Growable - SaaS Marketing and B2B Marketing Podcast

Manav Singh
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  • Marketing
  • Updated Weekly

Break free from old SaaS and B2B marketing plays your dad would recognise. No background stories, BS or fluff. Tactical advice from our experience of bringing Millions in ARR for our clients. No Gatekeeping, Enough Information given to apply to your SaaS or b2b business today. Apply to work with Growable: https://www.itsgrowable.com/ Topics covered by Manav: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound, performance marketing, paid ads.

  1. Jun 2

    How I generated $2M ARR in 6 months for this B2B SaaS

    Work with Growable: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠ I scaled a b2b saas to $1M ARR using a focused marketing strategy built around paid ads for saas and strong performance marketing fundamentals.Most founders assume paid ads for saas alone will drive growth, but without the right saas marketing strategy and growth funnel, it leads to wasted spend and poor b2b sales outcomes. I break down how I structured campaigns, funnels, and messaging to not only generate leads, but consistently increase close rates.A big part of this was using meta ads for saas to attract the right ICP, then aligning the sales strategy to convert those leads into revenue. When your performance marketing feeds into a well-optimized growth funnel, scaling saas growth becomes predictable.I also share insights influenced by founders like nathan latka, along with frameworks I apply through manav singh growable when building and scaling b2b saas companies.Inside, I cover:The marketing strategy behind scaling to $1M ARR in b2b saasHow to run paid ads for saas that actually drive revenueUsing meta ads for saas to attract high-quality leadsThe sales strategy that improves b2b sales and helps increase close ratesStructuring a growth funnel for consistent saas growthHow performance marketing supports long-term scaling in saasIf you're building a b2b saas and want to scale faster with paid ads for saas, this breakdown will help you refine your marketing strategy, optimize your growth funnel, and drive real saas growth.

    26 min

  2. Jun 1

    How I Built a $1M ARR B2B SaaS using Paid Ads

    Work with Growable: ⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠ I scaled a b2b saas to $1M ARR using a focused marketing strategy built around paid ads for saas and strong performance marketing fundamentals.Most founders assume paid ads for saas alone will drive growth, but without the right saas marketing strategy and growth funnel, it leads to wasted spend and poor b2b sales outcomes. I break down how I structured campaigns, funnels, and messaging to not only generate leads, but consistently increase close rates.A big part of this was using meta ads for saas to attract the right ICP, then aligning the sales strategy to convert those leads into revenue. When your performance marketing feeds into a well-optimized growth funnel, scaling saas growth becomes predictable.I also share insights influenced by founders like nathan latka, along with frameworks I apply through manav singh growable when building and scaling b2b saas companies.Inside, I cover:The marketing strategy behind scaling to $1M ARR in b2b saasHow to run paid ads for saas that actually drive revenueUsing meta ads for saas to attract high-quality leadsThe sales strategy that improves b2b sales and helps increase close ratesStructuring a growth funnel for consistent saas growthHow performance marketing supports long-term scaling in saasIf you're building a b2b saas and want to scale faster with paid ads for saas, this breakdown will help you refine your marketing strategy, optimize your growth funnel, and drive real saas growth.

    28 min

  3. Apr 26

    How I closed 25% extra SaaS users using this one hack

    Work with Growable: ⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠ I increased conversions by 25% in my b2b saas using one system that connects marketing strategy, sales strategy, and the entire growth funnel. Most founders try to increase close rates by getting more leads through paid ads for saas or meta ads for saas, but that doesn’t fix the real problem. The issue is usually a broken saas marketing strategy and poor alignment between b2b sales and performance marketing. In this video, I break down the exact system I used to improve b2b sales, qualify leads better, and drive consistent saas growth. When your growth funnel is structured correctly, your performance marketing brings in the right prospects, making it much easier to increase close rates. I also share insights influenced by founders like nathan latka, and frameworks I use at manav singh growable to scale b2b saas companies with predictable acquisition systems. Inside, I cover: The marketing strategy behind this 25% lift in b2b saasThe sales strategy that helped increase close ratesHow to align paid ads for saas with your growth funnelUsing meta ads for saas to improve lead qualityFixing your saas marketing strategy to unlock saas growthHow performance marketing supports scalable b2b salesIf you're looking to grow your b2b saas, this system will help you refine your growth funnel, improve your marketing strategy, and consistently increase close rates while driving real saas growth.

    6 min

  4. Apr 22

    Here's how I will increase your SaaS close rates by 25%

    Work with Growable: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠ If you want to increase close rates in your b2b saas, this is the exact marketing strategy and sales strategy I would implement to improve conversions by 25% without needing more leads.Most b2b saas companies focus too heavily on scaling paid ads for saas and meta ads for saas, but ignore the gaps in their growth funnel that hurt b2b sales. I break down how to fix positioning, qualification, and messaging so your pipeline converts into real saas growth.The key is aligning your saas marketing strategy with your sales strategy. When your performance marketing brings in the right leads, and your funnel is built to filter and convert them, it becomes much easier to increase close rates consistently.I also share insights influenced by operators like nathan latka, and frameworks I apply through manav singh growable when scaling b2b saas companies using structured performance marketing systems.Inside, I cover:The marketing strategy I use to increase close rates in b2b saasThe sales strategy shift that improves b2b sales performanceHow to align paid ads for saas with your growth funnelUsing meta ads for saas to attract higher-quality prospectsFixing your saas marketing strategy to drive better saas growthHow performance marketing impacts your ability to increase close ratesIf you're serious about improving b2b sales and driving consistent saas growth, this will help you refine your growth funnel, upgrade your marketing strategy, and finally increase close rates in your b2b saas.

