What Would We Know: Pop Culture + Branding

Brooke (@sooklyn) and Georgia (@georgiacraw).
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What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

  1. 1d ago

    Taylor Swift Hidden in Plain Sight, Lando Just Wanted a Coke & The Mystery Man on Your License | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Taylor Swift has Swifties decoding four very strange words, Lando Norris just wanted to drink his Coke in peace, and thousands of people in Michigan somehow ended up with the same mystery man on their driver’s licence. This week, we’re also talking about Duolingo’s very clever Fashion Week stunt, Sydney Sweeney’s latest controversial campaign, and whether getting everyone angry enough to talk about your ad now counts as a marketing strategy. Plus, the internet drama keeping us entertained, the customer service people who deserve far more recognition, and a reminder that some very successful people did not find the thing they became known for until much later in their careers. In this episode: Taylor Swift’s very suspicious SVU cameo and the Easter eggs everyone is trying to decode Why Lando Norris was apparently told to put down his Coke after the Spanish Grand Prix The printing mistake that put one random man on thousands of Michigan driver’s licences Duolingo teaching Fashion Week how to actually pronounce Hermès Sydney Sweeney’s Novig campaign and the backlash from female athletes Why your career does not need to have peaked by 30 What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  2. 4d ago

    Tiny Hills We’ll Die On, Australia’s Weird Dinner Habits & Things We’re Trying Not to Buy | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Welcome back to the Monday work wife group chat, where the opinions are strong, the stakes are incredibly low and apparently we have a lot to say about laundry. This week, we’re sense checking the tiny hills we’re willing to die on. Brooke would like fabric softener removed from society, Georgia refuses to give up her top sheet, fortnightly red bin collection is simply not enough, doctors should be legally required to run vaguely on time, monthly pay needs to go and free trials should end before they quietly charge you $300 for an app you opened once. Then we introduce our workhorse product of the month, with Brooke making a very passionate case for the Omnilux Men LED mask and approximately zero effort to pretend she hasn’t researched it within an inch of its life. https://goalstogetglowing.com/2021/01/17/led-face-mask-research/ https://goalstogetglowing.com/2022/11/18/led-mask-omnilux-mens-review/ We also debut some data we absolutely did not ask for, courtesy of IKEA’s global food report. Apparently Australians cook from scratch more than the global average, love a microwave and air fryer, eat dinner suspiciously early and, most importantly, 64% of us are eating it in front of the TV. Honestly, fair. Then it’s time for retail therapy: summer dresses, coverlets, a surprisingly practical laundry trolley, Georgia’s desperate need for a phone with actual storage and Brooke attempting to justify $599 outdoor furniture after buying a house. Our work wife wisdom for the week: it’s gotten better before, and it will get better again. New episodes every Monday and Thursday. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  3. Sep 9

    Raygun’s Breaking Badly, The Hannah Montana NFL Halftime Show & Alix Earle Family Drama | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    This week, the internet has given us documentaries, family drama, questionable brand behaviour and, naturally, a very serious campaign to bring Hannah Montana to the NFL halftime show. Brooke watched *Untold: Breaking Badly*, the new Raygun documentary, so you don’t have to. We get into the Olympic qualifying process, the brutally honest B-girls featured in the documentary, the moments that somehow made the whole Raygun saga even more confusing and whether reopening this chapter was actually the PR move anyone needed. Georgia has been watching *Earle Meets World*, which means it is time to unpack the extremely complicated Earle family dynamic. We’re talking Alix Earle, parents managing their influencer children, siblings working in the same industry, kids appearing on family reality TV and why influencer families might eventually have their own child-star reckoning. Then, a small creator says Brooks Running approached her to make 30 custom carabiner kits for an influencer trip, only to ask for the entire order as an in-kind collaboration. We discuss when a brand gifting request crosses over into simply asking a small business for hundreds of dollars of free products and labour. Elsewhere, Australia has apparently decided it needs its own Bass Pro Shop, with Anaconda opening a gigantic outdoor adventure store complete with a snow cave and live barramundi aquarium. Plus, Chicken Shop Date is coming to an end, Nathan Fielder has somehow made a three-hour A24 documentary with Elizabeth Holmes, Brooke continues her lifelong commitment to American deodorant and we discuss the only acceptable NFL halftime show: a full Hannah Montana concert special. Basically, another completely normal week on the internet. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  4. Sep 6

