Ed and Ken's Mini Podcast

Ken Jordan & Ed Fordyce

Ed and Ken’s Mini Podcast is a bite-sized show on sales, business, leadership, mindset, and growth. Hosted by Ed Fordyce and Ken Jordan, each episode is built around real conversations, practical insights, and straight-talk you can actually use.

Episodes

  1. Sep 4

    Real Estate Client Experience: Why Great Service Isn’t Enough | Ed & Ken’s Mini Podcast

    Real estate agents and loan officers often say they offer “great service,” but Ed Fordyce and Ken Jordan break down why the real client experience matters more. In this episode of Ed and Ken’s Mini Podcast, Ed and Ken discuss how to create a memorable customer experience, handle tough client emotions, ask better questions, use DISC personality awareness, and run straight into hard conversations when a transaction goes sideways. They also talk about the alter ego effect, sales mindset, leadership KPIs, and how agents and lenders can activate the version of themselves that takes action. Subscribe for real estate sales, mortgage business, leadership, mindset, and client experience conversations. #RealEstate #Mortgage #SalesMindset Chapters (00:00:00) - Ken Jordan & Ed Fordyce On(00:02:12) - The Experience of Bruno Mars' Concert(00:06:02) - What Were the Emotions That You Feell At The Concert?(00:07:45) - How to Ask the Questions During a Mortgage Deal(00:11:38) - Ed Fordyce: Knowing the Client(00:15:33) - Married Men Talk About Women(00:16:49) - Tony Robbins on Creating an Alter Ego(00:21:02) - Jimmy Smith on His Alter Egos(00:24:29) - COACHING THE ACTIVITY(00:26:52) - Kenji Jordan on His Alter Egos(00:30:55) - Ken Jordan on His Inner Ken Jordan(00:34:55) - Real Estate Agents: Leadership KPIs(00:41:07) - Chris Cornell Seals Up With Helen and Pearl Jam(00:43:00) - A Taste of the 2020 Olympics

  2. Aug 5

    The Disease of More: Why Success Still Feels Empty

    an success actually leave you feeling empty? In one of the deepest conversations ever on Ed & Ken's Mini Podcast, Ed Fordyce and Ken Jordan explore purpose, contribution, leadership, family, happiness, self-worth, and what it truly means to live a meaningful life. They discuss: Why money alone never creates fulfillment The "Disease of More" How successful entrepreneurs lose their purpose Finding your true "why" Becoming a better spouse, parent, and leader Why contribution creates lasting happiness The importance of self-love and personal growth Coaching lessons that transform lives Leadership beyond business Building a legacy that actually matters This episode goes far beyond real estate and business. Whether you're an entrepreneur, business owner, REALTOR®, loan officer, leader, or simply someone searching for greater purpose, this conversation will challenge the way you think about success. If this episode encourages you, be sure to Like, Subscribe, and share it with someone who needs to hear it. #Purpose #Success #Leadership #PersonalGrowth #Mindset #EdAndKen #Entrepreneur #BusinessPodcast #SelfImprovement #Legacy Chapters (00:00:00) - Ed and Ken(00:00:55) - A trip to Ireland with my daughter(00:02:54) - Ed Fordyce: What Kind of Coaching Should I Do(00:13:06) - How To Catch a Human Trafficker ((00:19:18) - Tim Tebow on The Underground Railroad(00:24:49) - What are some of the things that you do not want to see(00:27:41) - How to Talk to Your Child(00:33:59) - If I Could Write A Letter To My Own Self(00:42:22) - Ken Jordan on His(00:47:32) - Being Kind to Yourself(00:49:12) - The Four Agreements

  3. Jul 23

    The Real Estate Market Is Changing FAST | AI, Mortgage Rates & Realtor Strategies

