Trust The Process

Jon Bassford
  • 5.0 (1)
  • Entrepreneurship

Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing. Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale. If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.

Episodes

  1. 3d ago

    The Success Trap Nobody Talks About with Matt Gerlach | #12

    What if hitting your biggest financial milestone still wasn't enough? In this powerful conversation, entrepreneur and coach Matt Gerlach shares how building two successful six-figure-per-month businesses forced him to confront a truth many high achievers avoid: success doesn't heal the wounds you've been carrying your whole life. After battling anxiety, depression, and panic attacks, Matt began a journey of deep personal transformation that ultimately changed not only his business, but his entire relationship with work, money, and fulfillment. Matt and Jon explore why so many entrepreneurs stay stuck despite doing everything "right," how childhood experiences shape our beliefs about success and sales, and why communication may be the most overlooked growth strategy in business. They also dive into leadership blind spots, hiring challenges, and the surprising difference between marketing and genuine business development. In this episode, you'll learn: • Why more revenue doesn't automatically create more happiness • How unresolved childhood patterns show up in leadership and sales • The communication mistakes that quietly limit business growth • Why asking directly for what you want is often the fastest path forward • How to build a business that supports your life instead of consuming it Whether you're an entrepreneur, executive, or someone navigating your next chapter, this conversation is a reminder that the biggest breakthroughs often happen when you stop chasing more and start aligning with what truly matters. Success is not just about what you build. It's about who you become in the process.

    54 min

  2. Jun 5

    Why Smart Founders Still Fail with Ken Taylor | #11

    Most startups do not fail because the idea is bad. They fail because leaders stop listening. In this episode, Jon sits down with customer success and operations strategist Ken Taylor to unpack the hidden mistakes that hold founders back from real growth. From tunnel vision and micromanagement to ignoring frontline feedback, Ken shares hard earned lessons from decades working with startups, SaaS companies, and technology leaders. Together, they explore what separates companies that adapt and thrive from the ones that slowly collapse under their own blind spots. In this episode: Why great products still fail without sales and marketingThe leadership trap that keeps CEOs stuck in the weedsHow curiosity, feedback, and agile thinking drive innovationWhat founders miss when they stop listening to their teamsIf you are building a business, leading a team, or trying to scale without losing your vision, this conversation will challenge the way you think about leadership and growth. Connect with Ken https://kenrtaylor.com/ http://workinginslippers.com https://www.linkedin.com/in/ken-r-taylor/

    37 min

  3. May 29

    Stop Selling, Start Solving with Eric Balis | #10

    Most businesses are not struggling because of bad products. They are struggling because they are solving the wrong problems for the wrong people. In this episode, Jon sits down with sales growth advisor Eric Balis to break down why so many companies fail to build scalable sales systems and what it actually takes to create long-term growth. From defining your ideal client profile to avoiding shiny tech traps, Eric shares the frameworks leaders need to align people, process, and technology into a sales engine that actually works. The conversation dives deep into change management, CRM adoption, leadership, and why education always beats hard selling. Key takeaways include: • Why most businesses misunderstand their ideal customer • The hidden cost of chasing flashy software tools • How strong leadership creates trust in the process • Why sales success starts with listening, not pitching If you are trying to grow your business without burning out your team or wasting time on the wrong strategies, this episode will challenge the way you think about sales, leadership, and operational success. Follow the conversation and keep building the process you can trust.

    30 min

  4. May 22

    The Founder Bottleneck Trap with Dan Brault | #9

    What if the biggest thing holding your business back is you? In this episode, Jon sits down with entrepreneur and business advisor Dan Brault for a deep conversation about leadership, burnout, scaling, and the hidden mindset patterns that keep founders stuck. Dan shares his journey from medical device sales to real estate investing and business coaching, revealing how he learned to stop being the center of every decision and build companies that could thrive without him. Together, Jon and Dan unpack why so many entrepreneurs become the bottleneck in their own business and how alignment between mindset, operations, and culture changes everything. In this episode, you’ll learn: • Why high performers struggle to let go of control • The mindset shift that separates operators from true leaders • How better systems and stronger culture create freedom, not more stress • Why playing to your strengths matters more than fixing weaknesses If you’ve ever felt trapped by the business you built, this conversation will help you rethink what growth, leadership, and success can actually look like.

    45 min

  5. May 14

    Stop Doing Everything Yourself with Mike Malloy | #8

    What if the biggest thing holding your business back is you? In this episode, Jon sits down with Mike Malloy, founder and CEO of Malloy Industries, to unpack why so many founders hit a ceiling and how the fractional executive model is quietly changing the future of work. Drawing on nearly two decades of experience across consulting, startups, and leadership development, Mike shares how entrepreneurs can reclaim their time, focus on their zone of genius, and scale without burning out. Together, they break down the real reason founders feel overwhelmed and how to build a business that runs without you being in every detail. Key takeaways: • Why founders should never be doing their own bookkeeping • The hidden cost of founder led sales and how to grow beyond it • How to identify the tasks that drain you and delegate them effectively • The power of systems, process, and psychological safety in scaling a team If you are tired of being stuck in the weeds and ready to lead at a higher level, this conversation will show you a smarter way forward.

