The Heavy Lifting Podcast

Heavy Lifting Marketing
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  • Entrepreneurship
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The Heavy Lifting Podcast is where moving company owners come to grow. Hosted by Brian and Vincent Moulton, former movers turned agency founders, we sit down with operators in the trenches sharing what's actually working in their businesses. Just a couple guys talking about operations, hiring, and building a moving company that lasts.

  1. 12h ago

    How Hello Movers Does 300 Moves a Month Across Two Locations

    Xavier Estronza didn't come from moving, he came from Wall Street cold-calling and a magazine ad desk, and he used both to build Hello Movers into a two-location operation running over 300 moves a month. In this episode you'll hear how Xavier went from selling aggregated leads, to a broker gig he walked away from in three months, to running his own trucks so he could control the whole job start to finish. You'll learn how he grew Tampa to the bulk of that 300-a-month volume and stood Orlando up to 100 moves on its own. He breaks down the pricing philosophy he won't budge on, the way he turns foremen and drivers into salespeople, and why he pays movers well and keeps them for years. If you run a moving company and you're trying to scale past a single market, this one's a blueprint. What you'll walk away with: -Why he'd rather lose the job being honest than underbid it and inherit a headache down the road -How he prices to stay near the top of the market and still closes, by selling himself, not the company -The hiring approach that turns truck drivers and foremen into commission earning sales reps -Why paying movers a livable wage is the real retention strategy (and how he took guys from $15 to $27–28/hr) -How he pays for reviews and materials sold on the truck without making it about tip-chasing -Why Google Local Services (Google Guarantee) is his top channel and how he thinks about spend and consistency -The untapped email-and-text play sitting in every established mover's CRM About the guest: Xavier Estronza is the founder of Hello Movers, which runs roughly 300 moves a month across Tampa and Orlando and has close to 1,500 five-star Google reviews. He started the company in 2018 after learning the industry from the lead-generation and brokerage side. Timestamps: 00:00 From Wall Street and lead-gen to running his own trucks 06:01 Honest pricing and why underbidding wrecks the industry 14:31 Building a team: hiring, paying, and keeping A-players 25:55 Marketing that works: Google Guarantee and consistent spend 33:11 The untapped CRM email/text campaign idea Connect with Xavier Estronza: Hello Movers: https://hellomovers.com/ Facebook: https://www.facebook.com/hellomoversllc/ Instagram: https://www.instagram.com/hellomoversllc/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626

  2. 12h ago

    He Found Out He Was Going to Be a Father and Started a Moving Company

    Parker Brown was working a dead-end job when he found out he was going to be a father, and that news is the whole reason Maple Street Moving exists. In this episode you'll hear how a childhood friend talked Parker into starting a moving company in April 2024, and what he did over the next two years to grow it six times over. He walks through the exact way he quotes a job, including the $14K commercial move he landed within $300 of his estimate. You'll also get the marketing channels actually bringing him work in a rural state, and the reason he still hasn't bought a truck even though the loan is approved. If you run a moving company and want to know what the first two years can look like when you do it right, this one is for you. What you'll walk away with: -How Parker prices a move room by room, counting bodies, stairs, and cubic footage until the estimate holds -The competitor who walked up to him at a U-Haul lot and told him he was charging too little, and what happened when he raised his rates -Why a B&I chapter turned into referrals, mentors, and a network he calls "the Avengers behind you" -The Facebook group strategy that pulls in free moves with zero ad spend -How he built a quoting calculator with ChatGPT, embedded it on his site, and wired it to email him every estimate -What his LSA spend looks like now versus the $300 a month he started with -The reason he's waiting until next season to buy his first box truck About the guest: Parker Brown co-founded Maple Street Moving in Bangor, Maine in April 2024, and grew it six times over in his second year while holding five-star reviews across Google and Facebook. He did roughly 27 moves in June and 21 in July, all without owning a single truck yet. Timestamps: 01:53 Why he started a moving company to provide for his family 08:07 Raising his prices after a competitor's advice 10:07 Networking, B&I, and getting ingrained in the community 23:11 Quoting the $14K job within $300 39:25 Building his own quoting calculator with AI Connect with Parker Brown: Website: https://maplestreetmoving.com/ Facebook: https://www.facebook.com/MapleStreetMoving/# Instagram: https://www.instagram.com/maplestreetmoving/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you run a moving company and you're still guessing on your quotes, watch how Parker takes the guesswork out of it.

