Behind the Practice

Katie Brinkley & Shawn Quintero

Behind the Practice is a conversation-driven podcast for health and wellness professionals who want to grow thoughtful, trust-based practices. Each episode features honest, grounded conversations with the people behind today’s health & wellness practices — chiropractors, therapists, clinicians, coaches, and facilitators — exploring how they think, how they work, and how they communicate their value in a modern world. This podcast is about the people doing the work — the practitioners in rooms with real humans, navigating real challenges. We go behind the credentials and the marketing to tell the stories of those building meaningful practices from the ground up, one conversation, one client, one moment at a time.

  1. 2d ago

    How GLP-1 Is Changing the Weight Loss Industry—And How One Entrepreneur Pivoted with Jeff Donatello

    What do you do when your entire business model stops working overnight? In this episode of Behind the Practice, Jeff Donatello shares how the rise of GLP-1 medications disrupted his multi-location weight loss practice—and forced a complete pivot. Instead of rebuilding the same system, he transitioned into a national distribution model, connecting doctors with regenerative medicine products across the country. This conversation breaks down: How fast industry changes can impact healthcare businesses Why adaptability is critical for long-term success The shift from brick-and-mortar to network-based models How regenerative medicine is gaining traction Why relationships and connections matter more than ever This episode is essential for: ✔️ Healthcare entrepreneurs ✔️ Clinic owners and practitioners ✔️ Regenerative medicine providers ✔️ Business owners navigating industry change ✔️ Anyone interested in healthcare innovation Timestamps: [00:00:00] – From Chiropractor to 4-Clinic Owner [00:01:00] – Scaling to 600 Leads/Month (Growth Strategy) [00:02:00] – How GLP-1 Drugs Crashed the Business Overnight [00:02:30] – The Hardest Decision: Letting Go of 26 Employees [00:03:00] – Pivoting from Clinics to a National Sales Model [00:04:00] – The Entrepreneur Mindset: Moving Fast After Failure [00:05:30] – Avoiding Shiny Object Syndrome in Business [00:06:00] – Finding the Next Opportunity in Healthcare Trends [00:07:00] – How to Vet Doctors & Build Consumer Trust Today [00:08:30] – Why Online Reviews Can Be Misleading [00:09:00] – 1099 vs W2: What Business Owners Need to Know [00:10:00] – Building a Powerful Network That Drives Growth [00:11:00] – The Future of Healthcare & Industry Shifts [00:12:00] – How Social Media is Driving Patient Demand About Jeff Donatello Jeff Donatello is a chiropractor and healthcare entrepreneur who has built and scaled multiple practices. He now focuses on distributing regenerative medicine products and connecting providers nationwide. Learn More: https://centerforwell.com Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    15 min
  2. 5d ago

    How to Find a Doctor You Can Trust—And Why a Second Opinion Could Save Your Life with John Hyland

    How do you know if you’re choosing the right doctor? In this episode of Behind the Practice, John Hyland, founder of Top Doctor Magazine, breaks down how patients can find trusted physicians—and why visibility doesn’t always equal credibility. After a personal health scare, John learned firsthand the importance of second opinions and informed decision-making. Now, he’s helping bridge the gap between top doctors and patients through media, storytelling, and authority building. You’ll learn: Why getting a second opinion can change your outcome How to identify truly credible doctors The role of marketing and visibility in healthcare Why patients need to take ownership of their health Simple habits that improve long-term health This episode is essential for: ✔️ Patients navigating healthcare decisions ✔️ Health & wellness practitioners ✔️ Medical professionals building authority ✔️ Entrepreneurs in healthcare media ✔️ Anyone seeking better health outcomes Timestamps: [00:00:00] – The Power of a Second Opinion (Health Wake-Up Call) [00:01:00] – From Public Speaking to Top Doctor Magazine [00:03:00] – The SEO Strategy Doctors Are Missing (DOP Explained) [00:04:00] – Building Authority with Multi-Platform Content [00:07:00] – The Mission Behind Top Doctor Magazine [00:08:00] – Simple Daily Habits That Improve Health Fast [00:09:00] – Making Medical Content Engaging & Understandable [00:10:00] – Food, Supplements & Smarter Health Decisions [00:11:00] – Why Personal Branding Matters for Doctors [00:13:00] – The Future of Healthcare & Personal Responsibility About John Hyland John Hyland is the founder of Top Doctor Magazine, a leading publication featuring trusted physicians and helping patients connect with credible healthcare providers. Learn More 🌐 https://topdoctormagazine.com Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    15 min
  3. May 28

