Membership Sales Mastery

Laurie Fries

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Membership Sales & Retention Coach for brick-and-mortar spas, salons, med spas, and wellness studios. I train front-desk teams to turn everyday interactions into predictable membership revenue. 20–30% more revenue without adding more clients.

May 4

Epi 9 — Missed Opportunities: The Moments Between Services Where Your Membership Sales Live

In this episode, I signed up for a live online yoga class, stayed in my jammies, didn't have to drive anywhere, loved the instructor. But you know me, I can never just be a customer. 😅 I'm always watching. Always picking up on what a business is doing well and where the money is quietly walking out the door. And what I experienced in this class was really eye-opening not because anything was bad, but because the missed opportunities were everywhere. And those missed opportunities? That's exactly where your package and membership sales live. In this episode, we'll talk about: • Why a simple pre-appointment text can be the difference between a one-time guest and a loyal member • The end-of-service close that almost every business gets wrong and what to do instead • How making guests feel seen and valued at the right moments turns an enjoyable experience into a membership sale No corporate HR lecture here. Just real observations from someone who notices everything, because this is literally what I do. If you're an owner or manager who wants to stop leaving membership sales on the table, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

16 min
Apr 27

Epi 8 — When the Sales Process Is the Problem ft. Kelsey Betsey

In this episode, I'm back with Kelsey and we're talking about a franchise we both worked for and absolutely loved but ultimately walked away from. Not because of the services. Not because of the pay. But because the sales process was so rigid and uncomfortable that it made closing memberships nearly impossible, even for someone naturally good with people. Sound familiar? 😅 Because here's the thing, sometimes the biggest thing standing between you and more membership sales... is your own sales process. In this episode, we'll talk about: • Why a complicated intake process can kill a sale before it even starts • What happens when you pitch a membership to someone who hasn't even tried your services yet • How a rigid sales process can work against your own team no matter how good they are. No corporate HR lecture here. Just a real and honest conversation between two people who lived it, hated it, and learned from it. If you're an owner or manager wondering why your team struggles to close memberships even when they're friendly, outgoing, and trying their best, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

14 min
Apr 20

Epi 7 — Small Mistakes Costing You Loyal Customers Without You Even Knowing

In this episode, I'll tackle the tale of three nail salons. Three very different experiences. And every single one of them had a moment where they could have kept a loyal guest and didn't. 👀 It's never the big stuff that loses you a member. It's the small, totally avoidable misses that quietly add up until your guest just stops coming back. In this episode, we'll talk about: • The small hospitality moments most businesses overlook • How you handle a mistake matters more than the mistake itself • Why the little things between services are bigger than you think If you're an owner or manager who wants to stop losing guests over things completely within your control, this episode is for you Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

22 min
Apr 13

Epi 6 — The Drop-Off: Why Your Service Provider Holds the Key to Closing More Memberships with Kelsey Betsey

In this episode, I sat down with my daughter Kelsey, who was selling memberships at The Joint Chiropractic before I even got into the industry. And what she shared about what made her successful? Every spa, salon, med spa, and wellness business owner needs to hear it. Here's what most service-based businesses completely overlook, the moment after the service ends and before the guest walks out the door. That handoff from service provider to front desk? It's not just a courtesy. It's one of the most powerful closing tools you have. And most businesses are leaving it on the table every single day. In this episode, we'll talk about: • Why standing up to greet a guest does more for your membership sales than any script ever will • How the "drop-off" from your service provider to your front desk can make or break the close • What happens to your sales when the service provider checks out and how to fix it No corporate HR lecture here. Just a real conversation between two people who've been behind the desk, closed the sales, and earned the bonuses to prove it. If you're an owner or manager who wants your whole team working together to close more memberships, this episode is for you. Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

21 min
Apr 6

Epi 5 — Nobody Wants to Be Sold. Here's What They Actually Want.

