Follow The Money: Conversations about money, finance, and the future of wealth.

Baroness

Money influences every part of our lives, yet very few people truly understand how it works. Follow The Money is a podcast exploring the systems behind money, finance, and wealth. Through conversations with investors, economists, founders, and builders in both traditional and decentralized finance, we break down how money moves, how financial systems operate, and what the future of wealth looks like. If you want to understand money beyond the surface, this podcast is for you.

  1. 6d ago

    Why One-Person Companies Will Beat Big Teams in the AI Era— W/ Danny Carpio

    The old career playbook is breaking. Danny Carpio says the new advantage is not bigger teams or longer hours, but learning how to scale yourself in an AI-powered world where one person with the right systems can rival an entire company. Baroness sits down with Danny, organizational architect, systems builder, entrepreneur, and author of The Unfirm: The New Unit of Skill is You, to unpack why traditional advice about hard work, productivity, and corporate climbing is becoming dangerously outdated. If you are an entrepreneur, creator, professional, or business owner trying to stay relevant, this conversation hits at the exact moment the ground is shifting. You'll discover why the “firm” is no longer the best unit of scale, how AI is changing what is hard versus what is easy, and why productivity theater can make you look busy while pushing you further from real leverage. Danny breaks down the idea of the “unfirm,” the difference between doing more and building operating leverage, and why tight feedback loops matter more than ever. We also get into the real-world impact of AI on creators and companies, including how platforms, contracts, IP risk, and commoditization are reshaping the economics of work. Danny explains how his platform Augmented Things and startup Vary are built around persistent value structures, AI-native operating systems, and a more realistic way to compete in a world where everyone can now produce. This episode is especially important if you feel stuck, overwhelmed by technology, or unsure how to stay relevant over the next five years. Danny’s answer is not a hype cycle or a quick hack - it is a practical framework built around radical self-assessment, constraint-based design, and taking the next step, then repeating it. Essential listening if you want to understand where work is heading, how to adapt before the old assumptions collapse, and what it actually takes to build a future-proof career or business. Featuring: Baroness - host of Follow the Money, guiding the conversation around wealth, business, and the future of work.Danny Carpio - organizational architect and author of The Unfirm, known for helping startups and creators build systems, scale intelligently, and adapt to AI-driven change.

  2. Aug 1

    Why Understanding Money Matters More Than Market Moves — W/ Chris Ighodaro

    Why understanding money might be your greatest investment — even more than the assets you buy. In this episode of Follow The Money, Baroness sits down with Chris Ighodaro to explore the mindset, habits, and principles that shape smarter long-term wealth building. If you’ve ever felt overwhelmed by market fluctuations, confused by investing advice, or frustrated by the noise around trends like crypto and social media stocks, this conversation will help you cut through the hype. Chris shares practical insight from years in wealth management and explains how ordinary investors can start thinking more clearly and confidently about money. Chris Ighodaro shares how his background in wealth management led him to become a financial coach focused on making investing more accessible. The conversation covers the emotional mistakes people make when markets move, why long-term thinking matters, and how innovation and technology continue to shape future opportunities. He also explains why diversification, tax efficiency, fees, and disciplined reviews are essential for building lasting wealth. In This Episode You'll Learn: Why emotional reactions often damage investment performanceHow to think about volatility without making panic-driven decisionsWhy long-term growth matters more than short-term market noiseHow technology and innovation influence future opportunitiesThe importance of diversification in managing riskWhy fees can quietly erode your returns over timeHow regular portfolio reviews can keep your strategy on trackHow to separate genuine opportunities from hype and trendsWhy financial education is essential for better investing decisionsConnect with Chris Ighodaro Website: www.manresaschool.co.uk LinkedIn: Chris Ighodaro Chris Ighodaro is the founder of Manresa School, where he helps people better understand money, investing, and the mindset needed to build wealth with confidence. His work is especially valuable for anyone who wants to move beyond confusion and start making more informed, disciplined financial decisions. If you enjoyed this conversation, don't forget to like, subscribe, and share Follow The Money for more conversations about money, business, investing, entrepreneurship, wealth creation, and the mindset behind financial success.

