The Ill Noise Business Playbook

Ill Noise LLC

The Ill Noise Business Playbook is a conversation-driven series documenting the human side of leadership in our community. Hosted by Joe Weisman, each episode features honest, long-form conversations with local business owners, founders, and community builders who are shaping the places we live and work. We explore how things started, the challenges they’ve navigated, the risks they’ve taken, and the impact they are working to create. This is not surface-level business advice. It is real stories, real growth, and real people building something meaningful. We are documenting the people building this community in real time. New episodes released weekly.

  1. Aug 11

    He Left an 18-Year Career to Build Something of His Own

    On this episode of The Ill Noise Business Playbook, Joe sits down with Justin Hamilton, owner of Modern Builders & Design, to talk about his journey from an 18-year career in the union trades to building a company of his own. Justin shares how years of working on bridges, industrial projects, Wrigley Field, the Old Chicago Post Office, O’Hare, and other major projects shaped his approach to leadership, integrity, and hard work—and how a business he originally started to create stability during the winter months unexpectedly became his new career. The conversation explores entrepreneurship, leadership, family, networking, customer relationships, perseverance, community involvement, and the realities of learning how to run a business when your background taught you how to do the work—but not necessarily how to market and grow a company. Justin also shares some of the moments that tested him as a business owner, from equipment breaking down in the middle of a major fire department project to receiving the wrong materials for a 7,200-square-foot Boeing project—and how staying calm, adapting, and finding a solution became part of leading his team. But for Justin, building Modern Builders & Design has never been only about how big the company can become. His wife was there helping during the earliest days of the business, and his family remains at the center of how he defines success today. Whether you're working in the trades, thinking about starting your own company, leading a team, or trying to create greater stability for your family, Justin's story is a reminder that success doesn't always have to mean building the biggest business—it can mean building a life that gives you more of what matters most. In this episode: Starting a business after 18 years in the union trades Turning a winter side business into a growing company Lessons in leadership from major Chicagoland projects Building a company around integrity and honesty The role family played in Justin's entrepreneurial journey Navigating the early years of business during COVID Learning marketing and business growth on the fly Why networking and community involvement matter Building relationships that lead to referrals and repeat customers Leading and developing a team Persevering when projects don't go according to plan Why Justin wouldn't change the decisions that brought him here Redefining success around stability, freedom, and family 👍 If you enjoyed this conversation, please Like, Subscribe, and Share it with someone who is building a business, working in the trades, or working toward creating greater stability and opportunity for their family. Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, business owners, community leaders, and changemakers making a positive impact.

    He Left an 18-Year Career to Build Something of His Own
  2. Jul 29

    I Quit to Change My Life

    On this episode of The Ill Noise Business Playbook, Joe sits down with Dave LoSavio, founder of Live Beyond Default, Realtor, and business leader, to discuss the life-changing decision to leave a successful career in pursuit of greater purpose, fulfillment, and freedom. Dave shares how achieving financial success didn't necessarily bring happiness, why he chose to walk away from a stable career despite others questioning his decision, and how that leap of faith ultimately led him to build a life centered on relationships, intentional living, and helping others navigate some of life's biggest transitions. The conversation explores entrepreneurship, real estate, personal growth, risk-taking, leadership, networking, financial independence, mindset, and the courage to redefine success on your own terms. Whether you're considering a career change, building a business, or simply wondering if there's more to life than the path you're currently on, Dave's story is a reminder that it's never too late to create a life that reflects who you truly are. In this episode: Walking away from a successful career Why financial success isn't always enough Taking a leap of faith into entrepreneurship Building a life beyond default The importance of relationships and networking Lessons learned in real estate and business Redefining success on your own terms Encouraging others to embrace change and purpose Contact Dave LoSavio: 🌐 Website: https://davelosavio.com/ 📘 Facebook: / david.losavio 📸 Instagram: / davelosavio 💼 LinkedIn: / davelosavio 🎙️ Live Beyond Default Podcast: / @davelosavio 👍 If you enjoyed this conversation, please Like, Subscribe, and Share it with someone who is thinking about making a change in their life or career. Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, community leaders, and changemakers making a positive impact.

