May Sfadia co-wrote two of Israel's biggest pop hits. She uses Suno every week, she can identify it in a track within three seconds, and she knows exactly where she lets it into her songs. Sfadia is a singer, songwriter and producer. She is a co-writer on "Unicorn," the Noa Kirel single that finished third at Eurovision 2023, and a co-writer and co-composer on Ran Danker's "My New Dress." Early on she put everything she had into one single, hired a publicist, did every step properly, and watched nothing happen. So she decided not to depend on anyone again. She bought studio equipment, locked herself in a room in her parents' apartment in Haifa, and learned Ableton Live from YouTube. Then she set herself a rule: one finished song every day before midnight, lyrics, melody and production. The next song she released cost nothing, and it is the one that made the industry call. In this episode she opens her session on camera, composes a song from a single word, runs it through Suno twice with prompts Mickey writes, and turns down the first result, not because it is bad but because it sounds too much like what she already made. Then the specific use case. On her most recent single she played an orchestral part herself, anchored it in MIDI, asked Suno to perform the same part as an orchestra, and placed the returned channel low in the mix for depth. It saved her a string session. It never touches the melody, and the lyrics are still hers. Also in this episode: what a Hebrew single actually costs to release and why most artists stop there, why she says AI creation is a collection of things that already existed, why she would do it all the same way if she were starting from zero today, what the Suno and Warner settlement means for an artist's voice, and why she refuses to give anyone a formula. The Autonomous Podcast is hosted by Mickey Haslavsky, Founder and CEO of enso, in partnership with Forbes Israel. Every episode also runs as a feature on Forbes Israel.
