Building The Brand with James Burtt

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Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.

  1. 11h ago

    Suhit Amin Built & Sold a 7-Figure Influencer Marketing Agency Before 25... here's exact how he did it!

    How do you start an influencer marketing agency at 17 whilst battling stage three Hodgkin's lymphoma, scale it to 7-figures and sell it for millions by 24?  Suhit Amin did exactly that. WATCH THE FULL PODCAST NOW ON YOUTUBE In this episode, host James Burtt sits down with Suhit Amin, founder of Saulderson Media, to deconstruct the tactical playbook behind building an influencer marketing agency from scratch, winning clients with cold outreach on LinkedIn, doubling revenue with the right advisor, and navigating the full M&A process to a multi-million pound exit to Journey Further. If you want to understand how to build an agency from scratch, how to sell your business in the UK, or how to turn cold outreach strategy into compounding revenue - this is your blueprint.  In This Episode You'll Learn: How Suhit turned an MCN sub-network into a talent management business making £100k in 6 months at 16 The cold LinkedIn DM system he used when LinkedIn was quiet - and why manual reps beat automation early Why talent management evolves into an influencer marketing agency for higher margins and scale The exact M&A process: from teaser and information memorandum to 5 offers, due diligence, and the 24-hour wait for money to land Why he chose a lower multiple from Journey Further over a higher US offer and what founders get wrong about business brokers and valuation Connect with Suhit Aminhttps://www.suhitamin.com/ Want more from Building The Brand? Connect here:https://buildingthebrand.co.uk/newsletter Key Moments: 0:00 - Introduction: How a 17-Year-Old Built a 7-Figure Influencer Marketing Agency  02:31 - Why Starting a Business Young Was Suhit Amin's Unfair Advantage  04:11 - From Gaming Videos to 37K Subscribers: Learning YouTube MCNs and Sub-Networks  07:04 - Why Talent Management Beat Being a Creator: Spotting the MCN Decline  09:40 - How to Start an Influencer Marketing Agency From Scratch With 5 Clients  15:35 - Cold Outreach Strategy That Worked: Turning LinkedIn DMs Into Revenue  19:25 - Consistency & Manual Reps: Why Volume Beats Automation When Starting Out  31:47 - Thinking Like a Founder: Why He Always Planned to Sell His First Business  37:18 - Doubling Revenue in 12 Months: How Advisor Simon Penson Restructured the Agency for Sale  44:15 - How to Sell Your Business: The Full M&A Process, Due Diligence & Keeping It Secret  53:54 - Choosing the Right Buyer: Why He Took a Lower Offer From Journey Further  01:04:03 - What Happens When the Money Lands: Telling the Team and Calling His Parents  01:26:14 - Battling Stage Three Hodgkin's Lymphoma at 16 While Starting a Business  01:36:26 - How Cancer Changed His View on Business, Risk and Resilience In this show we answer:  What is this episode about? This episode of Building The Brand features Suhit Amin explaining how he built and sold a 7-figure influencer marketing agency (Saulderson Media) before age 25, detailing his cold outreach on LinkedIn, transition from talent management to influencer marketing, and the step-by-step process to sell a business including valuation, buyer outreach, and due diligence. Who is Suhit Amin? Suhit Amin is a UK entrepreneur who founded influencer marketing agency Saulderson Media at 17, scaled it to over £100k revenue in six months, doubled revenue with consultancy Scaled, and achieved a multi-million pound exit to Journey Further - all after undergoing chemotherapy for Hodgkin's lymphoma at age 16. How did Suhit Amin get clients for his influencer marketing agency? He used cold outreach on LinkedIn, identifying brands working with similar creators, connecting with marketing managers, and moving conversations from DMs to calls. He posted daily when LinkedIn was unsaturated and treated outreach like volume-based reps to learn what messaging converts.

    Suhit Amin Built & Sold a 7-Figure Influencer Marketing Agency Before 25... here's exact how he did it!

