Rip-It

Dr. Steven Baker
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Rip It is a movement. A return to the understanding that the body is intelligent, self-healing, and designed to thrive. Featuring chiropractors who live and breathe the philosophy of innate intelligence, we share powerful stories, challenge conventional thinking, and inspire people to take control of their health, and maybe even their calling.

  1. Oct 13

    The Chiropractic Adjustment That Changed Everything | Dr. Jack Bourla, DC, ACP

    What if chiropractic is more than a career? What if one adjustment could completely change the way you understand the profession? In this episode of Rip It, Dr. Steven Baker sits down with Dr. Jack Bourla, DC, ACP, president of Sherman College of Chiropractic, for a powerful conversation about chiropractic philosophy, innate intelligence, vertebral subluxation, chiropractic education, and the future of the profession. Dr. Jake Dr. Bourla did not originally plan to become a chiropractor. His background included cell and molecular biology, teaching, biotechnology, business, and entrepreneurship. At 39 years old, after witnessing a chiropractic experience that dramatically changed his wife's condition, he decided to enter chiropractic school. Dr. Jake Dr. Jake But one of the most defining moments of his chiropractic career came years later during the birth of his son. After a difficult delivery, his newborn son was taken toward the NICU in serious distress. Dr. Bourla describes evaluating his son's upper cervical spine and applying gentle sustained pressure. When he returned approximately 45 minutes later, his son was crying, moving, breathing, and reportedly had an Apgar score above nine. Dr. Bourla explains why that experience took his conviction in chiropractic to an entirely different level. Dr. Jake Dr. Jake Dr. Baker shares a remarkably similar experience from the birth of his own son, Isaiah, and how that moment helped shift his understanding of chiropractic from neck and back pain toward human function, potential, and purpose. Dr. Jake They also discuss why chiropractors must do a better job communicating what chiropractic actually is, why the profession should not be reduced to pain care, and how innate intelligence and the body's internal organization remain central to chiropractic philosophy. Dr. Jake The conversation then turns to Sherman College of Chiropractic. Dr. Bourla explains why Sherman emphasizes the philosophy, science, art, and business of chiropractic, with the goal of graduating chiropractors who are competent, confident, certain, and committed to serving humanity. Dr. Jake Dr. Jake Meet the Guest Dr. Jack Bourla, DC, ACP is the president of Sherman College of Chiropractic. Before entering chiropractic, he worked in education, biotechnology, and business. He later practiced chiropractic for approximately 25 years before moving into chiropractic education and leadership. Dr. Jake At Sherman College, Dr. Bourla is focused on preserving chiropractic philosophy while preparing the next generation of chiropractors in philosophy, science, technique, business, and service. Dr. Jake Key Takeaways Chiropractic is more than a job. It can become a calling.Chiropractic should not be reduced to neck pain and back pain.The profession must do a better job explaining what makes chiropractic different.Innate intelligence is foundational to traditional chiropractic philosophy.Great chiropractors continually practice and refine their craft.Experience can transform belief into certainty.Chiropractic schools should develop both technical skill and a heart for service.Philosophy, science, art, and business all matter in practice.Chiropractors should put the patient's needs above their own ego.The profession needs more confident, competent, principled chiropractors.If you are a chiropractor, chiropractic student, or someone considering entering the profession, this is an episode worth hearing. Share it with someone who needs to understand that chiropractic can be about far more than neck pain and back pain. Tune in to Rip It for more conversations about chiropractic philosophy, innate intelligence, leadership, practice, purpose, and the future of the profession.