  3. Aug 1

    The Power of Following the Money to Unlock Real Business and Family Success — W/ Albert Butler

    Whether you're an entrepreneur, family-oriented, or aspiring to leave a lasting legacy, this episode shows you why real wealth begins with purpose, structure, and alignment — not just profit. Albert shares the concept of Accounting as the Heartbeat of Business, illustrating how financial clarity acts as the central pulse that keeps your enterprise flexible, resilient, and future-proof. You'll discover the Legacy Alignment System, a powerful framework that helps you identify your purpose, align your family and business, and build a foundation rooted in integrity and long-term vision. His insights on the importance of following the money to uncover truth and make smarter decisions are game-changing — like thinking of accounting as a mirror reflecting your life’s impact and direction. We break down specific tactics: how to scale yourself before scaling your business, the TPW (Train, Practice, Work) method to develop capacity, and the critical importance of continuous review through his Plan, Act, Review process. Albert passionately emphasizes that embracing failure, practicing discipline, and leading with purpose are the pillars that turn ordinary success into an extraordinary legacy. His philosophy is rooted in biblical wisdom, and his personal story of resilience and purpose-driven living makes his advice tangible and inspiring. This episode is a must-listen for anyone feeling disconnected despite financial success — because true wealth is about purpose alignment, building sustainable structures, and passing down values that last. If you're ready to lead with clarity, develop your legacy, and master your money as a force for good, don’t miss this conversation. Start today — because the future you build begins with the decisions you make now. Connect with Albert Butler at albertbutler.com or grab his life-changing book, Life: Truth, Love, Loss, Success, and Failure, now available on Amazon for just 99 cents. Take the first step toward your legacy today — your family, your community, and your future self will thank you.

  4. Aug 1

    The Hidden Patterns Sabotaging Your Financial Success and How to Uncover Them — W/ Dr. Siobhán Ewert

    Ever wonder why some people tirelessly grind but still can't break free from money struggles? Or why highly capable individuals hit a "result gap," working harder but seeing little real progress? In this eye-opening episode of Follow the Money, Dr. Siobhán Ewert—physician, neuroscientist, and money and business mapping expert—reveals the unseen mental and emotional patterns that silently sabotage your efforts, regardless of strategy or hustle. Dr. Ewert exposes how your subconscious mind creates invisible barriers, like fears of losing safety or belonging, rooted in childhood imprints that drive your financial behavior. She shares powerful stories, including a highly intelligent woman who believed “the feminine cannot hold power,” and how uncovering this hidden conflict unlocked her potential. You'll discover how these unrecognized beliefs influence your decisions—from hoarding money to sabotaging efforts—and learn to rewrite these internal scripts for lasting success. We break down the core concepts of money and business mapping: a revolutionary process that reveals your nervous system architecture and hidden conflicts. Dr. Ewert explains why two people following the same plan can have wildly different results, and how to identify whether your actions are truly aligned with your goals. You’ll learn practical questions—like “What do I want to create?” and “What am I trying to prevent?”—to identify and dissolve your patterns of self-sabotage. This episode is a must-listen if you're tired of working harder without seeing results, and you're ready to understand the true inside story of your money mindset. Whether you're an entrepreneur, investor, or anyone eager to break free from invisible limits—this is your blueprint for transforming effort into real, sustainable wealth. Get ready to finally see the unseen, reset your inner blueprint, and create a wealth-building journey rooted in self-awareness and authenticity. Connect with Dr. Siobhán Ewert at siobhánewert.com or on LinkedIn to explore how understanding your nervous system can unlock your full potential. Tune in, and learn why understanding yourself might be your most valuable investment yet.

About

Money influences every part of our lives, yet very few people truly understand how it works. Follow The Money is a podcast exploring the systems behind money, finance, and wealth. Through conversations with investors, economists, founders, and builders in both traditional and decentralized finance, we break down how money moves, how financial systems operate, and what the future of wealth looks like. If you want to understand money beyond the surface, this podcast is for you.