    The Tiny Rituals That Make Life Better, Plus Under $30 Products That Overdeliver | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Welcome back to the work wife group chat. Apparently if you do something the same way enough times, it stops being a habit and becomes law. In this episode, we are talking about all the weird little rituals and rules we have somehow collected over the years, from buying a cheeseburger before a flight and refusing to eat it until the plane is in the air, to claiming the same Pilates reformer every class, checking the restaurant menu before leaving home, and having very strong feelings about the correct supermarket trolley. Then we introduce For Your Consideration, where we each share purchases under $30 that we genuinely love enough to recommend to everyone. There are laundry products, a very unnecessary but delightful pillow spray, an Aldi cleaning bargain, and the Pilates socks Georgia now refuses to stop talking about. And finally, this week’s Work Wife Wisdom comes courtesy of a seven year old in a New York subway, who reminded us that sometimes the thing you are stressing about really is not that deep. “It’ll come out in the wash.” Honestly, a pretty solid approach to the week. In this episode: Plane cheeseburgers and why they are now compulsory Why there is only one correct Pilates reformer The emotional devastation of a restaurant changing your regular order Georgia’s supermarket chocolate rule Why cash somehow feels free Four purchases under $30 we actually recommend The cleaning product Brooklyn thinks everyone should know about The Pilates socks Georgia was influenced into buying A seven year old’s surprisingly useful life advice And several opinions nobody asked for What would we know? What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  5. Sep 2

    The Oreo Gate Group Chat, Vaseline Became Baseline & Dyson’s $799 Toothbrush | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Hello friends we have so much to get through this week: we’ve got Mormon wives, mum group chat warfare and a toothbrush that may know too much.  What’s the Internet Doing? The Secret Lives of Mormon Wives trailer has dropped, somehow we are already on season five, and Taylor is filming again. We also unpack the strange new debate around influencer boundaries: if you build a career sharing your life online, how much of that life do followers feel entitled to? Then, welcome to Oreo Gate, aka Real Housewives of Primary School. One mum asks everyone to stop packing Oreos, screenshots hit TikTok, AI songs get made and somehow Oreo walks away with millions of organic impressions. We also investigate why so many influencer brands seem to be quietly disappearing or going into liquidation, and whether having a huge audience ever actually meant you knew how to run a business. The Marketing Group Chat Dyson has apparently decided brushing your teeth is no longer technologically advanced enough, so naturally there is now a toothbrush with a camera, AI and a pressure jet. We also get into Kim Kardashian’s possibly very real elephant skin Birkin, Vaseline becoming “Baseline” after a creator accidentally launched one of the best organic brand moments in recent memory, and Ben & Jerry’s making freezer pillowcases for a UK heatwave. Special Interest of the Week Handroll sushi, Brumate cups and our ongoing complaint that Australia never gets the good colours. Work Wife Wisdom What Harry says about Sally says more about Harry than it does about Sally. In other words: sometimes other people’s opinions are just unpaid autobiographies. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  6. Aug 30

    Everything Got More Expensive & Less Good, PLUS Your Anonymous Gossip | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Our first ever bonus episode: anonymous gossip, a full sense check and the work wife wisdom you didn't know you needed. The Gossip: your anonymous submissions read out loud, unfiltered, including a housemate drama, a five year situationship making a comeback, a mum's best friend and a stepdad, a small town "murder," a marriage that ended over text at work, a workplace firing nobody saw coming, and a salsa instructor with main character energy paper bags that cost more than they should, protein powder and detergent losing their scoops, cinema tickets that no longer come with free popcorn, paying to pick your seat on a flight, shrinking airline meals, gyms changing your contract without telling you, password requirements that need a PhD, no free returns (store credit only) at some online stores, doctors' chatbots that take six minutes just to book an appointment, working out tax and tips in America, and whether rich people need a separate Netflix account for every house Special interest of the week: air fryers, why Kmart is quietly winning retail, and a proper microfibre cloth recommendation with a built-in scrubby corner Work Wife Wisdom: stop holding onto a mistake just because you spent a long time making it, the sunk cost fallacy explained Back to the regular show Thursday, with the internet doing what and the marketing group chat as usual What Would We Know is the Australian pop culture, gossip and branding podcast for anyone who's a little too online. Each week, Brooklyn and Georgia break down the celebrity gossip, internet culture moments and brand marketing fails everyone's talking about, plus the segments you'll want to send to your work wife. New episodes every week.