    The Chiropractic Adjustment That Changed Everything | Dr. Jack Bourla, DC, ACP

  2. Oct 9

    How to Grow a Chiropractic Practice Without Losing the Principle | Dr. Paul Reed

    How do you grow a successful chiropractic practice without losing the reason you became a chiropractor in the first place? In this episode of Rip It, Dr. Steven Baker sits down with Dr. Paul Reed for a conversation about chiropractic leadership, practice growth, faith, business, mentorship, and staying connected to the principle. Dr. Paul shares lessons from nearly three decades in chiropractic, including growing multiple practices, leading more than 30 employees, mentoring associate doctors, and eventually stepping into the role of CEO instead of being the doctor doing everything himself. At one point, his multi-office model generated more than seven figures in personal annual income. But the conversation goes much deeper than numbers. Dr. Paul explains why chiropractors can lose their certainty when they drift too far from the core principles of the profession, and why staying close to your purpose is essential for long-term success. They also break down morning routines, quiet time, gratitude, team meetings, patient connection, associate compensation, outreach, KPIs, coaching, and how to build a business without allowing the numbers to control you. One of the biggest lessons from the episode is simple: Know your numbers, but never forget that every spine and nervous system represents a person you have been given the opportunity to serve. Meet the Guest: Dr. Paul Reed Dr. Paul Reed is a chiropractor, mentor, entrepreneur, and founder of ChiroFest. ChiroFest began as a small philosophy gathering and eventually grew into a major chiropractic event built around one mission: “Honor the past, preserve the future.” Chiropractic Life, Lessons, and… After building and operating multiple chiropractic offices, Dr. Paul now focuses heavily on mentoring chiropractors, helping doctors grow their practices while strengthening their leadership, health, relationships, faith, and personal discipline. Chiropractic Life, Lessons, and… Key Takeaways Stay close to the principles that made you love chiropracticSuccess leaves clues, so learn from people who have already gone where you want to goYour morning routine shapes how you lead the rest of the dayKnow your KPIs without becoming obsessed with numbersAttention and intention matter with every patientBuild systems that allow associate doctors to focus on servingPay great associates well and give them a role they can win inPractice growth begins with growing the leaderSeminars and mentorship help keep chiropractors connected to their purposeChiropractic should provide an incredible life while allowing you to impact othersConnect with Dr. Paul Reed: Instagram If you are a chiropractor who wants to grow without losing your purpose, this episode is for you. Share it with another chiropractor, associate, or chiropractic student who needs to reconnect with the mission. Tune in to Rip It for more conversations about chiropractic, leadership, practice growth, innate intelligence, and the principle.

    How to Grow a Chiropractic Practice Without Losing the Principle | Dr. Paul Reed

  3. Sep 21

    Vaccines, Immunity & the Terrain | Dr. Patrick Flynn

    What actually makes an immune system strong? In this episode of Rip It, Dr. Steven Baker sits down with chiropractor and immunology researcher Dr. Patrick Flynn for a deep conversation about vaccines, inflammation, immune function, chiropractic philosophy, and the difference between germ theory and terrain theory. Dr. Flynn shares how his own childhood health struggles led him into chiropractic, nutrition, and eventually advanced study in immunology. He explains the difference between innate and adaptive immunity and why understanding how the immune system responds matters when making health decisions.  The conversation also explores vaccine mechanisms, adjuvants, immune responses, autoimmune conditions, mRNA technology, and the importance of avoiding absolute claims when discussing complex science. Dr. Flynn emphasizes giving people enough information to understand the mechanisms and make their own decisions.  Dr. Baker and Dr. Flynn also break down terrain theory, chronic inflammation, the chiropractic concept of trauma, toxins, and thoughts, and why long-term health requires more than simply chasing symptoms.  This episode is for chiropractors, parents, and anyone who wants to better understand the immune system and take a more active role in their health. Meet the Guest: Dr. Patrick Flynn Dr. Patrick Flynn is a chiropractor with decades of experience studying nutrition, immune health, and chiropractic philosophy. His continuing education has focused heavily on immunology, including graduate-level coursework and training in immune function, allergies, viruses, and vaccine science.  Key Takeaways  Innate and adaptive immunity work differently  Immune health is influenced by more than exposure to germs  Trauma, toxins, and thoughts can affect physiology  Inflammation is part of the body’s repair response  Chronic inflammation can become damaging when the underlying trigger remains  Terrain theory focuses on strengthening the internal environment  Scientific discussions require nuance, not absolutes  Health decisions should come from understanding, not fear  Chiropractic philosophy emphasizes the body’s ability to adapt and heal What You’ll Learn  How Dr. Flynn became interested in chiropractic and immunology  The difference between innate and adaptive immunity  How vaccines are designed to stimulate immune responses  What vaccine adjuvants are intended to do  Why Dr. Flynn believes immune mechanisms deserve deeper discussion  What terrain theory and germ theory mean  Why chronic inflammation develops  How nutrition, stress, toxins, and physical trauma can influence immune health  Why Dr. Flynn rejects the claim that viruses do not exist  Why personal responsibility is central to his approach to health Connect with Dr.  FlynnWebsite: https://drpatrickflynn.com/about/ This episode goes much deeper than the usual vaccine debate. Tune in to Rip It for a conversation about immunology, inflammation, terrain, chiropractic philosophy, and how much control you may actually have over your own health.