  2. Sep 2

    He Lost a £15M Deal at 25 and Slept on His Mum's Floor - How He Built It Back

    How do you build a business from scratch with no assets, no backing and no safety net - twice? In this episode of Building The Brand, Andrew Coulson shares his brutal, tactical business failure story and comeback. From packing sandwiches at 8 years old after his father’s breakdown, to walking out of school at 15 to become a commodity trader, to building a design agency to 45 staff by age 25 - and then losing it all when his bank pulled a £2.5m overdraft days before a £15M deal. This is not a motivational story. It’s a playbook on how to rebuild after business failure, start again with nothing, and build a second business from his mum’s kitchen table. Want more from Building The Brand? Connect here: https://buildingthebrand.co.uk/newsletter Check out the very delicious Novo via https://novosnacks.com/ IN THIS EPISODE YOU’LL LEARN: → How to start a business with no money or qualifications - and why sales skill beats credentials → The scaling mistake that nearly killed a 45-person packaging design business → Why a £15M reverse takeover collapsed: the overdraft trap every UK founder must understand → What to do when you have no assets: how Andrew rebuilt from zero after losing everything → The gym floor strategy: how rescuing a failing gym rebuilt his momentum and network → How he became Head Judge for UK bodybuilding in 9 months - and spotted a gap in the market → How he built one of the first online coaching businesses (Body Coaches) - pre-Instagram, pre-OnlyFans - using video + subscription Key Moments: 0:00 How do you build a business from scratch with no assets? Trailer 01:08 Who is Andrew Coulson? From packing sandwiches at 8 after his father's breakdown 02:45 How to start a business with no qualifications? Becoming a commodity trader at 15 05:30 How he scaled a packaging design business to 45 staff by 25 - then lost a £15M deal 07:40 Why did a £15M reverse takeover collapse a week before completion? 09:55 What happens when the bank pulls your overdraft?  12:30 How to rebuild after business failure with no money? Penny shares and the satellite dish edge 15:10 Sleeping on his mum's floor at 28: Starting again from the kitchen table 18:40 Why rescuing a failing gym was his best business move 23:15 How to become a UK authority fast: Becoming Head Judge for UK bodybuilding in 9 months 28:40 How to build an online coaching business from scratch? The first video subscription platform (Body Coaches) 33:00 How was the world's first protein crisp invented? The birth of Novo Nutrition 46:05 Novo vs Walkers: Can a challenger brand beat the UK's biggest crisp brands? 51:30 How to get into Tesco and Asda? The 72-hour packaging ultimatum that saved the product 59:01 Is work-life balance a myth for entrepreneurs? The obsession behind building a brand 1:06:20 The true cost of success: Family, burnout and is the juice worth the squeeze? 1:19:50 Legacy over money: Why he's still chasing Tesco after 14 years

    He Lost a £15M Deal at 25 and Slept on His Mum's Floor - How He Built It Back

  3. Aug 26

    Up The Gains! From Tens Of Thousands in Debt to Building One Of The UK's Most Respected Personal Finance Brands | Sammie Ellard King

    Can being £24,000 in debt become the foundation for building one of the UK’s fastest-growing personal finance brands? Sammie Ellard-King is the founder of Up The Gains, a UK personal finance platform built around helping Britain get financially fit, and the founder of Gains App - a money management and fintech app designed to make budgeting, spending, cashback and everyday financial decisions simpler. Connect with Sammie: https://www.linkedin.com/in/sammieellardking/ Want more from Building The Brand? Connect here:https://buildingthebrand.co.uk/newsletter In this episode of Building The Brand, Sammie explains how authenticity transformed his content strategy, why talking openly about his £24,000 debt sent social media views from thousands into the millions and how he built Up The Gains by making complicated financial education simple, relatable and entertaining. He also breaks down the transition from content creator to fintech founder, including why the rise of AI made him question the long-term value of a founder-led media business and why he decided he needed to build a product that could exist without his personal brand. KEY MOMENTS: 0:00 — From £24,000 debt to becoming a UK personal finance educator 03:00 — The psychology of overspending and trying to impress people 06:17 — The simple retirement calculation that changed his relationship with money 09:36 — Ronnie Scott’s, entrepreneurship and growing up around business uncertainty 16:17 — Becoming Head of Marketing at 24 while struggling with debt 22:06 — How GameStop and a WhatsApp group helped create Up The Gains 29:10 — Building a side hustle around a full-time job 35:20 — How personal storytelling turned thousands of views into millions 39:56 — Founder burnout: why eight productive hours can beat sixteen 43:40 — Why Sammie chose to build a fintech app instead of staying a content creator 47:55 — AI, personal brands and the risk of building a business around your own face 51:00 — How Gains App combines budgeting, bank accounts, cashback and AI 58:43 — Reaching 10,000 users in around two and a half months 1:00:04 — How a 13,000-person waitlist converted more than 7,500 users 1:05:04 — Freemium pricing, fintech economics and building towards profitability 1:09:24 — Choosing co-founders, organic growth and scaling customer acquisition 1:15:34 — The reality of launching a startup, delays, burnout and founder pressure