    41 min

  6. May 7

    Why Great Teams Still Fail with Lia Garvin | #7

    You can hire the best people in the world and still struggle to get anything done. In this episode, workplace expert and “team whisperer” Lia Garvin shares with Jon what she learned inside Google, Microsoft, and Apple about why high-performing teams break down and how leaders can fix it. She reveals why systems alone are not enough, how communication shapes culture, and what it really takes to build teams that trust, perform, and scale. Key takeaways: Why clarity and communication matter more than talentThe simple framework that shows what your team is actually doingHow leaders can let go of control without losing visibilityIf you want a team that runs without constant oversight and actually delivers, this conversation will change how you lead.

    50 min

  7. May 6

    Why Founders Stall Their Own Growth with Marcia Riner | #6

    What if the biggest threat to your business is you? In this episode, Jon sits down with business growth strategist Marcia Riner to unpack why so many founders hit a ceiling and how to break through it. With over 25 years of experience, Marcia reveals how owner bottlenecks, misaligned expectations, and lack of operational clarity quietly stall growth even in successful companies. They explore how shifting from control to trust, and from reaction to intentional strategy, can unlock real scale and sustainable success. Key takeaways: Why founders become the bottleneck and how to step out of the wayHow small operational shifts create big growth momentumThe power of clear expectations in sales, delivery, and leadershipIf you're ready to stop spinning your wheels and start building a business that actually works for you, this conversation will change how you lead.

    43 min

  8. Apr 30

    Good Enough Wins the Game with Brittany Greenfield | #5

    Perfection is slowing you down more than you think. Cybersecurity founder Brittany Greenfield joins Jon to break down why the best leaders are not chasing perfection but building momentum through small, consistent progress. From founding a DevSecOps company to coaching teams through change, Brittany shares how trusting yourself and your team is the real unlock for growth. In this episode, they explore how great leaders actually operate behind the scenes: • Why incremental progress beats big breakthrough thinking • How fear and perfectionism quietly stall innovation • The power of hiring for your gaps and letting go of control If you have ever felt stuck trying to get it exactly right, this conversation will challenge you to move forward anyway. Because done is what drives results, and progress is what builds confidence. You are closer than you think. Trust yourself and take the next step.

    46 min

  9. Apr 16

    Stop Drifting, Start Living with Daryl Dittmer | #4

    What if the life you’re chasing is the very thing pulling you off course? Today's guest Daryl Dittmer went from addiction, crime, and hitting rock bottom at 19 to rebuilding a life grounded in discipline, honesty, and self-respect. Through decades of experience across business, recovery, and personal growth, he discovered that real transformation doesn’t come from ideas, it comes from action and radical self-honesty. In this conversation, Daryl and Jon unpack what it really takes to stop drifting and start living with intention. In this episode, you’ll learn: Why drifting is the silent killer of fulfillmentHow chasing money can quietly cost you everything elseThe power of daily practices like breathwork, gratitude, and structure If you’ve been feeling stuck, distracted, or disconnected from your own life, this episode is your reminder that change doesn’t start with everything. It starts with one honest step inward.

    47 min

  10. Apr 9

    Close Clients for Life with Josh Cadillac | #3

    Why do 88 percent of real estate clients never return to the agent who helped them buy or sell their home? In this episode of Trust the Process, Jon talks with real estate coach, speaker, and author Josh Cadillac about why most professionals focus on the wrong goal. Instead of chasing the next commission, Josh teaches agents how to earn something far more valuable: clients who come back for life. Drawing from years as a top-producing agent and national speaker, he shares the mindset and systems that turn one transaction into lifelong trust. You will learn: Why most agents lose clients after the first dealThe simple formula for building rapport, credibility, and trustHow anticipating customer fears creates stronger relationships If you want to build a business people return to again and again, this conversation will change how you think about service, trust, and long-term success.

    31 min

  11. Apr 2

    Fix the Process, Free the Leader | #2

    What if the real reason your business feels chaotic is not your people but your process? In this episode, Jon breaks down why so many CEOs and founders do not actually trust the systems running their companies. Through a behind-the-scenes look at an AI startup drowning in duplicate payments, micromanagement, and operational confusion, Jon reveals how a broken accounts payable system was quietly costing the leadership team hours every week. By stepping in as interim COO, he applied his three-step framework to diagnose the real issue, plan a sustainable solution, and execute change that saved the company at least 10 hours a week while shifting the CEO’s mindset from control to confidence. In this episode, you will learn: Why failed execution is usually a diagnosis problemHow micromanagement signals a lack of process trustWhat freeing up 10 percent of leadership time can do for growth If you want sustainable scale, stronger leadership, and systems you can actually rely on, this conversation will challenge the way you run your business. It is time to stop managing chaos and start building processes you trust.

    10 min

  12. Mar 26

    Why Leaders Can’t Trust Their Process | #1

    Feel like something is off in your business, but you can't name it? Jon Bassford, founder and CEO of Lateral Solutions, has worked alongside founders, CEOs, and nonprofit leaders who know they want to grow but lack a process they can truly trust. In this episode, he breaks down the hidden gaps that quietly stall organizations and introduces his three-step Breakthrough System designed to build operational clarity, leadership alignment, and a culture of continuous improvement. You will learn: - Why most leaders skip the critical diagnosis phase - How to identify the unseen gaps holding your organization back - The three pillars required to build a process you can trust This is not another surface-level business podcast. Each episode delivers real-time guidance, honest problem-solving, and actionable strategies you can apply immediately. If you are ready to build the right foundation and move your organization forward with confidence, you are in the right place.

    6 min
  • 12 Episodes

Ratings & Reviews

About

Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing. Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale. If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.

Information

  • Creator
    Jon Bassford
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2026 Jon Bassford
  • Show Website
    Trust The Process