Atlanta Agent Playbook

Motto Realty
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Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

  1. 1d ago

    How to Sell Condos in Any Market | Atlanta Condo Expert Jeremy Smith | #38

    Selling condominiums requires a completely different strategy than selling single-family homes—and in this episode, we dive deep into exactly why. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ Benjamin sits down with Atlanta condo specialist Jeremy to discuss what it really takes to succeed in today's challenging condo market. From pricing strategies and HOA challenges to creative lifestyle marketing and building relationships with property managers, Jeremy shares years of experience helping buyers and sellers navigate one of the most specialized niches in real estate. If you're a Realtor looking to improve your condo sales, better serve buyers, or stand out in competitive markets, this episode is packed with actionable insights. In this episode you'll learn: -Why condos soften first in changing markets -The biggest mistakes agents make when listing condos -Lifestyle marketing that actually sells -Creative listing photography ideas -How HOA fees impact buyer decisions -Condo pricing strategies that work -Rental caps and investment considerations -Building relationships with property managers -How to become the go-to condo expert -The future outlook for Atlanta's condo market CHAPTERS: 04:30 Selling lifestyle instead of square footage 06:05 Creative condo marketing ideas 09:40 Condo pricing strategies 11:00 Understanding building differences 13:00 Showing condos efficiently 15:00 Why rentals became part of the strategy 18:20 Rental caps and investment challenges 23:35 Advice for Realtors entering condo sales 25:20 Farming condo buildings 26:25 Open houses vs broker events

  2. Aug 11

    How Matt Went from CPA to Top 3% Atlanta Realtor | The Power of Follow-Up & Speed to Lead | Matthew Meide | #37

    What does it take to become one of the Top 3% Realtors in Atlanta without purchasing leads? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of Atlanta Agent Playbook, Benjamin sits down with Matt, a former CPA turned top-producing Realtor who has sold more than 115 homes by focusing on relationships, relentless follow-up, and exceptional client service. Matt shares how leaving corporate America transformed his career, why attention to detail became one of his greatest competitive advantages, and how simple systems like spreadsheets, reminders, and consistent communication helped him build a referral-based real estate business. He also reveals his two biggest "plays" for success: -Follow-Up -Speed to Lead If you're a new real estate agent, experienced Realtor, broker, or entrepreneur looking to grow your business through better systems and stronger relationships, this episode is full of actionable advice you can implement immediately. In This Episode You'll Learn: -How Matt transitioned from CPA to Realtor -Why follow-up is the key to closing more deals -The importance of speed to lead -Building a referral-based business without paid leads -Creating a simple CRM using spreadsheets -How communication improves client experience -Setting boundaries to avoid burnout -Social media strategies that attract ideal clients -How to provide honest advice that builds lifelong trust -Attention to detail that separates top-performing agents -Balancing family life while growing a business -Why consistency beats motivation CHAPTERS: 00:49 Meet Matt – Top 3% Atlanta Realtor 01:12 From CPA to Real Estate 03:02 How Accounting Improved His Real Estate Career 04:47 Helping New Agents Succeed 06:21 Play #1: Follow-Up Wins Business 09:57 Play #2: Speed to Lead 13:03 Creating an Exceptional Client Experience 15:04 Educating Buyers During Home Tours 17:05 Building an Authentic Social Media Brand 21:21 Overcoming Burnout in Real Estate 22:09 Advice for Agents in a Challenging Market

  3. Aug 4

    Top Georgia Realtor Reveals the Systems Behind 350+ Home Sales | Tristain O'Donnell | #36

    What separates a good real estate agent from one of the top Realtors in Georgia? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of Motto Realty's Atlanta Agent Playbook, Benjamin sits down with Tristain O'Donnell, one of Georgia's top-performing real estate agents, to discuss the systems, mindset, and client-first approach that helped her sell over 350 homes in the past five years. Instead of chasing numbers, Tristain focuses on creating unforgettable client experiences that generate referrals for years to come. She shares how she built efficient systems, delegated low-value tasks, simplified communication, and developed a service model that keeps clients coming back. Whether you're a new Realtor, experienced broker, team leader, or entrepreneur looking to improve customer service and operational efficiency, this episode is packed with practical strategies you can implement immediately. In This Episode: -How Tristain built a referral-only business -Why client experience matters more than lead generation -The systems every Realtor should create -How to scale without sacrificing service -Building checklists that improve every transaction -Why delegation is critical for business growth -Conducting time audits to maximize productivity -Creating memorable seller consultations -Simplifying pricing presentations for clients -Communication strategies that increase referrals -The mindset behind long-term real estate success -How organization creates confidence with clients CHAPTERS: 01:30 From Mortgage Lending to Real Estate Sales 09:00 Selling 350+ Homes in Five Years 11:30 Why Systems Changed Everything 13:00 Creating Checklists for Every Client 21:00 Communicating Like Clients Understand 24:00 The Perfect Seller Consultation 27:00 Delivering White-Glove Service 30:00 Building a Referral-Only Business 39:00 Simplifying Inspection Reports 41:00 Final Advice for Realtors