    Up The Gains! From Tens Of Thousands in Debt to Building One Of The UK's Most Respected Personal Finance Brands | Sammie Ellard King

  4. Aug 19

    How To Go Viral, Turn Views Into Sales & Use AI with Joel Macadar (Full Social Media Strategy 2026 Breakdown)

    Can going viral actually grow your business… or are most brands chasing attention without knowing what to do with it? Joel Macadar is the founder of 8original, a multi-award-winning social media agency that has generated more than half a billion organic views in the last 12 months. In this episode of Building The Brand, Joel breaks down the social media strategy behind viral content, organic growth, TikTok marketing, Instagram content and turning online attention into real commercial results. Connect with Joel Macadar:https://www.linkedin.com/in/joelmacadar/ Want more from Building The Brand? Connect here:https://buildingthebrand.co.uk/newsletter He explains why brands destroy potentially successful content by over-controlling the creative process, how the “road to beige” turns social-first ideas into forgettable adverts and why 8original operates a post-first, feedback-afterwards model designed around speed rather than endless approval processes. Joel also reveals why shares can be more valuable than likes or views, how his team connects TikTok virality with high-intent Google searches and why understanding the psychology behind a social media trend is far more powerful than simply copying whatever is currently going viral. Plus, the changing relationship between football, creators and traditional media - including Baller League, Cristiano Ronaldo, Erling Haaland and the rise of live, behind-the-scenes social content at major sporting events. KEY MOMENTS: 0:00 — Social media strategy in 2026: what brands are getting wrong 02:17 — How to turn viral social media attention into revenue 07:23 — The “road to beige” that destroys great social content 09:23 — Why 8original posts first and gets client feedback afterwards 12:25 — Why shares can matter more than likes and views 16:28 — How TikTok virality can drive high-intent Google searches 23:26 — How to spot social media trends before competitors 40:02 — From football agent to building a social media agency 46:15 — Why live sports content is changing football media 54:38 — Baller League, content distribution and the power of speed 1:03:54 — Cristiano Ronaldo vs Erling Haaland: personal brand strategy 1:13:43 — How AI will change social media marketing 1:19:22 — Using ChatGPT and Claude for content creation and marketing 1:23:43 — How Push Play uses AI to automate content repurposing 1:27:16 — Scaling a founder-led agency by learning to step back

    How To Go Viral, Turn Views Into Sales & Use AI with Joel Macadar (Full Social Media Strategy 2026 Breakdown)

  5. Jul 29

    Diary Of A CEO Trailer Editor Anthony Smith: 450+ Trailers, 1.5B Views & Why Going Viral Is A Trap

