The Reno Ring

Keren Duncan

This is the place where we pull back the drywall and look at the framing of real live businesses. Everyone sees the finished kitchen on Instagram, but nobody talks about the behind the scenes of running a business.

Episodes

  1. Apr 17

    Dmitry Perstin - Bedrock Basements

    The conversation covers the challenges and strategies of starting and managing a home renovation business, including marketing, client acquisition, automation, AI implementation, and the impact of the real estate market on home renovations. It also delves into the importance of transparency, managing customer expectations, and handling mistakes and unhappy customers. The conversation covers the process of differentiating a basement renovation business through personalized service, client interaction and qualification, the walkthrough and design process, quoting and designing, handling client expectations and budgets, understanding basement renovation costs, and client decision and contractor selection. Takeaways Timing is crucial for starting a businessMarketing strategies for home renovation businessesChallenges of managing a renovation businessThe importance of transparency and managing customer expectationsThe impact of the real estate market on home renovations Differentiating through personalized serviceEducating clients builds trust Chapters 00:00 Starting a Business in 202013:05 Marketing Strategies and Sales Cycle20:18 Service Offerings and Business Evolution26:57 AI Implementation and Challenges33:47 Business Challenges in 202639:24 Client Interaction and Qualification44:27 Quoting and Designing53:23 Understanding Basement Renovation Costs Bedrock Basements: https://bedrockbasements.ca/ https://www.facebook.com/BedrockBasementsLimited https://www.instagram.com/bedrockbasements/ https://www.tiktok.com/@bedrockbasements.ca

    52 min

About

This is the place where we pull back the drywall and look at the framing of real live businesses. Everyone sees the finished kitchen on Instagram, but nobody talks about the behind the scenes of running a business.