True Marketing Podcast

MarketingVerse
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Welcome to the True Marketing Podcast! This is your space for real conversations with business owners from different industries, at all stages of growth. Together, we’ll shine a spotlight on what truly works — and what doesn’t — when it comes to getting your brand’s message heard in today’s crowded digital world. We’ll also dive into marketing hacks, trends, and of course, the growing role of AI. Your host is Andrea Chase, a Canadian seasoned Marketer, with 2 decades of professional experience. Click Subscribe and join us on this stimulating journey!

  1. Apr 13

    Dr. Karn Sharma: A Better Approach for Content That Falls Flat

    If you are trying to grow a business and sharpen your marketing at the same time, this episode of the True Marketing Podcast is worth a listen. Andrea Chase sits down with Dr. Karn Sharma, founder of Flourish, for a conversation that goes beyond content tips and gets into what actually helps marketing connect, convert, and stay relevant. → If your content is not getting traction, this episode brings it back to the basics with a strong hook, a body that tells a resonant story, and a clear CTA, all shaped around your ICP and the platform where the content will live.→ If your offer is reaching people but not building real business momentum, this episode makes a clear point that traction means very little when you are speaking to the wrong people.→ If your messaging is too focused on what you want to say, this episode brings the focus back to understanding your customer deeply, taking your ego out of it, and building around what your audience actually wants.Let's work through your Marketing challenges together: https://truemarketingverse.baitsglobal.com/contactLearn more about Karn: https://www.linkedin.com/in/karn-sharma1991/@Flourish Health#brandawareness #contentcreator #digitalmarketingagency #videocontent #voiceover

    33 min

  2. Mar 23

    Steph Sedgwick: Inclusive Design Is a Crucial Solution for Business

    This episode tackles a problem many businesses overlook: websites and digital content that look fine but create barriers for real users. It brings accessibility into practical focus and shows why clearer, more usable online experiences matter for everyone. On the True Marketing podcast, host Andrea Chase speaks with Steph Sedgwick, founder of Clarity Web Design Studio. Steph builds and manages WordPress websites for women-led service businesses and purpose-driven organizations across Canada and the US, with a strong focus on accessibility and usability. →  Steph explains why accessibility is not an extra. She shows how poor contrast, weak mobile usability, and broken forms can block users and hurt the overall website experience. →  The conversation stays practical. Steph shares simple starting points like checking mobile performance, testing on data instead of WiFi, and reviewing whether key contact paths actually work. →  It also connects accessibility to everyday marketing through details like alt text, simpler content delivery, and reducing friction across websites and social content. A useful listen for anyone who wants digital marketing to work better for more people and be more inclusive. Learn more: Steph on LinkedInhttps://claritywebdesign.ca/#brandawareness #contentcreator #digitalmarketingagency #videocontent #voiceover

    39 min

  3. Mar 2

    Desh Chaudhuri: How To Adapt When Organic Traffic Starts Falling

    On the True Marketing Podcast, Andrea Chase sits down with Desh Chaudhuri, Demand Generation Leader at Thought Farmer. He builds full-funnel account-based marketing strategies that create real pipelines, move deals forward, and keep marketing grounded in a human-first approach that respects how buyers actually make decisions. Why this conversation will help you:→  You will learn how to create demand without pressure, helping prospects feel informed and confident instead of rushed when making complex and high-value software decisions. →  You will understand how to tailor your messaging to different roles in the buying group, so you speak directly to what decision makers and champions actually care about. →  You will see how strong relationship building improves performance, especially when you lead with preparation, honesty, and clarity instead of trying to sound perfect. →  You will discover how to adapt when campaigns underperform, using research, peer conversations, and smart iteration to turn setbacks into a stronger strategy. →  You will gain insight into how search and content are changing, so you can deliver clear, direct value that earns attention in a more informed and educated market. Ready to turn your ideas into results-driven marketing? Let’s talk: https://truemarketingverse.baitsglobal.com/contactLearn more: @Thoughtfarmer | @Desh Chaudhuri

    48 min

  4. Feb 17

    Susan Blain: The Power of Peer-to-Peer Mental Health

    Susan Blain, Founder of the Dare To Be Vulnerable Project, joins Andrea on the True Marketing Podcast for a powerful conversation about mental health, courage, and rebuilding after trauma. Susan is a social entrepreneur and mental health leader whose peer-to-peer movement is changing lives through brave storytelling and honest conversations.Why you will love this pod: →  You will hear a raw and honest mental health journey that includes burnout, depression, trauma, homelessness, and rebuilding life from the ground up. Susan shares how one courageous conversation became the turning point that shifted everything.→  You will walk away with practical mental health tools you can apply immediately, including building your own playbook, understanding the mental health spectrum, and simple daily practices that help regulate thoughts and strengthen resilience.→  You will see how vulnerability strengthens leadership and brand. This episode shows how sharing struggles creates human connection, builds trust, and fuels a growing movement that has already impacted thousands through peer to peer sessions.Ready to rethink your words, your story, and how your message truly lands? Continue the conversation at: https://truemarketingverse.baitsglobal.com/ Connect with: @Susan Blain Learn more about the Dare to Be Vulnerable Project: https://www.daretobevulnerable.com/ https://www.instagram.com/daretobevulnerableproject#TrueMarketing #marketingpodcast #MarketingVerse #voiceover #contentcreator