    Can one self-taught editor change how an entire industry promotes its content? Anthony Smith is the former Diary Of A CEO trailer editor who helped transform podcast promotion from simple social media clips into cinematic, emotionally charged miniature movies. Watch more episodes: https://www.youtube.com/@buildingthebrandofficial Want more from Building The Brand - connect here: https://buildingthebrand.co.uk/newsletter After struggling to break into the film and television industry without money, contacts or formal training, Ant started his own production company and taught himself to edit because he could not afford to employ an editor. That decision eventually led him to work on major campaigns involving Bond, Star Wars, Disney and Marvel before joining The Diary Of A CEO when the team consisted of fewer than ten people. Over the next four and a half years, Ant created or oversaw more than 450 podcast trailers, helping turn Steven Bartlett’s podcast into one of the world’s biggest media brands. His documentary-inspired storytelling, cinematic sound design and emotionally driven editing style helped redefine how podcasts, creators and brands promote long-form content. You will hear: ▪️Working on campaigns involving Bond, Star Wars, Disney and Marvel ▪️Joining Diary Of A CEO when the team had fewer than ten people ▪️Why Steven Bartlett told Ant not to study other podcasts ▪️Turning podcast trailers into cinematic miniature documentaries ▪️The storytelling principles behind more than 450 trailers ▪️How music, sound design and editing can provoke emotion ▪️Why Diary Of A CEO’s trailers helped define the brand ▪️Why copying the Diary Of A CEO style will not work for every business ▪️The 15-point mindset checklist used to train trailer editors ▪️Why brands must create content from first principles ▪️The difference between building a brand and chasing attention ▪️Why going viral can become an addictive and destructive cycle ▪️How vanity metrics cause brands to abandon their identity ▪️Why a million views may produce no customers or meaningful community ▪️How AI and human creativity can work together 0:00 — Has Ant Smith changed the podcasting industry? 4:00 — Growing up believing success happened to other people 8:17 — Working on Bond, Star Wars, Disney and Marvel campaigns 13:10 — Pressure, burnout and becoming addicted to difficult work 17:50 — Joining Diary Of A CEO for an “easier” creative role 19:49 — How cinematic trailers transformed the podcast 21:15 — Turning a podcast into a global media show 23:31 — Ant’s first day with Jonny Wilkinson and Wretch 32 30:01 — Why Steven Bartlett told him not to watch other podcasts 32:10 — Creating the first Diary Of A CEO trailer 34:05 — The first and final trailers that bookended Ant’s journey 37:28 — Creating and overseeing more than 450 trailers 38:25 — An estimated 1.5 billion episode views and what comes next 40:24 — Why copying successful content causes industries to stagnate 47:18 — How trailers helped define the Diary Of A CEO brand 48:50 — Why brand building should be treated as an art form 55:22 — Creating different identities for new podcast brands 59:59 — The 15-point mindset checklist behind effective trailers 1:01:32 — What brands get wrong about short-form content 1:03:27 — Why going viral can become a destructive addiction 1:05:28 — The dopamine crash that follows viral success 1:09:45 — Leaving the world’s biggest podcast 48 hours earlier 1:10:23 — Why success left Ant feeling empty and worthless 1:12:49 — The friendships behind Diary Of A CEO’s growth 1:15:10 — Leaving a powerful brand and questioning your own value 1:16:54 — What comes after Diary Of A CEO? 1:17:40 — Stepping into the unknown without another job 1:18:14 — Building a better relationship between AI and creativity 1:20:29 — Challenging the belief that employment equals safety 1:22:07 — Reflecting on a career that changed podcast promotion

    Diary Of A CEO Trailer Editor Anthony Smith: 450+ Trailers, 1.5B Views & Why Going Viral Is A Trap