In this episode, I'm breaking down why showing genuine interest in your guest before you ever mention a membership or package is the single most important thing your team can do to close more sales and why skipping that step is quietly costing you members every single day. In this episode, we'll talk about: • Pitching before connecting is the fastest way to lose a sale before it even starts • The reason your guests tune out and what to do instead • How one simple conversation shift can turn a skeptical guest into a member who actually wants to say yes No corporate HR lecture here. Just real talk from someone who's been on both sides of the pitch. It's not the pitch that bothers me; it's that they came out of the gate swinging before they even knew my name, my business, or what I actually need. Sound familiar? Because here's the thing, your front desk team does this too. And your guests feel exactly the way you feel when that LinkedIn message hits your inbox and you immediately swipe past it. If you're an owner, manager, or front desk team member who wants to sell more memberships without ever feeling pushy, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

10 min
Mar 30

Epi 4 — What Happens When a Membership Sales Trainer Becomes the Customer

In this episode, I'm sharing an experience about a business I used to work for and loved, what happened to it, and how following them on social media from two hours away led to an unexpected spa day with my daughter and reminded me exactly why I started Membership Sales Mastery in the first place. I'll be honest with you, I didn't fully realize how bad the customer service problem was in this industry until I started becoming the customer myself. 😅 And what I found was eye-opening. Because when someone makes you feel valued, you want to give them your money. And when they don't? You walk. In this episode, we'll talk about: • Why owners and managers who overlook hospitality are leaving memberships on the table every single day • The loyalty lesson hiding in a two-hour drive and why it matters for your membership retention • Exceptional customer service isn't optional anymore, it's your last real competitive edge in a crowded market No corporate HR lecture here. Just a real story from someone who's been on both sides of the front desk. If you're an owner or manager who wants to understand what your guests are actually experiencing when they walk through your door, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

19 min
Mar 23

Epi 3 - Why Your Team Meetings Might Be the Most Underrated Sales Tool You Have.

Can I be honest with you? When my owner told me I needed to schedule a half-hour one-on-one with each of my 23 employees every two weeks, I thought he was out of his mind. 😅 But here's what I found out: when your team knows they have your ear, everything changes. In this episode, I'm sharing exactly how I structured both one-on-one check-ins and quarterly team meetings to keep my staff engaged, motivated, and actually showing up, no excuses, no no-shows because they wanted to be there. And yes, a hamburger bar had something to do with it. 🍔 In this episode, we'll talk about: • Why one-on-ones are your best tool for keeping top performers • Contests and stretch goals that made my team meetings unmissable • The rewards strategy behind 23 employees. Every meeting. Zero no-shows. No corporate HR lecture here. Just real strategies from someone who managed a real team and watched it work. If you're an owner or manager who wants a team that actually shows up, sells and stays? This episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

9 min
Mar 16

Epi 2 - The Real Reason Customer Service Is Your Secret Weapon.

In this episode, I share how my team and I used something as simple as a proactive scheduling call to turn a regular client into a loyal one and how training your front desk to spot scheduling "anomalies" can be one of the most underrated retention tools you have. If your location is sitting in a saturated market and you're wondering why clients aren't choosing you over the spa down the street, this episode is for you. 🎧 15–30 minutes | Built for wellness, beauty, fitness & relaxation businesses selling memberships and packages. In this episode, we’ll talk about: • Why customer service beats every competitor offering the same services • The proactive scheduling move my team used that clients absolutely loved • How a well-trained front desk fixes problems before your phone even rings No car salesman tactics. Just real connection, real training, and real results. 🔗 Free resources + coaching → membershipsalesmastery.com Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

9 min
Mar 5

Epi 1 - Welcome To Membership Sales Mastery

If you run a spa, med spa, Pilates studio, cryotherapy centre, tanning salon, float spa, chiropractic clinic… anything in the “help people feel better” space… this is for you. This is not about selling harder. It’s about serving better… so memberships close naturally. Because sales don’t start at checkout. They start with the first call. The first text. The first greeting. If you’re busy but profits feel inconsistent… If membership conversations feel awkward… If churn keeps creeping up… In this podcast, we’ll talk about: • The first impression that determines if they buy • Why membership conversations feel uncomfortable • What’s actually causing churn • How to build steady, predictable revenue the right way No sleazy tactics. Just real-life wellness business scenarios and simple shifts that increase confidence, retention, and recurring income. Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

6 min

9 Episodes

Membership Sales & Retention Coach for brick-and-mortar spas, salons, med spas, and wellness studios. I train front-desk teams to turn everyday interactions into predictable membership revenue. 20–30% more revenue without adding more clients.

Creator

Laurie Fries
Years Active

2K
Episodes

9
Rating

Clean
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Membership Sales Mastery