The Climb with Cherie Clonan

The Digital Picnic
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The Climb is a podcast for people building something meaningful and finding their way through the ups, setbacks, and in-between moments that come with it. Hosted by Cherie, founder of The Digital Picnic (a digital marketing agency based in Melbourne/Naarm), the show explores the realities of growth through marketing, leadership, and neurodivergence. As a proud Autistic woman and agency founder of more than 11 years, Cherie brings both lived experience and strategic thinking to the conversation. Episodes blend practical frameworks, industry insight, and personal stories... including leadership lessons and moments rarely shared publicly. The podcast creates space for honest discussion around modern marketing that works, neurodivergent leadership... and leadership in all its complexity, from decision-making and team culture, to resilience and long-term growth. The Climb is named for the shared journey it represents. Whether you’re growing a business, leading others, or navigating your own next chapter, the climb looks different for everyone.

  1. 3d ago

    HELP, What’s My Personal Brand?

    If you’ve ever opened social media, hovered over “post”, then talked yourself out of it because personal branding feels a bit icky or gross, you’re not alone. We’ve seen the same pattern over and over: brilliant people stay invisible, then wonder why the opportunities keep passing them by. Visibility isn’t vanity. It’s strategy, and it can accelerate your career or your small business faster than almost anything else. In todays episode we break down what a personal brand actually is and you’ll walk away with practical personal branding tips you can use straight away. If you want to get more discoverable online, hit play, then subscribe, share this with a mate, and leave a review so more climbers can find the show. Mentioned in this episode: Kinso App Jony Lee Soph Work Baby Stardust Squad  This episode was proudly sponsored by PocketSmith. Get 50% off your first two months of PocketSmith’s Foundation plan here. Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  2. Sep 16

    Neurodivergency At Work: Your Awkward Questions Answered

    We answer the awkward questions people are quietly holding about neurodiversity at work, from what you can ask to what you should never assume. We share the small, practical accommodations that make work feel better for everyone, plus how we handle language slip-ups and performance with clarity and care. This episode was proudly sponsored by PocketSmith. Get 50% off your first two months of PocketSmith’s Foundation plan here. - - - - - - Read more about The Digital Picnic's neuroinclusive policies here. Find out more about the 4MAT Learning Styles through Craft Coaching and Development Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  3. Sep 9

    Redefining success for yourself with Azure Antoinette

    We sit down with Azure Antoinette to unpack how a leap from corporate life into poetry led to career-defining moments. If you’re a marketer, business owner, or anyone navigating a career change, press play for a story that’s equal parts bold & practical [plus it involves Oprah]! Join Cherie, Azure and Steph at the 2027 Comeback Conference.  Check out Azure's website and her work in AI with SyMbAio.io & iMpatient™ This episode was proudly sponsored by PocketSmith. Get 50% off your first two months of PocketSmith’s Foundation plan here.  Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  4. Jun 17

    What Makes A Great Social Media Specialist

    We wrap season one by breaking down what makes a truly great social media specialist.  For business owners, we tell you how to spot the real deal when you’re hiring.  And for marketing professionals and freelancers, we share the mindset shifts and practical tests that separate culture-led strategists from trend-chasers. Key Takeaways:  Great social media specialists are immersed in online culture, not just chronically online.The best social media managers spot patterns, shifts, and emerging formats before others do.Strong social media specialists are tinkerers who keep improving content after it goes live.A great social media specialist balances creativity with analytics, not aesthetics alone.Top social media managers focus on audience needs, not proving how clever or trendy they are.The best social media content makes people feel something and earns their time and attention.Business owners should hire social media specialists who can explain why content works, not just make content.Exceptional social media specialists combine taste, curiosity, judgment, and community-building skills Mentioned in this episode: Kinso App Empathy Canvas Map Jony Lee  Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  5. Jun 10

    How to nail your first 90 days at The Digital Picnic

    We unpack what actually helps you succeed in your first 90 days at a fast agency and why “dazzle” often backfires. We share the boring basics that build trust, how to handle culture shock, and what to do if your probation period ends with a no. Key Takeaways: The first 90 days in a new job are about risk reduction, not trying to dazzleReliability is the fastest way to build trustStrong new hires ask thoughtful questionsIn a new role, accuracy should come before speedThe first 90 days are easier when you observe first and challenge laterA move from brand side to agency side often comes with culture shock New employees should bring past experience without constantly comparing their old workplace.A successful probation period is often built on boring things done brilliantly. Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  6. Jun 3