    Healing the Mind First: The Identity Shift That Ended a 20-Year Addiction with Mark Kohl

    What if the real root of addiction isn’t chemical—but psychological and identity-based? In this episode of Behind the Practice, Mark Kohl, Founder of Frequency, shares how psychedelic medicine helped him overcome alcoholism, rebuild his identity, and create a purpose-driven wellness brand. This conversation goes beyond traditional recovery and explores the deeper layers of healing: Consciousness, identity, and the subconscious mind. You’ll learn: Why addiction is often tied to identity, not just behavior How psychedelic medicine can impact mental health The role of the subconscious in shaping your life Why most healing approaches fail to address the root cause How awareness can lead to lasting transformation This episode is essential for: ✔️ Health & wellness practitioners ✔️ Mental health professionals ✔️ Functional and integrative medicine providers ✔️ Entrepreneurs in the wellness space ✔️ Anyone exploring alternative healing approaches Timestamps: [00:00:00] – From Addiction to Purpose: A Founder’s Story [00:01:00] – Building a Brand From Personal Transformation [00:02:00] – The Breaking Point That Changed Everything [00:03:00] – Why Traditional Recovery Didn’t Work [00:04:00] – Discovering Alternative Healing Modalities [00:05:00] – Rewiring Identity to Create Lasting Change [00:06:00] – The Power of Mindset in Personal Growth [00:09:00] – Turning Healing Into a Mission-Driven Brand [00:12:00] – Real Customer Transformations & Impact Stories [00:13:00] – Powerful Results: Stories That Inspire Change [00:15:00] – The Bigger Vision: Awareness & Human Potential [00:16:00] – Nature vs Technology: A New Era of Innovation [00:17:00] – Where Ideas Really Come From (Creative Insight) About Mark Kohl Mark is the founder of Frequency, a wellness brand focused on natural mushroom-based medicine and consciousness-driven healing. His work is rooted in personal transformation and a mission to bring awareness-based healing to others. Learn More: https://frequencycaps.com Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    20 min
  4. May 25

    Can We Reverse Aging? The Future of Longevity Science with Dr. Mike Roizen

    What if aging wasn’t inevitable—and could actually be reversed? In this episode of Behind the Practice, Dr. Mike Roizen—Chief Wellness Officer at Cleveland Clinic—dives into the future of longevity science and why we may be closer than ever to reversing biological aging. With multiple therapies already in human trials, this conversation explores how science is moving beyond anti-aging into something far more disruptive: 👉 Age reversal. You’ll learn: The science behind reversing cellular aging What “biological age” actually means How therapies like plasma exchange work Why longevity will reshape society and careers What the next 5–10 years could look like in healthcare This episode is essential for: ✔️ Health & wellness practitioners ✔️ Longevity and biohacking enthusiasts ✔️ Functional and regenerative medicine providers ✔️ Entrepreneurs in healthcare innovation ✔️ Anyone interested in extending healthspan Timestamps: [00:00:00] – Can We Actually Reverse Aging? [00:00:30] – Meet Dr. Mike Roizen (Why He Matters) [00:01:15] – The Difference Between Lifespan vs Longevity [00:02:00] – The “14 Shots on Goal” to Reverse Aging [00:04:00] – New Breakthrough: Turning Old Cells Young [00:05:00] – Stem Cell Rejuvenation Without Cancer Risk [00:05:45] – What Is Therapeutic Plasma Exchange? [00:06:45] – Can Humans Really Reverse Aging? (The Truth) [00:08:30] – The 3 Treatments That Could Change Everything [00:10:30] – The Surprising Role of GLP-1 & Statins [00:12:00] – Diseases That Could Be Reversed (Alzheimer’s & More) [00:13:00] – How Longevity Will Reshape Work & Retirement [00:14:00] – The Emotional Impact of Reversing Age [00:15:00] – Where to Learn More About Longevity Research About Dr. Mike Roizen Dr. Mike Roizen is the Chief Wellness Officer at Cleveland Clinic and a leading voice in longevity science. He is a bestselling author and researcher focused on extending lifespan and reversing biological aging. Learn More: https://lifespanedge.com Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    17 min
  5. May 22

    Why Chiropractic Still Sits on the Margins of Mainstream Medicine with Dr. Mikhail Atkins

