Real Estate Agent Playbook

Justin Core
  • 3.0 (2)
  • Careers

Real Estate Playbook with Justin Core is the tactical podcast for real estate agents who want to build a successful and sustainable real estate business. Hosted by Justin Core — real estate team leader, mortgage broker, and industry coach — this show breaks down the real strategies agents use to win in today’s housing market. Each episode delivers step-by-step real estate training, actionable business strategies, and real-world deal experience to help agents grow their production and confidence. Inside the show you'll learn: • How to become a successful real estate agent • Real estate lead generation strategies • Buyer consultation and listing presentation techniques • Offer writing and negotiation tactics • Real estate marketing and prospecting systems • Housing market insights and industry trends Whether you’re new to real estate, studying for your license, or an experienced Realtor looking to grow your production, this podcast gives you the playbook to succeed. Every episode combines coaching, market insights, and real deal stories from the field so you can turn knowledge into closings. If you want to generate more leads, win more clients, and build a profitable real estate career, this podcast will help you get there. Subscribe to Real Estate Playbook with Justin Core and start turning your real estate goals into real deals.

  1. May 12

    Appraisals: The 10% Problem

    Most real estate agents overlook one critical truth: The appraisal process can make or break your deal long before closing day. If you’re tired of appraisal gaps, low valuations, and last-minute surprises killing transactions, this episode is your wake-up call. Justin Core breaks down the “10% Problem” and reveals how top agents proactively prepare for appraisals instead of reacting when it’s too late. From meeting appraisers on-site to building bulletproof comp packages, you’ll learn how to protect your deals, control the narrative, and position yourself as the strongest advocate for your client. Inside this episode: • Why appraisals are becoming more difficult in today’s market • How to prepare BEFORE the appraiser shows up • The exact strategies top agents use to defend value • How market volatility impacts appraisal outcomes • Why storytelling and positioning matter more than most agents realize • The “defense attorney” mindset every serious agent needs Justin shares tactical, real-world strategies agents can use immediately to reduce risk, avoid valuation surprises, and close more deals with confidence. If you want to stop losing transactions to appraisal issues and start navigating appraisals like a pro, this episode is your playbook. Hit play and learn how to protect your next deal before the appraisal ever happens.

    21 min

  2. Apr 27

    Playing A Different Game

    Most investors don’t fail because they lack effort... They fail because they’re playing a game they don’t understand. In this episode, we break down the real key to winning in real estate: mastering your money mindset and aligning your strategy with the game you’re actually in. Using the rise and fall of companies like Cisco, Yahoo, and Pets.com, we reveal a hard truth: what looks like a winning strategy in one game can destroy you in another. Momentum isn’t a blueprint, and confusing the two is where most people lose. You’ll learn: Why different investors see the same deal completely differently The critical shift from chasing quick wins to building long-term wealth How to identify your unique investor “game” and stick to it Why your time horizon is your biggest competitive advantage If you’ve ever felt distracted by trends, overwhelmed by options, or unsure if you’re making the right moves — this is your reset. Stop copying other players. Start winning your game. Listen now and get crystal clear on how you build real, lasting wealth.

    8 min

  3. Apr 14

    Understanding The Numbers

    The conversation delves into the psychology of money, the concept of controlling luck and risk, and the unfair advantage of creating clarity for buyers and sellers. It also explores the process of creating a seller net sheet and the importance of understanding the whole picture when working with clients.

    16 min

  4. Apr 7

    Referable Systems

    The conversation explores the significance of systems over goals, emphasizing the need for a repeatable and scalable process in real estate. It delves into the development of a comprehensive listing intake workflow and the importance of classifying the property and gathering detailed information. The focus is on ensuring a high-quality intake process and creating a referable experience through a well-defined process.