  3. Sep 8

    He Went From $30k In Savings to 4 Moving Locations In 5 Years

    Petr started with thirty grand, a rented sixteen-foot truck that never fit anything, and a fight with basically every customer. If you've ever gone back and forth on whether to pour everything into one location or spread across several markets, this episode is for you. You'll hear how Petr got Better Life Moving off the ground in Boston, what actually went wrong in year one, and how he turned it into four locations in five years. He's blunt about the money, the mistakes, and the one thing he tells every owner opening in a new city. What you'll walk away with: -Why he sets up his Google profile a full six months before a location opens, and starts posting to it before he's even in the city -The real reason your first year in a new market runs at zero profit, and why he's fine with that -How he runs one centralized sales team out of Ukraine across all four locations, and records every call to settle customer disputes -Why he'd rather buy a truck about once a year than sit on cash, and how that plays with his taxes -The partnership move that let him open a new market with almost no downtime: sharing a single crew with a second company -What he looks for in a location manager, and why he pays a percentage of gross instead of a salary -The one SEO investment he says matters more than everything else combined About the guest: Petr is the founder of Better Life Moving, which he's grown from a single Boston operation to four locations across Boston, Chicago, Raleigh, and the surrounding areas in roughly five years. He runs five trucks and a centralized outsourced sales floor, and he's already scouting markets five and six. Timestamps: 00:00 From A Rented Truck In Boston To Four Locations 01:32 The Disaster First Season And The Missing Money 07:50 Why He Builds New Markets Instead Of Scaling One 10:23 The Google Playbook: Start Six Months Before You Open 14:17 Outsourced Sales, Five Trucks, And Betting On His People Connect with Petr and Better Life Moving: Website: https://mybetterlifemoving.com/ Instagram: https://www.instagram.com/betterlifemoving/ Facebook: https://www.facebook.com/people/Better-Life-Moving/61584742835312/ Connect with Heavy Lifting Marketing: Website: heavyliftingmarketing.com [insert LinkedIn / Instagram / Facebook links] If you're a mover stuck between going deeper in one market or planting flags in new ones, take what works here and leave the rest.

  4. Sep 8

    How to Land Military Moving Contracts With Oded Carmi

    Twenty years ago Oded Carmi started DN Van Lines with one truck and three guys. Today he runs 13 locations and turns away three to four times the military work he can actually perform. In this episode you'll learn how the military moving vertical actually works, and why it's the single biggest opportunity most moving company owners never touch. Oded breaks down the Defense Personal Property Program, the closed pool of TSPs, and the one realistic way a local mover can get in without buying a company or waiting a decade for an open season. You'll also hear why he treats competitors as partners, and how that mindset opened doors most owners never find. What you'll walk away with: -Why the military is the industry's largest customer, accounting for 17% of every move in the US (a roughly $2 billion a year program, per the GAO) -The difference between a TSP and a move manager, and which one you should actually be chasing -How to join a move manager's supply chain, from onboarding to your first shipment -Why there hasn't been an open season in about a decade, and what that means for getting in -The reciprocal business model that sends you work in other markets while your TSP covers yours -How non-temp storage and DPM base contracts differ from DP3, and why they're separate ways in -The verticals Oded would chase next: GSA, Department of State, office and industrial, and corporate relocation Timestamps: 00:00 Intro and 20 Years in The Moving Industry 12:03 How Military Moving Actually Works: DP3, TSPs, and Move Managers 39:06 The Other Verticals Worth Chasing: GSA, DOS, O&I, and RMCs Connect with Oded Carmi: Email: odedcarmi@dnvanlines.com Website: https://dnvanlines.com/ LinkedIn: https://www.linkedin.com/in/odedcarmi/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626