    I Quit to Change My Life
  3. Jul 22

    She Found Her Purpose After Her Kids Grew Up

    On this episode of The Ill Noise Business Playbook, Joe sits down with Mary McMahon, publisher of Lake in the Hills Living, to discuss how a desire to find renewed purpose after raising her children led her to a career focused on celebrating local families, supporting small businesses, and strengthening community connections. Mary shares her journey from a successful career in radio sales to publishing a community magazine, why authentic storytelling continues to matter in a digital world, and how building meaningful relationships has become the foundation of both her business and her life. The conversation also explores entrepreneurship, networking, community involvement, print and digital media, family, adoption, diversity, empathy, and the importance of helping others feel seen, valued, and connected. Whether you're an entrepreneur, business owner, parent entering a new season of life, or someone passionate about making a difference in your community, Mary's story is a reminder that purpose can often be found by investing in the people around you. Contact Lake in the Hills Living: 🌐 Website: [https://www.lakeinthehillsliving.com/](https://www.lakeinthehillsliving.com/) 📘 Facebook: [ / lakeinthehillsliving ]( / lakeinthehillsliving ) 📸 Instagram: [ / lakeinthehillsliving ]( / lakeinthehillsliving ) Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, community leaders, and changemakers making a positive impact.

    She Found Her Purpose After Her Kids Grew Up
  4. Jul 15

    She Had No Idea Balloon Art Could Be a Career

    On this episode of The Ill Noise Business Playbook, Joe sits down with Brooke Howard, founder of Doodle Loon Balloon Design, to discuss how a simple balloon garland for her sister's baby shower unexpectedly became the start of a thriving creative business Brooke shares how her lifelong love of creativity led her to discover the world of balloon artistry, the moment she realized people actually make a career creating balloon installations, and why bringing joy to others continues to fuel her passion every day. The conversation also explores entrepreneurship, creativity, networking, motherhood, community, and the importance of trusting the process while building a business from the ground up. Whether you're an entrepreneur, creative professional, parent, or someone wondering if your passion could become a business, Brooke's story is a reminder that some of the best opportunities begin with curiosity and the courage to take the first step. In this episode: How a baby shower inspired Doodle Loon Balloon Design Discovering that balloon artistry could become a career Turning creativity into a business Networking through the Chamber and local community Balancing entrepreneurship and motherhood Why making people smile is the best part of the job Trusting the process and building a business one event at a time Contact Doodle Loon Balloon Design: 🌐 Website: https://doodleloonballoondesign.carrd.co/ 📘 Facebook: https://www.facebook.com/profile.php?id=61566768819687 2📸 Instagram: https://www.instagram.com/doodle_loon_/

    She Had No Idea Balloon Art Could Be a Career
  5. Jul 2

    The Bakery Born From a Mother's Memory

    What happens when a personal loss becomes a mission to help others? After losing her mother, Pam never imagined that one day she would open a bakery where people with food allergies and dietary restrictions could once again enjoy the foods they love. What began as a deeply personal journey became Rosie's Gluten Free Sweets—a place built on love, faith, community, and the belief that no one should feel left out around the table. Episode Overview In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Pam, founder of Rosie's Gluten Free Sweets, to discuss entrepreneurship, faith, family, community, and how life's most difficult moments can lead us toward a greater purpose. This conversation isn't just about a gluten-free bakery. It's about: • turning grief into purpose • creating food everyone can enjoy • building a business rooted in love and service • making people feel included again • serving a community with compassion and heart Pam shares the story behind Rosie's Gluten Free Sweets, the inspiration she found in her mother, and how her bakery has become a place where customers who once felt limited by food allergies can once again experience joy through something as simple as dessert. What Pam Is Building Through Rosie's Gluten Free Sweets, Pam is creating more than a bakery. She's creating a place centered around: • inclusion • community • faith • family • wellness • compassion • connection Her mission is simple: Everyone deserves to enjoy great food and feel like they belong. Who This Is For This episode is for you if you: 👉 live with food allergies or dietary restrictions 👉 believe business can be a force for good 👉 enjoy hearing inspiring entrepreneurial stories 👉 are looking for hope after loss 👉 believe community begins around the table 💬 What meal or dessert brings back your favorite family memories? Let us know in the comments. About TINBP The Ill Noise Business Playbook is built around one idea: *Stories → Connection* *Education → Trust* Community → Growth Real stories. Real people. Real community. If any of this resonates with you, give our channel a follow or share. Connect with Rosie's Gluten Free Sweets Website: https://rosiesglutenfreesweets.com/ Facebook: / rosiesglutenfreesweets Instagram: / rosiesglutenfreesweets

