Ame Inside

Ame Agency
  • 0.0 (0)
  • Marketing

Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.

  1. Jul 13

    17. The Summer Series: Visiting Paris Fashion Week - Men's SS27

    In this Summer Series episode, Rosa and Evy explore the vibrant scene of Paris during Men's Fashion Week, sharing insights on city exploration, brand activations, and the importance of genuine connections in branding. Keywords Paris, Men's Fashion Week, brand activations, community building, city exploration, brand strategy Key Topics Paris as a city of constant discovery and communityThe role of brand activations in building loyaltyThe importance of genuine connections over self-promotionCity exploration as a source of inspiration and energyThe evolution of brand activations in the digital age Takeaways Authentic brand activations foster genuine community and loyalty.Exploring a city on foot enhances understanding and inspiration.Brand experiences should prioritize care for the audience over self-promotion.City events and activations are evolving to focus more on community and brand values.Personal exploration and curiosity are vital for creative growth. Chapters 00:00 Introduction to Paris and the Summer Series 00:41 Rosa's Experience at Men's Fashion Week in Paris 01:24 Navigating Paris and Discovering Neighborhoods 02:13 Outside the Shows: Culture and Community in Paris 03:02 Dealing with Heat Wave and City Survival 04:22 Brand Activations and Engagement Strategies 05:38 The Role of Sport and Community in Brand Events 06:43 Showcasing Collections and Building Brand Loyalty 07:31 Creating Personal Connections Through Activations 08:24 Authenticity and Brand Alignment in Activations 09:36 Community Building Through Inclusive Events 10:50 Experiencing Brand Activations and Learning from Others 13:23 Magazines, Cafes, and Creative Brand Exposure 14:44 Aligning Brand Values with Creative Experiences 15:36 The Human Element in Brand Events 17:46 Genuine Care as the Core of Brand Activations 19:52 Authenticity Over Self-Promotion in Events 23:51 The Joy of Spontaneous Exploration in Cities 24:33 The Value of Serendipity and Walking in Cities Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

  2. Jul 6

    16. From income to ownership, an intentional approach to wealth with Nur Jahan Anvar

    In this episode, Nur Jahan Anvar (Nuri) shares insights on her unconventional journey, the meaning of wealth, alignment, and freedom. She discusses learning to in vest, investment strategies, steps to financial freedom, and becoming an owner. Keywords wealth, investing, financial freedom, women entrepreneurs, impact investing, portfolio diversification, investment strategies, legacy, ownership, financial independence Key  topics Holistic concept of wealth including time, relationships, health The importance of investment for financial freedom and ownership Different phases of money: earning, keeping, investing, contributing Diversification and resilience in investment portfolios Impact investing and aligning investments with personal values Psychological aspects of investing and emotional resilience Starting small: practical steps for women to begin investing The role of community and continuous learning in investment success Takeaways Wealth is more than just money; it includes energy, time, relationships, and experiences.Investing in a great business and holding onto it for the long term can lead to compounding returns. Guest  name Nur Jahan Anvar Chapters 00:00 Introduction to Nur Jahan Anvar 02:58 Defining Wealth Beyond Money 05:35 The Phases of Money Management 08:24 Nuri's Personal Journey with Money 10:46 Impact Investing and Its Importance 13:20 Navigating Sustainable Investments 15:58 Understanding Investment Risks and Strategies 18:22 Understanding Fiduciary Responsibilities in Financial Advising 18:58 Empowering Women in Financial Independence 21:52 Steps to Achieve Financial Freedom 25:57 The Importance of Starting Early in Investments 28:25 Owning Your Financial Future 32:07 Building a Supportive Community for Investors Follow Nur Jahan Anvar’s story on Instagram: https://www.instagram.com/nuri.anv/ Curious to see more of our work or enquire? Reach us at or hello@ameagency.nl or @ameagency_

  3. Jun 29

    15. Why we say no to certain clients

    The conversation delves into the challenges of saying no in the creative industry, exploring reasons for declining projects, learning from past mistakes, the evolution of client selection, navigating client expectations, setting boundaries, respecting clients, upcoming plans, and the current week's focus. Key topics The importance of saying no to align with brand valuesHow boundaries protect agency resources and team focusThe impact of small project compromises on brand integrityThe process of educating clients on brand storytellingBalancing client expectations with agency capabilitiesThe role of trust and transparency in client relationshipsLessons learned from saying yes too oftenStrategies for managing project timelines and scopeThe importance of client-agency fit and shared visionBuilding a sustainable agency through selective project acceptance Takeaways Saying no is a positive act that protects the agency, the team, and the clients.Understanding client expectations and setting boundaries is crucial for a successful client-agency relationship. Chapters 00:00 The Challenge of Saying No06:54 Learning from Past Mistakes12:57 Navigating Client Expectations19:58 Upcoming Plans and Reflections Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

