiene Staffing Shortage 32:12 Scaling Hygiene Programs in DSOs 34:20 Jennifer's Outreach and Impact in Dentistry 39:25 How to Connect with Jennifer Turner

    Hygiene as the Growth Engine: Ortho Integration, Team Accountability & Patient Trust | Jennifer Turner

  9. Mar 9

    Reputation Marketing That Grows Practices (and Ortho) | Dr. Len Tao on Reviews, Google & Patient Trust

    In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German welcomes Dr. Len Tau, a marketing expert in the dental field. They discuss Dr. Tau's journey from a traditional dentist to a marketing powerhouse, emphasizing the importance of reputation management in dental practices. Dr. Tau shares his experiences, including the challenges he faced in attracting new patients and how he transitioned to consulting and software development to help other dentists succeed. He highlights the significance of having a proactive marketing strategy rather than merely managing negative reviews, advocating for a focus on generating positive feedback to enhance a practice's reputation.   The conversation delves into the common traits of successful dental practices, emphasizing the need for an entrepreneurial mindset and a commitment to continuous learning and improvement. Dr. Tau also addresses the pitfalls many dentists encounter, such as being resistant to change and not investing in their marketing efforts. He provides actionable insights on how practices can develop effective marketing strategies, the importance of team involvement in education, and how to handle negative reviews constructively. This episode is packed with valuable advice for dentists looking to grow their practices and improve their online presence.   Keywords orthodontics, dental marketing, reputation management, practice growth, online reviews, dental consulting, patient engagement, marketing strategies, dental practice success   Takeaways   "If you're not controlling your online reputation, someone else is." "Education without action is just entertainment." "The top performers have an entrepreneurial mindset." "You have to have an abundance mindset." "The best defense against a bad review is to get more positives." "Reputation determines how our practice does in marketing." "You need to empower your team to communicate effectively with patients." "If you want to grow, you have to be willing to take risks." "Drown out a negative review with 15 positives." "Handle negative reviews offline whenever possible."   Titles Mastering Dental Marketing: Insights from Dr. Len Tau Transforming Your Practice: The Power of Reputation Management   Sound bites "If you're not controlling your online reputation, someone else is." "Education without action is just entertainment." "The top performers have an entrepreneurial mindset." Chapters   00:00 Introduction to Orthodentistry Today 01:27 Meet Dr. Len Tau: A Marketing Powerhouse 02:50 Dr. Tau's Journey from Dentist to Consultant 10:20 Common Traits of Successful Practices 12:42 Identifying Major Pitfalls in Dental Practices 16:08 Actionable Steps for Effective Marketing 20:15 The Importance of Reputation in Marketing 22:55 Handling Negative Reviews Effectively 26:43 Understanding BirdEye and Its Role in Reputation Marketing 30:03 Building Relationships with Patients

  10. Season 1 Trailer

    Welcome to the OrthoDentistry™ Today podcast

    Welcome to the Orthodentistry™ Today podcast. I'm your host, Dr. Dan German, an orthodontist on a mission to help general dentists confidently bring orthodontics into any practice model, from solo offices to enterprise level organizations. Orthodentistry® is the future of comprehensive care where general dentistry and orthodontics collaborate. Get ready for expert insights, real world strategies and powerful innovations to drive excellence, predictability and profitability in your practice.

Trailer

About

Welcome to Deep Dives with Dr. Dan, where the future of dentistry is built one conversation at a time. Powered by OrthoBring, we bring you the leaders and innovators shaping the modern practice. I am your host, Dr. Dan. Let's dive in.

Information