Partner & Profit Podcast

Grant Wise
  • 5.0 (50)
  • Marketing

The Partner & Profit Podcast is all about answering one powerful question: how do you turn your relationships into revenue? Hosted by Grant Wise, the show features conversations with leaders in real estate, real estate investing, home services, and other industries who are building successful businesses through partnerships and strategic relationships. Each episode uncovers the real strategies top performers use to generate opportunities, referrals, and recurring income by collaborating with the right people. Instead of relying only on traditional marketing or advertising, these leaders share how they leverage partnerships, networks, and mutually beneficial relationships to grow faster and more profitably. If you want to learn how the most successful professionals turn connections into opportunities—and opportunities into income—this podcast will show you how.

  1. 5h ago

    How Levi Lascsak Closed 64 Deals in His First Year Through YouTube Attraction Marketing

    Levi Lascsak lost his entire business in 2020 with nothing to fall back on. Within his first year as a brand-new real estate agent, he'd closed 64 transactions worth $33.5 million, and $1 million of that was commission. In this episode of the Partner & Profit Podcast, Grant Wise sits down with Levi Lascsak, real estate agent, YouTube creator, and author of Passive Prospecting, to break down exactly how he built an entire real estate business from a single YouTube channel, starting with almost no following, zero sales experience, and a personality that never wanted to be a typical door-knocking, hand-shaking agent in the first place. Levi walks through the actual mechanics behind it: why he picked YouTube when nobody in real estate was using it, the concept of parasocial relationships and why it's the real reason strangers trust him enough to call, and the exact content system he still uses today to dominate an entire market. Here's what we got into: Losing his financial services business overnight in 2020, and reluctantly moving into real estate at 41 with no other options left - 00:54Why he chose YouTube specifically because nobody else in real estate was using it, and spent 2 months studying the platform before posting a single video - 03:50Getting his first phone call after just 30 days, from a million-dollar client, with only 48 subscribers on his channel - 06:16Closing 64 transactions and $33.5 million in volume in his very first year, after a first quarter with nothing at all - 05:49The concept of parasocial relationships, and why people buy from creators the same way they root for their favorite sitcom character - 09:04Why he never talks about himself on camera, and only earns the right to make an ask after delivering value repeatedly - 14:33His exact content system: 4 repeatable video buckets and how to build a searchable, bingeable library for any niche or industry - 19:22A simple, step-by-step plan for building a YouTube channel around a full-time job or family, without quitting anything first - 24:28Whether you're in real estate or any other relationship-driven business, this episode is a real blueprint for building trust with strangers at scale, long before they ever pick up the phone. Connect with Levi Lascsak: Get the book Passive Prospecting on Amazon or grab the ebook version at passiveprospecting.com. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    How Levi Lascsak Closed 64 Deals in His First Year Through YouTube Attraction Marketing

  2. 3d ago

    How Jason Cheperdak Built the #1 Real Estate Team in the DMV

    Jason Cheperdak made his first $1 million at 30 years old, half of it from a real estate team, the other half from a job at Target that almost nobody in his real estate life knew about. In this episode of the Partner & Profit Podcast, Grant Wise sits down with Jason Cheperdak, founder of Shepherd Homes Group, now the #1 real estate team in the DMV (Maryland, DC, and Virginia). Jason breaks down the philosophy and systems behind a team known for insane agent retention, insane personal production, and a culture that runs on zero drama and zero excuses plus how he still finds time to personally sell around 100 houses a year, run a 1,000-door property management company, and flip houses on the side. Here's what we got into: Jason's backstory, a Target store manager during COVID who got licensed almost by accident, sold nothing for 6 months, then closed 9 homes and never looked back - 01:16Hitting his first $150 million year and his first $1 million personal income at 30, split between real estate and his Target paycheck - 02:25Why he tells his entire team that being a "salesperson" is a bad idea in this industry - 05:23How his team pairs the right agent with the right client by knowing their own people deeply, not by profiling the consumer - 07:17Selling $97.7 million individually last year, and why staying in the business himself is what actually builds trust with his agents - 08:27Why he keeps business and personal life deliberately separate, and how winning together builds the relationship first - 09:34His actual daily schedule, working 9am to 9:30pm most days, with Sunday morning as his only real break - 11:24The 3 pillars of consistency (vision, personal, and culture) he credits for his team's growth - 14:24The 4 non-negotiable culture rules: zero drama, zero assumptions, radical authenticity, and no complaining without a solution - 15:03His 3-step process for letting someone go, where the person often ends up firing themselves - 16:28Why trust is all-or-nothing in his world, with zero grace once it's broken - 18:53Whether you're building a real estate team, managing a growing agent roster or just trying to build a business people don't want to leave, this conversation is full of specific, repeatable systems you can use immediately. Connect with Jason: Follow Jason on Instagram (@jasoncheperdak) for real estate tips and tricks and ask about his free real estate course for agents struggling with production. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    How Jason Cheperdak Built the #1 Real Estate Team in the DMV