  7. Aug 26

    The Wrong Sydney Marathon Medal, Patrick Clancy lawsuits, & a Golf Ad Nobody Should’ve Approved | A Pop culture podcast By Brooke @sooklyn and Georgia @georgiacraw

    This week: The Pilates loophole that saved Brooklyn hundreds of dollars, the state our new house was left in before final inspection, the internet culture chaos over Margaret Qualey's barefoot Chanel heels. Plus a huge golf marketing fail gone viral and our shameless opinions on all the internet culture moments of the week. P.S. Good things come to those who listen to the end to find out what is happening on Monday. We also catch up on… early nights, the Hatch alarm clock obsession and a call for Kindle Unlimited recs. The state Brooklyn's new house was left in before final inspection, and the house-buying myth nobody warns you about. Julles Neale's, (pretty sure podcast) Adele tell-all and the competing Daily Mail episode with the alleged misstress? Khloe Kardashian's new reality show, and the internet culture meltdown over its missing confessionals. The viral TikTok hiring trend SophaDopha has championed, and our shameless opinions on whether public job auditions are fair… Stella Lefty's Boston, Noah Kahn's Stick Season, and the celebrity gossip nobody expected from a country song… do you think they sound similar? Marketing group chat: the Good Good Golf x Callaway ad that shoved a woman to the ground, and the Sydney Marathon medal with the wrong stadium on it…. Its kinda iconic. Where Lindsay Clancy trial commentary crosses into defamation, said outloud because someone has to. The Tangle Teezer x Skims restock, and why beige sells out no matter what it's on. Kim Kardashian does know how to collab well with other brands… Work Wife Wisdom: remembering our fave country singer and book donator ever Dolly Parton, plus a bonus episode landing Monday… think work wife groupchat… we will see you then. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week. https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

  8. Aug 19

    Peter Pan Girl, Bethenny’s Supermodel Café & A Butt Seam Lawsuit | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

    Hello friends we have so much to get through this week: Georgia gets stuck as the accidental Pilates instructor, Brooke survives a scam that involved 95 calls over $95 (and doesn't even get a thank you when it's sorted), plus the Peter Pan girl saga, the Phoebe Gates leak update, and why Instagram thinks your background remover makes you an AI creator now. Work wife wisdom, retail therapy, all of it. Internet rundown: ​The "Peter Pan girl" story and where fandom tips into something the Disney characters end up carrying.​The Phoebe Gates and Sophia Kianni update: leaked messages allegedly show the founders knew for seven months, not 24 hours.​Instagram's new AI labels, and why they catch background removers but miss obvious AI slop.Marketing group chat: ​Buff Bunny's Heidi Summers on an alleged lawsuit over a leggings seam.​Bethany Frankel's supermodel cafe pop-up in the Hamptons: Skinny Girl energy, new name.​Shay Mitchell sells beis to Samsonite for a reported $210 million.Retail therapy: Salomon shoes, LSKD pants, a $2,000 kid's wardrobe, silk PJs with brutal shipping, a Muster Club horse riding weekend, DIY dog beds, and wishlist adds from Jacel the Label and Faithful. Special interest of the week: Georgia's running shorts get pulled before she can buy them. Brooke pitches UK panel shows as the best background noise there is. Work wife wisdom: "There's a reason the rearview mirrors are small and the windshields are big." Look forward, not back. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week. Send us an email ⭐️ hello@whatwouldweknow.com On instagram @whatwouldwekno On tiktok @whatwouldweknow

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