  4. Jun 22

    14. A week inside the agency

    Evy and Rosa discuss their weekly planning and work routines, including team meetings, client catch-ups, focus time, podcast planning, trend forecasting, and client communication. They emphasize the importance of boundaries, professionalism, and mental downloading for creatives and entrepreneurs. Takeaways Weekly planning involves team meetings, client catch-ups, and focus time for in-depth brand design projects.Client communication and the design process require clear boundaries and professionalism to ensure successful collaboration. Chapters 00:00 Weekly Planning and Team Meetings05:26 Design Focus and Time Management13:04 Reflection and Planning for the Week19:26 Boundaries and Professionalism

  5. Jun 15

    13. 5 lessons I've learned as a founder

    The podcast episode features a personal conversation with Rosa, the graphic designer, and Evi, the founder of Ame Agency. Evi shares insights and lessons learned from her entrepreneurial journey, emphasizing the importance of building a strong network, not overthinking, sharing work and vision, having a good structure in business, and listening to intuition and gut feeling. Key words entrepreneurship, startup tips, networking, branding, business structure, intuition, founder lessons Key topics Building a supportive entrepreneurial networkThe importance of sharing your work and visionTrusting intuition and gut feelings in decision-makingThe role of structure and organization in business growth Takeaways Build a strong networkDon't overthink, just startShare your work and visionHave a good structure in your businessListen to your intuition and gut feeling Chapters: 00:00 Introduction to Founder's Journey 03:03 Building a Supportive Network 05:41 The Importance of Taking Action 08:01 Sharing Your Work and Vision 10:37 Establishing Structure in Business 13:18 Listening to Your Intuition 16:01 Celebrating Wins and Trusting the Process Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

  6. Jun 8

    12. The creative decisions clients never notice

    Summary In this episode, Evy Paap and Rosa explore the creative decision-making process in branding and design. They discuss how research, structure, and human insight drive innovative branding strategies, emphasizing the importance of deep work and authentic storytelling. Keywords branding, design, creative process, research, deep work, storytelling, visual identity, client collaboration, AI in design Key topics Creative decision-making in branding The role of research and deep work Balancing structure and creativity in design Takeaways Structured research enhances creative freedom. Deep work leads to better design decisions. Authentic storytelling requires human insight. AI tools are useful but can't replace human depth. Clear communication about process builds client trust. Chapters 00:00 Exploring Endless Options05:28 The Creative Spark10:10 The Importance of Research in Branding13:27 Transparency and Education13:57 Navigating AI in Creative Work Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

  7. Jun 1

    11. The real cost of doing everything yourself - A founder’s guide to when and how to hire support

    The conversation delves into the founder's perspective on hiring operational support and the challenges of letting go of control. It explores the recognition of the need for operational support, the process of identifying and delegating tasks, viewing operational support as an investment, and the transition and process of letting go of control. Keywords founder, business operator, operational support, hiring, business growth, control, investment, founder journey, team building, agency management Key topics Timing for hiring a business operator Internal changes after delegation Balancing control and trust in team building Chapters 00:00 Introduction to Business Operations 03:14 The Founder’s Perspective on Hiring 05:51 Identifying the Need for Operational Support 08:50 The Investment vs. Expense Dilemma 11:53 Gaining Control and Trust in Delegation 14:48 Building a Cohesive Team 17:32 Overcoming Fears in Hiring 20:16 Conclusion and Reflections Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

  8. May 25

    10. Mastering brand guidelines: colors, fonts, and logos explained

    Summary In this episode, Evy and Rosa explore the intricacies of brand guidelines, focusing on color palettes, typography, logo variations, and the importance of consistency and depth in branding. They share practical tips for implementing brand elements effectively and maintaining brand recognition. Keywords branding, brand guidelines, color palette, typography, logo design, brand consistency, visual identity, brand depth, brand recognition Key Topics Color palette system based on interior design principlesUse of opacity and gradients to create depthDesigning and using logo variations and monogramsBalancing contrast and harmony in brand colors• • Guidelines for typography and font families Chapters 00:00 Implementing Brand Guidelines06:09 Opacity and Depth in Branding16:02 Monogram and Logo Usage Curious to see more of our work or enquire? Reach us at hello@ameagency.nl or @ameagency_

See All (17)

About

Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.

Information

  • Creator
    Ame Agency
  • Years Active
    2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © 2026 Ame Agency