    Why isn’t chiropractic care used more in mainstream healthcare? In this episode of Behind the Practice, Dr. Mikhail Atkins shares how chiropractic care is evolving—and why it may play a bigger role in the future of patient-centered medicine. From working with athletes to infants and pregnant women, this conversation explores how chiropractic goes beyond back pain to support overall function and recovery. You’ll learn: Why chiropractic care is often misunderstood How it supports the nervous system and overall function The role of chiropractic in pregnancy and early development Why integration with traditional medicine is the future How mobile care is changing patient access and experience This episode is essential for: ✔️ Health & wellness practitioners ✔️ Chiropractors and physical therapists ✔️ Functional and integrative medicine providers ✔️ Entrepreneurs in healthcare innovation ✔️ Anyone exploring non-invasive approaches to healing Timestamps: [00:00:00] – Why Chiropractic Care Is Still Misunderstood [00:00:30] – Meet Dr. Atkins & His Journey into Chiropractic [00:01:30] – How Sports Injuries Led to Chiropractic Discovery [00:02:20] – Why Chiropractic Isn’t a First-Line Treatment Yet [00:03:00] – Breaking the Divide Between Medicine & Chiropractic [00:04:00] – Different Types of Chiropractic Care Explained [00:04:40] – Pediatric Chiropractic: Why Babies Need It [00:06:00] – What Happens to the Body During Birth [00:07:00] – Chiropractic Care for Pregnant Women [00:08:00] – Low-Force Techniques vs “Back Cracking” Myths [00:08:40] – Inside a Mobile Chiropractic Practice [00:09:30] – Why Personalized Care Improves Patient Outcomes [00:10:30] – Bringing Chiropractic into Offices & Workspaces [00:11:20] – The Future: Chiropractic Inside Medical Systems [00:12:00] – Why Hands-On Care Creates Faster Results [00:13:00] – How to Find the Right Chiropractor for You About Dr. Mikhail Atkins Dr. Mikhail Atkins is a chiropractor and founder of Chiro Go, a mobile chiropractic practice based in Atlanta, Georgia. His work focuses on personalized, accessible care and integrating chiropractic into broader healthcare systems. Learn More: https://chirogosolutions.com Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    15 min
  6. May 19

    Can Your Brain Heal Itself? Sleep, Recovery, and BrainTap with Dr. Patrick Porter

    Can technology actually train your brain to sleep better, recover faster, and perform at a higher level? In this episode of Behind the Practice, Dr. Patrick Porter—creator of BrainTap—breaks down the science behind brain wellness and how light, sound, and vibration can help optimize your nervous system. After a personal health transformation, Dr. Porter doubled down on one core belief: If you fix the brain, you improve everything else. [00:00:00] – From Exit to Innovation: The Birth of BrainTap [00:01:00] – How a Health Scare Triggered a 60 lb Transformation [00:02:00] – Morning Routine Hacks for Brain & Metabolism [00:06:00] – How BrainTap Rewires Your Nervous System [00:07:00] – The “Energy First” Approach to Brain Health [00:08:30] – Can BrainTap Reverse Cognitive Decline? [00:11:00] – Why Recovery Is the Secret to Peak Performance [00:12:00] – The Opioid Study That Changed Everything [00:13:00] – The Problem With “Sick Care” vs Healthcare [00:14:00] – Why Most People Fail at Meditation (And Fix It) [00:15:30] – How to Train Your Brain for Real Results [00:16:30] – Getting Started With BrainTap (Free Trial) This episode is essential for: ✔️ Health & wellness practitioners ✔️ Biohackers and performance-driven entrepreneurs ✔️ Functional medicine providers ✔️ Anyone struggling with sleep, stress, or recovery ✔️ Content marketers in the health optimization space About Dr. Patrick Porter Dr. Patrick Porter is a psychologist, researcher, and the creator of BrainTap, a brain wellness technology designed to improve cognitive function, sleep, and recovery through light, sound, and vibration. Learn more about BrainTap: https://braintap.com/ Subscribe for more conversations on authority, trust, and innovation in health & wellness.

    18 min

About

Behind the Practice is a conversation-driven podcast for health and wellness professionals who want to grow thoughtful, trust-based practices. Each episode features honest, grounded conversations with the people behind today’s health & wellness practices — chiropractors, therapists, clinicians, coaches, and facilitators — exploring how they think, how they work, and how they communicate their value in a modern world. This podcast is about the people doing the work — the practitioners in rooms with real humans, navigating real challenges. We go behind the credentials and the marketing to tell the stories of those building meaningful practices from the ground up, one conversation, one client, one moment at a time.