  3. Jul 30

    How Curiosity and Contribution Drive Real Estate Success With Ryan Young

    Most real estate agents are so focused on getting more leads that they completely ignore the goldmine already sitting in their database. Ryan Young built a team selling around 500 homes a year and a tech company working with around 3,000 real estate teams to solve exactly that problem and in this episode he is laying out the entire philosophy. In this episode of the Partner & Profit Podcast, Grant Wise sits down with Ryan Young, team leader of the Young Team in Northeast Ohio and founder of Fello, to talk about what separates the top real estate teams from everyone else, why contribution beats commission breath every single time, and how genuine curiosity is the most underrated relationship tool in real estate today. Ryan also opens up about his journey from culinary school at the Culinary Institute of America to building a listing-heavy real estate team with his parents to launching a tech platform now used by over 50% of the Realtor Top 1,000. This is a conversation about contribution, curiosity, and building something that lasts. Here is what you will learn in this episode: How Ryan went from culinary school to building a real estate team selling around 500 homes a year and founding Fello - 01:00Why the best way to turn relationships into revenue is to stop trying to monetize them - 07:30How Fello identifies homeowners inside your buyer lead database and turns them into listing opportunities - 01:30Why putting too much pressure on the if versus when conversation is costing real estate agents listings every single day - 24:07How internalizing your script so deeply that you stop thinking about it is the key to having genuine human conversations with prospects - 22:39Why most real estate agents are filling a leaky bucket with new leads instead of patching the holes they already have - 25:32How Ryan seeks out forward-thinking relationships with people who push him toward where he wants to go - 12:31Why sharing personal passions like cooking and running on social media builds deeper real estate business relationships than posting about listings - 18:55Why commitment gets you in the door but contribution is what keeps you in - 27:25Whether you are a solo agent, team leader or broker owner, this episode is a reminder that the leads you already have and the relationships you have already built are worth far more than anything new you could buy. Connect with Ryan Young: Reach out directly at ryan@fello.ai or visit fello.ai to learn more about how Fello helps real estate teams generate listings from their existing database. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    How Curiosity and Contribution Drive Real Estate Success With Ryan Young

  4. Jul 27

    Justin Benson Shares Data-Backed Tips for Closing More Real Estate Deals with AI

    Justin Benson's company has analyzed 3 million real estate and mortgage sales calls, not to grade tone or coach scripts but to find out, statistically, what actually separates the deals that close from the ones that don't. In this episode of the Partner & Profit Podcast, Grant Wise sits down with Justin Benson, founder of Shilo, a conversational AI platform built for real estate and mortgage teams, to break down the data-backed tips his company has uncovered for closing more deals. Justin shares which habits actually move the needle, which ones don't hold up under real data and where his team drew an ethical line on what the AI could tell them about a person. Justin also shares his own unlikely path here: a biochem major who dropped out of med school, built and sold a tech company, ran a real estate team, got signed to a record label off a song written for his dying father and eventually landed on building AI for the real estate industry he now calls home. Here's what we got into: Justin's winding path: biochem major, dropped out of med school, a real estate team, and a signed record deal off a song written for his father - 01:02Why setting a defined next step on the first or second call is the strongest predictor of long-term deal success, and the 74% drop-off Gong found when teams skip it - 04:42The restaurant cancellation study - how one word change to a confirmation script cut no-shows dramatically overnight - 05:48The 3x increase in closing rates Shilo found across 7,000 users when a clear next step gets set early - 07:18Why asking 9 or more discovery questions on a call outweighs even asking for the appointment - 07:50The moral line Justin's team drew when they realized how much they could infer about a person's fears and psychology after just 10 calls - 11:08Whether routing leads by personality fit could outperform how most teams distribute leads today - 13:22The two unglamorous values Justin says have quietly built every company he's ever run -  16:51Whether you're leading a real estate team, scaling a brokerage or just trying to close more deals with fewer wasted conversations, this episode hands you real data you can put to use immediately. Connect with Justin Benson: Find him on Instagram at @JustinBenson or learn more about Shilo at shilo.ai. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    Justin Benson Shares Data-Backed Tips for Closing More Real Estate Deals with AI

