The Profitable Broker

Wayne Einhorn
  • 5.0 (4)
  • Business
  • Updated Weekly

The Profitable Broker is a podcast for real estate broker owners who feel stuck in day-to-day operations and want to build a stronger, more profitable brokerage. Hosted by Wayne Einhorn, the show offers honest, experience-driven conversations about leadership, growth, and the decisions broker owners must make to regain clarity, reduce overwhelm, and build a business that supports sustainable growth and the lifestyle they’ve always envisioned.

  1. 3d ago

    AI Is Rewriting the Rules for Real Estate Brokerages

    In this episode of The Profitable Broker, Wayne sits down with Arshad Rashed, broker owner of Century 21 Bravo Realty in Calgary, one of the largest and fastest-growing brokerages in the country with roughly 260 agents. Arshad shares his path from a shaky start in real estate to building a one-stop-shop brokerage model with in-house mortgage and property management services, and opens up on leadership, mentorship, and raising the next generation of agents. The conversation also digs into how he's using AI to level the playing field on technology costs, what's exciting him about 2027 planning, and the biggest financial lesson he learned the hard way. Key Topics Discussed From entrepreneur to top broker - Arshad's winding path into real estate at 24–25, and the reality check of unpredictable income in year one Building a one-stop-shop brokerage - How Century 21 Bravo grew into full in-house property management and mortgage services, built around a "circle of life" client-retention philosophy AI as the great equalizer - Why AI is "the level playing field" for brokerage technology, and his advice for brokers just getting started with AI tools Leadership and agent development - The mentoring path that led to taking over the brokerage, and what it really takes to help agents succeed Lessons from a costly failure - What a failed six-figure lead-gen investment taught him about testing tech before committing real money Notable Quotes "AI is the level playing field for technology resources. It actually allows you to do the things that were way too expensive to achieve before." — Arshad Rashed "You wake up unemployed every day as a real estate agent. So, you got to go out there and find it." — Arshad Rashed "If you don't have a relationship with your people where you can fully understand what's going on in their mind, in their life, it will be hard to lead them." — Arshad Rashed Resources & Mentions Book: Start With Why by Simon SinekPodcast: The Diary of a CEO with Steven BartlettPodcast: The Bravo Podcast (Century 21 Bravo Realty)Event: Broker Breakthrough — a private gathering in Orlando for broker owners (12 spots) Connect with Arshad Rashed Email: arshad.rashid@century21.caBrokerage: Century 21 Bravo Realty, Calgary, AlbertaYouTube: Century 21 Bravo Realty About The Profitable Broker The Profitable Broker, hosted by Wayne Einhorn, brings you real conversations with the people driving change in the real estate industry diving into the strategies, systems, and mindset it takes to build a thriving brokerage. Subscribe or follow so you don't miss the next episode.

    AI Is Rewriting the Rules for Real Estate Brokerages

  2. Aug 11

    Royal LePage CEO Reveals His Biggest Leadership Mistake

    Phil Soper has led Royal LePage for over 25 years but one leadership mistake nearly cost him his best employee's trust. In this episode, Wayne Einhorn sits down with Phil to unpack what that mistake taught him about leadership, and why retention matters more than recruiting if you want a brokerage that lasts. Inside This Episode: · Why culture is the real "operational glue" in a people-first business. · The leadership mistake that cost Phil an employee's trust and the check he wrote to fix it. · Why Phil is optimistic about a 2027 real estate recovery. Key Takeaway: Trust is the foundation of leadership, and it only takes one broken commitment to lose it. Retention, not recruiting, is what builds a business that lasts, and the brokers who protect trust in the small moments are the ones who never have to worry about losing their best people in the big ones. Next Steps: Run our free Recruiting Calculator and in about two minutes see exactly how many productive agents you need, which profiles to target, and what your next 30 days of outreach should look like: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30-minute complimentary call with us to build a custom strategy for your brokerage: → https://bit.ly/3XIB7fV Connect with Phil Soper: → Email: philsoper@royallepage.ca → Explore Royal LePage: https://www.royallepage.ca → Support the Royal LePage Shelter Foundation, which has raised over $57 million for women's shelters across Canada: https://www.royallepage.ca/en/realestate/about-us/shelter-foundation/ Connect with Wayne Einhorn: Learn how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com Follow Wayne on Social Media: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/ → YouTube: https://www.youtube.com/@innercirclebrokercoaching