  6. Jul 22

    Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One

    Can losing your father, losing the business you built in his honour and taking a job you never expected become the foundation for your biggest opportunity? Danny Gray is an entrepreneur, commercial strategist, former Commercial Partnerships Director within Steven Bartlett’s business ecosystem and co-founder of LVLS, a wellness brand launched into 750 Boots stores from day one.  After losing his father to Parkinson’s disease, Danny became driven to build businesses that improve people’s health, going on to launch an award-winning functional nutrition restaurant before joining Steven Bartlett’s early team, helping build the commercial engine around The Diary Of A CEO.  Through his Venture Capital fund building, he has now co-created Hide, stocked in 1,000 Tesco stores, and launched LVLS alongside Beta Squad’s Sharky, brokering a deal to get the product into 750 Boots stores from day one.  In this episode, Danny explains how Levels secured major retail distribution before launch, reduced its funding requirements through smart payment terms, built authentic creator partnerships and set out to make wellness more fun and accessible for everyday people.  Watch more episodes: https://www.youtube.com/@buildingthebrandofficial  Join the Building The Brand newsletter: https://buildingthebrand.co.uk/newsletter Key Moments:  0:00 — Losing His Dad Two Weeks After Launch 1:21 — Danny Gray: Entrepreneur and Levels Co-Founder 2:14 — How Money, Shame and Family Created His Drive 6:53 — His Father’s Battle With Parkinson’s Disease 10:58 — Opening a Restaurant Before Losing His Father 15:05 — Creating a Functional Medicine Restaurant 18:54 — Building One of London’s Breakout Restaurants 20:09 — Manifestation as Tactical Business Planning 23:38 — The Final Phone Call From His Father 27:00 — Sleeping in the Restaurant to Pay Staff 30:09 — Why Founders Cannot Outwork Grief 34:41 — Scaling Into Google, Chelsea FC and Retail 39:22 — Pivoting From Restaurants to Healthy Ready Meals 42:45 — Joining Steven Bartlett With Three Bullet Points 45:39 — Commercialising The Diary Of A CEO 48:40 — Leaving Steven Bartlett to Become a Founder 51:33 — Why Taking a Job Is Not a Step Backwards 55:58 — Launching Hide Into 1,000 Tesco Stores 57:46 — Athlete Equity Deals and Business Ownership 1:01:01 — Identifying the Mainstream Wellness Opportunity 1:03:46 — Launching Levels Into 750 Boots Stores 1:05:34 — Retail First vs Direct-to-Consumer Strategy 1:07:24 — How to Structure a Mutually Valuable Deal 1:09:40 — Partnering With Sharky From Beta Squad 1:11:33 — Why Creator Equity Beats Celebrity Endorsements 1:18:32 — Why the Wellness Industry Is Too Serious 1:21:25 — Building a Wellness Brand for Everyday People 1:23:18 — Entering the Crowded Electrolyte Market 1:28:20 — Building a Business to Make His Son Proud 1:31:15 — Funding a 750-Store Retail Launch 1:32:19 — Negotiating Payment Terms to Protect Cash Flow 1:34:16 — Taking Risks and Building Without Regret

    Danny Gray: From Scaling Steven Bartlett’s Diary Of A CEO To Partnering With Beta Squads’s Sharky Launching LVLS In 750 Retail Stores From Day One

  7. Jul 15

    Bedroom Startup To $100M Exit In Under 10 Years… But What Is The Cost Of Success?

    Can a working-class entrepreneur build a £50 million revenue business from his spare bedroom, sell it for $100 million and still hold on to the things that matter most? Andrew Hulbert is the founder of Pareto Facilities Management, the bootstrapped business he grew from a laptop in his bedroom to £50 million in annual turnover, 550 employees and a $100 million business exit. Watch more episodes:https://www.youtube.com/@buildingthebrandofficial Want more from Building The Brand? Connect here: https://buildingthebrand.co.uk/newsletter Andrew explains how Pareto competed against multibillion-pound facilities management companies by being more agile, flexible and customer-focused. He reveals how that strategy helped the company grow organically from £18 million to £32 million in a single year. ▪️How Andrew built Pareto Facilities Management from his bedroom to £50 million in turnover ▪️The working-class upbringing that shaped his ambition and work ethic ▪️Why his original financial freedom target was only £2 million ▪️How customer-first flexibility helped Pareto grow during COVID ▪️Growing organically from £18 million to £32 million in one year ▪️How smaller businesses can compete against multi-billion pound corporations ▪️Why hiring senior leaders helped scale beyond the founder ▪️Building a powerful B2B brand in an unglamorous industry ▪️Using networking, PR, awards and major client names to create authority ▪️Winning brands including Twitter, Yahoo, Bulgari and London Zoo ▪️How Pareto won a £2.3 million contract while turning over only £1.5 million ▪️The brutal family sacrifice behind Andrew’s business success ▪️Answering 835 due diligence questions and completing a $100 million exit KEY MOMENTS: 0:00 — The real sacrifice behind Andrew’s $100 million exit 2:10 — Going all-in on Pareto for 10 years 3:24 — Working-class roots and the original £2 million exit target 6:45 — Why the founder eventually becomes the bottleneck 10:36 — How COVID became the catalyst for Pareto’s growth 13:43 — Growing organically from £18 million to £32 million 16:46 — Turning a business crisis into a competitive opportunity 26:56 — PAUSE POINT: Building a B2B brand around mission 29:29 — The £104 billion facilities management opportunity 39:30 — Learning business inside a chaotic SME 43:29 — The corporate takeover that triggered Pareto 46:06 — Networking before you need something 49:17 — Using awards to build authority and credibility 54:31 — Risking his marriage, house, money and reputation 1:11:47 — Winning a £2.3 million contract at £1.5 million turnover 1:17:35 — PAUSE POINT: Choosing premium clients intentionally 1:21:10 — Putting his daughter down to answer a customer 1:33:41 — 835 due diligence questions in three and a half weeks 1:36:54 — Decompressing after the exit and rebuilding family life 1:45:17 — Andrew’s next 10-year chapter

