The Heavy Lifting Podcast

Heavy Lifting Marketing
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The Heavy Lifting Podcast is where moving company owners come to grow. Hosted by Brian and Vincent Moulton, former movers turned agency founders, we sit down with operators in the trenches sharing what's actually working in their businesses. Just a couple guys talking about operations, hiring, and building a moving company that lasts.

  1. 13h ago

    How Dave Went From $20/Hour Mover to Co-Owner in 2 Years

    In 2020, Dave Carter took a $20-an-hour moving job and kept asking for more hours until his boss told him to take a day off. You'll hear how Dave went from new hire to 45% owner of Big Scarlet Moving in Columbus, Ohio in about two years, through a partner program that now runs across 36 companies. He walks through the pay plan that has his crews competing for reviews every month, and why his office staff earn a cut of weekly sales instead of an hourly wage. You'll also hear him admit the habit that kept his company flat for a year, and what he's doing about it in a city with 100 licensed movers. What you'll walk away with: - The review contest: $3 more an hour for any month with a review and no damage, $2 on top for the top 3, plus $250, $150 and $75 in cash - Why office managers get about 2.5% of sales, so every booked job pays them - The call-off rule: three in a row with no doctor's note drops you to base pay - How they buy old U-Haul box trucks and put a new cab and chassis on them, so none of the 36 companies has a truck payment - The receipt that doubles as a review form. One scan, four platforms. - Why crews call customers on the way and get penalized if the contract isn't signed by 9:15 - "Sometimes good enough has to be good enough," and why Dave says perfectionism cost him a year of growth About Dave: Dave Carter started on a moving crew in 2020 and was the first person in 36 companies to go six months with no damages, no call-offs and no no-shows. Today he co-owns Big Scarlet Moving in Columbus, Ohio, running 4 trucks with 173 five-star Google reviews. Timestamps: 00:00 From The Crew To The Partner Track 03:31 How The 36 Company Partner Program Works 07:09 The Pay Plan Behind 173 Five Star Reviews 20:35 How Perfectionism Slowed His Growth 26:34 His Plan To Get In Front of More People Connect with Dave and Big Scarlet Moving: Website: https://bigscarletmoving.com/ Google: https://share.google/WaW5aKaD7j2hUx6NF Facebook: https://www.facebook.com/bigscarletmoving/ Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you own a moving company, the fastest way to keep good movers is to pay them more when your customers are happy.

  2. 3d ago

    How Apex Moving Co. Became the Perfectionists of the Moving Industry

    In 2023, Elijah Schuette was hauling a Harbor Freight dolly in the back seat of a Ford Focus. You’ll hear how Elijah went from labor-only U-Haul jobs, with no moving experience, to running Apex Moving Co., a full service, white glove moving company in Cleveland, Tennessee. You’ll find out why he treats a five-mile local move like a shipment going across the country, and how he trained his crew to work to that same standard. You’ll also hear the faith behind why he serves the way he does, and why his mentors told him to grow what he has before adding anything new. What you’ll walk away with: -Why Apex treats every local move like a long-distance van line shipment -How wrapping leather and cloth furniture differently protects both the item and the house -The padboard setup Elijah built after studying Royal Relocations: carpet on the bottom, D-track buckles, strapped to the wall -Why pads and Masonite in the driveway stop lift gate gouges before a customer ever sees one -How customers who have moved themselves ten times decide to trust a mover -The mentor advice that changed his plan: “Why don’t you 10X what you’re doing rather than try to 2 or 3X” -How to train a crew so they check their own wrapping before you have to About Elijah: Elijah Schuette started Apex Moving Co. in 2023, taking over the business six months in with no prior moving experience. Three years later, Apex runs a wrapped 26-foot truck with a lift gate and air ride out of its own warehouse, serving Cleveland, Chattanooga, Knoxville and North Georgia with moving, cleaning and junk removal. Timestamps 00:00 From Franchise Idea to Business Owner in Six Months 03:12 Labor-only Moves Out of a Ford Focus 06:40 Building a White Glove, Van Line Standard 17:21 Why Elijah Chose White Glove Moving 21:57 Faith, Service and The Why Behind Apex Connect with Elijah Schuette and Apex Moving Co.: Website: https://apexmovingco.com/ Instagram: https://www.instagram.com/apexmovingco/ Facebook: https://www.facebook.com/apexmovingco/ Phone: (423) 712-9452 Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If your crew still throws a blanket over a dresser and calls it wrapped, this episode is your new training standard.