    Vaccines, Immunity & the Terrain | Dr. Patrick Flynn

  4. Sep 10

    Why Every Child Should Be Checked by a Chiropractor| Dr. Neil Cohen

    What if every child had their spine and nervous system checked from the beginning of life? In this episode of Rip It, Dr. Steven Baker sits down with Dr. Neil Cohen for a powerful conversation about pediatric chiropractic, innate intelligence, faith, chiropractic philosophy, and why every man, woman, and child should be checked for vertebral subluxation. Dr. Neil explains why chiropractic is not about waiting until symptoms appear. It is about protecting and maintaining the health God already placed inside the body. This episode dives into newborn chiropractic care, birth stress, the nervous system, family wellness, ChiroKids Connect, and why moms need to understand the importance of getting their children checked. Dr. Baker and Dr. Neil also talk about the current state of chiropractic, why the profession has drifted from its original message, and why chiropractors must return to truth, principle, and the nervous system. They also discuss faith, wisdom, the narrow gate, chiropractic education, Sherman College, Life University, Life West, Dr. Neil’s books, and his Christ-centered coaching for chiropractors. This episode is for chiropractors, chiropractic students, parents, and anyone who believes the body was fearfully and wonderfully made. Meet the Guest: Dr. Neil Cohen Dr. Neil Cohen is a chiropractor, author, speaker, coach, and leader in principled chiropractic. He is passionate about helping chiropractors communicate the truth of chiropractic, serve families, lead with faith, and build lives and practices rooted in biblical wisdom.He is also the author of A Hope Without End and Walking Ancient Paths: Living Centered in God’s Wisdom. Key Takeaways Every child should be checked for vertebral subluxationChiropractic is about the nervous system, not just the spineThe goal is to maintain health, not wait until it is lostThe power is not in the adjustment. The power is in the bodyParents need to understand what true health looks likeChiropractors must communicate the principle clearlyThe profession needs a revival of truth and purposeChiropractic is a calling, not just a careerFaith, wisdom, leadership, and family matter in practiceCoaching should transform the doctor, not just the officeWhat You’ll Learn Why newborns and children should be checked by a chiropractorHow birth stress can affect the nervous systemWhy symptoms should not be accepted as normalWhat innate intelligence means in simple termsWhy chiropractic care starts with removing interferenceHow ChiroKids Connect helps educate moms and familiesWhy chiropractic schools matterWhy Sherman College, Life University, and Life West were discussedHow faith and chiropractic connectWhy wisdom matters in health decisionsHow Dr. Neil coaches chiropractors through leadership, communication, finances, marriage, family, and faithShare this episode with a chiropractor, student, parent, or family who needs to understand the bigger purpose of chiropractic. Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.