    Bedroom Startup To $100M Exit In Under 10 Years… But What Is The Cost Of Success?

  8. Jul 8

    3.3B Views A Month... How Benjy Leslie Built The UK's No.1 Social First Talent Agency In Just 6 Years!

    Can a 20-year-old with no experience turn one TikTok creator into a £250,000 opportunity and build one of the UK’s most respected social-first talent agencies?Benjy Leslie is the founder and CEO of Connect Management, one of the UK’s leading creator talent management and influencer marketing agencies. In just six years, Connect has grown from a lockdown start-up into a major force in the creator economy, working with social-first talent, YouTubers, TikTok creators, brands, agencies and some of the biggest names in modern media.Want more from Building The Brand - connect here:https://buildingthebrand.co.uk/newsletterConnect with Benjy:https://www.linkedin.com/in/benjy-leslie-837b64144/In this episode, Benjy explains how he made £250,000 from one creator in three months, why social media is “the free lottery” for founders, how Connect Academy generated £1m for micro-creators in its first year, why brands need to move beyond one-off influencer campaigns, and why the future belongs to creators, entrepreneurs and businesses that can build attention, adapt quickly and turn content into long-term brand value.▪️How Benjy Leslie built Connect Management during lockdown ▪️Turning one TikTok creator into £250,000 revenue ▪️Why energy, belief and naivety can beat experience ▪️How creators become salespeople, media brands and business owners ▪️How Connect Academy generated £1m for micro-creators ▪️Why brands need to move beyond one-off influencer campaigns ▪️How YouTube shows are shaping the future of branded content ▪️Why social-first creators are changing TV and media ▪️Building culture through incentives, rewards and high standards ▪️Why founder content drives clients, talent, trust and recruitment ▪️Why social media is the free lottery for entrepreneurs ▪️Launching Connect Management in America without losing culture KEY MOMENTS: 0:00 — Why social media is the free lottery 1:33 — 3.3 billion views and the bedroom start-up story 3:43 — Making £250,000 from one TikTok creator 5:14 — Naivety, belief and early-stage founder energy 6:05 — What Connect Management does for creators 7:02 — Connect Academy and the creator pathway 10:06 — What makes a creator commercially valuable 13:21 — Using data and AI to track creator trends 15:05 — Scaling to 60 staff while staying bootstrapped 19:51 — PAUSE POINT: Culture as a business growth strategy 24:53 — Best boss PR, incentives and sales motivation 30:52 — Why brands get influencer marketing wrong 31:05 — YouTube shows and the future of branded content 33:08 — Why creators need patience and consistency 37:57 — Targeted sales, attention and commercial logic 40:24 — Why great salespeople listen and move on 47:17 — Why TV is not dying, it is evolving 49:39 — 360 talent management and creator brands 51:30 — PAUSE POINT: Evolution, relevance and content strategy 54:41 — Why founders should treat social media as the free lottery 58:11 — Recruitment, founder brand and social proof 1:00:14 — Launching Connect Management in America 1:02:43 — Selling Fletcher Holman to Wolves through social media 1:03:59 — PAUSE POINT: Finding million-pound ideas in unexpected places 1:06:58 — Scaling without losing company culture 1:10:30 — Ronaldo, Haaland and authentic content

    3.3B Views A Month... How Benjy Leslie Built The UK's No.1 Social First Talent Agency In Just 6 Years!
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Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.

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