  3. Oct 23

    How Liking Facebook Posts Landed This Mover His Biggest Partner

    Blair Harper’s first job off a Craigslist ad paid $50 to carry a bag of clothes for a woman with a broken leg. What This Episode Covers You’ll hear how Blair went from working at Lowe’s to running Guy With A Truck, and why he stopped paying for ads altogether. You’ll learn how he got a furniture store to call him without ever pitching them: he followed them on Facebook, kept liking their posts, and was about to walk in with QR code signs when the owner called first. That store went on to send him about 70% of his work through the winter. If you’re paying for every lead and dreading the slow months, this one’s worth your time. What You’ll Walk Away With -Why Blair stopped spending thousands on Yelp and Google and went all in on furniture store and realtor partnerships -The Facebook move that got a store owner to reach out to him first QR code signs that let a store’s customers book him from a photo, no business card needed -The one line he drops in every business he walks into: “we’re the number one hauling company in the area” -How he schedules about five furniture deliveries a day using four-hour windows and a whiteboard -What he charges, from about $150 for a couch to $180 to $220 for a treadmill -What he tells his crew so the five-star reviews keep coming: “If you’re out of the truck, don’t be hitting your vape, smile.” About Blair Harper Blair Harper owns Guy With A Truck in Morgantown, West Virginia, a furniture delivery, hauling and small-move company he turned into a full-time business after starting with Craigslist and Nextdoor while still working at Lowe’s. He runs a 16-foot box truck, handles around five deliveries a day, and has over 100 five-star Google reviews. Timestamps 00:00 From Lowe’s to Guy With A Truck 02:11 A $50 Craigslist job and four jobs a week from Nextdoor 06:08 How liking Facebook posts landed his biggest partner 12:00 Going all in on furniture delivery 17:29 How his crew earns five-star reviews Connect with Blair Harper Website: https://www.morgantownwvhaulingandtransport.com/ Google: https://share.google/4G1lBi5gstKuokMVw Facebook: https://www.facebook.com/p/Guy-with-a-Truck-61572863600561/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you’re a mover tired of paying for every lead, start with the businesses already sending people your way.

  4. Oct 20

    How to Run a Full-Service Moving Company Without Owning a Truck

    In 2020 Tavon was waiting tables. A year later he was running a full-service moving company without a single truck of his own. What This Episode Covers You'll hear how Tavon runs full-service moves out of rented Penske and U-Haul trucks across DC, Maryland and Virginia, and why he still hasn't bought one. He breaks down what a Penske commercial account gets you and when he picks U-Haul instead. He also explains what happens when a rental breaks down mid-job. If you've been weighing a truck loan against renting, or wondering whether HireAHelper's fee is worth it, this one is for you. What You'll Walk Away With - How a Penske commercial account locks your rate for three months, and why his mileage sits around 29 cents - When to rent U-Haul (short local jobs) and when to rent Penske (long distance) - The real case for renting: no truck payment, no maintenance bill, and if it breaks down you call Penske for another truck instead of a tow - Why he pays HireAHelper a 29% cut when Moving Help only takes 15% - How Moving Help's last-ten-reviews ranking pushed him off the platform - How he pairs movers by their strengths so the crew works as a team - What he does when a stuck elevator turns into a two-star review About Tavon Tavon went from restaurant server to owner of All Aboard Moverz within months of COVID hitting, after learning the trade on Moving Help labor jobs. He now runs two- to six-person crews across the DMV and has over 100 five-star reviews on Google. Timestamps (pre-edit, confirm against the final Descript cut) 00:00 From waiting tables to owning a moving company 03:00 Running full service without owning a truck 07:52 Mindset and learning from other movers 14:12 Reviews, bad days and building crews 19:00 HireAHelper vs Moving Help: why he pays 29% Connect with Tavon and All Aboard Moverz Website: https://www.allaboardmoverzdmv.com/ Call: 202-365-4090 Book on HireAHelper: https://www.hireahelper.com/movers/waldorf_md/all-aboard-moverz/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you're about to sign a truck loan, watch this first.