  5. Sep 4

    How He Runs 70 Moves a Month From One Lead Platform

    Dwight Jones started Kimiya Services in 2018 doing whatever physical work nobody else wanted, and moving quietly took over the whole business. In this episode you get the full picture of how a moving company runs 60 to 70 jobs a month without owning a single truck. Brian and Dwight get into where that volume actually comes from, why one platform quietly feeds most of it, and how he keeps customers happy enough to tip the crew on almost every job. If you have ever wondered whether you need to buy trucks or run paid ads to scale, this one will change how you think about it. What you will walk away with: -The one question Dwight asks every customer before a move, and why it decides how he sends out the crew -How renting from U-Haul, Enterprise, and Ryder instead of owning trucks keeps him booking close to two moves a day -Why roughly 60% of his jobs come through a single U-Haul marketplace, and the 15% cut that comes with it -The estimate trick that turns leftover budget into tips for his guys almost every time -How he covers five cities from one Rochester hub without charging anyone a travel fee -His rule on job photos: "pictures is protection for everybody," and how it covers the crew and the customer both -The AI tools he uses to turn a pile of job photos into postable video in minutes About the guest: Dwight Jones is the founder of Kimiya Services, a moving and labor company based in Rochester, New York, running a crew of around 15 across Rochester, Buffalo, Syracuse, Elmira, and Ithaca. Eight years in, he averages 60 to 70 moves a month and is about to buy his first truck. Timestamps: 00:00 From General Labor To a Moving Company 02:41 Renting Trucks and Gearing up To Buy The First One 06:29 The One Question That Runs Every Move 15:22 Where The Leads Really Come From 24:56 Training The Crew and Why Pictures Protect Everyone Connect with Dwight and Kimiya Services: Website: https://www.kimiyaservicesinc.com/ Facebook: https://www.facebook.com/people/Kimiya-Services/100063569522058/ Instagram: https://www.instagram.com/kimiyaservices/ Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you are running a moving company and trying to grow without pouring money into trucks and ads, watch how Dwight did it first.

  6. Sep 4

    How He Became The Go To Mover For Senior Living Communities

    When Chris Marr walked away from the moving company he was crewing for, the senior living facilities he had been working in started calling to ask where he had gone. In this episode of The Heavy Lifting Podcast we speak with Chris Marr of MoveU in New Hampshire, who turned a decade on the truck into a business that senior communities ask for by name. You'll hear how he went from crew leader to owner-operator in Phoenix with a two-man crew, why he built his whole reputation around how he treats people's stuff, and how a single senior facility can turn into four or five moves a week. If you run a moving company and you've ever wondered how to land recurring work instead of chasing one-off jobs, this is the conversation to steal from. What you'll walk away with: -Why becoming the preferred mover at one senior community can mean 4-5 moves a week, from model-room swaps to move-ins to move-outs to the residents' own family members hiring you next -How Chris hires (personality over moving experience, and he'll let someone go the same day for being rude in a customer's home) -The postcard system he runs through USA Home Listing, including how he pulls realtor data out of it and picks up the phone -What actually gets you referrals inside Facebook community groups, because getting tagged isn't enough on its own -How he stacked up 300-plus five-star reviews and a 4.9 rating in three years -Why he'd rather stay a hometown name with satellite trucks than franchise into a bigger city About the guest: Chris Marr owns MoveU, based in Bedford, New Hampshire, running three trucks and a crew of ten across New England. He spent three years as an owner-operator in Phoenix before moving home to rebuild, and that first year back he did moves on his days off from delivering packages for Amazon. Timestamps: 00:00 How Chris Got Into The Moving Industry 13:13 Becoming The Go To Mover For Senior Living Communities 21:37 The Marketing Playbook: Postcards, Realtors, and Facebook Groups Connect with Chris Marr / MoveU: Website: https://www.moveunh.com/ Instagram: https://www.instagram.com/moveu_nh/ Facebook: https://www.facebook.com/moveunewhampshire Chris personally: Christopher Marr on Instagram and Facebook Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you own a moving company and you want the phone to ring without paying for every lead, Chris just handed you the playbook.

  7. Sep 4

    This Moving Niche Has a 90% Close Rate. Google Ads Get 30%.

