This is Beyond The Scenes

Ayomide Fowowe

Nollywood movies podcast - delivering real audience ratings, and street interviews. Honest film talk.

Episodes

  1. Nollywood's Marketing Secrets: Dancing, Contracts & The Netflix vs YouTube Debate

    APR 21

    Nollywood's Marketing Secrets: Dancing, Contracts & The Netflix vs YouTube Debate

    In this episode of Beyond The Scenes, Ayomide and Lara pull back the curtain on one of Nollywood's hottest conversations — film marketing and promotion. From the powerful Alaba Market distributors who once controlled the entire industry, to TikTok dances and Netflix deals, the game has completely changed. But has it changed for the better? The hosts tackle the trending debate around actors being asked to dance on social media to promote films, whether that crosses a line, and what the contract really says. They break down why Funke Akindele is one of the smartest businesswomen in Nollywood, how the algorithm has replaced the old gatekeepers, and whether good marketing can actually sell a bad film. The episode closes with a fiery Netflix vs YouTube debate — which platform is really winning Nollywood, and where should filmmakers be dropping their content in 2024? If you love Nollywood, understand the business of film, or just want two honest voices breaking it all down — this episode is for you. Topics Covered: — The Alaba Market era and how distributors controlled Nollywood — Social media as the new gatekeeper of African film — Should actors be forced to dance to promote films they signed for? — Funke Akindele's genius marketing blueprint — Can great marketing sell a bad film? — Netflix vs YouTube — who is winning Nollywood? 🎙️ Hosted by Ayomide Fowowe & Lara 📲 Follow us on all platforms: @thisisbeyondthescenes

    25 min

About

Nollywood movies podcast - delivering real audience ratings, and street interviews. Honest film talk.