  5. Oct 16

    His Moving Company Grew 75% a Year After Hope Center Changed His Life

    The second time Brett Clark blew out his knee, he got hooked on pain pills and had to step away from his own moving company for a full year. What This Episode Covers You’ll hear how Brett went through the 12-month program at Hope Center Ministries, came back to Tennessee Country Boys Moving, and grew it 75 to 100% a year. He explains why he’d rather be the best than the biggest, and why once a day is booked, it stays booked. You’ll find out how he books about 92% of the people who call on a day he has open, and why the biggest billboard in Nashville didn’t pay for itself. Brandon Hembry, a Hope Center recovery pastor, also joins to talk about the program that turned Brett’s life around. What You’ll Walk Away With -Why he hires experienced movers and sends brand-new guys to learn somewhere else first -His one calendar rule: no crew gets sent to a second job after the first one -How he books about 92% of callers with no sales pressure -The real reason his best guys have stayed for years (it isn’t only the pay) -Why he puts money into school sports sponsorships instead of ads in peak season -How he and his wife send customers back and forth between his moving company and her cleaning company -What he’d tell a five-year-old moving company that has stopped growing About Brett Clark Brett Clark started as a mover and crew leader in 2012. Today he owns Tennessee Country Boys Moving in Sumner County, Tennessee, which won 2026 Best of Music City for moving companies after we recorded this episode. He’s also the director of a Hope Center Ministries center, part of the same 12-month recovery program that helped him get his life back. Timestamps 00:00 From crew leader to business owner 04:37 Quality over quantity: why booked means booked 12:48 The billboard that didn’t pay off, and what did 16:58 Hope Center Ministries and Brett’s recovery 28:00 How his wife’s cleaning company sends him jobs Connect with Brett Clark Website: https://tennesseecountryboysmoving.com/ Facebook (Brett Clark): https://www.facebook.com/brett.clark.75033 Facebook (Tennessee Country Boys Moving): https://www.facebook.com/TNcountryboys Google Business Profile: https://share.google/cajHtIcbUDAfN4pyE Learn More About Hope Center Ministries https://www.hopecm.com/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If people keep telling you “must be nice,” Brett’s story shows what it really took to get there.

  6. Oct 13

    How Shaun Gebo Turned $2,000 Into 3 Moving Trucks In 3 Years

    In 2023, Shaun Gebo started a moving company with about $2,000, a hand truck from his fiancee’s grandfather, one dolly and 20 beat-up blankets. What This Episode Covers You’ll hear how Shaun went from passing for 16 on a moving crew at age 14 to running three trucks a day in Syracuse, New York. He explains how he gets a team of 12 to 14 movers to treat every customer the way he would, and it starts before they’re even hired. You’ll get the full marketing mix he uses, including the realtor outreach that cost him nothing. And if you’re busy every day but the money isn’t there, his take on pricing and valuation is the part you’ll want to replay. What You’ll Walk Away With -Why his job interviews are sales calls, not background checks -The three numbers every mover on his crew is measured on: damage on fewer than 5% of customers, five-star reviews from 40%, and showing up on time -The Facebook message he sent local realtors back when nobody was referring him -Why LSA is his pick for any company under two years old, and why you need a CRM before you spend thousands on ads -Leads from ChatGPT and AI search book for him at about 56%, not far off his referral rate -The real cost of a $25-an-hour mover (closer to $34) -How valuation coverage added about $10,000 with almost nothing attached to it About Shaun Gebo Shaun Gebo spent about 10 years as a mover and crew lead before he started First Class Moving and Removal in Syracuse, New York, in 2023. The company now owns two trucks and an enclosed trailer, runs three trucks a day in peak season, and has 12 to 14 movers on the team. Timestamps 00:00 Hired on a moving truck at 14 05:37 How to build a crew that reflects you 11:10 Starting with $2,000 and one dolly 25:31 The marketing that fills his calendar 38:00 Where moving companies leak profit Connect with Shaun Gebo Website: https://www.firstclass-moving.com/ Facebook: https://www.facebook.com/profile.php?id=100094207107809# Google Business Profile: https://share.google/knyAmiJ4sa66Skg1G Instagram: https://www.instagram.com/firstclassmovingllc2023 Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you’re out there right now with one truck and a pile of old blankets, Shaun’s story says that’s enough to start.

