What Would We Know: Pop Culture + Branding

Brooke (@sooklyn) and Georgia (@georgiacraw).

What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

  1. 6h ago

    Peter Pan Girl, Bethenny’s Supermodel Café & A Butt Seam Lawsuit | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Hello friends we have so much to get through this week: Georgia gets stuck as the accidental Pilates instructor, Brooke survives a scam that involved 95 calls over $95 (and doesn't even get a thank you when it's sorted), plus the Peter Pan girl saga, the Phoebe Gates leak update, and why Instagram thinks your background remover makes you an AI creator now. Work wife wisdom, retail therapy, all of it. Internet rundown: ​The "Peter Pan girl" story and where fandom tips into something the Disney characters end up carrying.​The Phoebe Gates and Sophia Kianni update: leaked messages allegedly show the founders knew for seven months, not 24 hours.​Instagram's new AI labels, and why they catch background removers but miss obvious AI slop.Marketing group chat: ​Buff Bunny's Heidi Summers on an alleged lawsuit over a leggings seam.​Bethany Frankel's supermodel cafe pop-up in the Hamptons: Skinny Girl energy, new name.​Shay Mitchell sells beis to Samsonite for a reported $210 million.Retail therapy: Salomon shoes, LSKD pants, a $2,000 kid's wardrobe, silk PJs with brutal shipping, a Muster Club horse riding weekend, DIY dog beds, and wishlist adds from Jacel the Label and Faithful. Special interest of the week: Georgia's running shorts get pulled before she can buy them. Brooke pitches UK panel shows as the best background noise there is. Work wife wisdom: "There's a reason the rearview mirrors are small and the windshields are big." Look forward, not back. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  2. Aug 13

    The Acquired Style Wedding Drama, AI Hacked Pilates & Tate McRae’s Fake Skincare Routine | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    This week on What Would We Know: Acquired Style's wedding dress getting leaked before she could share it herself, and Brielle Bierman's suspiciously well-timed "I almost said yes to this exact dress" video landing the next morningHavaianas debuting a kitten heel at Copenhagen Fashion Week that's giving crocs, and Lululemon's $350, 80 litre "Big Ass Bag" pulling in reviews about fitting actual children inside itAn AI agent hacking a gym's booking system, jumping a waitlist, and cancelling a real member's spot to do itSydney Airport clapping back at a gluten free TikToker with a carousel of "options" that included burgers, tacos and an acai bowl with granola that isn't even gluten free The Marketing Group Chat: Bye Bambi's $90 slogan tees, including one that just says "Help Me I'm Poor"Broadway's new influencer casting era, with Reese from the Dallas Cowboys Cheerleaders taking over as Roxy Hart in ChicagoThe Isaac 1, a laundry robot that folds washing, makes beds and puts toys away on its ownNetflix's literal human-in-a-billboard stunt for The Last House, and Tate McRae's Neutrogena ad that fooled absolutely nobody Special interest of the week: Georgia's new Giggly Squad obsession, and Brooke's $38 Costco Rokeby 12-pack. Work wife wisdom: let go or be dragged, Brooke's reminder for whenever you're white knuckling something that's already out of your hands. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠ https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  3. Aug 5

    Lunchables Are Cigarettes, Boosts Erewhon dupe & No Influencers Allowed | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Brooke (@sooklyn) and Georgia (@georgiacraw) are back with the internet's messiest brand strategy story of the month, and honestly, we could not stop talking about it. What the internet's doing: Dr Donuts building her entire grocery haul out of Too Good To Go Whole Foods mystery bags, and staying suspiciously upbeat about whatever she pulls out (six blocks of cheese included)Zane from Zane and Heath's Candy Crush confession going from an already wild $4,000 to a very real $22,000The Nantucket "no influencers" sign that's gone properly viral, Dave Portnoy weighing in, and the whole thing backfiring in the most Streisand-effect way possibleMarmot researchers funding their work through an OnlyFans-style account called Only Marms after their grant got cutThe Facebook "fan badge" that quietly outs you for checking someone's profile too often The Marketing Group Chat: The Premier League's gambling sponsorship ban and the scramble that followed (hello American Express, Red Bull and a $60 million Snapdragon deal)The UCSF study linking Lunchables to Philip Morris's old cigarette research and marketing playbookSpotify's new personalised Running ModeBoost Juice's very unsubtle Erewhon-inspired "Blends with Benefits" range Special interest of the week: Brooke's RuPaul's Drag Race Down Under vs the World rage spiral after a proper bait-and-switch twist, and Georgia's excitement that whale season is finally kicking off. Work wife wisdom: Mel Robbins' reframe for spiralling before a big decision, what if it all goes right instead of what if it all goes wrong. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  4. Jul 29