  4. Jul 28

    The Investor's Eye: How to Build Wealth Through Real Estate Investing with Malhar Bhagat | #35

    Can thinking like an investor make you a better real estate agent? In this episode of the Atlanta Agent Playbook, Benjamin sits down with real estate investor, developer, and entrepreneur Malhar Bhagat to discuss the mindset, strategies, and systems that helped him grow from having less than $100 in 2008 to owning more than 60 rental properties and raising over $50 million in private capital. Malhar shares the lessons he learned from flipping houses, building rental portfolios, raising investor capital, managing construction, and creating multiple income streams that continue to generate wealth—even during changing market conditions. Whether you're a Realtor®, investor, wholesaler, developer, or someone looking to build long-term financial freedom through real estate, this episode is packed with practical advice you can apply immediately. In this episode, you'll hear: How Malhar started investing with almost no moneyThe mindset required to survive difficult marketsWhy every real estate agent should think like an investorHow rental properties create long-term wealthBuilding multiple streams of income in real estateFix-and-flip strategies that actually workHow to evaluate investment opportunities quicklyMistakes investors make during renovationsWhy construction knowledge gives agents an advantageThe importance of relationships over technology and AIHow successful investors analyze every propertyWhy becoming a neighborhood expert matters CHAPTERS:01:16 The Mindset Behind 1,000+ Transactions & $50M Raised04:20 Investing $40,000 Without Having It06:35 How House Flipping Started07:30 Building an In-House Construction Team11:10 Selling Your Own Investment Properties16:10 Construction Knowledge Gives Agents an Advantage19:00 Why Every Realtor Should Own Real Estate24:00 Surviving Market Downturns33:00 Finding Opportunities in the Atlanta Market36:00 Affordable Housing & Atlanta Development39:30 How Agents Can Work with Investors47:50 Technology vs Trust in Real Estate49:30 The Investor's Eye Playbook

  5. Jul 21

    Former KW CEO Reveals the Networking Strategy Every Realtor Needs | Manny Recinos | #34

    What separates average Realtors from industry leaders? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of Motto Realty, Benjamin sits down with Manny Recinos, former CEO of Keller Williams Metro Atlanta and Co-Founder of Common Ground, to discuss leadership, networking, community impact, and the future of real estate. From buying his first home shortly after college to leading hundreds of agents, Manny shares the mindset, habits, and relationships that transformed his career. You'll discover why networking is still the most powerful business strategy, how intentional relationships create opportunities, why education changes lives through homeownership, and how technology should enhance—not replace—the human side of real estate. Whether you're a new Realtor, experienced broker, team leader, or entrepreneur, this episode is packed with actionable lessons you can immediately apply to your business. CHAPTERS: 03:58 Buying His First Home 05:30 Getting Started in Real Estate 08:30 Becoming CEO of KW Metro Atlanta 11:30 Leading Hundreds of Agents 14:15 What Makes Top Agents Successful 17:00 Why Community Matters 19:00 Communication Across Generations 20:45 Networking Mistakes Realtors Make 24:30 Building Common Ground 37:10 Final Advice for Realtors

  6. Jul 14

    How Joey Closed 74 Real Estate Transactions ($26.5M) in Just 20 Months | Zillow Lead Strategy | Joey Oberndorfer | #33