    12 min

  5. Apr 17

    How to Get Qualified SaaS Leads with Paid Ads in 2026

    Work with Growable: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠ Getting qualified leads in b2b saas with paid ads for saas in 2026 comes down to having the right marketing strategy, strong positioning, and a properly built growth funnel.Most founders rely on volume, but that kills b2b sales and makes it harder to increase close rates. I break down how to use meta ads for saas and focused performance marketing to attract decision-makers, not just clicks, and how to align your sales strategy with your acquisition system.A strong saas marketing strategy doesn’t just generate leads, it filters them. When your growth funnel is dialed in, your paid ads for saas bring in prospects who are ready to buy, driving real saas growth.I also share insights influenced by founders like nathan latka, and frameworks I apply at manav singh growable when scaling b2b saas companies through efficient performance marketing.Inside, I cover:The marketing strategy for generating qualified b2b saas leadsHow to run paid ads for saas that improve b2b salesUsing meta ads for saas to attract high-intent buyersAligning your sales strategy to increase close ratesBuilding a growth funnel that drives consistent saas growthHow performance marketing supports scalable saas acquisitionIf you're trying to grow a b2b saas in 2026, this will help you refine your saas marketing strategy, improve your growth funnel, and use paid ads for saas to generate better leads, stronger b2b sales, and long-term saas growth.

    9 min

  6. Apr 13

    I've analyzed 50 SaaS ads - here's what works

    Work with Growable: ⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠⁠Click here 🔗⁠⁠⁠ After analyzing 50+ saas ads, I break down the exact patterns that drive real b2b sales, improve performance marketing, and help increase close rates across b2b saas campaigns.Most paid ads for saas fail because there’s no clear marketing strategy or alignment with the actual growth funnel. I show what separates high-performing meta ads for saas from the ones that waste budget, and how to build a saas marketing strategy that consistently drives saas growth.This isn’t theory. These insights come from real campaigns, lessons influenced by operators like nathan latka, and frameworks I apply through manav singh growable when scaling b2b saas companies using performance marketing.Inside, I cover:The marketing strategy behind top-performing paid ads for saasWhat makes meta ads for saas convert in b2b saasHow to align your sales strategy with your ad funnelFixing your growth funnel to improve b2b salesThe key levers to increase close rates from your adsHow to structure campaigns for consistent saas growthIf you're running paid ads for saas and want to turn them into a reliable growth channel, this breakdown will help you refine your saas marketing strategy, improve your growth funnel, and drive stronger b2b sales while you increase close rates.

    7 min

  7. Apr 5

    Ultimate Cold Email Masterclass for SaaS

    Work with Growable: ⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠⁠Click here 🔗⁠⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠⁠Click here 🔗⁠⁠⁠ This masterclass is a complete course and detailed guide on how to use cold email to drive consistent pipeline for your b2b saas.I break down the exact email marketing and email strategy I use to build scalable outbound systems that generate qualified b2b sales and help increase close rates without relying entirely on paid ads for saas.Most founders struggle because their marketing strategy and sales strategy aren’t aligned. I show how to connect your growth funnel so your cold email efforts support long-term saas growth, while still working alongside channels like meta ads for saas and broader performance marketing.I also share lessons and frameworks inspired by operators like nathan latka, and how I apply them at manav singh growable to scale saas companies using both outbound and inbound systems.Inside this detailed guide, I cover:How to build a winning cold email system for b2b saasThe email strategy that drives replies and books meetingsHow email marketing fits into your saas marketing strategyAligning outbound with your growth funnel to increase close ratesWhen to combine paid ads for saas and meta ads for saas with cold emailUsing performance marketing to support predictable saas growthThe sales strategy behind converting b2b sales into revenueIf you're serious about scaling your saas, this masterclass gives you a practical course-level breakdown of how to use cold email, email marketing, and outbound within a complete marketing strategy to drive real saas growth.

    30 min

  8. Apr 1

    How I built a $4M ARR B2B SaaS with paid ads

    Work with Growable: ⁠⁠⁠Click here 🔗⁠⁠⁠ Manav's LinkedIn: ⁠⁠⁠Click here 🔗⁠⁠⁠⁠ Manav's Youtube: ⁠⁠⁠Click here 🔗⁠⁠⁠ I scaled a b2b saas to $4M ARR using a focused marketing strategy built around paid ads for saas and strong performance marketing fundamentals.Most founders assume paid ads for saas alone will drive growth, but without the right saas marketing strategy and growth funnel, it leads to wasted spend and poor b2b sales outcomes. I break down how I structured campaigns, funnels, and messaging to not only generate leads, but consistently increase close rates.A big part of this was using meta ads for saas to attract the right ICP, then aligning the sales strategy to convert those leads into revenue. When your performance marketing feeds into a well-optimized growth funnel, scaling saas growth becomes predictable.I also share insights influenced by founders like nathan latka, along with frameworks I apply through manav singh growable when building and scaling b2b saas companies.Inside, I cover:The marketing strategy behind scaling to $4M ARR in b2b saasHow to run paid ads for saas that actually drive revenueUsing meta ads for saas to attract high-quality leadsThe sales strategy that improves b2b sales and helps increase close ratesStructuring a growth funnel for consistent saas growthHow performance marketing supports long-term scaling in saasIf you're building a b2b saas and want to scale faster with paid ads for saas, this breakdown will help you refine your marketing strategy, optimize your growth funnel, and drive real saas growth.

    19 min
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About

Break free from old SaaS and B2B marketing plays your dad would recognise. No background stories, BS or fluff. Tactical advice from our experience of bringing Millions in ARR for our clients. No Gatekeeping, Enough Information given to apply to your SaaS or b2b business today. Apply to work with Growable: https://www.itsgrowable.com/ Topics covered by Manav: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound, performance marketing, paid ads.

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