The Business of Being an Author

Andrew Griffiths
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The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance. More information www.theauthoracademy.com.au 

  1. E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth

    4D AGO

    E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth

    Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships.  Keith is a global expert in goal achievement and high-performance leadership. For 30+ years he has presented to more than 1.7 million people across 43 countries. He is a Hall of Fame professional speaker and has received honours including Keynote Speaker of the Year and Educator of the Year.  Books have been pivotal to Keith’s business: from lifting his professional profile to helping secure major contracts and deepen his authority in the marketplace. Keith says it’s about playing the long, being strategic with EVERY book you write, and understanding how authorship can become a serious driver of business growth.    🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/    Keith Abraham https://keithabraham.com/  Keith Abraham’s books  Creating Loyal Profile Customers Living Your Passion It Starts With Passion BE Focus Unstoppable Velocity See omnystudio.com/listener for privacy information.

    42 min
  2. E18 | How David Jenyns Turned Books into a Scalable Business Engine

    APR 28

    E18 | How David Jenyns Turned Books into a Scalable Business Engine

    David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  See omnystudio.com/listener for privacy information.

    40 min
  3. E17 | How Kate Christie Built a Business, and a Life, Around Her Books

    APR 14

    E17 | How Kate Christie Built a Business, and a Life, Around Her Books

    What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work.  Kate Christie https://www.katechristie.com.au/  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  See omnystudio.com/listener for privacy information.

    39 min
  4. E16 | What Being a Strategic Author Really Looks Like – with Darren Finkelstein

    MAR 31

    E16 | What Being a Strategic Author Really Looks Like – with Darren Finkelstein

    What if your book was never just a book? What if it was one of the smartest commercial assets you could create?  In this conversation, Andrew Griffiths sits down with long-time friend Darren Finkelstein to explore what it really means to think strategically as an author. Darren did not write books for the sake of calling himself an author. He wrote them to build authority, sharpen his positioning, strengthen his brand, and create real commercial momentum.  From his early days as “The Boat Guy” to becoming one of Australia’s leading accountability coaches, Darren shares how books have played a powerful role in every stage of that journey. This is a smart, practical and highly relevant conversation for any aspiring author who wants their book to do more than sit on a shelf. It is a real-world example of how the right book, used the right way, can help build a bigger business, a stronger brand, and far greater opportunity.  🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au  💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com  💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/  See omnystudio.com/listener for privacy information.

    44 min
  5. E15 | Get focused with a 12-month strategy

    MAR 24

    E15 | Get focused with a 12-month strategy

    Big author ambitions mean very little without a focused plan for the next 12 months. This conversation brings everything back to execution, showing how a commercial author turns ideas into action through clear priorities, detailed targets and a month-by-month strategy. Andrew Griffiths argues that without a practical plan, most authors stay reactive, bitsy and inconsistent, doing a little here and there without building real momentum. He explores the value of yearly themes, product development, accountability, measurable goals and giving the work real space in the calendar. It is a strong closing reminder that lasting author success comes from treating the year ahead like a serious business opportunity.  Andrew Griffiths’ The Author Academy https://www.theauthoracademy.com.au/ See omnystudio.com/listener for privacy information.

    26 min
  6. E14 | Your 10-year book plan

    MAR 24

    E14 | Your 10-year book plan

    A serious author career is built with long-range thinking, not short bursts of enthusiasm. In this conversation, Andrew Griffiths lays out why a 10-year plan changes everything, giving authors a bigger vision for their books, brand, products, publishing pathways, income goals and long-term impact. Rather than drifting from one title to the next, he argues for a more deliberate approach, one that maps where the business is heading and how it will evolve over time. It is a powerful reminder that commercial authors do not just write books, they build futures around them, with purpose, structure and a clear sense of where they want it all to lead. Andrew Griffiths’ The Author Academy https://www.theauthoracademy.com.au/ See omnystudio.com/listener for privacy information.

    25 min
  7. E13 | You need to evolve as your business evolves

    MAR 24

    E13 | You need to evolve as your business evolves

    Relevance is not a nice-to-have, it is survival. This conversation explores why authors cannot afford to stand still while their audience, industry and the world keep moving. Andrew Griffiths argues that books, brands, platforms, products and even ideas must evolve if an author wants to stay commercially alive. He looks at the danger of clinging to old success, the value of refreshing books and thinking, and the discipline of staying deeply connected to readers and clients so the next move remains timely and useful. It is a sharp reminder that long-term author success does not come from past wins, it comes from staying relevant enough to matter now.  Andrew Griffiths’s The Author Academy https://www.theauthoracademy.com.au/ See omnystudio.com/listener for privacy information.

    23 min
  8. E12 | A marketing plan for longterm results

    MAR 24

    E12 | A marketing plan for longterm results

    Marketing a book is not a launch-week activity, it is a long game. This conversation explores why so many authors start with energy and then disappear just when the real opportunity begins. Andrew Griffiths argues that long-term success comes from sustained, structured marketing that keeps a book visible, relevant and commercially useful for years, not weeks. He unpacks the value of simple but smart planning, creative campaigns, collaborations, media, industry-specific angles and the discipline of building routines around promotion. The message is clear, books do not keep selling because they exist, they keep selling because authors stay committed to helping them matter.  Andrew Griffiths’s The Author Academy https://www.theauthoracademy.com.au/ See omnystudio.com/listener for privacy information.

    23 min
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About

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, Andrew shares the thinking and strategy behind building a business around a book, from mindset, branding and product architecture through to leverage, media, collaboration, marketing and long-term planning. It is for authors who want to think bigger, act smarter and use their book as the foundation for a business of substance. More information www.theauthoracademy.com.au 

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