    The high protein chicken scam, Botox Goes Wrong & Messina Gets Rigged | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Hi friend, welcome to what would we know, we are your new favourite weekly Australian pop culture podcast for anyone chronically online and loves a bit of gossip. We’re talking all things pop culture, celebrity news, and internet culture with an actual marketing group chat, because it's us, This week on What Would We Know: Life update: Georgia missed the national emergency alert test because her phone is out of storage (again), and Brooke is fully emotionally invested in a house she hasn't bought yet after more than thirty home opens, with Georgia manifesting a lottery home in Rainbow Bay right alongside her. What the internet's doing: Messina's ice cream flavour vote caught in a fraud scandal after someone tried to push "Scoop the G"  back into the flavour cabinet with throwaway domain accounts.  Giggly Squad's Hannah Berner and her Botox gone wrong, now living her "soft girl smile summer" era AFL player Bailey Smith caught out after two women discover matching mirror selfies taken three hours apart Buc-ee's trademark bullying saga, and John Oliver's parody brand "Buck Off" daring them to sue The Marketing Group Chat: Kim Kardashian's ad for energy drink brand Update, and why the mock press conference format actually worked The sneaky serving size trick behind "high protein" chicken and ham MySpace's possible relaunch, and the wild Justin Timberlake lore behind how it got bought in the first place Urban Decay and Skindinavia's setting spray trademark war, and the cheaper version now available through Mco Beauty Special interest of the week: Georgia's $59 dehumidifier obsession, and Brooke's seven hour deep dive into the Acquired podcast. Work wife wisdom: why you're allowed a season of just being, instead of constantly trying to fix yourself. we both work full time in marketing together. We're talking brand strategy, PR fails, and the internet culture moments everyone's already talking about that we have slightly shameless takes on… Lets just say we are alot more outspoken now, truly we started out a lot more filtered but you guys much prefer our uncut opinions, because at this point we consider you our work wife too. Sometimes we go off track into retail therapy and probably too many special interests, but we're all friends here. We hope you stick around. We're genuinely so glad to have you. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  5. Jul 22

    Mimco's Comeback, The Odyssey IMAX Frenzy & The Mamamia CEO Nepotism Debate | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    Hi friend, welcome to what would we know, we are your new favourite weekly Australian pop culture podcast for anyone chronically online and loves a bit of gossip. We’re talking all things pop culture, celebrity news, and internet culture with an actual marketing group chat, because it's us, we both work full time in marketing together. We're talking brand strategy, PR fails, and the internet culture moments everyone's already talking about that we have slightly shameless takes on… Lets just say we are alot more outspoken now, truly we started out a lot more filtered but you guys much prefer our uncut opinions, because at this point we consider you our work wife too. Sometimes we go off track into retail therapy and probably too many special interests, but we're all friends here. We hope you stick around. We're genuinely so glad to have you. This week: Mimco's 30th birthday comeback campaign, Christopher Nolan's IMAX ticket frenzy, and the Mamamia CEO appointment nobody can stop debating, plus the marketing podcast staples like a life update, what the internet's obsessing over, the marketing group chat, a special interest of the week, and work wife wisdom worth forwarding to your own work wife. New episodes every week, wherever you listen. Follow sooklyn & georgiacraw for clips and behind the scenes. a deeper dive into this week on What Would We Know: Life update: Georgia is in phone rehab after relapsing on her Foqos screen time app (translation: multiple trips to the fridge to scan a bottle and unlock her phone), plus a board game win with the neighbours. Brooke's birthday massage came with a plot twist courtesy of Georgia and the girls at work. What the internet's doing: Braxton Berrios naming every beauty product the NY Giants social team handed him, and the internet falling for him a little harderThe Odyssey's IMAX 70mm ticket frenzy: only 41 cinemas worldwide and one in Australia can show it properly, and Melbourne's already sold 40,000+ ticketsSix year old Miles and his dad Joel Phillips' Eastern Rosella song, now covered by Ballpark Music and duetted by Ben LeeThe New York Times Wordle "PSHAW" saga that broke a few hundred thousand people's streaksThe Marketing Group Chat: Instagram's new audio swap feature for feed posts and carouselsThe Mamamia CEO appointment (Luca Lavigne, 28, replacing Nat Harvey) and the nepotism debate that followedPlay-Doh's Blooms collection, a flower making kit built for adultsMimco's 30th birthday "So Back" campaign and its safety alarm keychain collab with small business KeplerSpecial interest of the week: Georgia's Dyson Airstrait comeback, and Brooke's shower lamp obsession. Work wife wisdom: the 24 hour day theory that'll make you feel better about turning 30. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw).Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠https://whatwouldweknow.com.au⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  6. Jul 15