    The real estate industry is changing faster than ever. In this episode of Ed & Ken's Mini Podcast, Ed and Ken discuss today's housing market, mortgage interest rates, credit card debt, artificial intelligence for REALTORS®, real estate team structures, recruiting, productivity, leadership, and what buyers and agents need to know to stay ahead. Whether you're a real estate agent, broker, loan officer, investor, or homebuyer, this conversation is packed with practical advice, business strategies, and real-world insights from professionals with decades of experience. Topics Covered: • Mortgage Rates • Credit Card Debt • AI for Realtors • Real Estate Teams • Home Buying Tips • Recruiting & Leadership • Productivity Systems • Philadelphia Real Estate • Mortgage Industry Trends • Real Estate Marketing Subscribe for weekly conversations on real estate, mortgages, leadership, sales, entrepreneurship, and business growth. #RealEstate #Mortgage #Realtor #AI #HousingMarket #Philadelphia #MortgageRates #BusinessPodcast #Leadership #RealEstatePodcast Chapters (00:00:03) - Ken on His Granddaughter's Potty Training(00:01:03) - Household Debt at 7.8% Interest Rates(00:06:05) - How to Get Out of Debt(00:08:26) - Real Estate Teams Are Going Away(00:12:23) - Real Estate Agents: Marginalization is coming(00:18:46) - When to List Your Home? According to AI(00:19:28) - Let's Talk AI In The Marketing(00:20:06) - Is Soccer A Real Sport?(00:21:57) - Buyer Beware: Working With a Low-Producing Real Estate(00:26:31) - Mortgage Experts: What Questions Should Real Estate Agents Ask?(00:30:27) - The First Question Realtors Should Ask a Loan Officer(00:33:00) - Real Estate Coach: The Seduction of Agents(00:37:51) - What Book Are You Reading?(00:41:41) - I Am The Peaky Blind Blinder(00:42:36) - How Much Creativity Can You Do On a Wednesday?(00:44:02) - Talking To Sean on the Plane

  4. Jun 4

    71% of Real Estate Agents Sold ZERO Homes | Here’s the Simple Plan That Works

    Most real estate agents do not fail because they are lazy. They fail because they are overwhelmed, overthinking, and unsure what to do every day. In this episode of Ed and Ken’s Mini Podcast, Ken Jordan and Ed Fordyce talk about a simple execution plan for real estate agents and mortgage professionals who want to build consistent business without getting stuck in paralysis by analysis. Ed shares a powerful statistic: 71% of real estate licensees did not complete one transaction in 2025. From there, he breaks down a simple weekly blueprint that agents can actually follow: Monday: Send voice or video texts Tuesday: Send simple home value updates or CMAs Wednesday: Connect with strategic partners Thursday: Write handwritten notes Friday: Create video branding content This conversation is about execution, consistency, relationship building, and becoming known in your market. If you are a real estate agent, loan officer, or entrepreneur who feels stuck, this episode will help you simplify your business and start taking action. Watch until the end for Ed’s reminder on why being different, being disciplined, and being unreasonable can completely change your results. Hosted by Ken Jordan and Ed Fordyce. #RealEstateAgents #RealEstateTraining #RealEstateMarketing #MortgageMarketing #KenJordan #EdFordyce #RealEstatePodcast #LoanOfficerMarketing #RealEstateTips #BusinessGrowth Chapters (00:00:03) - Ed Fortes(00:01:00) - A Taste of Philly While in Florida(00:06:37) - Flights to and From Philadelphia(00:09:18) - 71% of Real Estate Agents Did Not Do One Transaction in 2025(00:15:17) - Send a message to your agent client every day(00:19:17) - Just Do One Thing Every Week(00:21:50) - CMA a Day(00:23:46) - 5 Rules for Meeting Strategic Partners(00:29:23) - The AI Blueprint for Real Estate Agents(00:35:26) - What a Quality CMA Looks Like(00:36:45) - Strategic Partners: How Much Time Should You Spend With Them?(00:42:45) - Real Estate Agents: Be Different ((00:48:54) - Be Encouraged to Be Extraordinary On The Podcast

    71% of Real Estate Agents Sold ZERO Homes | Here’s the Simple Plan That Works
  5. May 6

    Why 96% of Real Estate Agents Fail (And How the Top 3% Win in Any Market)


    Are you busy… or actually productive? In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce break down what separates the top 3% of real estate professionals from the 96% who struggle to make consistent income. If you’re a real estate agent or loan officer trying to win in today’s competitive market, this is a must-watch. What you’ll learn: Why “important but not urgent” tasks are killing your growth The real reason most agents stay stuck (and how to break out) Simple systems that can generate 20+ transactions a year How top loan officers are winning more deals right now Why consistency beats talent every time The power of identity, focus, and taking action Key Takeaways: Success in real estate isn’t complicated—but it requires discipline, clarity, and execution. The agents and lenders winning right now are the ones doubling down on their strengths, building systems, and staying consistent. Action Items This Week: Agents: Pick 3 lead generation strategies and commit Lenders: Improve your consultation process and follow-up system If you found value in this, make sure to like, comment, and subscribe for more real estate insights and strategies. Chapters (00:00:00) - Ed and Ken: Do You Need a Loan Officer?(00:04:53) - A Professional's Day(00:05:15) - What are Real Estate Agents Doing Right Now to Win?(00:10:37) - Be Prepared for Real Estate: Ken Jordan(00:13:47) - Real Estate Agents: First Time Buyer Webinathon(00:17:38) - Real Estate Tip of the Week for Land Use