    Why Every Child Should Be Checked by a Chiropractor| Dr. Neil Cohen

  5. Aug 20

    Symptoms Are the Language of Innate | Dr. Wade Port

    Dr. Wade Port joins Rip It to talk about innate intelligence, principled chiropractic, symptoms, service, Arnaud Bernier, and the deeper purpose of chiropractic care. What if symptoms are not the enemy? What if symptoms are the language of innate intelligence? In this episode of Rip It, Dr. Steven Baker sits down with  Dr. Wade Port for a powerful conversation about principled chiropractic, innate intelligence, service, healing, and the deeper purpose behind the adjustment. Dr. Wade shares how his life and chiropractic journey were shaped by Arnaud Bernier, the MLS approach, Cafe of Life, and the belief that who you are as a human being comes before what you do as a chiropractor. This episode dives into the difference between medicalized chiropractic and true principled care. Dr. Wade and Dr. Baker talk about why chiropractic must be bigger than pain relief, why the language used in your office matters, and why chiropractors must stop reducing the profession to symptoms, treatment rooms, and insurance codes. They also discuss how to connect chiropractic to a patient’s values, how to listen beyond the symptom, and how to help people understand that their body is not broken. It is adapting. Dr. Wade explains innate intelligence as the inborn wisdom of the body, a gift from God that continues working to protect, heal, and guide the body every day. This episode is for chiropractors, chiropractic students, and anyone who wants to understand the heart, philosophy, and power of real chiropractic. Meet the Guest: Dr. Wade Port Dr. Wade Port is a chiropractor, teacher, speaker, and leader in principled chiropractic. He practices at LifeWorks Chiropractic in Marietta, Georgia, near Life University, and teaches through MLS Seminars, continuing the work and legacy of Arnaud Bernier. Dr. Wade is passionate about helping chiropractors reconnect with the principle, develop a heart of service, and deliver chiropractic care from a deeper place of purpose, presence, and mastery. Key Takeaways Symptoms are the language of innate intelligenceThe body is not broken. It is adaptingChiropractic is bigger than pain reliefWho you are as a person comes before what you do as a chiropractorYour office language shapes the experience people haveChiropractors must stop making care only about symptomsTrue care connects to the patient’s values and lifeInnate intelligence is the body’s inborn wisdomThe profession needs more heart, service, and principleA heart of service can be awakenedWhat You’ll Learn How Arnaud Bernier influenced Dr. Wade Port’s life and practiceWhy the MLS approach changed the way Dr. Wade understood chiropracticWhat the bird adjustment story teaches about possibilityWhy chiropractic has become too medicalizedHow office language can dilute or strengthen the chiropractic messageWhy symptoms should not be villainizedHow to talk about pain without becoming a symptom doctorWhy patients need to feel seen, heard, and understoodHow to connect chiropractic care to what people value mostWhat innate intelligence means in simple languageWhy chiropractors must awaken a deeper heart of service.If this episode challenges the way you think about symptoms, service, and chiropractic, share it with another chiropractor or student who needs to hear it. Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.