    Royal LePage CEO Reveals His Biggest Leadership Mistake

  3. Aug 4

    Turn Your Brokerage Into A Sellable Asset

    Most broker‑owners were never taught how to build a brokerage that serves their agents, funds their lifestyle, and creates real, sellable equity so they end up stuck in chaos, constantly putting out fires. In this episode, Wayne Einhorn reveals The Profitable Broker way of thinking: seven core competencies and systems thinking that transform your brokerage from a stressful job into a structured asset you can actually sell. You’ll see why “astonishing results” aren’t about working harder, but about using the right intellectual property, implementation tools, and accountability so your business finally runs like the finely tuned machine you always wanted it to be. Inside This Episode Why most broker‑owners feel overwhelmed and why traditional models lack a true “secret sauce.”The three core purposes of a brokerage: agent value, owner lifestyle, and owner equity.What a true competency is - knowledge, skills, tools working together in a repeatable system.How seven core competencies and systems thinking create reliable, sellable brokerages.Why intellectual property, implementation, and accountability are the three essentials for “astonishing results.” Key Takeaway When you master seven core competencies and start running your brokerage with systems thinking, you stop living in chaos and start owning a business that consistently serves your agents, funds your lifestyle, and builds sellable equity on purpose, not by accident. Next Steps Want help applying this thinking to your brokerage? Book a 30‑minute complimentary call to map out a custom strategy for your income, lifestyle, and equity goals. → https://bit.ly/3XIB7fV Connect & Learn More Learn more about how Inner Circle Broker Coaching helps broker‑owners recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com Connect with Wayne on social media: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    Turn Your Brokerage Into A Sellable Asset

  4. Jul 28

    The 5 Step Profit Blueprint

    Most broker‑owners are chasing profitability, but almost none were ever taught how to plan for it. In this episode, we break down why true brokerage profitability is so rare and why the opportunity for strong profits is actually better now than ever - for well‑run brokerages with the right structure. You’ll see the exact five‑step framework our Inner Circle Broker Coaching community uses to plan for, track, and achieve best‑practice profitability in any market, including the current 25% market‑adjusted margin target we expect 80% of our members to hit or exceed. Inside This Episode: · Why profit is a planned outcome, not market luck. · The mindset shift from “profit controls me” to “I control profit.” · How top‑down profit targets replace hope‑based budgeting. · The 5 economic drivers that actually move your bottom line. · The KPIs and monthly rhythm that turn your numbers into a real‑time profit dashboard. Key Takeaway: True brokerage profitability is achievable when you stop treating profit as whatever is left over at year‑end and start treating it as a planned, structured outcome. Brokers who win build a business around disciplined profit margins, clear economic drivers, and monthly accountability systems, so the brokerage runs on proven structure and profit becomes a repeatable result, not a surprise. Next Steps: Download our free guide, Cracking the Code, to get the exact roadmap top brokers use to plan for and achieve best‑practice profitability. → https://innercirclebrokercoaching.com/cracking-the-code/ Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity. Run your numbers and create a focused action plan: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30-minute complimentary call with us to build a custom strategy for your brokerage: → https://bit.ly/3XIB7fV Connect & Learn More: Learn more about how Inner Circle Broker Coaching helps broker‑owners recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com CONNECT WITH WAYNE ON SOCIAL MEDIA: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    The 5 Step Profit Blueprint

  5. Jul 21

    The Real Margin Brokers Should Be Hitting

    Most brokers think recruiting more agents is the path to profitability — it's not. In this episode, Wayne Einhorn sits down with Larry Schottenstein, President of RE/MAX Realty and Inner Circle Broker Coach, who built his brokerage from 6 agents to nearly 150 by focusing on margin, not just headcount. Larry shares the real profit margin brokers should be aiming for, why "5% is good" is a myth the industry sells you, and how he bounced back from near-bankruptcy in 2008 to build a business designed around freedom, not survival. Inside This Episode: · Why the profit margin your franchise rep tells you is "good" might actually be putting you at risk. · What recruiting really takes and why real estate experience doesn't prepare you for it. · How Larry went from almost losing everything to building a business that gives him his life back. Key Takeaway: Brokers who win are relentless about hitting a real profit margin and treat every expense as an investment that must drive revenue. More agents won't save a broken business model. Without the right margins, growth just multiplies your losses. Build your business with clear systems, so it runs (and profits) without you having to touch every deal. Next Steps: Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity. Run your numbers and create a focused action plan: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30-minute complimentary call with us to build a custom strategy for your brokerage: → https://bit.ly/3XIB7fV Connect & Learn More: Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com CONNECT WITH WAYNE ON SOCIAL MEDIA: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    The Real Margin Brokers Should Be Hitting