    How to get a job at The Digital Picnic

    We pull back the curtain on what actually gets someone hired at The Digital Picnic. We share the practical steps that help you stand out, plus the mindset shifts that keep you grounded when you’re applying to a workplace you admire. Key Takeaways:  To get a job at The Digital Picnic, tailor your application instead of mass applying.A good resume should be clear, relevant, and submitted as a PDF.Creative job applications only work when they are backed by real technical skill.If you want to work at TDP, explain exactly how your experience fits this specific role or business.Parasocial enthusiasm is not the same thing as job readiness or culture add.Strong candidates ask thoughtful interview questions and show how they would add value in the first 90 days.In a job interview, confidence matters.How you handle job rejection can shape future opportunities with that employer. Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  7. May 27

    How to hire a team that protects your energy

    We break down what it really means to hire people who protect a neurodivergent founder’s energy. We share the frameworks Cherie uses to spot friction early, set boundaries and build a team culture that supports performance and wellbeing.  Key Takeaways:  Hiring the right team means hiring people who protect your energy, not just fill a role.Energy raisers reduce friction, support momentum, and make leadership feel lighter.Energy drainers create conflict and unnecessary mental load for founders.A quarterly team energy audit helps founders spot green, amber, and red dynamics early.Strong hiring decisions should measure friction removed, not just work produced.The best hires bring solutions, systems thinking, and lower executive function strain.Do not get seduced by charm or a polished CV while hiring.Brilliant jerks and chronic conflict cost more energy than their output is worth. This episode was proudly sponsored by Graham Psychology. Receive an ongoing discount of 20% off all appointment types [therapy and assessments]. Listeners can book directly via the website and enter ’THECLIMBPODCAST’ into the booking notes or call or email and mention the podcast.  Mentioned in this episode:  The Instagram carousel Cherie shares Disc profiles Patrick Lencioni definition of charmersShelley Johnson from Boldside  Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

  8. May 20

    How to Grow on LinkedIn in 2026

    We break down how to grow on LinkedIn in 2026 without chasing daily posts or virality, and why the platform still rewards real thinking over polished noise. We share practical ways to choose a single topic, add a true thought leadership angle, and use comments, carousels, and social SEO to get discovered.  Key Takeaways: LinkedIn growth in 2026 starts with one clear thought leadership topic.LinkedIn rewards people of influence.The best LinkedIn posts teach something, not just share an update.One high-quality LinkedIn post a week can outperform high-volume posting.Human LinkedIn content stands out more than polished AI-generated content.LinkedIn comments can drive reach, impressions, and connection requests.Text posts and LinkedIn carousels usually outperform video content.An optimised LinkedIn personal profile supports SEO, GEO, and discoverability. Send this to someone who needs a little push to start their own LinkedIn.   Follow us on LinkedIn: Cherie Clonan Stephanie Clifford Stepps Framework Explained Ryan Kelly on LinkedIn Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials]  Follow us on Instagram @theclimbpod_ Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.

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About

The Climb is a podcast for people building something meaningful and finding their way through the ups, setbacks, and in-between moments that come with it. Hosted by Cherie, founder of The Digital Picnic (a digital marketing agency based in Melbourne/Naarm), the show explores the realities of growth through marketing, leadership, and neurodivergence. As a proud Autistic woman and agency founder of more than 11 years, Cherie brings both lived experience and strategic thinking to the conversation. Episodes blend practical frameworks, industry insight, and personal stories... including leadership lessons and moments rarely shared publicly. The podcast creates space for honest discussion around modern marketing that works, neurodivergent leadership... and leadership in all its complexity, from decision-making and team culture, to resilience and long-term growth. The Climb is named for the shared journey it represents. Whether you’re growing a business, leading others, or navigating your own next chapter, the climb looks different for everyone.

Information

  • Creator
    The Digital Picnic
  • Years Active
    2026
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2026 The Climb with Cherie Clonan
  • Show Website
    The Climb with Cherie Clonan