  5. Jul 23

    Alec Cheplak’s Blueprint for Growing Real Estate Teams Through Webinars and Events

    Most agents assume you need a big ad budget to keep the leads coming. Alec Cheplak has built two companies from zero to a million dollars without ever buying a single lead and in this episode, he breaks down exactly how. On this episode of the Partner & Profit Podcast, Grant Wise sits down with Alec Cheplak, marketing coach and co-founder of Cheplak Wellness, to unpack the system he now runs for top real estate team leaders across North America: how he turns borrowed audiences into hundreds of new leads a month, fills event rooms in cities he's never even visited and converts cold viewers into buyers live, on camera, during his webinars. Alec also shares how he got here, a path that runs through finding sobriety alongside his father through fitness, a decade as a personal trainer working 12-to-16-hour days, a stint smiling-and-dialing timeshares out of a Wyndham boiler room and one accidental favor for a friend, Dustin Runyon, that turned into a marketing coaching business now serving real estate team leaders, mortgage companies and tech firms nationwide. What you'll learn in this episode: How a decade in personal training and a boiler-room sales job led to launching Cheplak Wellness from $0 to $1 million in under 20 months then a marketing company that hit $1 million in under 12 - 00:54Why finding your "who" has to come before any of the tactics and how Alec had to build credibility in an industry he'd never worked in - 04:14The lead-trading system that took him from 600 leads in 18 months to nearly 4,000 leads in 16 months, including 432 new leads in his most recent 30 days alone - 04:57Why it's not just about people saying you're great, it's about who says it and how borrowing the right person's audience can change everything overnight - 08:16Why most of the money in a webinar is made or lost in the marketing before and after it, not during the pitch itself - 11:03The exact structure of Alec's monthly webinar, from the opening selfie that turns attendees into live promoters to the teaching format that keeps drop-off rates low - 11:24How Alec uses existing clients and supporters inside his webinars as live social proof so they end up selling for him in the comments - 17:10The real-time hard close Alec ran on a longtime lead, live in front of the entire audience - 17:41Why speaking to a room should sound exactly like speaking to one person and what happens the moment you stop doing that - 20:00Whether you're a solo agent, a team leader or a broker-owner, this conversation is a real look at how to build an audience, trade leads the right way and grow through webinars and live events without losing what makes people trust you in the first place. Download Alec’s free marketing resource at www.cheplakmarketing.com/download. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    Alec Cheplak’s Blueprint for Growing Real Estate Teams Through Webinars and Events

  6. Jul 20

    Married in Real Estate: Josue Soto on Partnerships, Personal Branding and 20 Years of Growth

    Most agents spend all their time networking inside real estate. Josue Soto spent 20 years proving that the most powerful connections happen everywhere else. In this episode of the Partner & Profit Podcast, Grant Wise sits down with his longtime friend Josue Soto, co-founder of the Married in Real Estate brand, team leader, and 20-year industry veteran, to talk about the relationship philosophy and personal growth mindset that has taken his business from local to global. Josue and his wife Rebecca have built a team, a brand, two books, a podcast, and a referral network that now spans Dubai, Spain, Puerto Rico, Mexico, and beyond, all by simply showing up with a giving heart and getting into rooms that feel uncomfortable. This is a conversation about partnerships, personal branding, faith, running, and what it really takes to build a network that lasts. Here is what you will learn in this episode: How Josue and Rebecca built the Married in Real Estate brand and what keeps their partnership strong after 20 years - 02:38Why understanding each other's strengths is the foundation of any great business or personal partnership - 03:33The Rule of 100 and how 15 minutes of focused daily discipline puts you ahead of 95% of people - 04:17Why there is no such thing as time blocking when you are truly building a business - 05:33How Josue uses running and personal interests to build relationships that convert into real business - 15:53Why going into a room and saying nothing is sometimes the most powerful networking move - 00:00How waiting two hours before a marathon corral led to 30 new professional connections and a relationship that is still active today - 20:02Why building relationships around personal life rather than transactions creates deeper and more lasting business connections - 21:25What kind of partners Josue is actively looking for and how to get on his calendar - 24:22Whether you are a solo agent, team leader or broker owner, this episode is a reminder that your network is your net worth and that the most valuable connections are often made in the most unexpected places. Connect with Josue Soto: Josue is always open to new partnerships including title companies, lenders, home inspectors, roofing companies and anyone looking to collaborate. Reach out to connect and get on his calendar. Facebook | Instagram | Married in Real Estate Don't forget to subscribe, leave a review and share this episode if it brought you value!