    14 min

  5. Apr 1

    Selling New Construction + Condo Guideline Changes

    The conversation covers a range of topics related to real estate, including negotiations in new construction communities, the Florida real estate market, housing affordability, and changes in condominium underwriting guidelines. It also delves into the impact of the pandemic on real estate trends and the potential for a market correction in 2026. Takeaways Negotiating in new construction communities requires understanding the builder's willingness to negotiate and setting proper expectations for customers.The Florida real estate market is experiencing a gold rush for ultra-wealthy buyers, but there are concerns about housing affordability and a potential market correction in 2026. Chapters 00:00 April Fool's Day and Real Estate08:08 Housing Affordability in Florida17:55 Florida Real Estate Market Concerns23:00 Changes in Condominium Underwriting Guidelines

    24 min

  6. Mar 27

    Nothing To Disagree With

    What if the problem isn’t what you’re saying… It’s that you’re saying too much? In this episode, we break down a simple shift that changes everything: Stop talking. Start asking. Because the truth is… People believe what they say more than what you say. And when you ask the right questions? There’s nothing to disagree with. This is not about scripts. Not about clever lines. This is about control of the conversation. You’ll learn how to: Turn prospecting into real conversations, not pressureUse questions to uncover what people actually wantTap into “deprivation” to create real motivationBuild trust fast without over-explainingReinforce decisions so clients feel confident moving forward Most agents try to prove themselves. Top agents get people to prove it to themselves. That’s the game. And it all comes down to better questions. Because good questions get good answers. If you want mentorship that actually moves the needle… If you want prospecting that feels natural… If you want clients walking away thinking “this person gets me”… This is your blueprint. Don’t just sell. Connect. Don’t just react. Lead.

    12 min

  7. Mar 23

    The Real Estate War Just Started (Most Agents Don't See It)

    The real estate game is changing… fast. And most agents don’t even see it happening. In this episode, Justin breaks down the real fight happening behind the scenes in real estate — from Clear Cooperation rules to the battle between Zillow, Compass, and now eXp Realty’s move to dominate pre-market exposure. This isn’t just industry news. This is about who controls the listing, the lead, and the deal. If you’re still thinking: 👉 “Put it in the MLS and wait…” You’re already behind. WHAT YOU’LL LEARN: What Clear Cooperation really did to the industryWhy brokerages and portals are now in a control battleThe Compass vs Zillow tension (and why it matters)How eXp’s new “Coming Soon” distribution changes the gameWhy pre-market strategy is now the biggest opportunity for agentsHow to position your listings for maximum exposure KEY TAKEAWAY: The best agents don’t wait for the market… They shape it. And right now, the pre-market is where the game is being played. FOR AGENTS: If you want to win in today’s market: Build demand BEFORE your listing goes liveControl the narrative earlyStop relying on one platformStart thinking like a marketer, not just an agent

    16 min

  8. Mar 18

    Working While Away

    Work from anywhere… without your business falling apart. In this episode, I break down what it actually looks like to run a real estate business while you’re away — not hypothetically, but in real life. I’m in Costa Rica. Laptop open. Deals still moving. And here’s the truth most agents don’t realize… You don’t need more time. You need better structure. We get into the shift from doing everything yourself → to building a business that runs without you. Because if your business stops when you stop… you don’t own a business. You own a job.

    6 min
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Ratings & Reviews

3
out of 5
2 Ratings

About

Real Estate Playbook with Justin Core is the tactical podcast for real estate agents who want to build a successful and sustainable real estate business. Hosted by Justin Core — real estate team leader, mortgage broker, and industry coach — this show breaks down the real strategies agents use to win in today’s housing market. Each episode delivers step-by-step real estate training, actionable business strategies, and real-world deal experience to help agents grow their production and confidence. Inside the show you'll learn: • How to become a successful real estate agent • Real estate lead generation strategies • Buyer consultation and listing presentation techniques • Offer writing and negotiation tactics • Real estate marketing and prospecting systems • Housing market insights and industry trends Whether you’re new to real estate, studying for your license, or an experienced Realtor looking to grow your production, this podcast gives you the playbook to succeed. Every episode combines coaching, market insights, and real deal stories from the field so you can turn knowledge into closings. If you want to generate more leads, win more clients, and build a profitable real estate career, this podcast will help you get there. Subscribe to Real Estate Playbook with Justin Core and start turning your real estate goals into real deals.

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