  6. Jul 14

    Stop leaving money on the table

    Most broker/owners are leaving more profit on the table than they realize. In this episode, Wayne Einhorn breaks down a simple, best‑practice profitability framework and the five economic drivers that actually move your bottom line. If you’re tired of plugging cash‑flow gaps with your own savings, you’ll learn how to reclaim your margin, your time, and your future exit options. In This Episode, You’ll Learn: How to find exactly where you’re leaving money on the table in your brokerage.The single margin number every broker/owner must know to stay profitable.The 5 profit levers you can actually control and how to move them fast. Key Takeaway: If you don’t know your margin and your five profit levers, you’re leaving money on the table. The brokers who win are the ones who measure, move, and protect those numbers on purpose not by accident. Next Steps: Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity or if you’re still leaving money on the table. Run your numbers and create a focused action plan: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30‑minute complimentary call with us to build a custom profitability strategy for your brokerage: → https://bit.ly/3XIB7fV Connect & Learn More: Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com CONNECT WITH WAYNE ON SOCIAL MEDIA: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    Stop leaving money on the table

  7. Jul 7

    The Real–RE/MAX Acquisition: Your Next Move as a Broker

    Real’s acquisition of RE/MAX just changed the rules for every Broker/Owner in the system. In this episode, Wayne Einhorn and former RE/MAX executive Chris Schwartz break down what this deal really means for your margins, your agents, and your exit strategy. If you’re wondering whether to stay, sell, or scale, you’ll get a clear read on your risks, your opportunities, and the concrete moves you should be making now. In This Episode, You’ll Learn: How the Real - RE/MAX deal affects your profit and recruiting.Why your data and ancillaries are at risk and how to protect them.What top brokers are doing now to come out stronger, not squeezed. Key Takeaway: Brokers who win now are the ones who protect their data, sharpen a clear value proposition, and stay close to their agents instead of waiting for corporate to “figure it out.” Your margins, your information, and your local relationships (not the logo on the door) will decide whether you get squeezed or come out of this stronger. Read Wayne’s full breakdown here: https://innercirclebrokercoaching.com/candid-thoughts-on-the-real-remax-acquisition/ Next Steps: Get clear on whether your brokerage is built to give you income, lifestyle, and sellable equity. Run your numbers and create a focused action plan: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30-minute complimentary call with us to build a custom strategy for your brokerage: → https://bit.ly/3XIB7fV Connect & Learn More: Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com Connect with Wayne on Social Media: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    The Real–RE/MAX Acquisition: Your Next Move as a Broker

  8. Jun 30

    Thinking of buying a brokerage? Listen to this before you sign anything

    A competitor just got acquired and overnight they’re bigger, stronger, and more dangerous in your market - that deal could have been yours. In this episode of The Profitable Broker, Wayne Einhorn reveals the five critical milestones every broker must master before buying or selling a brokerage, so you stop watching deals pass you by and start being the one competitors worry about. In This Episode, You’ll Learn: · The 5 milestones that protect you from disastrous M&A mistakes and dramatically increase your odds of closing the right deals. · How to use trust, not just money, to become the first call when a competitor is finally ready to sell. · The transition traps that create “horror story” acquisitions and how to choreograph a smooth, profitable handover instead. Key Takeaway: M&A is the fastest way to scale your brokerage, but only if you follow a proven process and lead with trust instead of chasing price. Next Steps: Get clear on your numbers and build a focused action plan: → https://innercirclebrokercoaching.com/recruiting-calculator Book a 30-minute complimentary call with us to build a custom strategy for your brokerage: → https://bit.ly/3XIB7fV Connect & Learn More: Learn more about how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages: → https://innercirclebrokercoaching.com CONNECT WITH WAYNE ON SOCIAL MEDIA: → LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/ → Facebook: https://www.facebook.com/innercirclebrokercoaching → Instagram: https://www.instagram.com/wayne_einhorn/

    Thinking of buying a brokerage? Listen to this before you sign anything
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Profitable Broker is a podcast for real estate broker owners who feel stuck in day-to-day operations and want to build a stronger, more profitable brokerage. Hosted by Wayne Einhorn, the show offers honest, experience-driven conversations about leadership, growth, and the decisions broker owners must make to regain clarity, reduce overwhelm, and build a business that supports sustainable growth and the lifestyle they’ve always envisioned.

Information

  • Creator
    Wayne Einhorn
  • Years Active
    2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Wayne Einhorn
  • Show Website
    The Profitable Broker

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