    Symptoms Are the Language of Innate | Dr. Wade Port

  6. Aug 11

    Stop Charging Per Visit. Start Creating Value. | Dr. Kyle Collins

    Dr. Kyle Collins joins Rip It to talk upper cervical chiropractic, corrective care, patient value, pricing, care plans, referrals, and building a practice with certainty. What if patients are not really asking, “How much do you charge?” What if they are really asking, “Can you help me?” In this episode of Rip It, Dr. Steven Baker sits down with Dr. Kyle Collins, an upper cervical chiropractor in Scottsdale, Arizona, for a powerful conversation about chiropractic value, corrective care, pricing, patient communication, and getting people well. Dr. Kyle shares why patients will travel for great chiropractic care, how upper cervical work changed his practice, and why he believes chiropractors should stop making care about a per-visit price. This conversation dives into the difference between relief care and corrective care, why doctors should not prejudge whether someone can afford care, how to build value before talking about money, and why confidence comes from knowing you can deliver results. Dr. Baker and Dr. Kyle also discuss B.J. Palmer, wealthy chiropractic leaders, Robert Kiyosaki’s appreciation for chiropractic, care plans, spouse involvement, internal referrals, and the importance of staying focused on the main thing: helping people get well. They also talk through upper cervical versus full spine chiropractic, when additional areas of the spine may need to be addressed, and why chiropractors should not be more loyal to a technique than they are to the patient. This episode is for chiropractors who want to communicate better, charge with more certainty, create more value, and serve people at a higher level. Meet the Guest: Dr. Kyle Collins Dr. Kyle Collins is an upper cervical chiropractor based in Scottsdale, Arizona. He is passionate about corrective chiropractic care, upper cervical work, principled practice, and helping patients restore function by addressing subluxation and nervous system interference. Through his practice, Dr. Kyle helps patients understand that chiropractic is not just about pain relief. It is about getting the body functioning better so people can live healthier lives. Key Takeaways Patients will travel for great chiropractic carePrice is not the real question. Trust isChiropractors must build value before talking costCorrective care should not be sold like relief careDo not prejudge whether a patient can afford careCare plans should be based on what the patient needsSpouses should be involved in major health decisionsInternal referrals should be expected, not avoidedTechnique matters, but helping the patient matters moreConfidence comes from skill, systems, and certaintyWhat You’ll Learn Why Dr. Baker traveled to see Dr. Kyle for upper cervical careHow Robert Kiyosaki came to understand the value of chiropracticWhy B.J. Palmer’s vision still matters todayWhy chiropractors should charge what care is worthHow to stop making care about the price per visitWhy patients are really asking if you can help themHow to communicate value on the first phone callWhy spouses should attend the report of findingsHow to ask for referrals with confidenceWhy upper cervical and full spine chiropractors can learn from each otherWhy being married to a technique can cause you to underserve patientsConnect with Dr. Kyle Collins Facebook: https://www.facebook.com/drkylemcollins

    Stop Charging Per Visit. Start Creating Value. | Dr. Kyle Collins

  7. Aug 3

    It’s Not One More. It’s One Less. | Dr. Cameron Maynard

    Dr. Cameron Maynard joins Rip It to talk about chiropractic mindset, practice growth, burnout, mission, discipline, and staying anchored in principled chiropractic. Episode Show Notes What if the next patient is not one more thing you have to do? What if it is one less opportunity to change a life? In this episode of Rip It, Dr. Steven Baker sits down with Dr. Cameron Maynard for a powerful conversation about chiropractic mindset, leadership, purpose, burnout, practice growth, and staying anchored in the principle. Dr. Cameron shares the perspective shift that changed the way he practiced during one of the busiest seasons of his life. While adjusting hundreds of patients each week, speaking to patients, leading his team, and running a high-volume chiropractic office, he began to feel the weight of “one more.” Then the shift hit him. It is not one more. It is one less. One less chance to adjust.One less chance to lead.One less chance to speak truth.One less chance to help a family understand chiropractic. Dr. Cameron and Dr. Baker also talk about morning discipline, being present during the day, handling rejection, learning from feedback, reading biographies, staying congruent, and making the chiropractic mission bigger than yourself. Dr. Cameron also shares how chiropractic changed his own life after a serious neck injury, numbness, muscle atrophy, and a recommendation for spinal fusion surgery at only 21 years old. Through chiropractic care and spinal correction, he saw firsthand that the body was designed to heal. This episode is for chiropractors, chiropractic students, practice owners, and anyone who needs to reconnect with purpose, gratitude, and the bigger mission of chiropractic. Meet the Guest: Dr. Cameron Maynard Dr. Cameron Maynard is a chiropractor, speaker, mentor, and leader in the chiropractic profession. He is known for helping chiropractors stay anchored in principle, lead with conviction, and build practices that serve people at a higher level. Key Takeaways Chiropractic is a mission, not just a jobEvery adjustment is an opportunity to change a lifeGratitude changes how you show up in practiceMorning discipline helps you stay present during the dayThe mission must be bigger than your egoChiropractors must learn to handle rejection, feedback, and repetitionAn anchored mind makes stronger leadership possiblePrincipled chiropractic still needs doctors with courage and convictionWhat You’ll Learn What “it’s not one more, it’s one less” really meansHow Dr. Cameron handled high-volume chiropractic practiceWhy chiropractors can burn out when they lose gratitudeHow to stay present with patients and familyWhy boredom, feedback, and rejection must be conqueredHow to talk to people about chiropractic without being weirdWhy congruency matters in leadershipHow chiropractic helped Dr. Cameron avoid spinal fusion surgeryWhy chiropractors must stay anchored in the principleConnect with Dr. Cameroon.Facebook: https://www.facebook.com/cameron.maynard.2025Instagram: https://www.instagram.com/drcameroninoklahoma/Website: https://www.maxliving.com/clinic/maynard-family-chiropractic/about If this episode challenges you, share it with another chiropractor who needs to get back on mission. Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing.