    39 min

  5. Feb 2

    Christine Aarlaht: From Red Seal to the Ring

    Retiring as an Army Red Seal Mechanic to becoming a fitness coach, isn't your typical career path, but ChristineAarlaht proves that a diagnostic eye works just as well on bodies as it does on engines. Through Sapphire Virtual Fitness and She Fights BoxingClub, she’s helping women over 40 reclaim their strength and resilience.→ You can fix conversion leaks by ditching the generic discounts and getting people on a direct call instead. Christine found that high-touch services don't always read well on paper, so a real conversation is usually the only way tohelp potential clients truly feel and understand the value you offer.→ Stop wasting energy on social media scrolls if your ideal audience is too busy to even look at their phones. Christine is shifting to audio because she knows her people are driving or commuting, making a podcast the perfect way to reach them when they actually have the headspace to listen. Stay tuned!→ Building a business that actually sticks starts with identifying a real gap in the community, like the lack of physical outlets for girls. By turning a simple "napkin idea" into a social enterprise, you can remove massive barriers like equipment and travel costs while giving your audience a necessary place to vent.Connect with: @Christine Aarlaht Explore more:  @sapphirevirtualfitness#TrueMarketing #marketingpodcast #MarketingVerse #voiceover #contentcreator

    31 min

  6. Jan 19

    Tarletta Williams: Why Modern Marketing Feels Harder Than It Should

    Tarletta Williams helps creators, coaches, and founders simplify how they run their businesses.Her work focuses on reducing backend chaos, organizing systems, and helping people build workflows that support how they actually work day to day. Here’s why you’ll love this conversation: → You’ll hear how she helps businesses get out of scattered processes by focusing on systems, structure, and clarity instead of adding more tools or complexity.→ You’ll listen to her explain how cleaning up workflows and backend operations makes it easier to execute, stay consistent, and avoid constantly fixing the same problems.→ Tarletta will clearly state that there is no AI in the world that can say what you want to say better than you can, and that AI works best as a support tool, not a replacement for your voice. Find your voice, shape your story. Connect with Andrea Chase: https://truemarketingverse.baitsglobal.com/contact Connect with : @Tarletta WilliamsExplore more about Tarletta: https://yourmarketingmechanic.com/ Check out her podcast: https://open.spotify.com/show/1lYTarcXDXGZQuN0ZBowzu #TrueMarketing #marketingpodcast #MarketingVerse #voiceover #contentcreator

    33 min

  7. Jan 3

    Emily Lauren Dick: I truly have all the answers inside of me

    If you are a values-driven business owner who wants to grow your presence without burning out, the True Marketing Podcast has an essential episode for you. Host AndreaChase sat down with Emily Lauren Dick, the multi-passionate feminist, author and brand strategist. She helps women-owned businesses confidently take up space online, grow their wealth, and create a real impact in the world. Here’s why you’ll love this conversation:→ You will discover the secret to a truly confident brand: the best strategy is an intuitive one that makes your business a natural extension of who you are as a person. This feeling will make you proud and excited to share your websiteand content.→ You can finally let go of imposter syndrome by embracing Emily's best marketing advice: "it's all been done before, but not by you". Listen to your inner knowing to find what truly works for your unique business instead of trying to replicate others' success.→ You will learn how to leverage the biggest marketing trend for the new year: true authenticity. Embrace comfortable vulnerability in your content to draw in your dream clients and stand out from all the overly polished, basic materialonline.Find your voice, shape your story. Connect with Andrea Chase: https://truemarketingverse.baitsglobal.com/contactConnect with Emily Lauren Dick: https://ca.linkedin.com/in/emily-lauren-dick Explore Emily's work: https://www.amazon.ca/Body-Positive-Guide-Loving-Your/dp/1641702672|  #TrueMarketing #marketingpodcast #MarketingVerse #voiceover #contentcreator

    28 min

  8. 12/01/2025

    Heather Cannings: Why You Need to Be Transparent to Drive Social Engagement

    Andrea Chase, host of the True Marketing Podcast, had anabsolutely fantastic conversation with the incredible Heather Cannings, the Women Entrepreneurship Program and StrikeUP Lead at Nventure!   Seriously, listening to Heather's journey from risk andcompliance, to leading a national program supporting women entrepreneurs is so inspiring. We dove deepinto the world of marketing for non-profits, the human-centric approach to content, and the real talk about what works (and what definitely doesn't!) when you’re building a movement with a lean team and a tight budget. You are goingto get some immediate, actionable insights from this episode.   Here’s why you’ll love this conversation:  → You'll hear the honest story behind an ad campaign thatdidn't hit the mark, and the crucial lesson learned about when to invest in strategic expert support to make your limited budget go further.   → Heather shares invaluable tips on increasing socialengagement, emphasizing the power of finding your audience and showingauthentic transparency through compelling storytelling in your content.   → Get the insider marketing strategy for organizations likeStrikeUP, focusing on the power of collaborating with trusted promotional partners to build confidence and expand your reach.   Find your voice, shape your story. Connect with AndreaChase: https://truemarketingverse.baitsglobal.com/contact  Explore more about Heather:  https://strikeup.ca | @HeatherCannings And as noted in the conversation, don't forget to check out: Mid Day Squares  #TrueMarketing #marketingpodcast #MarketingVerse #voiceover #contentcreator

    30 min
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About

Welcome to the True Marketing Podcast! This is your space for real conversations with business owners from different industries, at all stages of growth. Together, we’ll shine a spotlight on what truly works — and what doesn’t — when it comes to getting your brand’s message heard in today’s crowded digital world. We’ll also dive into marketing hacks, trends, and of course, the growing role of AI. Your host is Andrea Chase, a Canadian seasoned Marketer, with 2 decades of professional experience. Click Subscribe and join us on this stimulating journey!

Information

  • Creator
    MarketingVerse
  • Years Active
    2K
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © MarketingVerse
  • Show Website
    True Marketing Podcast