  7. Oct 9

    Why Diversity Moving Swapped 9 Labor Jobs a Day for Luxury Moves

    In 2008, Ronnie rented a U-Haul for $100 a week to deliver phone books, and the front end buckled before he ever left the warehouse. If your schedule is full of small jobs and you've wondered whether fewer, bigger moves would serve you better, this episode is for you. You'll hear why Ronnie stepped back from nine labor only moves a day and rebuilt Diversity Moving Company around full service clients who match how thorough his crews are. He walks you through the intake form that tells him what's in the house before he ever sends a quote. You'll also hear how he learns from his competitors' reviews, where his leads come from, and how he's writing SOPs so the business can run without him. What you'll walk away with: -Why he moved away from nine labor only moves a day, and why he still takes them when the schedule has room -The questions on his intake form: bedrooms, gun safes, baby grand pianos, long walks -"I want a client that reads." Why a longer form attracts better clients -How hourly pricing with a minimum works under Pennsylvania PUC rules, and when flat rate kicks in -Reading competitors' bad reviews as a free training manual -Why he runs Google Ads and Yelp but skipped LSAs for moving -The ID-check SOP he added after a third-party chargeback About Ronnie: Ronnie started moving in Columbus, Ohio in 2008 with no moving company experience, and his first job was a four-bedroom house for $160 that ran from 7am to 1am. Today Diversity Moving Company serves the Pittsburgh, Cleveland and Youngstown area and has 350+ five-star Google reviews. Timestamps: 00:00 A broken U-Haul and a $160 first move 09:47 From 9 labor-only moves a day to full service 12:33 How he pre-qualifies every lead 19:09 Where his leads come from: Google Ads, Yelp and SEO 22:41 Building SOPs so the business runs without him Connect with Ronnie and Diversity Moving Company: Website: https://mydiversitymovers.com/ Google Business Profile: https://share.google/v2vZEeXsaDRMBurKn Facebook: https://www.facebook.com/mydiversitymovers/ Instagram: https://www.instagram.com/412diversitymover/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If your calendar is full but your margins aren't, take a hard look at who you're saying yes to.

  8. Oct 8

    Alex Taught Himself SEO. Now Pittsburgh Moving is at $2.5M.

    In 2018 Alex was renting U-Hauls, when COVID hit he spent $6,000, about half of everything he had, on a course that taught him SEO. In this episode you'll hear how Alex went from Bellhops side jobs to running Pittsburgh Moving, a seven-truck company on track for about $2.5M this year with most of its leads coming from organic search. He walks you through exactly what he did: on-site content and service pages first, around 800 Google reviews, and checking his rankings both in software and by searching from different neighborhoods himself. You'll also hear why he picked his new office for the map pack, and why his most important hire was an operations manager who used to be a recruiter. What you'll walk away with: -Why on-site content and service pages did more for his rankings than blog posts, including pages for profitable niches like hot tub moves -How he got to roughly 800 Google reviews, with his crew now asking customers on their own -A free way to check your map pack ranking: go to a neighborhood, open an incognito window, and search your keyword -How he chose his office location using income maps and where fewer movers are based -When paying for SEO makes sense (once it costs less than your leads are worth) -His seasonal hiring plan: two new guys a month in January and February, then about four a month in March and April -Why the whole crew gets every Sunday off, and why he hires the person over the experience About Alex: Alex moved to Pittsburgh from central Pennsylvania with $10,000 to his name and started moving in 2018 after delivering beds for Sleep Number and picking up side jobs with Bellhops. Today Pittsburgh Moving runs seven trucks and a crew of around 25, has about 800 Google reviews, and has grown from roughly $500K in 2021 to about $2.5M this year. Timestamps: 00:00 From Bellhops side jobs to his own moving company 04:30 The $6,000 SEO course he bought during COVID 10:46 What actually moved his Google rankings 16:59 Tracking rankings and picking an office for the map pack 23:15 Hiring an ops manager and staffing for busy season Connect with Alex and Pittsburgh Moving: Website: https://www.extrahandspgh.com/ Google: https://share.google/5jcu4jIUpsKjidAfD Facebook: https://www.facebook.com/pittsburghmovingpgh/ Instagram: https://www.instagram.com/pittsburghmoving/ TikTok: https://www.tiktok.com/@pittsburghmoving Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 Every lead Google sends you for free is money you can put back into your crew.

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About

The Heavy Lifting Podcast is where moving company owners come to grow. Hosted by Brian and Vincent Moulton, former movers turned agency founders, we sit down with operators in the trenches sharing what's actually working in their businesses. Just a couple guys talking about operations, hiring, and building a moving company that lasts.

Information

  • Creator
    Heavy Lifting Marketing
  • Years Active
    2026
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © 2026 Heavy Lifting Marketing
  • Show Website
    The Heavy Lifting Podcast