    It’s Not One More. It’s One Less. | Dr. Cameron Maynard

  8. Jul 14

    Saved From Spinal Rods: The Mission Behind Chiropractic | Dr. Greg Loman

    What happens when one mother listens, one chiropractor speaks up, and a child’s entire future changes? In this episode of Rip It, Dr. Steven Baker sits down with longtime friend, mentor, coach, and chiropractic leader Dr. Greg Loman for a powerful conversation about purpose, pediatric chiropractic, scoliosis, principled care, and the mission to lead people out of a broken healthcare system. Dr. Greg shares the story that shaped his entire life. As a child, he was sick, medicated, struggling with breathing issues, digestive problems, ADHD, and eventually diagnosed with severe scoliosis. He was scheduled to have Harrington rods placed in his spine until his mother’s friend spoke up and told her to take him to a chiropractor. That decision changed everything. Through chiropractic care, Dr. Greg watched his spine change, his health transform, and his purpose become clear. At just 12 years old, he knew chiropractic would become his life’s work. This episode is a wake-up call for chiropractors who have forgotten how powerful this profession really is. Dr. Greg and Dr. Baker talk about why chiropractors must stop playing small, why children need to be checked, why families need to be reached, and why the profession must get back on purpose. They also discuss high-volume practice, adjusting over 1,000 visits a week, caring for families, getting in state, opening your mouth, building a mission-driven practice, and the 34 Million Vision to create a health revolution through chiropractic. This is not just a conversation about practice growth. It is a conversation about saving lives. Meet the Guest: Dr. Greg Loman Dr. Greg Loman is a chiropractor, coach, speaker, leader, and longtime force in the chiropractic profession. After his own life was changed through chiropractic as a child, Dr. Greg dedicated his career to helping families understand the power of the body to heal when interference is removed. He has spent decades practicing, speaking, mentoring chiropractors, building Max Living, and helping doctors reconnect with their purpose so they can serve more people, reach more families, and lead with conviction. Key Takeaways Chiropractic changed Dr. Greg’s life as a childA single referral can change an entire family’s futureChildren need to be checked for subluxationScoliosis is not just a posture problemChiropractors must stop making practice about themselvesVolume should be driven by mission, not ego or moneyFamilies are the key to changing healthcareGetting in state matters before every shiftChiropractors need training, community, and purposeThe profession must rise up and lead healthcareIf this episode fires you up, share it with another chiropractor who needs to get back on purpose. Send it to a student who needs to understand the bigger mission. Send it to a parent who needs to know their child should be checked. Subscribe to Rip It for more conversations that bring chiropractic back to innate intelligence, purpose, truth, and above-down, inside-out healing. Connect with Dr. Greg LomanWebsite: https://www.maxliving.com/about

    Saved From Spinal Rods: The Mission Behind Chiropractic | Dr. Greg Loman
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About

Rip It is a movement. A return to the understanding that the body is intelligent, self-healing, and designed to thrive. Featuring chiropractors who live and breathe the philosophy of innate intelligence, we share powerful stories, challenge conventional thinking, and inspire people to take control of their health, and maybe even their calling.

Information

  • Creator
    Dr. Steven Baker
  • Years Active
    2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © Dr. Steven Baker