    The Bakery Born From a Mother's Memory
  6. Jun 23

    Why Finding Your People Changes Everything

    What happens when success isn't just about business, but about finding a community where you truly belong? In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with Jackie Merritt of the Lake in the Hills Rotary Club to discuss leadership, service, community involvement, and the power of surrounding yourself with people who share your values. Jackie shares her journey from years of chamber involvement to discovering a deeper sense of connection through Rotary. Along the way, she reflects on the importance of service, building meaningful relationships, supporting local initiatives, and why finding the right community can have a lasting impact on both your personal and professional life. Throughout the conversation, Jackie opens up about volunteerism, local events, Rotary's mission of Service Above Self, and the friendships that have shaped her journey. She explains how organizations like Rotary help bring people together, create opportunities to give back, and strengthen communities one relationship at a time. One thing we especially appreciated about Jackie is her genuine passion for helping others. Whether she is organizing community events, supporting local causes, or encouraging others to get involved, Jackie leads with generosity, positivity, and a belief that everyone has something valuable to contribute. If you've ever searched for a place where you feel connected, supported, and inspired to make a difference, this conversation offers powerful insights into the value of community, service, and finding your people. Connect with Jackie Merritt: FB: https://www.facebook.com/LakeInTheHillsRotaryClub 📍 Lake in the Hills Rotary Club https://www.lithrotary.org/ Connect with The Ill Noise Business Playbook 🌐 https://www.tinbp.biz Tools. Interviews. Real Stories from Local Entrepreneurs.

    Why Finding Your People Changes Everything
  7. Jun 17

    Leave the Room Better Than You Found It

    What if making the world a better place starts with simply helping one person at a time? In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with Lori Kirchheimer, massage therapy instructor, published author, Girl Scout leader, chamber ambassador, and community advocate, to discuss a life dedicated to helping others grow. Lori shares her journey from discovering massage therapy as a calling to becoming an educator who helps students build confidence, develop new skills, and pursue meaningful careers. Along the way, she reflects on the importance of mentorship, service, personal growth, and why everyone is born with unique gifts that can positively impact the world. Throughout the conversation, Lori opens up about teaching, writing books, leading Girl Scouts, building community connections, and the responsibility we all have to leave the world a little better than we found it. One thing we especially appreciated about Lori is her genuine commitment to serving others. Whether she is teaching future massage therapists, mentoring young girls through Girl Scouts, supporting local businesses through the chamber, or encouraging others to pursue their purpose, Lori leads with kindness, empathy, and a desire to help people become the best version of themselves. If you've ever wondered how one person can make a difference, this conversation is filled with inspiration, perspective, and practical lessons about leadership, service, and living a purpose-driven life. Connect with Lori K: FB: / lori.vlasic IG: / lkirchheimer 📍 Fox River Med Spa Massage Therapy School https://www.mteil.com/ Connect with The Ill Noise Business Playbook 🌐 https://www.tinbp.biz Tools. Interviews. Real Stories from Local Entrepreneurs. If any of this resonates with you, give our channel a follow, leave a comment, or share this episode with someone who inspires others.

    Leave the Room Better Than You Found It

About

The Ill Noise Business Playbook is a conversation-driven series documenting the human side of leadership in our community. Hosted by Joe Weisman, each episode features honest, long-form conversations with local business owners, founders, and community builders who are shaping the places we live and work. We explore how things started, the challenges they’ve navigated, the risks they’ve taken, and the impact they are working to create. This is not surface-level business advice. It is real stories, real growth, and real people building something meaningful. We are documenting the people building this community in real time. New episodes released weekly.