    Ryan Burns closes nine out of ten people who reach out to him, and almost none of them found him through an ad. If you run a moving company and you are tired of buying cold leads that go nowhere, this one is worth your time. Ryan built Stress Free Solutions in a corner of the industry most movers never think to enter, and the numbers he gets there look nothing like the ones you get chasing clicks. You will hear exactly how the work is structured, how he prices it, and how he keeps his crews busy when everyone else is staring at a slow season. It is less about moving trucks and more about the system underneath them. What you will take away from this one: -Why senior downsizing closes near 90% for Ryan while cold Google ads sit closer to 30%, and what that gap should do to your marketing budget -The tiered system he uses to clear an entire house without filling a landfill: family first, then neighbors, then his own auction, then Habitat for Humanity -How the in-house auction he runs, breaks even on purpose and still wins him the job -Why he refuses to offer storage at all, and the "only handle it once" rule behind that decision -What a 300 crew hour job looks like, and why some clients see him on site 15 times before a single box gets moved -The relationship marketing that actually feeds his pipeline: public speaking at open houses, four senior networking groups, and mailers sent only to homes lived in for 30 years or more -How he staffs for both muscle and patience, and why he will sometimes send a crew of women over three guys who just want to lift and go About the guest: Ryan Burns started Stress Free Solutions in 2014 with zero moving experience, after a run through startups and in-home care pointed him toward working with older adults. Twelve years later he runs four trucks and three pack vans across Maryland, handling everything from emergency moves out of rehab to two-year downsizing projects where the actual move is only a fifth of the work. Timestamps: 00:00 How a caregiving job led Ryan into moving 03:01 The downsizing model that's only one-fifth moving 11:44 How he prices work most movers can't 21:29 Running an auction that breaks even on purpose 27:15 The 90% close rate and the marketing behind it Connect with Ryan Burns: Website: https://www.stressfreesolutions.com/ Facebook: https://www.facebook.com/stressfreesolutions?fref=ts# Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 Booked solid on the wrong kind of move, or not booked at all? This episode shows you the one type of work that stays busy all year.

  8. Aug 24

    The $10 Trick That Got This Mover 290 Five-Star Reviews

    In this episode of the Heavy Lifting Podcast, Samuel shares how he built a moving company that generates five-star reviews on autopilot. Samuel started on a moving truck and worked his way up to co-owning the company. After his business partner passed away, he rebuilt from the ground up as Busy Beeline Movers, held on to the Google Business Profile that already carried 60 five-star reviews, and grew it to 290. In this conversation he breaks down the exact incentive system behind those reviews, why he sold most of the business to build his own moving CRM, and the features he thinks every moving software on the market is still missing. What we get into: -How Samuel turned 60 inherited reviews into 290 five-star reviews -The pay-per-review system he uses to keep his crews asking every single time -Renting trucks seasonally instead of buying to survive peak and slow season -Why he walked away from Smart Moving and Supermove to build his own CRM -The accounting, scheduling, and automation features he baked into the software Chapters: 00:00 From one truck to co-owning a moving company 04:16 Losing his partner and rebuilding the business 07:05 The system behind 290 five-star reviews 15:55 Selling the company to build his own moving CRM 25:40 Accounting, scheduling, and automations in one app Connect with Samuel: Website: https://app.beelineworldwide.com/ Email: blinemoves@gmail.com Connect With Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 The Heavy Lifting Podcast is where moving company owners share what's actually working. Hosted by Brian Moulton, former moving company owner (Moulton Brothers Movers) and co-founder of Heavy Lifting Marketing, the agency that works exclusively with movers. Subscribe for a new episode every week.

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About

The Heavy Lifting Podcast is where moving company owners come to grow. Hosted by Brian and Vincent Moulton, former movers turned agency founders, we sit down with operators in the trenches sharing what's actually working in their businesses. Just a couple guys talking about operations, hiring, and building a moving company that lasts.

Information

  • Creator
    Heavy Lifting Marketing
  • Years Active
    2026
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © 2026 Heavy Lifting Marketing
  • Show Website
    The Heavy Lifting Podcast

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