    Married in Real Estate: Josue Soto on Partnerships, Personal Branding and 20 Years of Growth

  7. Jul 16

    How AI Is Changing Real Estate Relationships and Customer Expectations with Riley Vanderkaay

    What if your leads could get every question answered before they ever talked to you and show up to that first conversation already ready to move forward? That is exactly what Riley Vanderkaay and his team at Speculo are building for real estate agents right now. In this episode of the Partner & Profit Podcast, Grant Wise sits down with Riley Vanderkaay, founder of Speculo, to talk about how agentic AI is transforming lead nurture, relationship building, and the way real estate professionals convert conversations into closings. Riley also opens up about his entrepreneurial journey from carrying golf bags at 10 years old during the 2008 recession to bartending through Ohio State to cold calling a tech founder and convincing him to merge his AI technology into Speculo instead of taking the VC route. This episode goes deep on what AI actually means for relationship driven industries like real estate, why consumers are smarter than ever, and why the agents who embrace technology without losing the human touch are the ones who will thrive. Here is what you will learn in this episode: How Riley went from caddying and bartending to founding one of real estate's most exciting AI companies - 00:57What agentic AI actually is and why it is fundamentally different from tools like ChatGPT - 06:06Why AI has created a high expectation consumer and what real estate agents need to do about it - 07:00How Speculo's AI nurtures leads and gets them ready to talk before agents ever pick up the phone - 05:20Why hallucinations happen in AI and how the right data and prompting prevents them - 09:48How to use the information AI gathers to have better and more trusted conversations with clients - 15:21What most agents get wrong when they finally connect with a warmed up lead - 15:59Why giving people relevant answers instantly creates more demand for human connection, not less - 08:15How relevant value exchanged between two people is the one thing AI will never replace - 20:51Whether you are a solo agent, team leader or broker owner, this episode is packed with perspective on how AI can strengthen your pipeline, help you provide better service and build the kind of client relationships that actually last in today's market. Connect with Riley Vanderkaay and Speculo: Want to experience the product for yourself? Head over to the Speculo.ai, drop your phone number in and their AI will reach out and walk you through what it can do. You can also catch Riley at industry events where he loves connecting with people and talking about how to integrate AI into their business. Don't forget to subscribe, leave a review and share this episode if it brought you value!

    How AI Is Changing Real Estate Relationships and Customer Expectations with Riley Vanderkaay

  8. Jul 13

    Jason Hull on Real Estate Advertising in the AI Era and the Human Advantage

    How do you turn relationships into revenue in today’s fast-changing real estate market? In this powerful episode, property management coach and consultant Jason Hull shares the secrets to deep, authentic connection as the foundation of business growth. Key topics include: The journey from struggling web designer to the world’s leading property management coach - 00:52How revamping company branding, pricing, and processes transformed over 322 property management businesses - 06:21The impact of AI on real estate marketing and why meaningful, in-person relationships are more valuable than ever - 08:01Going deep vs. going wide: why scalable success comes from doing the unscalable, like thoughtful onboarding and personalized client touchpoints - 10:00Real estate team gifts, contribution, and the “giftology” strategy for long-term loyalty and client referrals - 17:02The four reasons to start a business beyond profit: fulfillment, freedom, contribution, and support and why aligning with these drives lasting success - 24:49Hear inspiring stories of mentorship, overcoming adversity, and the mindset shifts behind real estate and property management growth. Whether you’re an agent, team leader or entrepreneur, you’ll leave with actionable strategies to deepen relationships, maximize your marketing, and build a business that’s both profitable and personally fulfilling. Resources mentioned: DoorGrow.com: Property management business growth coaching and consultingKey books: “Giftology,” “The Goal,” “Profit First”Connect with Jason Hull: Social media: @kingjasonhull Subscribe, rate and review if you want more real estate marketing and partnership insights designed to help you partner and profit!

    Jason Hull on Real Estate Advertising in the AI Era and the Human Advantage
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About

The Partner & Profit Podcast is all about answering one powerful question: how do you turn your relationships into revenue? Hosted by Grant Wise, the show features conversations with leaders in real estate, real estate investing, home services, and other industries who are building successful businesses through partnerships and strategic relationships. Each episode uncovers the real strategies top performers use to generate opportunities, referrals, and recurring income by collaborating with the right people. Instead of relying only on traditional marketing or advertising, these leaders share how they leverage partnerships, networks, and mutually beneficial relationships to grow faster and more profitably. If you want to learn how the most successful professionals turn connections into opportunities—and opportunities into income—this podcast will show you how.

Information

  • Creator
    Grant Wise
  • Years Active
    2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2026 Partner & Profit Podcast
  • Show Website
    Partner & Profit Podcast