    Who Created MomTok, $30k Brand Deals & Cookie Stuffing Gates | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's pop culture podcast episode is a lot. We open with Aspyn's throuple confession, the kind of celebrity gossip admission that shouldn't work on a first listen but somehow makes complete sense once you hear the whole story. From there it's straight into a proper internet culture moment: Big Don going head to head with Perth Now over a stolen photo, and we've got shameless opinions on who's actually in the wrong here, the kind of celebrity gossip we've been saying out loud in our group chat all week. Then we get into the Phia cookie stuffing scandal, the kind of creator economy and internet culture drama that turns into a full brand marketing case study by the time we're done with it. If you've ever wondered how affiliate tracking actually works behind the scenes, or why brands are furious about it this week, this is the marketing podcast segment you didn't know you needed. We also get into whether Margaret Qualley and Jack Antonoff are actually over, because obviously we have thoughts, and this is still a celebrity gossip and pop culture podcast at heart even when we're talking spreadsheets and brand deals in the same breath. Then it's time to open up the Marketing Group Chat, our regular internet culture and brand marketing deep dive into the moves and stories that made us stop scrolling and go "wait, what?" this week. We close out, as always, with a little no-filter Work Wife Wisdom, some motivation before you head back into your week. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  7. Jul 7

    Taylor Got Married, Cake Pop Drama & Things We’ve Been Influenced to Buy | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's pop culture podcast is full of chaos in the best way. We start with the cake pop copyright drama unfolding between two TikTok bakers, and yes, we've got plenty of gossip and opinions on who actually owns a cake pop recipe. Then we get into the real details from the Taylor Swift wedding, the kind of gossip podcast content we've been dying to talk about since the invitations went out. From there we cover a Sam's Club creator's completely out of touch grocery store rant, exactly the kind of viral moment that makes for a great content creator podcast case study on what not to post. It's the content creator economy at its messiest, and we are here for it. Add in Tasmania's beloved Neil the Seal, still the most wholesome internet moment going, and proof that not every viral story out of Australia has to be chaos, sometimes it's just a seal. We're also introducing a new segment this week called Retail Therapy, basically the girl chat podcast energy you come here for, minus the guilt. Think of it as permission to want things, and honestly the most girl chat segment on the show so far. Rounding out the episode, two Special Interests worth your time, and certified girl chat material either way: a skincare save that's actually worth the hype, and a cleaning foam dupe that might replace the expensive version in your cart for good. More gossip about our own shopping habits than anything else, really. New episode of your favourite Australian pop culture podcast and content creator podcast in one, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw), out now wherever you get your podcasts. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

  8. Jul 1

    Taylor Swift Wedding Watch, Betty’s Burgers & Bets That Never Happened | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

    What Would We Know is your new fave weekly pop culture podcast for anyone a little too online who still shows up to their 9 to 5. Every episode mixes pop culture, celebrity news, and internet culture with a real marketing group chat (it's us we both work full time in marketing TOGETHER) we are talking: brand wins, brand fails, and the internet culture moments everyone's discussing. Look we are shameless when we admit that sometimes its It's part gossip session, part marketing podcast, originally we were alot more filtered but now we make sure our takes stay pretty uncut, because we consider you our work wives. Sometimes we go off track and talk to you about retail therapy and perhaps too many special interests but we are all friends here... We hope you stick around, we are so glad to have you! This week's episode is pure branding podcast chaos with a side of gossip. We start by ordering from an app where the food never comes, then defect entirely to Betty's Burgers on principle, because sometimes brand loyalty really is a personality trait, and honestly that's a branding podcast lesson in itself. From there we fully investigate whether Taylor Swift bought every calla lily in New York for a wedding nobody can actually confirm happened, the kind of celebrity drama podcast rabbit hole we can't apologise for. It's exactly the celebrity drama podcast content you come here for, half detective work, half unhinged group chat. We also get into the Polymarket fake-wins scandal, proper internet drama podcast territory, plus Kylie's spy glasses, another celebrity drama podcast moment on top of the Taylor Swift one, because apparently that's a real product now and we have questions. Somewhere in the middle of all that we manage to fit in UNO nights at the pub, because not every segment on this internet drama podcast needs a scandal attached. Work Wife Wisdom this week is for anyone who has ever had their content copied online, proof this is still a funny podcast for women even when the topic gets a little raw: you can know the recipe and still not make the sauce. Allegedly. If you've ever wanted a podcast for content creators that actually gets into the mess of being copied, this is exactly that segment, and honestly one of our favourite podcast for content creators moments this season. And if you just want a genuinely funny podcast for women to put on while you get ready, this episode still works for that too, celebrity drama and all. It's also, quietly, a solid internet drama podcast pick if that's more your speed. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw). Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠https://whatwouldweknow.com.au⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

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