    Can a brand-new real estate agent build a multi-million-dollar business in less than two years? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers: https://www.instagram.com/benjaminbenomar/ In this episode of Motto Realty, Joey shares how he transitioned from law enforcement and corporate leadership into real estate, closing 74 transactions totaling over $26.5 million in just 20 months. Discover his complete Zillow lead strategy, buyer consultation process, follow-up techniques, mindset for success, and why education and client service outperform traditional sales tactics. Whether you're a new real estate agent, team leader, broker, or experienced Realtor looking to improve lead conversion, this episode is packed with practical strategies you can implement immediately. You'll learn: -How to convert Zillow leads into loyal clients -Building trust on the very first phone call -Buyer consultation best practices -Following up without sounding pushy -Managing objections effectively -Creating an exceptional client experience -Working with listing agents strategically -Building a referral-based real estate business -Scaling through consistency and systems -Transitioning from employee to entrepreneur CHAPTERS: 03:30 Transition from Police Officer to Real Estate 07:20 Closing 13 Transactions in 90 Days 12:40 Inside Zillow Lead Generation 21:30 Lead Conversion Strategy 24:20 Handling Objections 29:20 Follow-Up System 36:00 Buyer Consultation Process 42:00 Communication Through Closing 46:00 Future Goals and Investing

  7. Jul 7

    The Brutal Truth About Growing a Real Estate Business While Raising a Family | Ryan Johnston | #32

    What does it really take to survive—and thrive—in today's real estate industry? Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ https://www.instagram.com/ryansellsalpharetta/ In this episode of Atlanta Agent Playbook, we sit down with a successful real estate professional who has closed more than 250 transactions while balancing family life, business growth, and the constant evolution of the housing market. From moving to Atlanta after responding to a Craigslist casting call to building a scalable real estate business, this conversation covers the realities that most agents never talk about. We discuss: -Growing a real estate business while raising young children -Why many agents struggle with burnout -Hiring operations managers and virtual assistants -Building systems instead of creating another job -YouTube marketing for Realtors -Why introverts can become incredibly successful agents -Scaling beyond personal production -The importance of an exit strategy -AI and automation in real estate -How the industry may look in 2035 Whether you're a new Realtor, an experienced broker, or someone thinking about entering the industry, this episode offers practical advice on building a sustainable business—not just selling more homes. If you enjoyed this conversation, be sure to like, subscribe, and share it with another real estate professional. CHAPTERS: 00:44 Why the First Eight Years Were Brutal 01:05 Balancing Family and Real Estate 02:05 Parenting During Industry Changes 04:47 Building a Business Instead of a Job 07:21 Getting Started in Property Management 10:32 Building a Career From Scratch 11:17 Joining a High-Volume Real Estate Team 16:20 Video Marketing and Lead Generation 18:15 Building a Personal Brand 20:26 Why First-Time Buyers Matter

  8. Jun 30

    Realtor of the Year Elizabeth Martin on Open Heart Surgery, Resilience & Real Estate Success | #31

    Elizabeth Martin's story is one of perseverance, service, and purpose. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ https://www.instagram.com/elizabethmartinhomes/ Named the 2024 Realtor of the Year by the Cherokee Association of Realtors, Elizabeth has built a highly successful real estate career through community involvement, relationship-building, personalized client experiences, and an unwavering commitment to service. In this episode, she opens up about a major turning point in her life: undergoing open-heart surgery due to a severe aortic aneurysm and valve condition. She shares how the experience changed her perspective forever and strengthened both her personal life and business. We also dive into: ✔️ Building a referral-driven real estate business ✔️ The power of video marketing and social media ✔️ Community service and charitable impact ✔️ Becoming Realtor of the Year ✔️ Real estate investing and house flipping ✔️ Client appreciation events that generate referrals ✔️ The mindset required to overcome adversity ✔️ Why the closing table is only the beginning If you're a real estate agent, entrepreneur, investor, or someone looking for inspiration and practical business advice, this episode is packed with valuable lessons. Subscribe for more conversations with top-performing entrepreneurs, real estate professionals, and industry leaders. CHAPTERS: 01:06 What Realtor of the Year Really Means 08:19 Advice for Agents Afraid of Video 10:16 Mixing Personal Life with Social Media 15:03 Buying and Managing an Apartment Complex 16:51 Becoming a Real Estate Investor 18:15 Launching a Real Estate Career 18:32 Rookie of the Year Success 19:34 Helping Buyers and Investors 21:20 Navigating Today's Housing Market 33:15 The Closing Table Is Just the Beginning

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About

Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

Information

  • Creator
    Motto Realty
  • Years Active
    2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Motto Realty
  • Show Website
    Atlanta Agent Playbook