    Why 96% of Real Estate Agents Fail (And How the Top 3% Win in Any Market)

  6. Apr 3

    The #1 Communication Mistake Killing Your Deals

    What if the secret to more clients…is saying less? In this episode, we break down a powerful (and surprisingly simple) communication technique used by top performers to build trust, deepen relationships, and generate ridiculous referrals. From eliminating filler words to mastering active listening, this conversation reveals why most people lose deals before they even realize it—and how you can fix it immediately. One of the biggest takeaways: A simple physical habit that forces you to actually listen—and completely changes how people respond to you. What You’ll Learn: The “tongue-to-roof” listening technique (and why it works) How filler words damage your authority Why people don’t say what matters right away The psychology of trust in conversations How listening leads directly to more referrals Key Insight: People don’t start with what matters most. They ease into it. If you interrupt too early—you miss everything. Perfect for: Real estate agents Sales professionals Content creators Leaders & communicators Anyone who wants better relationships If you found value, don’t forget to: Like Subscribe Share with someone who talks too much #podcast #communication #sales #realestate #personaldevelopment #listening #success Chapters (00:00:00) - Customer Service: Good, Excellent, and More(00:00:17) - Ed and Ken: Ready to RIB(00:00:33) - Bill Maher on Cottage Cheese(00:02:26) - Pajamas at the Gym(00:05:05) - Real Estate: Good vs. Great(00:09:42) - What's the Difference Between Good Customer Service and Excellent Service?(00:14:32) - The reason why Jackie D'Anton's business is so low(00:19:46) - How to Build a Credibility Gap(00:22:05) - Wire Fraud: Don't Take Wire Instructions From Anyone but the Title(00:22:48) - Real Estate Agents: Joint and Several Responsibility(00:27:00) - The Power of Talking to Yourself(00:29:38) - Effective Listenening in Real Estate(00:30:57) - What's Most Important to Me in Listing and Selling My Home(00:35:30) - "Push Your Tongue Against the Roof of Your Mouth When Talking(00:37:13) - How To Eliminate Filler Words In Your Relationship

    The #1 Communication Mistake Killing Your Deals
  7. Mar 17

    The #1 Mistake Realtors Make When Referring Lenders

    In this episode of the Ed and Ken’s Minute Podcast, Ken Jordan and Ed Fordyce break down one of the most overlooked risks in real estate: recommending the wrong lender. Many real estate agents are taught to give buyers three lenders to avoid liability. But is that actually helping the client — or hurting your business? Ken and Ed dive into: • Why recommending three lenders may be weak advice • The real reason agents lose referrals after a deal closes • Why transparency and communication from lenders matter more than rates • The myth that agents shouldn’t recommend anyone • Why 2026 could break many realtor–lender relationships If you’re a real estate agent, loan officer, or investor, this conversation will change how you think about partnerships in the real estate transaction. Because at the end of the day: You can be the best agent in the world — but if the lender drops the ball, the client may never refer you again. Chapters (00:00:00) - Why More Real Estate Relationships Are Crumbling(00:00:44) - KJ The Closer(00:02:26) - Real Estate Agents Should Recommend 3 Loan Officers to Their Clients(00:06:02) - Run from That Real Estate Agent(00:09:48) - Partnership is important when you're dealing with the trust of the listing agent(00:10:01) - The Real Cost of Working With a Liar(00:11:53) - Real Estate Lenders: You're Only as Good as Your Last(00:16:52) - The Real Estate Lender Partner for 2026(00:21:03) - 7 Steps to Building a Lead with a Lender

    The #1 Mistake Realtors Make When Referring Lenders

About

Ed and Ken’s Mini Podcast is a bite-sized show on sales, business, leadership, mindset, and growth. Hosted by Ed Fordyce and Ken Jordan, each episode is built around real conversations, practical insights, and straight-talk you can actually use.