Welcome back to STACKED, the show that helps you become your own best asset. Today's question: how do influencers actually make money, and could you build something online that lasts? Emily sits down with Vale Genta and Sebastian Genta, the brother-sister duo behind a combined 2.8 million followers and the co-founders of NextGen Creators, a Miami workshop and event series that teaches creators how to get paid. Born and raised in Miami Beach to a Peruvian mother and Uruguayan father, they started posting on Vine in high school, back when nobody called it a career, and moved to LA with $10,000 they had saved, only to watch the deposit, a couch, and two beds eat it in two months. They break down a real rate card: price every deliverable separately, charge for paid usage rights, and price exclusivity high, because agreeing not to work with a competitor means turning down the next check. Sebastian, who has worked on the brand side, explains why you should always counter, since a brand will never come back higher than the number you name. Finally, they open the books on NextGen Creators: the LLC they formed together, a first event in March 2025 that broke even, an October event with TikTok Shop that brought in six figures in revenue, the GaryVee panel they knew would lose money and did anyway, and why the venue is always the biggest cost. Their bottom line: influence becomes income when you build something you own. This is educational, not financial advice. Do your own research. This episode is brought to you by The Brickell Babes, Miami's largest network of ambitious women. Join for lifetime connections, real recommendations, curated events, exclusive perks, and a community of women who actually show up for one another. Learn more about membership at www.thebrickellbabes.com/membership. This is the episode for anyone who has ever wondered whether their following could actually pay the bills. Key Topics: Starting on Vine before influencer was a job • $10,000, a move to LA, and two months • The Instagram video pivot that almost ended it • Why Miami and Latin culture content performs • Being bilingual as a hidden advantage • The $200 restaurant offer and holding your ground • What you'd own if the platforms disappeared • Inside NextGen Creators • Breaking even, then six figures with TikTok Shop • Losing money on purpose for the GaryVee panel • Forming an LLC together • The best and worst money decisions: managers • Building a rate card: usage rights and exclusivity • Who earns more per post • Why some million-follower creators are broke • Lightning round Timestamps:00:00 – Welcome + Introduction 01:47 – Building a Personal Brand 03:20 – Starting on Vine 04:55 – The Coachella Trip That Changed Everything 10:04 – Moving to Miami & Embracing Latin Culture 11:39 – Misconceptions About Being a Content Creator 13:47 – Making $10K & Moving to LA 18:35 – The Pivot to Video Content 21:50 – Her Best-Performing Content 23:28 – Rate Cards & Why Follower Count Isn't Everything 26:06 – How to Negotiate Brand Deals 27:40 – Landing Long-Term Brand Campaigns 28:43 – Taxes Every Creator Needs to Understand 29:44 – How to Find Brand Deals 32:19 – The Restaurant Offer 37:35 – Building NextGen Creators 49:34 – Why Creators Need an LLC 51:10 – Her Best Financial Decision 53:13 – Her Worst Financial Decision 55:16 – NextGen Creators' Best Decision 01:03:07 – Brand Deals She Turned Down 01:05:45 – The Truth About Million-Follower Creators 01:07:20 – Lightning Round 01:08:53 – Closing Disclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.